The Guide | Carl Shurr Group

The Guide

Carl Shurr

Trust is the most important quality Carl and his team offers their clients. “I view my role as being a strategic, trusted advisor. We always keep our clients’ best interests in mind,” says Carl. “And, we back that up with the diligence, tenacity, and professionalism to get the job done.”

The results speak for themselves. Carl is a consistent top-selling agent at Kuper Sotheby’s International Realty. His sales have ranked him in the top 1% of all Realtors each year for more than a decade. His accomplishments include being a Luxury League of Austin, Elite 25 Austin, and a President’s Club award winner.

Carl began his full-time career in real estate in 2006 after spending 10 years in investment management. His interest in real estate was first as an investor. Soon after he began helping others find and acquire property and his real estate business took off from there.

Carl’s past clients include buyers, sellers, investors, builders, and developers. He has also established a powerful, global network within Sotheby’s International Realty with partner agents in almost every state and around the world. If you’re looking to buy or sell a property anywhere in the world, chances are his team can help you.

Outside of work, Carl loves to explore health, fitness, and wellness. He enjoys running, biking, swimming, tennis, and just about any type of exercise. He also loves to travel and calls the Bahamas one of his current favorite destinations. In Austin, most mornings you will find him walking his dogs Dude & Rocky along the lakefront.

Carl is an active volunteer in the community. Currently, he is the chair of the Cypress Circle Committee at The Trail Conservancy and an active member of the Guardian Angel Society benefitting the Center for Child Protection.

ACCOLADES

Over $375M in Sales to Date

Top 1% of Agents for 13+ years

Kuper Sotheby’s International Realty President’s Club Member Luxury League

Elite 25 of Austin

Notable Sales

4017 VERANO

4609 MIRADOR DRIVE

300 INWOOD ROAD

200 CONGRESS #27EG

2301 REBEL ROAD

2208 EUCLID AVENUE

305 VALE STREET

504 SUNRISE CIRCLE

521 BRANDON WAY

912 W GIBSON STREET

1104 REAGAN TERRACE

2605 ROLLINGWOOD

Testimonials

“Moving is hard enough on its own. Moving cross country with a baby, to one of the most crazy real estate markets in the US, in the middle of a pandemic is harder. We were fortunate to connect with Carl early in our relocation process and he went above and beyond every step of the way. From helping us locate a rental house before moving, to winning a multi-bid on our forever home, we are confident that we wouldn’t be in the position we are now without Carl’s expertise. We can’t thank him enough and highly recommend!” -

Justin M

“Carl was the perfect real estate agent for our needs. He knows the ATX market intimately, and he understands what matters in a home buying decision. He could run numbers with me on price per foot and talk about the cost of improvements from a resale value, and he introduced us to top quality builders and designers to get work done. He was able to easily transition from talking numbers with me to trading interior design ideas with my wife, and he gave us great insight on location, neighborhoods and schools. He was a joy to work with, wonderful sense of humor and very responsive.” - Austin S

“Carl is the man you need if you want to sell your home in South Austin. He’s sold two homes for me and both received quick offers that were significantly higher than I thought they would sell for. He knows the market well, delivers every time, and always does what he says he’s going to do. Hire him and rest easy knowing he’ll get the job done.” -

Richard A

“Not only is Carl a pleasure to work with, but he leaves no stone unturned. With his unparalleled knowledge of the neighborhoods he serves, his ability to navigate the sensitive and complex environment of selling a home is the best you will find.” - GRANT

“Our experience in working with Carl was impressive to say the least. Right from the beginning, Carl impressed us with his knowledge of the market and his advice on establishing our sales price. Next, Carl quickly put together marketing material that made us not want to sell! He made our house look so amazing. He almost always picked up our calls and replied to voice messages/emails quickly, we never had to wait more than a few hours. Carl took the time to listen to us when we had questions and sat down with us often to walk us through the changing real estate market in Austin. We wanted a high price per sq. ft for our house in our neighborhood, that would take a special buyer and Carl delivered that buyer to us and kept the deal alive when it looked like it might fall apart.” -

CHERYL

“Carl Shurr has been wonderful. We met several months ago on short notice when other agents wouldn’t. He has great insight into the market and always protected my interests. He also offered recommendations to help with remodeling to begin after I move in later this month. He’s been a great asset before, during, and after the sale.” - DAVID

S

“Carl is the best Realtor I have ever worked with. His knowledge of the market and neighborhoods is second to none and he makes you feel like you’re his only client. Carl gave us so much confidence during the home buying and selling process and I could not imagine a better experience.” - ROBBIE R

“Have worked with Carl for several different transactions. Always efficient, attentive, took the time to understand our personal tastes and really served as a great filter to make the process extremely easy. I couldn’t recommend him enough.”

- KYLER B

Coming Soon Launch

An initial marketing strategy can be based on generating private, select exposure through our unique channels. This would delay or eliminate the need to do a public marketing launch. The following steps would be executed for the property:

1. Professional Architectural Photography

2. Combination Lifestyle & Property Video

3. Custom Created Property Website

4. Custom Premium Property Brochures

5. Pitch Story to Kuper Sotheby’s International Realty Public Relation Department

6. Private E-Mail Campaign to top Sotheby’s International Realty Brokers & Top Texas Brokers

A separate marketing strategy can be based on leveraging our proprietary marketing opportunities locally, nationally, and globally that are only available to Sotheby’s International Realty affiliates. The following steps would be executed for the property over the next 12 months:

Full Listing Launch

Sotheby’s Exclusive Global Property Syndication

The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to define a marketing campaigns impact.

