T H E
D I S T I N C T I O N
R I C K
&
C A R O L I N E
GLO BA L R E A L ESTATE ADV I SORS
K U P E R
RICK KUPER HAS A 30 YEAR RECORD AS OWNER, BROKER, AND REAL ESTATE
CAROLINE BRINGS EXTENSIVE KNOWLEDGE OF THE REAL ESTATE MARKET AND
FOR KUPER SOTHEBY’S INTERNATIONAL REALTY WITH CUMULATIVE SALES
OFFERS HER CLIENTS AN OUTSTANDING LEVEL OF SERVICE. AS A REALTOR
OF APPROXIMATELY $500 MILLION. REPRESENTING HUNDREDS OF CLIENTS
SPECIALIZING IN RESIDENTIAL PROPERTIES, SHE BRINGS ABUNDANT
IN RESIDENTIAL, RANCH, AND COMMERCIAL SALES, HE HAS ACCUMULATED
ENERGY, DEDICATION AND PERSONAL KNOWLEDGE TO A BROAD SPECTRUM
EXTENSIVE KNOWLEDGE OF THE SAN ANTONIO MARKET AND HAS AN
OF DISCRIMINATING CLIENTS. CAROLINE IS A FOURTH GENERATION SAN
EXPANSIVE NETWORK OF CLIENTS AND REAL ESTATE PROFESSIONALS.
ANTONIAN, AND HAS DEDICATED MANY YEARS OF SERVICE TO THE ALAMO
RICK HAS AN ART FOR NEGOTIATION FOR HIS CLIENTS IN A DISCREET,
HEIGHTS INDEPENDENT SCHOOL DISTRICT AND THE COMMUNITY AT LARGE ON
PROFESSIONAL AND AGGRESSIVE MANNER. HE IS CONSISTENTLY RANKED AS
NUMBEROUS BOARDS AND COMMITTEES.
ONE OF THE TOP REALTORS IN SAN ANTONIO.
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TO V IEW OUR PERSONAL B I OG R A P H Y V I D EO
LUXURY IS OUR SERVICE, OUR STANDARD, OUR INSPIRATION.
OUR EXPERIENCED ASSOCIATES ARE EQUIPPED WITH THE TOOLS NEEDED TO ENSURE YOUR PROPERTY IS PRESENTED TO AN AUDIENCE OF QUALIFIED AND INTERESTED BUYERS. OUR UNMATCHED MARKETING IS DESIGNED TO GIVE YOU THE COMPETITIVE EDGE BY INCREASING INTEREST IN YOUR PROPERTY AND ENGAGING OUR AUDIENCE BOTH ONLINE AND OFF. WITH AN APPROACH TAILORED THROUGH TECHNOLOGY, WE ARE THE MODERN GO-TO FOR BUYERS AND SELLERS WHO EXPECT NOTHING LESS THAN THE BEST. BOASTING A NETWORK OF PROFESSIONALS IN OVER 72 COUNTRIES, WE’RE LOCAL EVERYWHERE, ALLOWING US TO WALK ALONGSIDE OUR CLIENTS AT EVERY STAGE OF THEIR JOURNEY.
• • • • •
O U R
B R A N D
AN
RECOGNIZED WORLDWIDE, THE PRESTIGE OF THE SOTHEBY’S
QUALITY SERVICE AND EXPERTISE IS UNMATCHED. FOUNDED
ICONIC
BRAND IS UNPARALLELED. THE ACCLAIMED AUCTION HOUSE,
IN 1976 TO PROVIDE INDEPENDENT BROKERAGES WITH A
ESTABLISHED IN 1744 IN LONDON FOR COLLECTORS OF ART
POWERFUL MARKETING AND REFERRAL PROGRAM FOR LUXURY
AND OTHER FINE POSSESSIONS, EXPANDED TO NEW YORK CITY
LISTINGS, THE SOTHEBY’S INTERNATIONAL REALTY NETWORK
IN 1955.
WAS DESIGNED TO CONNECT THE FINEST INDEPENDENT REAL
BRAND
ESTATE COMPANIES TO THE MOST PRESTIGIOUS CLIENTELE IN WITH 80 LOCATIONS IN 40 COUNTRIES, AND NINE
THE WORLD. SOTHEBY’S INTERNATIONAL REALTY AFFILIATES
SALESROOMS AROUND THE WORLD, SOTHEBY’S CONDUCTS
LLC IS A SUBSIDIARY OF REALOGY HOLDINGS CORP. (NYSE:
SOME 250 AUCTIONS A YEAR IN MORE THAN 70 CATEGORIES.
