T H E
D I S T I N C T I O N
M A R G A R E T
P A R M A
GLO BA L R E A L ESTATE ADV I SOR
MARGARET JOINED KUPER SOTHEBY’S INTERNATIONAL REALTY BECAUSE OF
INTEGRITY. WITH A DEPTH OF EXPERIENCE IN NEW AND RESALE RESIDENTIAL,
THE DEDICATED WORLDWIDE NETWORK AND MARKETING SUPPORT PROVIDED
CUSTOM HOMES, LOT, FARM AND RANCH SALES, MARGARET IS ABLE TO
BY SOTHEBY’S INTERNATIONAL REALTY. SINCE 1978, MARGARET BEGAN HER
WORK THROUGH EVERY POSSIBLE SCENARIO TO BRING A CONTRACT TO A
RESIDENTIAL AND COMMERCIAL REAL ESTATE EXPERIENCE.
SUCCESSFUL CLOSE. REPRESENTING SELLERS AND BUYERS OF ALL VARIOUS PROPERTY TYPES, MARGARET EXTENDS SOTHEBY’S INTERNATIONAL REALTY’S
MARGARET IS COMMITTED TO EXCELLENCE AND TO CONTINUOUSLY KEEPING
FULL MARKETING PROGRAM TO SELL THE JEWEL OF EVERY PRICE POINT.
HER CLIENTS WELL INFORMED DURING EVERY ASPECT OF THE TRANSACTION. COLLEAGUES WOULD DESCRIBE HER AS A TRUE PROFESSIONAL, ONE WITH
MARGARET HAS TWO GROWN DAUGHTERS AND RESIDES IN AUSTIN WITH HER
A COMBINATION OF ENTHUSIASM, DILIGENCE AND UNWAVERING PERSONAL
HUSBAND, ALEX. BOTH ENJOY WORLD TRAVEL DURING THEIR LEISURE TIME.
512 .6 32 .9 5 19 ∙ RE ALTOR. M ARGARETPARM A@G M AI L .COM ∙ AUSTINLUXU RY RESIDE NTIAL .CO M
11513 SWEET BASIL CT 4 BR // 2.5 BA LISTED AT $355,500
10303 RR 620 N. 4 BR // 4 BA LISTED AT $998,500
11408 SWEET BASIL CT 4 BR // 2.5 BA LISTED AT $369,500
C L I E N T
T E S T I M O N I A L S
“MARGARET IS EXCELLENT- THIS IS OUR 2ND TRANSACTION WITH HER IN 5 YEARS. HER ATTENTION TO DETAIL AND COMPLETE AVAILABILITY TO HANDLE OUR QUESTIONS AND REQUEST IS VERY APPRECIATED. WE RECOMMEND HER TO ANY PROSPECTIVE BUYER OR SELLER!”
A . G . & S .G. “I WOULD LIKE TO TAKE THIS OPPORTUNITY TO COMMENT ON WHAT A GREAT JOB MARGARET DID SELLING MY HOME IN PANTHER CREEK. I CAN SAY THAT WITH HER EXPERIENCE, TALENT AND PROFESSIONALITY, AND HER ATTENTION TO DETAIL, I WAS 110% PLEASED WORKING WITH HER AND I HONESTLY BELIEVE THAT SHE GOT TOP VALUE FOR THE HOME. NOT ONLY THAT BUT SHE MADE THE PROCESS AS PAINLESS AS POSSIBLE AND IT WAS EVIDENT SHE HAD MY FULL INTEREST IN ALL MATTERS 110% OF THE TIME. HER EXPERTISE IN MARKETING THE HOME WAS AWESOME FROM PHOTOS (WHICH HER TEAM DID PERSONALLY) TO BROCHURES TO A WEBSITE. I WOULD FURTHER SAY THAT NOT ONLY DID SHE DO A FANTASTIC AWESOME JOB IN ALL THE “PROFESSIONAL” AREAS BUT SHE TAKES HER JOB TO ANOTHER LEVEL ON THE PERSONAL SIDE AS WELL. MARGARET GETS IT! IT IS MY PLEASURE TO RECOMMEND MARGARET AND HER TEAM TO ANY POTENTIAL CLIENT, SELLER OR BUYER THAT WANTS TOP VALUE FOR THEIR HOME WITH A PERSONAL TOUCH THAT SHE DELIVERS. ON A SCALE OF 1 TO 10 MARGARET DELIVERS AN 11.”
D. N . H .
“MARGARET IS AN EXCEPTIONAL REAL ESTATE AGENT THAT HAS BEEN AN INVALUABLE ASSET IN MY LARGEST TRANSACTIONS. MARGARET ALWAYS DELIVERS ON HER COMMITMENTS AND ENSURES THAT EVERY PARTY TO THE TRANSACTION DOES WHAT THEY SAY. THIS WAS PARTICULARLY IMPORTANT DURING CONSTRUCTION OF A CUSTOM HOME WHERE SHE WAS ABLE TO ANTICIPATE AND AVOID CHALLENGES UPFRONT. I HIGHLY RECOMMEND HER FOR ALL YOUR REAL ESTATE TRANSACTIONS.”