The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, ultra highdefinition videography, and high-resolution photography. This content rich experience is more effective in driving prospective buyers to sothebysrealty.com and engaging them once they arrive.

1. The Listing Agreement: The exclusive listing agreement is signed after the comparative market analysis has been presented and an optimal sale price is determined.

2. Quick Launch: The listing is quick launched through kuper connect after the listing agreement is signed but before it is officially live on the market. this alerts the company’s network of elite agents that the property is available and facilitates sales.

3. Listing Preparation: The listing is prepared for sale by consulting on how to curate the property for potential buyers so that they can easily visualize themselves in the property. this could include making recommendations for enhancing the exterior and interior by staging, cleaning, making repairs, painting, and de-cluttering.

4. Sign Installation: Our professional sign installer places a for sale sign on the property. A Kuper Sotheby’s International Realty sign conveys the quality of the listing and attracts buyers.

5. Photography & Videography: The marketing revolves around professional photography, highlighting the elegance and beauty of the home. the highest quality professional photography and videography is executed to showcase the listing.

6. Listing Launch: The Listing goes live online through the multiple listing service, KuperRealty.com, SothebysRealty.com, and our proprietary listing distribution network to over 100 other top sites providing optimal exposure.

7. Marketing Essentials: Marketing collateral is custom designed and created for the property, Including brochures, postcards, e-blasts, a dedicated property website, and a highly-targeted digital ad campaign, this exposes the property in an elevated way to the right agents and buyers during the most important time in the selling process.

8. Custom Marketing Plan: A bespoke marketing plan is created for the property in partnership with the marketing Brand Manager consisting of Kuper-exclusive opportunities to reach short and long-term exposure goals for the property.

9. Seller Updates: All marketing and sales updates relating to the property are communicated regularly and guidance is provided to make informed decisions that will lead to a successful sale.

Property Listing Checklist

Plan Details & Value

DIGITAL AND PRINT MARKETING

CUSTOM PROPERTY BROCHURES | $500 VALUE

We will craft a refined, magazine-quality brochure that articulates your property’s unique features and history. A high-end property brochure is vital to the marketing plan for a property as it will often be the one item a potential buyer takes following a showing, and therefore will be representative of how they remember the property.

SOTHEBY’S COOPERATIVE ADS (NEW YORK TIMES & WSJ) | $764.50 & $715.00 VALUES

The Sotheby’s International Realty property advertising program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure. Our property advertising program offers pre-negotiated, exclusive advertising rates for select quality placements by leveraging the strength of the Sotheby’s International Realty network.

CUSTOM WEBSITE | $2,500 VALUE

Special homes deserve their own corner of the Internet — at least, that’s what buyers will think when they come across your single property site, a place dedicated solely to one property where you can customize the audience’s entire experience. Single property sites allow us to provide more information on the listing in a bespoke space.

SOTHEBY’S EXCLUSIVE GLOBAL PROPERTY SYNDICATION | $1,000 VALUE

The Sotheby’s International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com.

E-MAIL CAMPAIGNS | $1,000 VALUE

We can share your property in a professional and concise method with an e-blast, and relay the message to our Kuper associates, local REALTOR® boards, top Texas brokers, and elite Sotheby’s International Realty companies and brokers across the country.

FACEBOOK AND INSTAGRAM ADVERTISING | $2,000 VALUE

The Facebook ad platform offers us an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. This allows us to reach our ideal target customer very efficiently and not waste ad dollars showing to people that are not interested in your property.

AUSTIN BUSINESS JOURNAL HOME OF THE DAY | $750 VALUE

The Austin Business Journal features local people and decision makers who are leaders in their business communities. Home of the Day is a unique opportunity to showcase your high-end property all month to affluent home buyers in the Austin market through the Business Journal Online.

CULTUREMAP ADVERTORIAL | $1,200 VALUE

CultureMap is a network of local lifestyle sites delivering daily news and recommendations. CultureMap and Kuper Sotheby’s International Realty have partnered to create a premier digital advertising opportunity called Haute Property that showcases a property in every way on CultureMap’s website.

Current Marketing Examples

The Homebuyer Checklist

1. Secure your financing.

Before starting your home search, it is important to evaluate your financial situation, confirm your budget, familiarize yourself with mortgage options, and secure pre-approval from a lender. Ask Carl or his team for a referral for assistance with financing.

2. Finding your new home.

Carl and his team pride themselves on the white-glove service his clients have come to expect. This includes previewing listings, being accessible for any question, and even access to off-market homes through Carl’s participation in luxury real estate groups in Austin. His local knowledge will be paramount in the search for your new home.

3. Submitting an offer.

You’ll work with Carl and his team to come up with an offer that reflects the condition of the property and is a fair market price. He will be able to research comparable homes and help you come up with a smart offer.

4. Negotiating and acceptance.

After submitting an offer, you should be prepared to negotiate, not just on the initial price, but on all key factors impacting the sale of the home, including deposit, inclusions, dates for completion and possession, and deadlines for subject removals.

5. Inspections and final walk-through.

Inspections are a critical step in the homebuying process. That’s why Carl and his team will help guide you through the home inspection process, connecting you with the best service providers in the local area, and facilitating the process on your behalf.

6. Closing the deal.

The final step in your home buying journey comes at closing. The Carl Shurr Group will help facilitate and manage this process by organizing critical paperwork, documentation, and approvals to help you reach your desired outcome.

Your home is more than a building or an address. It’s where you experience life, connection, and growth. For those on a journey, there is The Carl Shurr Group.