RLGY), A GLOBAL LEADER IN REAL ESTATE FRANCHISING AND
PROVIDING A FULL RANGE OF SERVICES FOR THEIR CLIENTS,
PROVIDER OF REAL ESTATE BROKERAGE, RELOCATION AND
THEIR GLOBAL OFFICES ARE BOTH FLOURISHING BUSINESS
SETTLEMENT SERVICES.
CENTERS THAT ATTRACT REMARKABLE CONSIGNMENTS, AS WELL AS SPACES FOR SPECIAL EVENTS, CHARITY AUCTIONS
THIS IS OUR UNIQUE DIFFERENCE. THE PROPERTIES
AND MORE. NOTABLE SOTHEBY’S BRANDS INCLUDE SOTHEBY’S
REPRESENTED BY OUR NETWORK ARE EXCLUSIVELY FEATURED
AUCTION, SOTHEBY’S INTERNATIONAL REALTY, SOTHEBY’S
IN SOTHEBY’S AUCTION HOUSE MARKETING PROGRAMS
DIAMONDS, SOTHEBY’S WINE, SOTHEBY’S INSTITUTE OF ART
INCLUDING HIGH-PROFILE CLIENT EVENTS, PLUS SHOWCASED
AND RM SOTHEBY’S.
IN THEIR SIGNATURE PUBLICATIONS, DIGITAL NEWSLETTERS, AND ON SOTHEBYS.COM. SO WHILE OUR BRAND IS UNIQUELY
BUILDING ON THE CENTURIES-LONG REPUTATION OF THE
LOCAL, OUR REACH IS GLOBAL AND THAT MEANS MORE
PREEMINENT AUCTION HOUSE, THE SOTHEBY’S INTERNATIONAL
EXPOSURE THAT CONNECTS SELLERS WITH QUALIFIED HOME
REALTY BRAND IS RECOGNIZED GLOBALLY. OUR LEGACY OF
BUYERS ALL AROUND THE WORLD.
ONLY
KUPER SOTHEBY’S INTERNATIONAL REALTY WAS FORMED IN 1972 UNDER THE LEADERSHIP OF CHARLES KUPER,
WITH
INTERNATIONAL REALTY BRAND, AFFIRMS OUR COMMITMENT TOWARD PROVIDING A SUPERIOR LEVEL OF SERVICE,
KUPER
JR. AND HIS FAMILY. THIS LOCAL LEGACY, COMBINED WITH OUR RELATIONSHIP WITH THE PREMIER SOTHEBY’S MARKETING AND EXPERTISE IN SAN ANTONIO, AUSTIN, NEW BRAUNFELS, BOERNE, AND AROUND THE WORLD. IT IS OUR MISSION TO BE THE LEADER OF LUXURY REAL ESTATE IN TEXAS BY PROVIDING SERVICE THAT EXCEEDS EXPECTATIONS, DELIVERING KNOWLEDGE THAT SURPASSES THE COMPETITION, AND PRESENTING PROGRESSIVE MARKETING AND INNOVATIVE TECHNOLOGY THAT OUTPERFORMS THE INDUSTRY DEMAND.
OUR LEGACY
LOCAL SINCE 1972. GLOBAL SINCE 1744.
OUR PEOPLE
OVER 300 INDUSTRY AND COMMUNITY LEADERS.
OUR STANDARDS OUR SERVICE OUR BRAND
MILLION-DOLLAR MARKETING FOR ALL PRICE POINTS. WHITE-GLOVE SERVICE FROM BEGINNING TO END.
EVOKES QUALITY, SERVICE, AND AN APPRECIATION OF TRULY VALUABLE ITEMS.
OUR MARKETING
DIFFERENTIATION BY CONSISTENCY AND DESIGN.
OUR NETWORK
CONNECTIONS TO THE MOST SUCCESSFUL AGENTS ALL OVER THE WORLD.
OUR LISTINGS
REPRESENTING THE BEST OF THEIR RESPECTIVE PRICE RANGES.
OUR RESULTS
$1.8B IN SALES VOLUME WITH AN AVERAGE SALES PRICE OF $589K.
