The Distinction // Rick & Caroline Kuper

Page 1

T H E

D I S T I N C T I O N


R I C K

&

C A R O L I N E

GLO BA L R E A L ESTATE ADV I SORS

K U P E R

RICK KUPER HAS A 30 YEAR RECORD AS OWNER, BROKER, AND REAL ESTATE

CAROLINE BRINGS EXTENSIVE KNOWLEDGE OF THE REAL ESTATE MARKET AND

FOR KUPER SOTHEBY’S INTERNATIONAL REALTY WITH CUMULATIVE SALES

OFFERS HER CLIENTS AN OUTSTANDING LEVEL OF SERVICE. AS A REALTOR

OF APPROXIMATELY $500 MILLION. REPRESENTING HUNDREDS OF CLIENTS

SPECIALIZING IN RESIDENTIAL PROPERTIES, SHE BRINGS ABUNDANT

IN RESIDENTIAL, RANCH, AND COMMERCIAL SALES, HE HAS ACCUMULATED

ENERGY, DEDICATION AND PERSONAL KNOWLEDGE TO A BROAD SPECTRUM

EXTENSIVE KNOWLEDGE OF THE SAN ANTONIO MARKET AND HAS AN

OF DISCRIMINATING CLIENTS. CAROLINE IS A FOURTH GENERATION SAN

EXPANSIVE NETWORK OF CLIENTS AND REAL ESTATE PROFESSIONALS.

ANTONIAN, AND HAS DEDICATED MANY YEARS OF SERVICE TO THE ALAMO

RICK HAS AN ART FOR NEGOTIATION FOR HIS CLIENTS IN A DISCREET,

HEIGHTS INDEPENDENT SCHOOL DISTRICT AND THE COMMUNITY AT LARGE ON

PROFESSIONAL AND AGGRESSIVE MANNER. HE IS CONSISTENTLY RANKED AS

NUMBEROUS BOARDS AND COMMITTEES.

ONE OF THE TOP REALTORS IN SAN ANTONIO.

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TO V IEW OUR PERSONAL B I OG R A P H Y V I D EO


LUXURY IS OUR SERVICE, OUR STANDARD, OUR INSPIRATION.


OUR EXPERIENCED ASSOCIATES ARE EQUIPPED WITH THE TOOLS NEEDED TO ENSURE YOUR PROPERTY IS PRESENTED TO AN AUDIENCE OF QUALIFIED AND INTERESTED BUYERS. OUR UNMATCHED MARKETING IS DESIGNED TO GIVE YOU THE COMPETITIVE EDGE BY INCREASING INTEREST IN YOUR PROPERTY AND ENGAGING OUR AUDIENCE BOTH ONLINE AND OFF. WITH AN APPROACH TAILORED THROUGH TECHNOLOGY, WE ARE THE MODERN GO-TO FOR BUYERS AND SELLERS WHO EXPECT NOTHING LESS THAN THE BEST. BOASTING A NETWORK OF PROFESSIONALS IN OVER 72 COUNTRIES, WE’RE LOCAL EVERYWHERE, ALLOWING US TO WALK ALONGSIDE OUR CLIENTS AT EVERY STAGE OF THEIR JOURNEY.


• • • • •


O U R

B R A N D



AN

RECOGNIZED WORLDWIDE, THE PRESTIGE OF THE SOTHEBY’S

QUALITY SERVICE AND EXPERTISE IS UNMATCHED. FOUNDED

ICONIC

BRAND IS UNPARALLELED. THE ACCLAIMED AUCTION HOUSE,

IN 1976 TO PROVIDE INDEPENDENT BROKERAGES WITH A

ESTABLISHED IN 1744 IN LONDON FOR COLLECTORS OF ART

POWERFUL MARKETING AND REFERRAL PROGRAM FOR LUXURY

AND OTHER FINE POSSESSIONS, EXPANDED TO NEW YORK CITY

LISTINGS, THE SOTHEBY’S INTERNATIONAL REALTY NETWORK

IN 1955.

WAS DESIGNED TO CONNECT THE FINEST INDEPENDENT REAL

BRAND

ESTATE COMPANIES TO THE MOST PRESTIGIOUS CLIENTELE IN WITH 80 LOCATIONS IN 40 COUNTRIES, AND NINE

THE WORLD. SOTHEBY’S INTERNATIONAL REALTY AFFILIATES

SALESROOMS AROUND THE WORLD, SOTHEBY’S CONDUCTS

LLC IS A SUBSIDIARY OF REALOGY HOLDINGS CORP. (NYSE:

SOME 250 AUCTIONS A YEAR IN MORE THAN 70 CATEGORIES.