R . W.
I RECENTLY SOLD MY HOME AT THE FOUR SEASONS RESIDENCES IN AUSTIN TEXAS AND WHILE I ENCOUNTERED A VERY DIFFICULT BUYER, I HAD A VERY POSITIVE EXPERIENCE WITH MARGARET PARMA WHO WAS HIGHLY RECOMMENDED TO ME BY ANOTHER RESIDENT. MARGARET IS EXCELLENT AT HER PROFESSION; SHE IS HONEST, COURTEOUS, MATURE, RESPECTFUL, THOUGHTFUL AND SHE LISTENS TO WHAT THE SELLER WANTS TO ACHIEVE. MARGARET KNOWS THE DOWNTOWN AUSTIN MARKET DEMOGRAPHICS AND SHE IS VERY SKILLED AT ANALYZING AND WORKING WITH YOU TO UNIQUELY POSITION YOUR HOME FOR SALE AMONG THE COMPETITION. MARGARET IS HELPFUL AND ATTENTIVE. I WAS NOT IN AUSTIN WHILE MY HOME WAS ON THE MARKET AND WHEN I NEEDED A MAJOR REPAIR BEFORE CLOSING, MARGARET STEPPED IN AND MADE SURE THE CONTRACTOR EXECUTED WITH HIGH QUALITY AND PERFECTION. WHEN SITUATIONS BECOME STRESSED, MARGARET THINKS THROUGH THEM LOGICALLY WITH A VERY CALM DEMEANOR. MARGARET’S GOAL IS YOUR GOAL, TO SELL YOUR HOME QUICKLY FOR THE BEST PRICE. I HIGHLY RECOMMEND ENGAGING MARGARET PARMA AS YOUR REALTOR.
W. G .
LUXURY IS OUR SERVICE, OUR STANDARD, OUR INSPIRATION.
OUR EXPERIENCED ASSOCIATES ARE EQUIPPED WITH THE TOOLS NEEDED TO ENSURE YOUR PROPERTY IS PRESENTED TO AN AUDIENCE OF QUALIFIED AND INTERESTED BUYERS. OUR UNMATCHED MARKETING IS DESIGNED TO GIVE YOU THE COMPETITIVE EDGE BY INCREASING INTEREST IN YOUR PROPERTY AND ENGAGING OUR AUDIENCE BOTH ONLINE AND OFF. WITH AN APPROACH TAILORED THROUGH TECHNOLOGY, WE ARE THE MODERN GO-TO FOR BUYERS AND SELLERS WHO EXPECT NOTHING LESS THAN THE BEST. BOASTING A NETWORK OF PROFESSIONALS IN OVER 72 COUNTRIES, WE’RE LOCAL EVERYWHERE, ALLOWING US TO WALK ALONGSIDE OUR CLIENTS AT EVERY STAGE OF THEIR JOURNEY.
• • • • •
O U R
B R A N D
AN
RECOGNIZED WORLDWIDE, THE PRESTIGE OF THE SOTHEBY’S
QUALITY SERVICE AND EXPERTISE IS UNMATCHED. FOUNDED
ICONIC
BRAND IS UNPARALLELED. THE ACCLAIMED AUCTION HOUSE,
IN 1976 TO PROVIDE INDEPENDENT BROKERAGES WITH A
ESTABLISHED IN 1744 IN LONDON FOR COLLECTORS OF ART
POWERFUL MARKETING AND REFERRAL PROGRAM FOR LUXURY
AND OTHER FINE POSSESSIONS, EXPANDED TO NEW YORK CITY
LISTINGS, THE SOTHEBY’S INTERNATIONAL REALTY NETWORK
IN 1955.
WAS DESIGNED TO CONNECT THE FINEST INDEPENDENT REAL
BRAND
ESTATE COMPANIES TO THE MOST PRESTIGIOUS CLIENTELE IN WITH 80 LOCATIONS IN 40 COUNTRIES, AND NINE
THE WORLD. SOTHEBY’S INTERNATIONAL REALTY AFFILIATES
SALESROOMS AROUND THE WORLD, SOTHEBY’S CONDUCTS
IS A SUBSIDIARY OF REALOGY HOLDINGS CORP., A GLOBAL
SOME 250 AUCTIONS A YEAR IN MORE THAN 70 CATEGORIES.
LEADER IN REAL ESTATE FRANCHISING AND A PROVIDER OF
PROVIDING A FULL RANGE OF SERVICES FOR THEIR CLIENTS,
REAL ESTATE BROKERAGE, RELOCATION, AND SETTLEMENT
THEIR GLOBAL OFFICES ARE BOTH FLOURISHING BUSINESS
SERVICES.
