MODERN MOTORS LEGENDS OFF THE TRACK Vol.2
MAX HU
BER
“He was a sple ndid mix; he h ad irrepressible n atural talent and a fa ultless drawing hand ; he possessed the lively candour of the eternal ch ild� - Giampiero B osoni
1919-1992 Max Huber is regarded as one of forefathers of typography and has had great influence amongst typography and the Swiss style, throughout his lifetime he achieved many feats that contour the world of graphic design today and is highly regarded as one of the best designers of the early 21st century. . Huber is renowned for his contribution to design, Huber started his career at the early age of 17 enlisting in the ZĂźrich school of arts and crafts (iconofgraphics.com, 2017) At the age of 21 was when he first arrived in Milan, Huber knew none of the local language but he persevered through this and sought out Antonio Boggeri leaving a card hand drawn highlighting his skills as an young designer (iconofgraphics.com,2017)
is trying to bring forth, his design works feature use of colours and shapes to create motion, these images are created with the sole purpose of portraying energy throughout the works, his personality comes to life on the page,
Two years later in 1942 he would return to Switzerland due to the circumstances of war at the time and begin working for DU Magazine and joining the Modern Artist of the Allianze group which was headed by Max Bill (Sadha, 2011)
Antonio Boggeri had a few words to say about his particular free spirited childlike tendencies which can be almost decoded if you pay close attention to the placing of his shapes and forms.
Once the war had subsided he returned to Milan and was soon offered a position by the Italian publisher Einaudi for his publishing house (Biography, Designs and Facts, 2017) Although Huber has had numerous milestones throughout his career its quiet fascinating to see his works influence the modern day, its apparent his style is a source to derive from when designing for the future, the grid is useful to follow but in his works are quiet meticulously designed where he places things in a manner that bend the grid although still convey the message that he
Max Huber | Biography, Designs and Facts. (2017). Famous Graphic Designers. Retrieved 14 October 2017, from http://www.famousgraphicdesigners.org/max-huber
McBroom, B. (2017). Max Huber. Historygraphicdesign.com. Retrieved 11 October 2017, from http://www.historygraphicdesign.com/the-age-of-information/the-international-typographic-style/174-max-huber
Sadha, A. (2011). Thinking Max Huber. 06 05 1919 | THINKINGFORM. Thinkingform.com. Retrieved 18 October 2017, from http:// thinkingform.com/2011/06/05/ thinking-max-huber-06-05-1919/
Max Huber - iconofgraphics.com. (2017). Iconofgraphics.com. Retrieved 6 October 2017, from http://www.iconofgraphics.com/Max-Huber/