RLGY), A GLOBAL LEADER IN REAL ESTATE FRANCHISING AND

PROVIDING A FULL RANGE OF SERVICES FOR THEIR CLIENTS,

PROVIDER OF REAL ESTATE BROKERAGE, RELOCATION AND

THEIR GLOBAL OFFICES ARE BOTH FLOURISHING BUSINESS

SETTLEMENT SERVICES.

CENTERS THAT ATTRACT REMARKABLE CONSIGNMENTS, AS WELL AS SPACES FOR SPECIAL EVENTS, CHARITY AUCTIONS

THIS IS OUR UNIQUE DIFFERENCE. THE PROPERTIES

AND MORE. NOTABLE SOTHEBY’S BRANDS INCLUDE SOTHEBY’S

REPRESENTED BY OUR NETWORK ARE EXCLUSIVELY FEATURED

AUCTION, SOTHEBY’S INTERNATIONAL REALTY, SOTHEBY’S

IN SOTHEBY’S AUCTION HOUSE MARKETING PROGRAMS

DIAMONDS, SOTHEBY’S WINE, SOTHEBY’S INSTITUTE OF ART

INCLUDING HIGH-PROFILE CLIENT EVENTS, PLUS SHOWCASED

AND RM SOTHEBY’S.

IN THEIR SIGNATURE PUBLICATIONS, DIGITAL NEWSLETTERS, AND ON SOTHEBYS.COM. SO WHILE OUR BRAND IS UNIQUELY

BUILDING ON THE CENTURIES-LONG REPUTATION OF THE

LOCAL, OUR REACH IS GLOBAL AND THAT MEANS MORE

PREEMINENT AUCTION HOUSE, THE SOTHEBY’S INTERNATIONAL

EXPOSURE THAT CONNECTS SELLERS WITH QUALIFIED HOME

REALTY BRAND IS RECOGNIZED GLOBALLY. OUR LEGACY OF

BUYERS ALL AROUND THE WORLD.


ONLY

KUPER SOTHEBY’S INTERNATIONAL REALTY WAS FORMED IN 1972 UNDER THE LEADERSHIP OF CHARLES KUPER,

WITH

INTERNATIONAL REALTY BRAND, AFFIRMS OUR COMMITMENT TOWARD PROVIDING A SUPERIOR LEVEL OF SERVICE,

KUPER

JR. AND HIS FAMILY. THIS LOCAL LEGACY, COMBINED WITH OUR RELATIONSHIP WITH THE PREMIER SOTHEBY’S MARKETING AND EXPERTISE IN SAN ANTONIO, AUSTIN, NEW BRAUNFELS, BOERNE, AND AROUND THE WORLD. IT IS OUR MISSION TO BE THE LEADER OF LUXURY REAL ESTATE IN TEXAS BY PROVIDING SERVICE THAT EXCEEDS EXPECTATIONS, DELIVERING KNOWLEDGE THAT SURPASSES THE COMPETITION, AND PRESENTING PROGRESSIVE MARKETING AND INNOVATIVE TECHNOLOGY THAT OUTPERFORMS THE INDUSTRY DEMAND.

OUR LEGACY

LOCAL SINCE 1972. GLOBAL SINCE 1744.

OUR PEOPLE

OVER 300 INDUSTRY AND COMMUNITY LEADERS.

OUR STANDARDS OUR SERVICE OUR BRAND

MILLION-DOLLAR MARKETING FOR ALL PRICE POINTS. WHITE-GLOVE SERVICE FROM BEGINNING TO END.

EVOKES QUALITY, SERVICE, AND AN APPRECIATION OF TRULY VALUABLE ITEMS.

OUR MARKETING

DIFFERENTIATION BY CONSISTENCY AND DESIGN.

OUR NETWORK

CONNECTIONS TO THE MOST SUCCESSFUL AGENTS ALL OVER THE WORLD.

OUR LISTINGS

REPRESENTING THE BEST OF THEIR RESPECTIVE PRICE RANGES.

OUR RESULTS

$1.8B IN SALES VOLUME WITH AN AVERAGE SALES PRICE OF $589K.