CENTERS THAT ATTRACT REMARKABLE CONSIGNMENTS, AS WELL AS SPACES FOR SPECIAL EVENTS, CHARITY AUCTIONS,
THIS IS OUR UNIQUE DIFFERENCE. THE PROPERTIES
AND MORE. NOTABLE SOTHEBY’S BRANDS INCLUDE SOTHEBY’S
REPRESENTED BY OUR NETWORK ARE EXCLUSIVELY FEATURED
AUCTION, SOTHEBY’S INTERNATIONAL REALTY, SOTHEBY’S
IN SOTHEBY’S AUCTION HOUSE MARKETING PROGRAMS
DIAMONDS, SOTHEBY’S WINE, SOTHEBY’S INSTITUTE OF ART,
INCLUDING HIGH-PROFILE CLIENT EVENTS, PLUS SHOWCASED
AND RM SOTHEBY’S.
IN THEIR SIGNATURE PUBLICATIONS, DIGITAL NEWSLETTERS, AND ON SOTHEBYS.COM. SO WHILE OUR BRAND IS UNIQUELY
BUILDING ON THE CENTURIES-LONG REPUTATION OF THE
LOCAL, OUR REACH IS GLOBAL AND THAT MEANS MORE
PREEMINENT AUCTION HOUSE, THE SOTHEBY’S INTERNATIONAL
EXPOSURE THAT CONNECTS SELLERS WITH QUALIFIED HOME
REALTY BRAND IS RECOGNIZED GLOBALLY. OUR LEGACY OF
BUYERS ALL AROUND THE WORLD.
ONLY
KUPER SOTHEBY’S INTERNATIONAL REALTY WAS FORMED IN 1972 UNDER THE LEADERSHIP OF CHARLES KUPER,
WITH
INTERNATIONAL REALTY BRAND, AFFIRMS OUR COMMITMENT TOWARD PROVIDING A SUPERIOR LEVEL OF SERVICE,
KUPER
JR. AND HIS FAMILY. THIS LOCAL LEGACY, COMBINED WITH OUR RELATIONSHIP WITH THE PREMIER SOTHEBY’S MARKETING, AND EXPERTISE IN SAN ANTONIO, AUSTIN, NEW BRAUNFELS, BOERNE, AND AROUND THE WORLD. IT IS OUR MISSION TO BE THE LEADER OF LUXURY REAL ESTATE IN TEXAS BY PROVIDING SERVICE THAT EXCEEDS EXPECTATIONS, DELIVERING KNOWLEDGE THAT SURPASSES THE COMPETITION, AND PRESENTING PROGRESSIVE MARKETING AND INNOVATIVE TECHNOLOGY THAT OUTPERFORMS THE INDUSTRY DEMAND.
OUR LEGACY
LOCAL SINCE 1972. GLOBAL SINCE 1744.
OUR PEOPLE
OVER 300 INDUSTRY AND COMMUNITY LEADERS.
OUR STANDARDS OUR SERVICE OUR BRAND
MILLION-DOLLAR MARKETING FOR ALL PRICE POINTS. WHITE-GLOVE SERVICE FROM BEGINNING TO END.
EVOKES QUALITY, SERVICE, AND AN APPRECIATION OF TRULY VALUABLE ITEMS.
OUR MARKETING
DIFFERENTIATED BY CONSISTENCY AND DESIGN.
OUR NETWORK
CONNECTIONS TO THE MOST SUCCESSFUL AGENTS ALL OVER THE WORLD.
OUR LISTINGS
REPRESENTING THE BEST OF THEIR RESPECTIVE PRICE RANGES.
OUR RESULTS
$1.8B IN SALES VOLUME WITH AN AVERAGE SALES PRICE OF $589K.
YOUR EXPERIENCE
ONE UNRIVALED, SEAMLESS CLIENT EXPERIENCE.
• • • • •
O U R
S T R A T E G Y
Y O U R P R O P E R T Y J O U R N E Y 2. QUICK LAUNCH THE LISTING IS QUICK LAUNCHED THROUGH KUPER CONNECT AFTER THE LISTING AGREEMENT IS SIGNED BUT BEFORE IT IS OFFICIALLY LIVE ON THE MARKET. THIS ALERTS THE COMPANY’S NETWORK OF ELITE AGENTS THAT THE PROPERTY IS AVAILABLE AND FACILITATES SALES.
1. THE LISTING AGREEMENT THE EXCLUSIVE LISTING AGREEMENT IS SIGNED AFTER THE COMPARATIVE MARKET ANALYSIS HAS BEEN PRESENTED AND AN OPTIMAL SALE PRICE IS DETERMINED.
4. SIGN INSTALL ATION OUR PROFESSIONAL SIGN INSTALLER PLACES A FOR SALE SIGN ON THE PROPERTY. A KUPER SOTHEBY’S INTERNATIONAL REALTY SIGN CONVEYS THE QUALITY OF THE LISTING AND ATTRACTS BUYERS.
