Second ; Vidding as a Method and positioining One of my main concerns until recently was my position as a maker towards society and cinema in particular. Where do I enter "in and through cinema"? In the first semester's critical review, I reflected upon my VJ -practice as a strategy to keep creating while operating outside of the dominating art discourse( Book 01 p.02). When I recently came across the 'Vidding' phenomenon, I felt a strong connection to the vidders strategies, aesthetics and operating form. In her article "An Editing Room of One's Own: Vidding as Women's Work" Francesca Coppa explains what Vidding is: "Vidding is a grassroots art form in which fans reedit television or film into videos called "vids" or "Fanvids". A form of video production overwhelmingly dominated by women, vidding is also one of the oldest ongoing forms of remix." (Francesca Coppa)
Coppa explains Vidding as a form of "in-kind media criticism: a visual essay on a visual source". Unlike music videos that illustrate songs, vidding gives the spectator a different read on the video that represents it and mass media in general. When I read Coppa's article my position towards VJing fell into place.
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"Vidding is an art form that happens through editing- a field historically open to women, as it was thought to be related to sewing. In the case of vidding, editing is not just about bringing images together; it is also about taking mass-media