YOUR EXPERIENCE

ONE UNRIVALED, SEAMLESS CLIENT EXPERIENCE.



• • • • •


O U R

S T R A T E G Y


Y O U R P R O P E R T Y J O U R N E Y 2. QUICK LAUNCH THE LISTING IS QUICK LAUNCHED THROUGH KUPER CONNECT AFTER THE LISTING AGREEMENT IS SIGNED BUT BEFORE IT IS OFFICIALLY LIVE ON THE MARKET. THIS ALERTS THE COMPANY’S NETWORK OF ELITE AGENTS THAT THE PROPERTY IS AVAILABLE AND FACILITATES SALES.

1. THE LISTING AGREEMENT THE EXCLUSIVE LISTING AGREEMENT IS SIGNED AFTER THE COMPARATIVE MARKET ANALYSIS HAS BEEN PRESENTED AND AN OPTIMAL SALE PRICE IS DETERMINED.

4. SIGN INSTALL ATION OUR PROFESSIONAL SIGN INSTALLER PLACES A FOR SALE SIGN ON THE PROPERTY. A KUPER SOTHEBY’S INTERNATIONAL REALTY SIGN CONVEYS THE QUALITY OF THE LISTING AND ATTRACTS BUYERS.

5. PHOTOGRAPHY & VIDEOGRAPHY 3. LISTING PREPARATION THE LISTING IS PREPARED FOR SALE BY CONSULTING ON HOW TO CURATE THE PROPERTY FOR POTENTIAL BUYERS SO THAT THEY CAN EASILY VISUALIZE THEMSELVES IN THE HOME. THIS COULD INCLUDE MAKING RECOMMENDATIONS FOR ENHANCING THE EXTERIOR AND INTERIOR BY STAGING, CLEANING, MAKING REPAIRS, PAINTING, AND DE-CLUTTERING.

THE MARKETING REVOLVES AROUND PROFESSIONAL PHOTOGRAPHY, HIGHLIGHTING THE ELEGANCE AND BEAUTY OF THE HOME. THE HIGHEST QUALITY PROFESSIONAL PHOTOGRAPHY AND VIDEOGRAPHY IS EXECUTED TO SHOWCASE THE LISTING. ALL CONTENT GOES THROUGH A RIGOROUS EDITING AND QUALITY-CONTROL PROCESS.


8. CUSTOM MARKETING PLAN A BESPOKE MARKETING PLAN IS CREATED FOR PROPERTY IN PARTNERSHIP WITH THE MARKETING BRAND MANAGER CONSISTING OF KUPER-EXCLUSIVE OPPORTUNITIES TO REACH SHORT AND LONG-TERM EXPOSURE GOALS FOR THE PROPERTY.

6. LISTING LAUNCH THE LISTING GOES LIVE ONLINE THROUGH THE MULTIPLE LISTING SERVICE, KUPERREALTY.COM, SOTHEBYSREALTY.COM, AND OUR PROPRIETARY LISTING DISTRIBUTION NETWORK TO OVER 100 OTHER TOP SITES PROVIDING OPTIMAL EXPOSURE.

7. M A R K E T I N G E S S E N T I A L S MARKETING COLLATERAL IS CUSTOM DESIGNED AND CREATED FOR THE PROPERTY, INCLUDING BROCHURES, POSTCARDS, E-BLASTS, A DEDICATED SINGLE-PROPERTY WEBSITE, AND A HIGHLY-TARGETED DIGITAL AD CAMPAIGN. THIS EXPOSES THE PROPERTY IN AN ELEVATED WAY TO THE RIGHT AGENTS AND CLIENTS DURING THE MOST IMPORTANT TIME IN THE SELLING PROCESS.

9. SELLER UPDATES ALL MARKETING AND SALES UPDATES RELATING TO THE PROPERTY ARE COMMUNICATED REGULARLY AND GUIDANCE IS PROVIDED TO MAKE INFORMED DECISIONS THAT WILL LEAD TO A SUCCESSFUL SALE.