5. PHOTOGRAPHY & VIDEOGRAPHY 3. LISTING PREPARATION THE LISTING IS PREPARED FOR SALE BY CONSULTING ON HOW TO CURATE THE PROPERTY FOR POTENTIAL BUYERS SO THAT THEY CAN EASILY VISUALIZE THEMSELVES IN THE PROPERTY. THIS COULD INCLUDE MAKING RECOMMENDATIONS FOR ENHANCING THE EXTERIOR AND INTERIOR BY STAGING, CLEANING, MAKING REPAIRS, PAINTING, AND DE-CLUTTERING.
THE MARKETING REVOLVES AROUND PROFESSIONAL PHOTOGRAPHY, HIGHLIGHTING THE ELEGANCE AND BEAUTY OF THE HOME. THE HIGHEST QUALITY PROFESSIONAL PHOTOGRAPHY AND VIDEOGRAPHY IS EXECUTED TO SHOWCASE THE LISTING. ALL CONTENT IS PUT THROUGH A RIGOROUS EDITING AND QUALITY-CONTROL PROCESS.
8. CUSTOM MARKETING PLAN A BESPOKE MARKETING PLAN IS CREATED FOR THE PROPERTY IN PARTNERSHIP WITH THE MARKETING BRAND MANAGER CONSISTING OF KUPER-EXCLUSIVE OPPORTUNITIES TO REACH SHORT AND LONG-TERM EXPOSURE GOALS FOR THE PROPERTY.
6. LISTING LAUNCH THE LISTING GOES LIVE ONLINE THROUGH THE MULTIPLE LISTING SERVICE, KUPERREALTY.COM, SOTHEBYSREALTY.COM, AND OUR PROPRIETARY LISTING DISTRIBUTION NETWORK TO OVER 100 OTHER TOP SITES PROVIDING OPTIMAL EXPOSURE.
7. M A R K E T I N G E S S E N T I A L S MARKETING COLLATERAL IS CUSTOM DESIGNED AND CREATED FOR THE PROPERTY, INCLUDING BROCHURES, POSTCARDS, E-BLASTS, A DEDICATED PROPERTY WEBSITE, AND A HIGHLYTARGETED DIGITAL AD CAMPAIGN. THIS EXPOSES THE PROPERTY IN AN ELEVATED WAY TO THE RIGHT AGENTS AND BUYERS DURING THE MOST IMPORTANT TIME IN THE SELLING PROCESS.
9. SELLER UPDATES ALL MARKETING AND SALES UPDATES RELATING TO THE PROPERTY ARE COMMUNICATED REGULARLY AND GUIDANCE IS PROVIDED TO MAKE INFORMED DECISIONS THAT WILL LEAD TO A SUCCESSFUL SALE.
• • • • •
O U R
M A R K E T I N G
K U P E R
C R E A T I V E
KUPER SOTHEBY’S INTERNATIONAL REALTY HAS
RELATIONS. A TEAM OF IN-HOUSE BRAND MANAGERS OFFERS
ESTABLISHED A DEDICATED IN-HOUSE CREATIVE DIVISION,
STRATEGICALLY DRIVEN SOLUTIONS FOR OUR AGENTS ON
KUPER CREATIVE, WHICH EXCELS IN THE ART OF MARKETING
BEHALF OF THEIR SELLERS, DEVELOPERS, AND INVESTORS.
OUR EXCLUSIVE PROPERTIES, OUTSTANDING AGENTS, AND
THE KUPER CREATIVE TEAM LEVERAGES RELATIONSHIPS
COMPANY. KUPER CREATIVE OFFERS FULLY-INTEGRATED
WITH TRADITIONAL AND NEW MEDIA OUTLETS, AS WELL AS
MARKETING SOLUTIONS WITH A SCOPE OF WORK THAT
THE MOST CUTTING-EDGE TECHNOLOGIES AND SOCIAL MEDIA
ENCOMPASSES EVERYTHING FROM GRAPHIC DESIGN TO
STRATEGIES, TO ENSURE MAXIMUM EXPOSURE FOR THE
EVENT MANAGEMENT, DIGITAL MARKETING TO PUBLIC
PROPERTIES AND AGENTS WE REPRESENT.
PHOTOGRAPHY & VIDEOGRAPHY
BROCHURES
DIRECT MAIL
OUR MARKETING REVOLVES AROUND PROFESSIONAL PHOTOGRAPHY AND VIDEOGRAPHY, SHOWCASING THE BEAUTY OF OUR EXCLUSIVE INVENTORY IN EVERYTHING WE DO.
ARTICULATING THE PROPERTY’S STORY IN PRINT IS CRUCIAL. WE CRAFT REFINED, MAGAZINE-QUALITY BROCHURES THAT ARTICULATE THE PROPERTY’S UNIQUE FEATURES AND HISTORY.