YOUR EXPERIENCE
ONE UNRIVALED, SEAMLESS CLIENT EXPERIENCE.
• • • • •
O U R
S T R A T E G Y
Y O U R P R O P E R T Y J O U R N E Y 2. QUICK LAUNCH THE LISTING IS QUICK LAUNCHED THROUGH KUPER CONNECT AFTER THE LISTING AGREEMENT IS SIGNED BUT BEFORE IT IS OFFICIALLY LIVE ON THE MARKET. THIS ALERTS THE COMPANY’S NETWORK OF ELITE AGENTS THAT THE PROPERTY IS AVAILABLE AND FACILITATES SALES.
1. THE LISTING AGREEMENT THE EXCLUSIVE LISTING AGREEMENT IS SIGNED AFTER THE COMPARATIVE MARKET ANALYSIS HAS BEEN PRESENTED AND AN OPTIMAL SALE PRICE IS DETERMINED.
4. SIGN INSTALL ATION OUR PROFESSIONAL SIGN INSTALLER PLACES A FOR SALE SIGN ON THE PROPERTY. A KUPER SOTHEBY’S INTERNATIONAL REALTY SIGN CONVEYS THE QUALITY OF THE LISTING AND ATTRACTS BUYERS.
5. PHOTOGRAPHY & VIDEOGRAPHY 3. LISTING PREPARATION THE LISTING IS PREPARED FOR SALE BY CONSULTING ON HOW TO CURATE THE PROPERTY FOR POTENTIAL BUYERS SO THAT THEY CAN EASILY VISUALIZE THEMSELVES IN THE HOME. THIS COULD INCLUDE MAKING RECOMMENDATIONS FOR ENHANCING THE EXTERIOR AND INTERIOR BY STAGING, CLEANING, MAKING REPAIRS, PAINTING, AND DE-CLUTTERING.
THE MARKETING REVOLVES AROUND PROFESSIONAL PHOTOGRAPHY, HIGHLIGHTING THE ELEGANCE AND BEAUTY OF THE HOME. THE HIGHEST QUALITY PROFESSIONAL PHOTOGRAPHY AND VIDEOGRAPHY IS EXECUTED TO SHOWCASE THE LISTING. ALL CONTENT GOES THROUGH A RIGOROUS EDITING AND QUALITY-CONTROL PROCESS.
8. CUSTOM MARKETING PLAN A BESPOKE MARKETING PLAN IS CREATED FOR PROPERTY IN PARTNERSHIP WITH THE MARKETING BRAND MANAGER CONSISTING OF KUPER-EXCLUSIVE OPPORTUNITIES TO REACH SHORT AND LONG-TERM EXPOSURE GOALS FOR THE PROPERTY.
6. LISTING LAUNCH THE LISTING GOES LIVE ONLINE THROUGH THE MULTIPLE LISTING SERVICE, KUPERREALTY.COM, SOTHEBYSREALTY.COM, AND OUR PROPRIETARY LISTING DISTRIBUTION NETWORK TO OVER 100 OTHER TOP SITES PROVIDING OPTIMAL EXPOSURE.
7. M A R K E T I N G E S S E N T I A L S MARKETING COLLATERAL IS CUSTOM DESIGNED AND CREATED FOR THE PROPERTY, INCLUDING BROCHURES, POSTCARDS, E-BLASTS, A DEDICATED SINGLE-PROPERTY WEBSITE, AND A HIGHLY-TARGETED DIGITAL AD CAMPAIGN. THIS EXPOSES THE PROPERTY IN AN ELEVATED WAY TO THE RIGHT AGENTS AND CLIENTS DURING THE MOST IMPORTANT TIME IN THE SELLING PROCESS.
9. SELLER UPDATES ALL MARKETING AND SALES UPDATES RELATING TO THE PROPERTY ARE COMMUNICATED REGULARLY AND GUIDANCE IS PROVIDED TO MAKE INFORMED DECISIONS THAT WILL LEAD TO A SUCCESSFUL SALE.