• • • • •


O U R

M A R K E T I N G


K U P E R

C R E A T I V E

KUPER SOTHEBY’S INTERNATIONAL REALTY HAS ESTABLISHED

OF IN-HOUSE BRAND MANAGERS OFFERS STRATEGICALLY

A DEDICATED IN-HOUSE CREATIVE DIVISION, KUPER CREATIVE,

DRIVEN MARKETING SOLUTIONS FOR THE AGENTS ON BEHALF

WHICH EXCELS IN THE ART OF BRANDING OUR EXCLUSIVE

OF THEIR SELLERS, DEVELOPERS, AND INVESTORS. THE KUPER

PROPERTIES. KUPER CREATIVE OFFERS A FULLY-INTEGRATED

CREATIVE TEAM LEVERAGES RELATIONSHIPS WITH TRADITIONAL

MARKETING SOLUTION WITH A SCOPE OF WORK THAT

AND NEW MEDIA OUTLETS, AS WELL AS THE MOST EMERGENT

ENCOMPASSES EVERYTHING FROM GRAPHIC DESIGN TO EVENT

TECHNOLOGIES AND SOCIAL MEDIA STRATEGIES, TO ENSURE

MANAGEMENT, ADVERTISING TO PUBLIC RELATIONS. A TEAM

MAXIMUM EXPOSURE FOR THE PROPERTIES REPRESENTED.


PHOTOGRAPHY & VIDEOGRAPHY

BROCHURES

DIRECT MAIL

OUR MARKETING REVOLVES AROUND PROFESSIONAL PHOTOGRAPHY AND VIDEOGRAPHY, SHOWCASING THE BEAUTY OF OUR EXCLUSIVE INVENTORY IN EVERYTHING WE DO.

ARTICULATING THE PROPERTY’S STORY IN PRINT IS CRUCIAL. WE CRAFT REFINED, MAGAZINE-QUALITY BROCHURES THAT ARTICULATE THE PROPERTY’S UNIQUE FEATURES AND HISTORY.

A POSTCARD ABOUT THE PROPERTY CAN BE SENT TO THE BUYERS IN THE MARKET. OUR CREATIONS BREAK THROUGH THE NOISE AND STAND OUT IN A MAILBOX WITH THEIR DISTINCTIVE DESIGN.

E-MARKETING

DEDICATED PROPERT Y WEBSITE

DIGITAL AD CAMPAIGN

WE CAN SHARE NEWS OF YOUR LISTINGS OR OPEN HOUSES IN A PROFESSIONAL AND CONCISE METHOD WITH AN E-BLAST, AND RELAY THE MESSAGE TO OUR ASSOCIATES AND LOCAL REALTOR® BOARD.

HOMES DESERVE THEIR OWN CORNER OF THE INTERNET — WHICH IS WHY WE CREATE A PLACE DEDICATED SOLELY TO ONE PROPERTY WHERE THE AUDIENCE’S EXPERIENCE CAN BE CUSTOMIZED.

TARGET GROUPS ARE IDENTIFIED AND ADS ARE GENERATED FOR SEVERAL DIGITAL MARKETING CHANNELS, LIKE FACEBOOK AND GOOGLE AD NETWORK, AUTOMATICALLY AFTER A PROPERTY IS LIVE.

BESPOKE PROJECTS

EVENT MANAGEMENT

PUBLIC RELATIONS

WE UNDERSTAND THE NUANCES OF THE PROPERTIES WE REPRESENT AND HAVE EXECUTED HUNDREDS OF CUSTOM PROJECTS THAT GO FAR BEYOND THE INDUSTRY NORM.

WE COORDINATE AND EXECUTE TAILORED EVENTS FROM 30 TO 300 GUESTS, ELEVATED OPEN HOUSES TO AGENT CONVENTIONS, AND EVERYTHING IN BETWEEN.

THROUGH PR EFFORTS WE WORK TO SECURE EDITORIAL PLACEMENTS FOR OUR HIGH-PROFILE PROPERTIES, AGENTS, AND COMPANY NEWS IN RESPECTED LOCAL AND NATIONAL PUBLICATIONS.