A POSTCARD ABOUT THE PROPERTY CAN BE SENT TO THE BUYERS IN THE MARKET. OUR CREATIONS BREAK THROUGH THE NOISE AND STAND OUT IN A MAILBOX WITH THEIR DISTINCTIVE DESIGN.
E-MARKETING
DEDICATED PROPERT Y WEBSITE
DIGITAL AD CAMPAIGN
WE CAN SHARE NEWS OF YOUR LISTING IN A PROFESSIONAL AND CONCISE METHOD WITH AN E-BLAST, AND RELAY THE MESSAGE TO OUR ASSOCIATES AND LOCAL REALTOR® BOARD.
HOMES DESERVE THEIR OWN CORNER OF THE INTERNET — WHICH IS WHY WE CREATE A PLACE DEDICATED SOLELY TO ONE PROPERTY WHERE THE AUDIENCE’S EXPERIENCE CAN BE CUSTOMIZED.
TARGET GROUPS ARE IDENTIFIED AND ADS ARE GENERATED FOR SEVERAL DIGITAL MARKETING CHANNELS, LIKE FACEBOOK AND GOOGLE AD NETWORK, AUTOMATICALLY AFTER A PROPERTY IS LIVE.
BESPOKE PROJECTS
EVENT MANAGEMENT
PUBLIC RELATIONS
WE UNDERSTAND THE NUANCES OF THE PROPERTIES WE REPRESENT AND HAVE EXECUTED HUNDREDS OF CUSTOM PROJECTS THAT GO FAR BEYOND THE INDUSTRY NORM.
WE COORDINATE AND EXECUTE TAILORED EVENTS FROM 50 TO 500 GUESTS, ELEVATED OPEN HOUSES TO NETWORKING CONVENTIONS, AND EVERYTHING IN BETWEEN.
THROUGH PR EFFORTS WE WORK TO SECURE EDITORIAL PLACEMENTS FOR OUR HIGH-PROFILE PROPERTIES, AGENTS, AND COMPANY NEWS IN RESPECTED LOCAL AND NATIONAL PUBLICATIONS.
MEDIA PARTNERSHIPS
MEDIA PARTNERSHIPS MEDIA PARTNERSHIPS
E X C L U S I V E
M A R K E T I N G
O P P O R T U N I T I E S
MEDIA PART
MEDIA PARTNERSHIPS
MEDIA PARTNERS
MEDIA PARTNERSHIPS MEDIA PARTNERSHIPS
MEDIA PARTNERSHIPS
MEDIA PARTNERSHIPS WITH AN EMPHASIS ON BRAND EXCLUSIVITY, CUTTING-EDGE TECHNOLOGIES, STRATEGIC POSITIONING, SOCIAL TRAFFIC DRIVERS, AND VIDEO CONTENT INTEGRATION, THE KUPER SOTHEBY’S MEDIA PARTNERSHIPS
INTERNATIONAL REALTY MARKETING STRATEGY UTILIZES HAND-SELECTED MEDIA POWERHOUSES. THESE MEDIA PARTNERSHIPS DELIVER CONTENT TO DISCERNING AUDIENCES LOCALLY AND
Brand Marketing
INTERNATIONALLY. OUR PARTNERS’ INNOVATION, STRATEGIC POSITIONING, AND IMPACT ALLOW OUR BRAND TO SUCCESSFULLY CONNECT WITH THE IDEAL CLIENTELE. THE SOTHEBY’S INTERNATIONAL REALTY MEDIA PARTNERSHIPS
PROPERTY ADVERTISING PROGRAM PROVIDES AN ARRAY OF OPTIONS, BOTH PRINT, AND DIGITAL, FOR LISTING ADVERTISING NEEDS. OUR PROPERTY ADVERTISING PROGRAM OFFERS PRE-NEGOTIATED,
High-quality, illustrated, engaging content delivered EXCLUSIVE ADVERTISING RATES richly FOR SELECT QUALITY PLACEMENTS BYand LEVERAGING THE STRENGTH OF THE SOTHEBY’S INTERNATIONAL REALTY NETWORK. MEDIA PARTNERSHIPS
across multiple platforms inspires our global clients. Because MEDIA PARTNERSHIPS
purveyors of fine art and possessions are equally passionate about their homes, we take pride in showcasing our properties in ultra high-definition video, virtual reality tours, and rich photography. These engaging formats are designed to inspire buyers and sellers in all phases of their journey.