• • • • •
O U R
M A R K E T I N G
K U P E R
C R E A T I V E
KUPER SOTHEBY’S INTERNATIONAL REALTY HAS ESTABLISHED
OF IN-HOUSE BRAND MANAGERS OFFERS STRATEGICALLY
A DEDICATED IN-HOUSE CREATIVE DIVISION, KUPER CREATIVE,
DRIVEN MARKETING SOLUTIONS FOR THE AGENTS ON BEHALF
WHICH EXCELS IN THE ART OF BRANDING OUR EXCLUSIVE
OF THEIR SELLERS, DEVELOPERS, AND INVESTORS. THE KUPER
PROPERTIES. KUPER CREATIVE OFFERS A FULLY-INTEGRATED
CREATIVE TEAM LEVERAGES RELATIONSHIPS WITH TRADITIONAL
MARKETING SOLUTION WITH A SCOPE OF WORK THAT
AND NEW MEDIA OUTLETS, AS WELL AS THE MOST EMERGENT
ENCOMPASSES EVERYTHING FROM GRAPHIC DESIGN TO EVENT
TECHNOLOGIES AND SOCIAL MEDIA STRATEGIES, TO ENSURE
MANAGEMENT, ADVERTISING TO PUBLIC RELATIONS. A TEAM
MAXIMUM EXPOSURE FOR THE PROPERTIES REPRESENTED.
PHOTOGRAPHY & VIDEOGRAPHY
BROCHURES
DIRECT MAIL
OUR MARKETING REVOLVES AROUND PROFESSIONAL PHOTOGRAPHY AND VIDEOGRAPHY, SHOWCASING THE BEAUTY OF OUR EXCLUSIVE INVENTORY IN EVERYTHING WE DO.
ARTICULATING THE PROPERTY’S STORY IN PRINT IS CRUCIAL. WE CRAFT REFINED, MAGAZINE-QUALITY BROCHURES THAT ARTICULATE THE PROPERTY’S UNIQUE FEATURES AND HISTORY.
A POSTCARD ABOUT THE PROPERTY CAN BE SENT TO THE BUYERS IN THE MARKET. OUR CREATIONS BREAK THROUGH THE NOISE AND STAND OUT IN A MAILBOX WITH THEIR DISTINCTIVE DESIGN.
E-MARKETING
DEDICATED PROPERT Y WEBSITE
DIGITAL AD CAMPAIGN
WE CAN SHARE NEWS OF YOUR LISTINGS OR OPEN HOUSES IN A PROFESSIONAL AND CONCISE METHOD WITH AN E-BLAST, AND RELAY THE MESSAGE TO OUR ASSOCIATES AND LOCAL REALTOR® BOARD.
HOMES DESERVE THEIR OWN CORNER OF THE INTERNET — WHICH IS WHY WE CREATE A PLACE DEDICATED SOLELY TO ONE PROPERTY WHERE THE AUDIENCE’S EXPERIENCE CAN BE CUSTOMIZED.
TARGET GROUPS ARE IDENTIFIED AND ADS ARE GENERATED FOR SEVERAL DIGITAL MARKETING CHANNELS, LIKE FACEBOOK AND GOOGLE AD NETWORK, AUTOMATICALLY AFTER A PROPERTY IS LIVE.
BESPOKE PROJECTS
EVENT MANAGEMENT
PUBLIC RELATIONS
WE UNDERSTAND THE NUANCES OF THE PROPERTIES WE REPRESENT AND HAVE EXECUTED HUNDREDS OF CUSTOM PROJECTS THAT GO FAR BEYOND THE INDUSTRY NORM.
WE COORDINATE AND EXECUTE TAILORED EVENTS FROM 30 TO 300 GUESTS, ELEVATED OPEN HOUSES TO AGENT CONVENTIONS, AND EVERYTHING IN BETWEEN.
THROUGH PR EFFORTS WE WORK TO SECURE EDITORIAL PLACEMENTS FOR OUR HIGH-PROFILE PROPERTIES, AGENTS, AND COMPANY NEWS IN RESPECTED LOCAL AND NATIONAL PUBLICATIONS.