MEDIA PARTNERSHIPS

MEDIA PARTNERSHIPS MEDIA PARTNERSHIPS

E X C L U S I V E

M A R K E T I N G

O P P O R T U N I T I E S

MEDIA PARTN

MEDIA PARTNERSHIPS

MEDIA PARTNERSH

MEDIA PARTNERSHIPS MEDIA PARTNERSHIPS

MEDIA PARTNERSHIPS WITH AN EMPHASIS ON BRAND EXCLUSIVITY, CUTTING-EDGE ADVERTISING, TECHNOLOGIES, STRATEGIC POSITIONING, SOCIAL TRAFFIC DRIVERS, AND VIDEO CONTENT INTEGRATION, THE KUPER MEDIA PARTNERSHIPS

PARTNERSHIPS SOTHEBY’S INTERNATIONAL REALTY MARKETING STRATEGY UTILIZES HAND-SELECTED MEDIA POWERHOUSES. THESE MEDIAMEDIA PARTNERSHIPS DELIVER CONTENT TO DISCERNING AUDIENCES LOCALLY AND

INTERNATIONALLY. OUR PARTNERS’ INNOVATION, STRATEGIC POSITIONING, AND IMPACT ALLOW OUR BRAND TO SUCCESSFULLY CONNECT WITH THE IDEAL CLIENTELE. THE SOTHEBY’S INTERNATIONAL REALTY

Brand Marketing

PROPERTY ADVERTISING PROGRAM PROVIDES AN ARRAY OF OPTIONS, BOTH PRINT, AND DIGITAL, FOR LISTING ADVERTISING NEEDS. THISMEDIA PROGRAM LEVERAGES HIGH-PROFILE MEDIA PARTNERS AND OFFERS PARTNERSHIPS TARGETED REACH AND VAST EXPOSURE. OUR PROPERTY ADVERTISING PROGRAM OFFERS PRE-NEGOTIATED, EXCLUSIVE ADVERTISING RATES FORMEDIA SELECTPARTNERSHIPS QUALITY PLACEMENTS BY LEVERAGING THE STRENGTH

High-quality, richly illustrated, and engaging content delivered OF THE SOTHEBY’S INTERNATIONAL REALTY NETWORK. MEDIA PARTNERSHIPS across multiple platforms inspires our global clients. Because

purveyors of fine art and possessions are equally passionate about their homes, we take pride in showcasing our properties in ultra high-definition video, virtual reality tours, and rich photography. These engaging formats are designed to inspire buyers and sellers in all phases of their journey.

MEDIA PARTNERSHIPS

Media Partnerships We partner with leading media powerhouses to deliver content

to discerning audiences worldwide. Our partners' cutting-edge Media Partnerships innovation, strategic positioning, and international impact Media Partnerships We partner leading media powerhouses to deliver contentTHAT THE SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC 90% OF HOME with BUYERS BEGIN SEARCHING FOR THEIR HOME ONLINE, SO IT’S ESSENTIAL enable the Sotheby’s International Realty brand to successfully dia powerhouses to deliver content to discerning audiences worldwide. Our partners' cutting-edge We partnerREALTY with leading media ONLINE powerhouses to deliver KUPER SOTHEBY’S INTERNATIONAL BRAND’S PRESENCE IS STRONG. OUR DIGITAL content connect with a global clientele. rldwide. Our partners' cutting-edge innovation, strategic positioning, and international impact to discerning audiences worldwide. Our partners' cutting-edge Media Partnerships MediaPROGRAM Partnerships PROPERTY ADVERTISING ALLOWS AGENTS TO PLACE ADVERTISING AND UPGRADE PROPERTY oning, and international impact enable the Sotheby’s International brand to successfully innovation, strategicRealty positioning, and international impact tnerships We partner with leading media powerhouses to deliver content We partner with leading media powerhouses to deliver content ational Realty brand to successfully LISTINGS ON HIGH AT DISCOUNTED RATES AND ENGAGE CONSUMERS THE connect with a PROFILE globalWEBSITES clientele. Media Partnerships enable the Sotheby’s International Realty brandAROUND to successfully dialeading powerhouses to deliver th media powerhouses to deliver content worldwide. Our partners' cutting-edge tocontent discerning audiences to discerning audiences worldwide. Our partners' cutting-edge ele. Media Partnerships connect withpowerhouses a globalEFFECTIVE clientele. rldwide. Our partners' Our cutting-edge GLOBE ORwith IN OUR OWN MARKETPLACE THROUGH IMPRESSIONS. Mediapositioning, Partnerships leading media toGEO-TARGETED deliver content audiences worldwide. partners' cutting-edge innovation, strategic and international impactWe partner innovation, strategic positioning, and international impact We partner with leading media powerhouses to deliver content oning, and international impact Media Partnerships to audiences worldwide. Our partners' cutting-edge rategic positioning, and international impact enable the Sotheby’s International Realty brand to successfully We partner with leading media powerhouses todiscerning deliver content enable the Sotheby’s International Realty brand to successfully to discerning audiences worldwide. Our partners' cutting-edge ational Realty brand to successfully innovation, strategic positioning, and international impact theby’s International Realty brand with to successfully connect a clientele. toglobal discerning audiences worldwide. Our partners' cutting-edge connect with a We global clientele. partner with leading media powerhouses to deliver c innovation, strategic positioning, and international impact ele. enable the Sotheby’s International Realty brand to successfully a global clientele. innovation, strategic positioning, and international impact Media Partnerships to discerning audiences worldwide. Our partners' cuttin enable the Sotheby’s International Media Partnerships connect with a global clientele.Realty brand to successfully enable the Sotheby’s International Realty brand to successfully SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC We partner with leading mediaimpa pow innovation, strategic positioning, and international connect with a global clientele. We partner with leading media powerhouses to deliver content connect with a global clientele. Media Partnerships