MEDIA PARTNERSHIPS
Media Partnerships We partner with leading media powerhouses to deliver content
to discerning audiences worldwide. Our partners' cutting-edge Media Partnerships innovation, strategic positioning, and international impact Media Partnerships We partner leading media powerhouses to deliver contentTHAT THE SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC 90% OF HOME with BUYERS BEGIN SEARCHING FOR THEIR HOME ONLINE, SO IT’S ESSENTIAL enable the Sotheby’s International Realty brand to successfully a powerhouses to deliver content to discerning audiences worldwide. Ourmedia partners' cutting-edge We partner with leading powerhouses to deliver KUPER SOTHEBY’S INTERNATIONAL REALTY BRAND’S PRESENCE ONLINE IS STRONG. OUR DIGITAL content connect with a global clientele. dwide. Our partners' cutting-edge innovation, strategic positioning, and international impact to discerning audiences worldwide. Our partners' cutting-edge Media Partnerships Media Partnerships PROPERTY ADVERTISING PROGRAM ALLOWS AGENTS TO PLACE ADVERTISING AND UPGRADE PROPERTY ing, and international impact enable the Sotheby’s International Realty brand to successfully innovation, strategic positioning, and international impact nerships We partner with leading media powerhouses to deliver content We partner with leading media powerhouses to deliver content ional Realty brand to successfully LISTINGS ON HIGH PROFILE AT DISCOUNTED RATES AND ENGAGE CONSUMERS THE connect with a globalWEBSITES clientele. Media Partnerships enable the Sotheby’s International Realty brandAROUND to successfully aleading powerhouses to deliver media powerhouses to deliver content worldwide. Our partners' cutting-edge tocontent discerning audiences to discerning audiences worldwide. Our partners' cutting-edge e. Media Partnerships connect withpowerhouses a globalEFFECTIVE clientele. dwide. Our partners' Our cutting-edge GLOBE ORwith IN OUR OWN MARKETPLACE THROUGH IMPRESSIONS. Mediapositioning, Partnerships leading media toGEO-TARGETED deliver content udiences worldwide. partners' cutting-edge innovation, strategic and international impactWe partner innovation, strategic positioning, and international impact We partner with leading media powerhouses to delivercutting-edge content ing, and international Media Partnerships to audiences partners' tegic positioning, and impact international impact enable the Sotheby’s International Realty brand to successfully We partner with leading media powerhouses todiscerning deliver content enable theworldwide. Sotheby’sOur International Realty brand to successfully to discerning audiences worldwide. Our partners' cutting-edge ional Realty brand to successfully innovation, strategic positioning, and international impact eby’s International Realty brand with to successfully connect a clientele. toglobal discerning audiences worldwide. Our partners' cutting-edge connect with a We global clientele. partner with leading media powerhouses to deliver innovation, strategic positioning, and international impact e. enable the Sotheby’s International Realty brand to successfully global clientele. innovation, strategic positioning, and international impact Media Partnerships to discerning audiences worldwide. Our partners' cutti enable the Sotheby’s International Media Partnerships connect with a global clientele.Realty brand to successfully enable the Sotheby’s International Realty brand to successfully SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC We partner with leading mediaimp po innovation, strategic positioning, and international connect with a global clientele.
RESIDE MAGAZINE
CULTUREMAP ONLINE CONCEIVED IN THE BELIEF THAT
CULTUREMAP IS A NETWORK
HOME AND LIVING IN FULL
OF LOCAL LIFESTYLE SITES
ARE INEXTRICABLY ENTWINED,
DELIVERING DAILY NEWS
RESIDE IS KUPER SOTHEBY'S
AND RECOMMENDATIONS
INTERNATIONAL REALTY’S
IN AUSTIN, SAN ANTONIO,
MAGAZINE DEVOTED TO THE FINEST
DALLAS, HOUSTON,
IN INSPIRATIONAL HOMES AND
AND FORT WORTH.
LIFESTYLES. A DESTINATION FOR
CULTUREMAP AND KUPER
CONNOISSEURSHIP IN THE ARTS,
SOTHEBY’S INTERNATIONAL REALTY HAVE PARTNERED TO CREATE A PREMIER DIGITAL ADVERTISING
CULTURE, DESIGN, TRAVEL, FASHION, FOOD, AND PHILANTHROPY, RESIDE CASTS ITS NET WIDE TO
OPPORTUNITY CALLED HAUTE PROPERTY THAT PROVIDES EXPOSURE FOR LISTINGS THROUGHOUT THE
DISCOVER THE VERY BEST OF GRACIOUS LIVING. RESIDE IS PUBLISHED ANNUALLY AS A FULL-
ENTIRE CULTUREMAP DIGITAL ENVIRONMENT.
FLEDGED MAGAZINE AND THREE TIMES THROUGHOUT THE YEAR AS AN OVER-SIZED INSERT TO WALL STREET JOURNAL SUBSCRIBERS IN SAN ANTONIO, AUSTIN, BOERNE, AND NEW BRAUNFELS.
THE BUSINESS JOURNALS
LUXURY HOME MAGAZINE
THE SAN ANTONIO AND AUSTIN BUSINESS JOURNALS
AS THE LARGEST PUBLISHER AND
FEATURE LOCAL PEOPLE
NETWORK OF LUXURY REAL ESTATE
AND DECISION MAKERS
PUBLICATIONS NATIONALLY,
WHO ARE LEADERS IN THEIR
LUXURY HOME MAGAZINE IS
BUSINESS COMMUNITIES.