MEDIA PARTNERSHIPS
MEDIA PARTNERSHIPS MEDIA PARTNERSHIPS
E X C L U S I V E
M A R K E T I N G
O P P O R T U N I T I E S
MEDIA PARTN
MEDIA PARTNERSHIPS
MEDIA PARTNERSH
MEDIA PARTNERSHIPS MEDIA PARTNERSHIPS
MEDIA PARTNERSHIPS WITH AN EMPHASIS ON BRAND EXCLUSIVITY, CUTTING-EDGE ADVERTISING, TECHNOLOGIES, STRATEGIC POSITIONING, SOCIAL TRAFFIC DRIVERS, AND VIDEO CONTENT INTEGRATION, THE KUPER MEDIA PARTNERSHIPS
PARTNERSHIPS SOTHEBY’S INTERNATIONAL REALTY MARKETING STRATEGY UTILIZES HAND-SELECTED MEDIA POWERHOUSES. THESE MEDIAMEDIA PARTNERSHIPS DELIVER CONTENT TO DISCERNING AUDIENCES LOCALLY AND
INTERNATIONALLY. OUR PARTNERS’ INNOVATION, STRATEGIC POSITIONING, AND IMPACT ALLOW OUR BRAND TO SUCCESSFULLY CONNECT WITH THE IDEAL CLIENTELE. THE SOTHEBY’S INTERNATIONAL REALTY
Brand Marketing
PROPERTY ADVERTISING PROGRAM PROVIDES AN ARRAY OF OPTIONS, BOTH PRINT, AND DIGITAL, FOR LISTING ADVERTISING NEEDS. THISMEDIA PROGRAM LEVERAGES HIGH-PROFILE MEDIA PARTNERS AND OFFERS PARTNERSHIPS TARGETED REACH AND VAST EXPOSURE. OUR PROPERTY ADVERTISING PROGRAM OFFERS PRE-NEGOTIATED, EXCLUSIVE ADVERTISING RATES FORMEDIA SELECTPARTNERSHIPS QUALITY PLACEMENTS BY LEVERAGING THE STRENGTH
High-quality, richly illustrated, and engaging content delivered OF THE SOTHEBY’S INTERNATIONAL REALTY NETWORK. MEDIA PARTNERSHIPS across multiple platforms inspires our global clients. Because
purveyors of fine art and possessions are equally passionate about their homes, we take pride in showcasing our properties in ultra high-definition video, virtual reality tours, and rich photography. These engaging formats are designed to inspire buyers and sellers in all phases of their journey.
MEDIA PARTNERSHIPS
Media Partnerships We partner with leading media powerhouses to deliver content
to discerning audiences worldwide. Our partners' cutting-edge Media Partnerships innovation, strategic positioning, and international impact Media Partnerships We partner leading media powerhouses to deliver contentTHAT THE SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC 90% OF HOME with BUYERS BEGIN SEARCHING FOR THEIR HOME ONLINE, SO IT’S ESSENTIAL enable the Sotheby’s International Realty brand to successfully dia powerhouses to deliver content to discerning audiences worldwide. Our partners' cutting-edge We partnerREALTY with leading media ONLINE powerhouses to deliver KUPER SOTHEBY’S INTERNATIONAL BRAND’S PRESENCE IS STRONG. OUR DIGITAL content connect with a global clientele. rldwide. Our partners' cutting-edge innovation, strategic positioning, and international impact to discerning audiences worldwide. Our partners' cutting-edge Media Partnerships MediaPROGRAM Partnerships PROPERTY ADVERTISING ALLOWS AGENTS TO PLACE ADVERTISING AND UPGRADE PROPERTY oning, and international impact enable the Sotheby’s International brand to successfully innovation, strategicRealty positioning, and international impact tnerships We partner with leading media powerhouses to deliver content We partner with leading media powerhouses to deliver content ational Realty brand to successfully LISTINGS ON HIGH AT DISCOUNTED RATES AND ENGAGE CONSUMERS THE connect with a PROFILE globalWEBSITES clientele. Media Partnerships enable the Sotheby’s International Realty brandAROUND to successfully dialeading powerhouses to deliver th media powerhouses to deliver content worldwide. Our partners' cutting-edge tocontent discerning audiences to discerning audiences worldwide. Our partners' cutting-edge ele. Media Partnerships connect withpowerhouses a globalEFFECTIVE clientele. rldwide. Our partners' Our cutting-edge GLOBE ORwith IN OUR OWN MARKETPLACE THROUGH