RESIDE MAGAZINE

CULTUREMAP ONLINE CONCEIVED IN THE BELIEF THAT

CULTUREMAP IS A NETWORK

HOME AND LIVING IN FULL

OF LOCAL LIFESTYLE SITES

ARE INEXTRICABLY ENTWINED,

DELIVERING DAILY NEWS

RESIDE IS KUPER SOTHEBY'S

AND RECOMMENDATIONS

INTERNATIONAL REALTY’S

IN AUSTIN, SAN ANTONIO,

MAGAZINE DEVOTED TO THE FINEST

DALLAS, HOUSTON,

IN INSPIRATIONAL HOMES AND

AND FORT WORTH.

LIFESTYLES. A DESTINATION FOR

CULTUREMAP AND KUPER

CONNOISSEURSHIP IN THE ARTS,

SOTHEBY’S INTERNATIONAL REALTY HAVE PARTNERED TO CREATE A PREMIER DIGITAL ADVERTISING

CULTURE, DESIGN, TRAVEL, FASHION, FOOD, AND PHILANTHROPY, RESIDE CASTS ITS NET WIDE TO

OPPORTUNITY CALLED HAUTE PROPERTY THAT PROVIDES EXPOSURE FOR LISTINGS THROUGHOUT THE

DISCOVER THE VERY BEST OF GRACIOUS LIVING. RESIDE IS PUBLISHED ANNUALLY AS A FULL-

ENTIRE CULTUREMAP DIGITAL ENVIRONMENT.

FLEDGED MAGAZINE AND THREE OTHER TIMES IN THE YEAR AS AN OVER-SIZED INSERT TO WALL STREET JOURNAL SUBSCRIBERS IN SAN ANTONIO, AUSTIN, BOERNE, AND NEW BRAUNFELS.

THE BUSINESS JOURNALS

LUXURY HOME MAGAZINE

THE SAN ANTONIO AND AUSTIN BUSINESS JOURNALS

AS THE LARGEST PUBLISHER AND

FEATURE LOCAL PEOPLE

NETWORK OF LUXURY REAL ESTATE

AND DECISION MAKERS

PUBLICATIONS NATIONALLY,

WHO ARE LEADERS IN THEIR

LUXURY HOME MAGAZINE IS

BUSINESS COMMUNITIES.

DEVOTED TO PRESENTING THE

THEY REPORT ON LOCAL

HIGHEST QUALITY HOMES, GOODS

AND NATIONAL ISSUES THAT

AND, SERVICES AVAILABLE TO THEIR

IMPACT SUBSCRIBERS’ BUSINESSES AND ASSIST THEM IN GROWING THEIR COMPANIES. HOME OF THE

READERS IN SAN ANTONIO, AUSTIN, AND THE HILL COUNTRY. EXTRAORDINARY PROPERTIES CAN BE

DAY IS A UNIQUE OPPORTUNITY THROUGH THE BUSINESS JOURNAL TO SHOWCASE A PROPERTY EACH

FEATURED AT EXCLUSIVE RATES FOR KUPER SOTHEBY’S INTERNATIONAL REALTY AGENTS.

MONTH TO AFFLUENT HOME BUYERS IN THE AREA MARKET THROUGH A MONTH OF EXPOSURE ON THE BUSINESS JOURNAL ONLINE.