DEVOTED TO PRESENTING THE
THEY REPORT ON LOCAL
HIGHEST QUALITY HOMES, GOODS,
AND NATIONAL ISSUES THAT
AND SERVICES AVAILABLE TO THEIR
IMPACT SUBSCRIBERS’ BUSINESSES AND ASSIST THEM IN GROWING THEIR COMPANIES. HOME OF THE
READERS IN SAN ANTONIO, AUSTIN, AND THE HILL COUNTRY. EXTRAORDINARY PROPERTIES CAN BE
DAY IS A UNIQUE OPPORTUNITY THROUGH THE BUSINESS JOURNAL TO SHOWCASE A PROPERTY EACH
FEATURED AT EXCLUSIVE RATES FOR KUPER SOTHEBY’S INTERNATIONAL REALTY AGENTS.
MONTH TO AFFLUENT HOME BUYERS IN THE AREA MARKET THROUGH A MONTH OF EXPOSURE ON THE BUSINESS JOURNAL ONLINE.
P L U S
P A R T N E R S H I P S
W I T H
THE EXPOSURE YOUR PROPERTY DESERVES
THE ART OF MARKETING A PROPERTY IS BASED ON SHOWCASING EACH HOME’S UNIQUE CHARACTER. IN 18 LANGUAGES, OUR ENHANCED EDITORIAL APPROACH ON SOTHEBYSREALTY.COM ENABLES MILLIONS OF VIEWERS TO IMMERSE THEMSELVES IN OUR COLLECTION OF 3D VIRTUAL REALITY TOURS, ULTRA HIGH-DEFINITION VIDEOGRAPHY, AND HIGH-RESOLUTION PHOTOGRAPHY. THIS CONTENT RICH EXPERIENCE IS MORE EFFECTIVE IN DRIVING PROSPECTIVE BUYERS TO SOTHEBYSREALTY.COM AND ENGAGING THEM ONCE THEY ARRIVE.
118,279,773 YEARLY PAGEVIEWS 19,097,025 YEARLY VISITORS
A GORGEOUS, FUNCTIONAL GATEWAY TO CENTRAL AND SOUTH TEXAS REAL ESTATE, KUPERREALTY.COM FEATURES ROBUST SEARCH CAPABILITY, UNIQUE CONTENT, AND ATTRACTS OVER 12,000 UNIQUE USERS A MONTH FROM AROUND THE WORLD. KUPERREALTY.COM MAKES IT EASY TO SEARCH FOR A PROPERTY BY ADDRESS, CONDO OR NEIGHBORHOOD. IT WAS DESIGNED WITH THE END USER IN MIND, PRIORITIZING AN INTUITIVE BROWSING EXPERIENCE AND AN ABUNDANCE OF READILY AVAILABLE, ACCURATE CONTENT.
606,630 YEARLY PAGEVIEWS 151,986 YEARLY VISITORS
P R O P R I E T A R Y
L I S T I N G
D I S T R I B U T I O N
THE EXPOSURE AND WORLDWIDE REACH OF OUR LISTINGS IS A CRUCIAL PIECE OF WHAT SETS US APART FROM THE REST OF THE INDUSTRY. OUR GLOBAL PROPERTY MARKETING PARTNERS INCLUDE THE MOST AUTHORITATIVE NEWS, LIFESTYLE, AND FINANCIAL VOICES, AS WELL AS REAL ESTATE-CENTRIC WEBSITES. ADDITIONALLY, ONCE A HOME IS SHOWCASED ON SOTHEBYSREALTY.COM, IT IS EXCLUSIVELY MARKETED ON MORE THAN 100 SOTHEBY’S INTERNATIONAL REALTY AFFILIATE WEBSITES AROUND THE WORLD. RESULTS ARE MEASURED WITH A VARIETY OF ANALYTICS AND REPORTING TOOLS, WHICH ENABLE SALES ASSOCIATES AND CLIENTS TO DEFINE A MARKETING CAMPAIGN’S IMPACT.
O N E - O F - A - K I N D
T O O L S
CURATE
CURATE IS THE INNOVATIVE AUGMENTED REALITY REAL ESTATE TOOL - ENVISION,
THE SOTHEBY’S INTERNATIONAL REALTY APPLE TV APP IS DESIGNED TO FULLY
Curate by Sotheby's International DESIGN, AND EXPERIENCE YOUR FUTURE HOMERealty LIKE NEVER BEFORE IN THIS
IMMERSE CONSUMERS. WITH OUR INNOVATIVE APP, HOME BUYERS CAN DISCOVER
SM
Curate by Sotheby’s International Realty is the innovative augmented reality (AR) luxury real estate tool - envision, design,
IMMERSIVE APP. ANY PROPERTY CAN BE TRANSFORMED USING A CURATED
SOTHEBY’S INTERNATIONAL REALTY BRAND PROPERTIES FROM THE COMFORT OF
SELECTION OF AR FURNISHINGS AND DÉCOR SETS.