IMPRESSIONS. Mediapositioning, Partnerships leading media toGEO-TARGETED deliver content audiences worldwide. partners' cutting-edge innovation, strategic and international impactWe partner innovation, strategic positioning, and international impact We partner with leading media powerhouses to deliver content oning, and international impact Media Partnerships to audiences worldwide. Our partners' cutting-edge rategic positioning, and international impact enable the Sotheby’s International Realty brand to successfully We partner with leading media powerhouses todiscerning deliver content enable the Sotheby’s International Realty brand to successfully to discerning audiences worldwide. Our partners' cutting-edge ational Realty brand to successfully innovation, strategic positioning, and international impact theby’s International Realty brand with to successfully connect a clientele. toglobal discerning audiences worldwide. Our partners' cutting-edge connect with a We global clientele. partner with leading media powerhouses to deliver c innovation, strategic positioning, and international impact ele. enable the Sotheby’s International Realty brand to successfully a global clientele. innovation, strategic positioning, and international impact Media Partnerships to discerning audiences worldwide. Our partners' cuttin enable the Sotheby’s International Media Partnerships connect with a global clientele.Realty brand to successfully enable the Sotheby’s International Realty brand to successfully SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC We partner with leading mediaimpa pow innovation, strategic positioning, and international connect with a global clientele. We partner with leading media powerhouses to deliver content connect with a global clientele. Media Partnerships
RESIDE MAGAZINE
CULTUREMAP ONLINE CONCEIVED IN THE BELIEF THAT
CULTUREMAP IS A NETWORK
HOME AND LIVING IN FULL
OF LOCAL LIFESTYLE SITES
ARE INEXTRICABLY ENTWINED,
DELIVERING DAILY NEWS
RESIDE IS KUPER SOTHEBY'S
AND RECOMMENDATIONS
INTERNATIONAL REALTY’S
IN AUSTIN, SAN ANTONIO,
MAGAZINE DEVOTED TO THE FINEST
DALLAS, HOUSTON,
IN INSPIRATIONAL HOMES AND
AND FORT WORTH.
LIFESTYLES. A DESTINATION FOR
CULTUREMAP AND KUPER
CONNOISSEURSHIP IN THE ARTS,
SOTHEBY’S INTERNATIONAL REALTY HAVE PARTNERED TO CREATE A PREMIER DIGITAL ADVERTISING
CULTURE, DESIGN, TRAVEL, FASHION, FOOD, AND PHILANTHROPY, RESIDE CASTS ITS NET WIDE TO
OPPORTUNITY CALLED HAUTE PROPERTY THAT PROVIDES EXPOSURE FOR LISTINGS THROUGHOUT THE
DISCOVER THE VERY BEST OF GRACIOUS LIVING. RESIDE IS PUBLISHED ANNUALLY AS A FULL-
ENTIRE CULTUREMAP DIGITAL ENVIRONMENT.
FLEDGED MAGAZINE AND THREE OTHER TIMES IN THE YEAR AS AN OVER-SIZED INSERT TO WALL STREET JOURNAL SUBSCRIBERS IN SAN ANTONIO, AUSTIN, BOERNE, AND NEW BRAUNFELS.
THE BUSINESS JOURNALS
LUXURY HOME MAGAZINE
THE SAN ANTONIO AND AUSTIN BUSINESS JOURNALS
AS THE LARGEST PUBLISHER AND
FEATURE LOCAL PEOPLE
NETWORK OF LUXURY REAL ESTATE
AND DECISION MAKERS
PUBLICATIONS NATIONALLY,
WHO ARE LEADERS IN THEIR
LUXURY HOME MAGAZINE IS
BUSINESS COMMUNITIES.
DEVOTED TO PRESENTING THE
THEY REPORT ON LOCAL
HIGHEST QUALITY HOMES, GOODS
AND NATIONAL ISSUES THAT
AND, SERVICES AVAILABLE TO THEIR
IMPACT SUBSCRIBERS’ BUSINESSES AND ASSIST THEM IN GROWING THEIR COMPANIES. HOME OF THE
READERS IN SAN ANTONIO, AUSTIN, AND THE HILL COUNTRY. EXTRAORDINARY PROPERTIES CAN BE
DAY IS A UNIQUE OPPORTUNITY THROUGH THE BUSINESS JOURNAL TO SHOWCASE A PROPERTY EACH
FEATURED AT EXCLUSIVE RATES FOR KUPER SOTHEBY’S INTERNATIONAL REALTY AGENTS.
MONTH TO AFFLUENT HOME BUYERS IN THE AREA MARKET THROUGH A MONTH OF EXPOSURE ON THE BUSINESS JOURNAL ONLINE.