P L U S

P A R T N E R S H I P S

W I T H


THE EXPOSURE YOUR PROPERTY DESERVES

THE ART OF MARKETING A PROPERTY IS BASED ON SHOWCASING EACH HOME’S UNIQUE CHARACTER. IN 18 LANGUAGES, OUR ENHANCED EDITORIAL APPROACH ON SOTHEBYSREALTY. COM ENABLES MILLIONS OF VIEWERS TO IMMERSE THEMSELVES IN OUR COLLECTION OF 3D VIRTUAL REALITY TOURS, ULTRA HIGH-DEFINITION VIDEOGRAPHY, AND HIGH-RESOLUTION PHOTOGRAPHY. THIS CONTENT RICH EXPERIENCE IS MORE EFFECTIVE IN DRIVING PROSPECTIVE BUYERS TO SOTHEBYSREALTY.COM AND ENGAGING THEM ONCE THEY ARRIVE.

118,279,773 YEARLY PAGEVIEWS 19,097,025 YEARLY VISITORS

A GORGEOUS, FUNCTIONAL GATEWAY TO CENTRAL AND SOUTH TEXAS REAL ESTATE, KUPERREALTY.COM FEATURES ROBUST SEARCH CAPABILITY, UNIQUE CONTENT, AND ATTRACTS OVER 20,000 UNIQUE USERS A MONTH FROM AROUND THE WORLD. KUPERREALTY.COM MAKES IT EASY TO SEARCH FOR A PROPERTY BY ADDRESS, CONDO OR NEIGHBORHOOD. IT WAS DESIGNED WITH THE END USER IN MIND, PRIORITIZING AN INTUITIVE BROWSING EXPERIENCE AND AN ABUNDANCE OF READILY AVAILABLE, ACCURATE CONTENT.

606,630 YEARLY PAGEVIEWS 151,986 YEARLY VISITORS


P R O P R I E T A R Y

L I S T I N G

D I S T R I B U T I O N

THE EXPOSURE AND WORLDWIDE REACH OF OUR LISTINGS IS A CRUCIAL PIECE OF WHAT SETS US APART FROM THE REST OF THE INDUSTRY. OUR GLOBAL PROPERTY MARKETING PARTNERS INCLUDE THE MOST AUTHORITATIVE NEWS, LIFESTYLE, AND FINANCIAL VOICES, AS WELL AS REAL ESTATE-CENTRIC WEBSITES. ADDITIONALLY, ONCE A HOME IS SHOWCASED ON SOTHEBYSREALTY. COM, IT IS EXCLUSIVELY MARKETED ON MORE THAN 100 SOTHEBY’S INTERNATIONAL REALTY AFFILIATE WEBSITES AROUND THE WORLD. RESULTS ARE MEASURED WITH A VARIETY OF ANALYTICS AND REPORTING TOOLS, WHICH ENABLE SALES ASSOCIATES AND CLIENTS TO DEFINE A MARKETING CAMPAIGNS IMPACT.

O N E - O F - A - K I N D

T O O L S

CURATE

CURATE IS THE INNOVATIVE AUGMENTED REALITY REAL ESTATE TOOL - ENVISION,

THE SOTHEBY’S INTERNATIONAL REALTY APPLE TV APP IS DESIGNED TO FULLY

Curate by Sotheby's International DESIGN, AND EXPERIENCE YOUR FUTURE HOMERealty LIKE NEVER BEFORE IN THIS

IMMERSE CONSUMERS. WITH OUR INNOVATIVE APP, HOME BUYERS CAN DISCOVER

SM

Curate by Sotheby’s International Realty is the innovative augmented reality (AR) luxury real estate tool - envision, design,

IMMERSIVE APP. ANY PROPERTY CAN BE TRANSFORMED USING A CURATED

SOTHEBY’S INTERNATIONAL REALTY BRAND PROPERTIES FROM THE COMFORT OF

SELECTION OF AR FURNISHINGS AND DÉCOR SETS.

THEIR LIVING ROOMS.

and experience your future home like never before in this immersive app. Any property can be transformed using a curated selection of AR furnishings and décor sets. Download Curate by Sotheby’s

International Realty in the Google Play Store or the Apple App Store.

SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC


• • • • •


O U R

C O M P A N Y



K U P E R

I M P A C T

KUPER SOTHEBY’S INTERNATIONAL REALTY IS COMMITTED TO POSITIVELY

OF LIFE FOR THESE ANIMALS BY PROVIDING NEEDED MEDICAL CARE,

IMPACTING THE COMMUNITIES WE CALL HOME THROUGH OUR KUPER

INCLUDING SPAYING AND NEUTERING. FOOD, SHELTER, AND SAFETY ARE

IMPACT PROGRAM. KUPER IMPACT IS A YEARLY CHARITABLE PROGRAM THAT

ALSO PROVIDED – ALONG WITH COMPASSION AND ATTENTION. WHILE

ALLOWS OUR EXCEPTIONAL REAL ESTATE AGENTS, AND THE COMPANY AS A

MAINTAINING A HEALTHY AND LOVING FACILITY, ADL CONSISTENTLY WORKS

WHOLE, TO SUPPORT LOCAL ORGANIZATIONS. SINCE LAUNCHING, KUPER

TO FIND THE BEST POSSIBLE HOME FOR EACH RESIDENT ANIMAL.

IMPACT HAS RAISED OVER $100,000 FOR LOCAL CHARITIES. OUR AUSTIN OFFICES ARE FOCUSED ON SUPPORTING THE FOUNDATION KUPER SOTHEBY’S INTERNATIONAL REALTY SETS ASIDE $5 FROM EVERY

COMMUNITIES. FOUNDATION COMMUNITIES IS A LOCAL, HOMEGROWN

COMPLETED TRANSACTION. AT THE END OF THE YEAR, THE FUNDS

NONPROFIT. THEY PROVIDE AFFORDABLE, ATTRACTIVE HOMES AND FREE

COLLECTED WILL BE DONATED DIRECTLY TO OUR SELECTED CHARITIES.

ON-SITE SUPPORT SERVICES FOR THOUSANDS OF FAMILIES WITH KIDS, AS WELL AS VETERANS, SENIORS, AND INDIVIDUALS WITH DISABILITIES. THEY

OUR SAN ANTONIO, BOERNE, AND NEW BRAUNFELS OFFICES ARE FOCUSED

OFFER AN INNOVATIVE, PROVEN MODEL THAT EMPOWERS OUR RESIDENTS

ON SUPPORTING THE ANIMAL DEFENSE LEAGUE OF TEXAS. CHARTERED

AND NEIGHBORS TO ACHIEVE EDUCATIONAL SUCCESS, FINANCIAL

IN 1934, THE ANIMAL DEFENSE LEAGUE IS A NON-PROFIT ORGANIZATION

STABILITY, AND HEALTHIER LIFESTYLES. FOUNDATION COMMUNITIES OWN

THAT IS A TRUE NO-KILL SHELTER FOR ABANDONED, ABUSED, OR

AND OPERATE 23 COMMUNITIES ALL OVER AUSTIN AND IN NORTH TEXAS.

NEGLECTED DOGS AND CATS. ADL’S MISSION IS TO ENHANCE THE QUALITY


• • • • •


O U R

R E S U L T S


LOCAL DOMINANCE

KUPE R SOTHE BY’S INT E RN AT I ON A L RE A LT Y H AS OV E R

TOGE THE R ACROSS

34 0 D I ST I N GU I SH E D ASSO C I ATES WO R K I N G

10 OF F I CES I N SA N A N TON I O, AUST I N , BOE RN E , N E W B R AU N F E LS, TH E H I G H L A N D L A K ES,

AND THE TE X AS HILL COU N T RY. I N 2018, KU P E R WAS R A N KE D BY RE A L TR E N DS AS TH E

BROKE R AGE IN TE X AS W I T H A SA LES VOLU ME OF

1 1 T H L A RG EST

$ 1 .8 B I L LI O N F RO M

3,1 24 CLOSE D T R A N SACT I ON S W I T H A N AV E R AG E T R A N SACT I O N P R I C E O F $ 5 89,0 0 0 .


THE SOTHE BY 'S I N T E RN AT I ON A L RE A LT Y LUXU RY RE A L ESTAT E N E T WO R K CO N TI N U ES TO E X PA N D

WOR LDWIDE , ACHIE VIN G A SA LES VOLU ME OF

THE R E AR E OVE R

$ 10 8 B I L L I O N

I N 2 01 8. CU R R E N TLY,

22 ,0 0 0 A F F I LI AT E D I N D E P E N D E N T SA LES ASSO C I ATES LO CATE D I N OVE R 970 OF F I CES I N 72 COU N T RI ES A N D TE R R I TO R I ES WO R L DW I D E .

GLOBAL POWER





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