M A R K E T I N G
125 FINCH PLACE
P L A N
presented by
INAKY STRICK Inaky Strick began with a real estate career in The Woodlands at Martha Turner Sotheby’s International Realty, Houston’s number one luxury real estate company with a global presence. During his time in the Houston area, Inaky represented sellers and buyers as well as new construction luxury builders such as Jeff Paul Custom Homes, T.D. Cox Custom Homes, Tommy Bailey Custom Homes, and La Vie Villas. Inaky then moved to the Caribbean, expanding his knowledge in off-shore real estate developments, as the Business Development Manager for Mahogany Bay Village; the largest and first luxurybranded resort in the country of Belize. In addition to marketing and selling the resort units to prestigious clients, Inaky was the
catalyst for the start of the business relationship between MBV and Gary Vaynerchuck; an American entrepreneur, four-time New York Times best-selling author, speaker, and CEO of VaynerMedia. Following his passion to master a variety of components that make up a real estate transaction, Inaky became the Director of Investor Relations at Four Peaks Capital Partners, a private real estate investment firm focused on acquiring undervalued cashflowing real estate assets. Inaky raised over $4MM in 6 months from private investors, offering them lucrative returns on their investment. Inaky graduated from the McCoy College of Business at Texas State University. This was the beginning of his love affair with the rustic beauty of the Texas Hill country and contributed to his decision to make thriving New Braunfels his home. In his Amazon #1 best selling book The One Thing That Changed Everything, Inaky says, “whatever it is you want to do in life, find those who are already successful in doing so and surround yourself with them.” An avid world traveler with a deep appreciation of diverse cultures, Inaky recognized that partnering with Kuper Sotheby’s International Realty allows him to support his variety of clients and specialties - luxury residential homes, unique development projects, farm and ranch, and waterfront. Inaky is bilingual (English/Spanish) and is known for initiating activity and providing direction in all aspects of any real estate plan. His gift of multi-tasking shines as he guides his clients flawlessly through all steps of a real estate transaction being keenly aware of the status of every detail. In the real estate transaction, Inaky is consistently the anchor for getting things accomplished through mutual cooperation yielding a “win-win” outcome for all parties involved. Whether you need to sell your luxury condo in Austin, your ranch estate in the Hill Country, to locate and purchase a mid-century home in San Antonio, or you are ready to sell your charming historic home in New Braunfels, Inaky will share his expertise and provide his unparalleled customer service to accomplish your real estate goals. His contagious enthusiasm and love of people are evident in the world of real estate because his top priority is placing the needs of his clients first. His goal is to build lifelong relationships with home buyers and home sellers - not just completing a one-time transaction.
KUPER SOTHEBY’S INTERNATIONAL REALTY Kuper Sotheby’s International Realty was formed in 1972 under the leadership of Charles Kuper, Jr. and his family. A new strategic partnership was formed in 2012 when Kuper Sotheby’s
OUR COMPANY
International Realty merged our San Antonio brokerage with Capital City Sotheby’s International Realty, the local Austin affiliate. In 2014, Kuper Sotheby’s International Realty and Capital City Sotheby’s International Realty merged with Amelia Bullock Realtors in Austin, founded in 1969 by Amelia Bullock and Barbara Wallace. Together, the three brokerages have unified under the Kuper Sotheby’s International Realty brand. This, combined with our relationship with the premier Sotheby’s International Realty brand, affirms our commitment toward providing a superior level of service, marketing and expertise in San Antonio, Austin, New Braunfels, Boerne, and around the world. It is our mission to be the leader of Lu xury Real Estate in Texas by providing service that exceeds expectations, delivering knowledge that surpasses the competition, and presenting progressive marketing and innovative technology that outperforms the industry demand.
A UNIQUE COLLABORATION Our alliance with Sotheby’s is our unique difference. Building on
OUR BRAND
the centuries-long reputation of the preeminent auction house, the Sotheby’s International Realty brand is recognized globally. Our legacy of quality service and expertise is unmatched. The properties represented by our network are exclusively featured in Sotheby’s auction house marketing programs including high-profile client events, plus showcased in their signature publications, digital newsletters, and on sothebys.com. Our brand ’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. So while our brand is uniquely local, our reach is global and that means more exposure that connects sellers with qualified home buyers all around the world.
YOUR
bespoke
MARKETING PLAN
FULL MARKETING LAUNCH A marketing strategy can be based on leveraging our proprietary marketing opportunities locally, nationally, and globally that are only available to Sotheby’s International Realty affiliates. The following steps would be executed for the property over the next 12 months:
1. Quiet Listing Launch to all Kuper Sotheby’s International Realty agents 2. Professional Photography & Property Video 3. 3D Virtual Tour 4. Single Property Website 5. Sotheby’s Exclusive Global Property syndication 6. Custom Property Brochures 7. E-mail to top Sotheby’s International Realty Brokers in the country 8. E-mail campaign to top local brokers
9. Private, Invitation-Only Broker Event 10. Local Multiple Listing Service syndication including Four Rivers Association, San Antonio Board of Realtors, Austin Board of Realtors, and Houston Association of Realtors 11. Facebook Advertising 11. Postcard Direct Mail campaign 13. YouTube Optimization
PL AN DETAILS
and
VALUES
MARKETING OPPORTUNITIES
P R O FESS IO NA L PHOTOGR AP HY AND VID EOGRAP H Y // $3,0 0 0 VALU E The marketing revolves around professional photography, highlighting the elegance and beauty of the home. The highest quality professional photography and videography are executed to showcase the listing. All content is put through rigorous editing and quality control process.
CUSTO M PRO PE RT Y BR OCHURES / / $250 VALUE We will craft a refined, magazine-quality brochure that articulates your property’s unique features and history. A high-end property brochure is vital to the marketing plan for a property as it will often be the one item a potential buyer takes following a showing, and therefore will be representative of how they remember the property.
CUSTO M W E BS IT E // $2,500 VALUE Special homes deserve their own corner of the Internet — at least, that’s what buyers will think when they come across your single property site, a place dedicated solely to one property where you can customize the audience’s entire experience. Single property sites allow us to provide more information on the listing in a bespoke space.
SOT HE BY’S E XCLUSIVE GLOBAL P ROPERT Y SYND I CAT I O N // $1,0 0 0 VALU E The Sotheby’s International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com.
E- M A IL CA M PA IGNS / / $1,000 VALUE We can share your property in a professional and concise method with an e-blast, and relay the message to our Kuper associates, local REALTOR® boards, top Texas brokers, and elite Sotheby’s International Realty companies and brokers across the country.
FAC E BO O K A DVE RT ISING / / $750 VALUE The Facebook ad platform offers us an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. This allows us to reach our ideal target customer very efficiently and not waste ad dollars showing to people that are not interested in your property.
INAKY STRICK Your Global Real Estate Advisor 832.922.8218 inaky.strick@sothebysrealty.com inakystrick.kuperrealty.com INAKY STRICK @INAKY_ STRICK