P L U S
P A R T N E R S H I P S
W I T H
THE EXPOSURE YOUR PROPERTY DESERVES
THE ART OF MARKETING A PROPERTY IS BASED ON SHOWCASING EACH HOME’S UNIQUE CHARACTER. IN 18 LANGUAGES, OUR ENHANCED EDITORIAL APPROACH ON SOTHEBYSREALTY. COM ENABLES MILLIONS OF VIEWERS TO IMMERSE THEMSELVES IN OUR COLLECTION OF 3D VIRTUAL REALITY TOURS, ULTRA HIGH-DEFINITION VIDEOGRAPHY, AND HIGH-RESOLUTION PHOTOGRAPHY. THIS CONTENT RICH EXPERIENCE IS MORE EFFECTIVE IN DRIVING PROSPECTIVE BUYERS TO SOTHEBYSREALTY.COM AND ENGAGING THEM ONCE THEY ARRIVE.
118,279,773 YEARLY PAGEVIEWS 19,097,025 YEARLY VISITORS
A GORGEOUS, FUNCTIONAL GATEWAY TO CENTRAL AND SOUTH TEXAS REAL ESTATE, KUPERREALTY.COM FEATURES ROBUST SEARCH CAPABILITY, UNIQUE CONTENT, AND ATTRACTS OVER 20,000 UNIQUE USERS A MONTH FROM AROUND THE WORLD. KUPERREALTY.COM MAKES IT EASY TO SEARCH FOR A PROPERTY BY ADDRESS, CONDO OR NEIGHBORHOOD. IT WAS DESIGNED WITH THE END USER IN MIND, PRIORITIZING AN INTUITIVE BROWSING EXPERIENCE AND AN ABUNDANCE OF READILY AVAILABLE, ACCURATE CONTENT.
606,630 YEARLY PAGEVIEWS 151,986 YEARLY VISITORS
P R O P R I E T A R Y
L I S T I N G
D I S T R I B U T I O N
THE EXPOSURE AND WORLDWIDE REACH OF OUR LISTINGS IS A CRUCIAL PIECE OF WHAT SETS US APART FROM THE REST OF THE INDUSTRY. OUR GLOBAL PROPERTY MARKETING PARTNERS INCLUDE THE MOST AUTHORITATIVE NEWS, LIFESTYLE, AND FINANCIAL VOICES, AS WELL AS REAL ESTATE-CENTRIC WEBSITES. ADDITIONALLY, ONCE A HOME IS SHOWCASED ON SOTHEBYSREALTY. COM, IT IS EXCLUSIVELY MARKETED ON MORE THAN 100 SOTHEBY’S INTERNATIONAL REALTY AFFILIATE WEBSITES AROUND THE WORLD. RESULTS ARE MEASURED WITH A VARIETY OF ANALYTICS AND REPORTING TOOLS, WHICH ENABLE SALES ASSOCIATES AND CLIENTS TO DEFINE A MARKETING CAMPAIGNS IMPACT.
O N E - O F - A - K I N D
T O O L S
CURATE
CURATE IS THE INNOVATIVE AUGMENTED REALITY REAL ESTATE TOOL - ENVISION,
THE SOTHEBY’S INTERNATIONAL REALTY APPLE TV APP IS DESIGNED TO FULLY
Curate by Sotheby's International DESIGN, AND EXPERIENCE YOUR FUTURE HOMERealty LIKE NEVER BEFORE IN THIS
IMMERSE CONSUMERS. WITH OUR INNOVATIVE APP, HOME BUYERS CAN DISCOVER
SM
Curate by Sotheby’s International Realty is the innovative augmented reality (AR) luxury real estate tool - envision, design,
IMMERSIVE APP. ANY PROPERTY CAN BE TRANSFORMED USING A CURATED
SOTHEBY’S INTERNATIONAL REALTY BRAND PROPERTIES FROM THE COMFORT OF
SELECTION OF AR FURNISHINGS AND DÉCOR SETS.
THEIR LIVING ROOMS.
and experience your future home like never before in this immersive app. Any property can be transformed using a curated selection of AR furnishings and décor sets. Download Curate by Sotheby’s
International Realty in the Google Play Store or the Apple App Store.