THEIR LIVING ROOMS.
and experience your future home like never before in this immersive app. Any property can be transformed using a curated selection of AR furnishings and décor sets. Download Curate by Sotheby’s
International Realty in the Google Play Store or the Apple App Store.
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC
• • • • •
O U R
C O M P A N Y
K U P E R
I M P A C T
KUPER SOTHEBY’S INTERNATIONAL REALTY IS COMMITTED TO POSITIVELY
THE QUALITY OF LIFE FOR THESE ANIMALS BY PROVIDING NEEDED MEDICAL
IMPACTING THE COMMUNITIES WE CALL HOME THROUGH OUR KUPER
CARE, INCLUDING SPAYING AND NEUTERING. FOOD, SHELTER, AND SAFETY
IMPACT PROGRAM. KUPER IMPACT IS A YEARLY CHARITABLE PROGRAM THAT
ARE ALSO PROVIDED – ALONG WITH COMPASSION AND ATTENTION. WHILE
ALLOWS OUR EXCEPTIONAL REAL ESTATE AGENTS, AND THE COMPANY AS A
MAINTAINING A HEALTHY AND LOVING FACILITY, ADL CONSISTENTLY WORKS
WHOLE, TO SUPPORT LOCAL ORGANIZATIONS. SINCE LAUNCHING, KUPER
TO FIND THE BEST POSSIBLE HOME FOR EACH RESIDENT ANIMAL.
IMPACT HAS RAISED OVER $100,000 FOR LOCAL CHARITIES. OUR AUSTIN OFFICES ARE FOCUSED ON SUPPORTING FOUNDATION KUPER SOTHEBY’S INTERNATIONAL REALTY SETS ASIDE $5 FROM EVERY
COMMUNITIES. FOUNDATION COMMUNITIES IS A LOCAL, HOMEGROWN
COMPLETED TRANSACTION FOR THE PROGRAM. AT THE END OF THE
NONPROFIT. THEY PROVIDE AFFORDABLE, ATTRACTIVE HOMES AND FREE
YEAR, THE FUNDS COLLECTED ARE DONATED DIRECTLY TO OUR SELECTED
ON-SITE SUPPORT SERVICES FOR THOUSANDS OF FAMILIES WITH KIDS, AS
CHARITIES.
WELL AS VETERANS, SENIORS, AND INDIVIDUALS WITH DISABILITIES. THEY OFFER AN INNOVATIVE, PROVEN MODEL THAT EMPOWERS THEIR RESIDENTS
OUR SAN ANTONIO, BOERNE, AND NEW BRAUNFELS OFFICES ARE FOCUSED
AND NEIGHBORS TO ACHIEVE EDUCATIONAL SUCCESS, FINANCIAL
ON SUPPORTING THE ANIMAL DEFENSE LEAGUE OF TEXAS (ADL).
STABILITY, AND HEALTHIER LIFESTYLES. FOUNDATION COMMUNITIES OWN
CHARTERED IN 1934, THE ANIMAL DEFENSE LEAGUE IS A NON-PROFIT
AND OPERATE 23 COMMUNITIES ALL OVER AUSTIN AND IN NORTH TEXAS.
ORGANIZATION THAT IS A TRUE NO-KILL SHELTER FOR ABANDONED, ABUSED, OR NEGLECTED DOGS AND CATS. ADL’S MISSION IS TO ENHANCE
• • • • •
O U R
R E S U L T S
LOCAL DOMINANCE
KUPE R SOTHE BY’S INTE RN AT I ON A L RE A LT Y H AS OV E R
TOGE THE R ACROSS
34 0 D I ST I N GU I SH E D ASSO C I ATES WO R K I N G
10 OF F I CES I N SA N A N TON I O, AUST I N , BOE RN E , N E W B R AU N F E LS, A N D TH E TE X AS H I L L
COUNTRY. IN 2018, KUPE R WAS R A N KE D BY RE A L T RE N DS AS T H E
A SALES VOLUME OF
1 1T H L A RG EST B RO K E R AG E I N TE X AS W I TH
$1 .8 B I L L I ON F ROM 3, 1 24 C LOSE D TR A N SACTI O N S A N D
A N AVE R AGE TR ANSACTI ON P RI CE OF
$ 5 89,0 0 0 .
THE SOTHE BY 'S IN T E RN AT I ON A L RE A LT Y LUXU RY RE A L ESTAT E N E T WO R K CO N TI N U ES TO E X PA N D
WOR LDWIDE , ACHIE VING A SA LES VOLU ME OF
THE R E AR E OVE R
$ 10 8 B I L L I O N
I N 2 01 8. CU R R E N TLY,
22 ,0 0 0 A F F I LI AT E D I N D E P E N D E N T SA LES ASSO C I ATES LO CATE D I N OVE R 970 OF F I CES I N 72 COU N T RI ES A N D TE R R I TO R I ES WO R L DW I D E .
GLOBAL POWER