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC
• • • • •
O U R
C O M P A N Y
K U P E R
I M P A C T
KUPER SOTHEBY’S INTERNATIONAL REALTY IS COMMITTED TO POSITIVELY
OF LIFE FOR THESE ANIMALS BY PROVIDING NEEDED MEDICAL CARE,
IMPACTING THE COMMUNITIES WE CALL HOME THROUGH OUR KUPER
INCLUDING SPAYING AND NEUTERING. FOOD, SHELTER, AND SAFETY ARE
IMPACT PROGRAM. KUPER IMPACT IS A YEARLY CHARITABLE PROGRAM THAT
ALSO PROVIDED – ALONG WITH COMPASSION AND ATTENTION. WHILE
ALLOWS OUR EXCEPTIONAL REAL ESTATE AGENTS, AND THE COMPANY AS A
MAINTAINING A HEALTHY AND LOVING FACILITY, ADL CONSISTENTLY WORKS
WHOLE, TO SUPPORT LOCAL ORGANIZATIONS. SINCE LAUNCHING, KUPER
TO FIND THE BEST POSSIBLE HOME FOR EACH RESIDENT ANIMAL.
IMPACT HAS RAISED OVER $100,000 FOR LOCAL CHARITIES. OUR AUSTIN OFFICES ARE FOCUSED ON SUPPORTING THE FOUNDATION KUPER SOTHEBY’S INTERNATIONAL REALTY SETS ASIDE $5 FROM EVERY
COMMUNITIES. FOUNDATION COMMUNITIES IS A LOCAL, HOMEGROWN
COMPLETED TRANSACTION. AT THE END OF THE YEAR, THE FUNDS
NONPROFIT. THEY PROVIDE AFFORDABLE, ATTRACTIVE HOMES AND FREE
COLLECTED WILL BE DONATED DIRECTLY TO OUR SELECTED CHARITIES.
ON-SITE SUPPORT SERVICES FOR THOUSANDS OF FAMILIES WITH KIDS, AS WELL AS VETERANS, SENIORS, AND INDIVIDUALS WITH DISABILITIES. THEY
OUR SAN ANTONIO, BOERNE, AND NEW BRAUNFELS OFFICES ARE FOCUSED
OFFER AN INNOVATIVE, PROVEN MODEL THAT EMPOWERS OUR RESIDENTS
ON SUPPORTING THE ANIMAL DEFENSE LEAGUE OF TEXAS. CHARTERED
AND NEIGHBORS TO ACHIEVE EDUCATIONAL SUCCESS, FINANCIAL
IN 1934, THE ANIMAL DEFENSE LEAGUE IS A NON-PROFIT ORGANIZATION
STABILITY, AND HEALTHIER LIFESTYLES. FOUNDATION COMMUNITIES OWN
THAT IS A TRUE NO-KILL SHELTER FOR ABANDONED, ABUSED, OR
AND OPERATE 23 COMMUNITIES ALL OVER AUSTIN AND IN NORTH TEXAS.
NEGLECTED DOGS AND CATS. ADL’S MISSION IS TO ENHANCE THE QUALITY
• • • • •
O U R
R E S U L T S
LOCAL DOMINANCE
KUPE R SOTHE BY’S INT E RN AT I ON A L RE A LT Y H AS OV E R
TOGE THE R ACROSS
34 0 D I ST I N GU I SH E D ASSO C I ATES WO R K I N G
10 OF F I CES I N SA N A N TON I O, AUST I N , BOE RN E , N E W B R AU N F E LS, TH E H I G H L A N D L A K ES,
AND THE TE X AS HILL COU N T RY. I N 2018, KU P E R WAS R A N KE D BY RE A L TR E N DS AS TH E
BROKE R AGE IN TE X AS W I T H A SA LES VOLU ME OF
1 1 T H L A RG EST
$ 1 .8 B I L LI O N F RO M
3,1 24 CLOSE D T R A N SACT I ON S W I T H A N AV E R AG E T R A N SACT I O N P R I C E O F $ 5 89,0 0 0 .
THE SOTHE BY 'S I N T E RN AT I ON A L RE A LT Y LUXU RY RE A L ESTAT E N E T WO R K CO N TI N U ES TO E X PA N D
WOR LDWIDE , ACHIE VIN G A SA LES VOLU ME OF
THE R E AR E OVE R
$ 10 8 B I L L I O N
I N 2 01 8. CU R R E N TLY,
22 ,0 0 0 A F F I LI AT E D I N D E P E N D E N T SA LES ASSO C I ATES LO CATE D I N OVE R 970 OF F I CES I N 72 COU N T RI ES A N D TE R R I TO R I ES WO R L DW I D E .
GLOBAL POWER