M A R K E T I N G
P R O P O S A L
950 E GRAYSON
STRATEGIC QUIET L AUNCH An initial marketing strategy can be based on generating private, select exposure through our unique channels. This would delay or eliminate the need to do a public marketing launch. The following steps would be executed for the property:
1. Quick Launch through Kuper’s Internal System to the Company’s Network of Elite Agents - Within 48 hours of the listing agreement being executed. 2. Professional Architectural Photography - As early as possible for scheduling with the seller and the photographer after the listing agreement is executed. 3. Professional Property Video - Same as photography (2). 4. Custom Website - Within one week of marketing receiving both video and photography. 5. Sotheby’s Exclusive Global Property Syndication Including More than 100 Syndicating Websites, Nationally and Internationally - Within 48 hours of the custom website being launched. 6. Custom Premium Property Brochures - Will be ordered within 48 hours of marketing receiving photography. 7. Pitch Story Exclusive to Sotheby’s International Realty Public Relations Department - Within 48 hours of the listing agreement being executed. 8. Private E-mail Campaign to Top Sotheby’s International Realty Brokers and Top Texas Brokers - Withing 48 hours of marketing receiving both video and photography. 9. Listing Agent will Pitch Property to Targeted Prospective Buyers Through Printed and Digital Marketing - Will begin targeting once received brochures and custom website is active.
Marketing will not use The Lambermont or the Terrell Castle on any promotions for this property.
FULL MARKETING LAUNCH A separate marketing strategy can be based on leveraging our proprietary marketing opportunities locally, nationally, and globally that are only available to Sotheby’s International Realty affiliates. The following steps would be executed for the property:
1. Architectural Photography - Completed in Quiet Launch. 2. Professional Property Video - Completed in Quiet Launch. 3. Public Website - Immediately upon laucnhing in Multiple Listing Service. 4. Sotheby’s Exclusive Global Property Syndication - Completed in Quiet Launch. 5. Multiple Listing Syndication - Within 24 hours of approval from seller. 6. Custom Property Brochures - Completed in Quiet Launch and ordered if necessary. 7. E-mail to Top Sotheby’s International Realty Brokers in the Country - On a Monthly basis. 8. E-mail Campaign to Top Local Brokers - Within 24 hours of being launched on the Multiple Listing Service. 9. Local Press Release - Once agreed its necessary and approved by both seller and listing agent. 11. Private, Invitation-Only Broker Event - Once agreed its necessary and approved by both seller and listing agent. 12. Social Media Advertising - Within first week of launching Multiple Listing Service. In addition, as often as listing agent feels necessary. 13. Postcard Direct Mail campaign - Within first two weeks of launching on Multiple Listing Service. 14. LIVE SA Wall Street Journal Insert Feature - Once available to advertise in and approved and agreed upon by seller and listing agent.
P R O FESS IO NA L PHOTOGR AP HY AND VID EOGRAP H Y // $3,0 0 0 VALU E The marketing revolves around professional photography, highlighting the elegance and beauty of the home. The highest quality professional photography and videography are executed to showcase the listing. All content is put through rigorous editing and quality control process.
CUSTO M PRO PE RT Y BROCHURES / / $250 VALUE We will craft a refined, magazine-quality brochure that articulates your property’s unique features and history. A high-end property brochure is vital to the marketing plan for a property as it will often be the one item a potential buyer takes following a showing, and therefore will be representative of how they remember the property.
CUSTO M W E BS IT E // $2,500 VALUE Special homes deserve their own corner of the Internet — at least, that’s what buyers will think when they come across your single property site, a place dedicated solely to one property where you can customize the audience’s entire experience. Single property sites allow us to provide more information on the listing in a bespoke space.
SOT HE BY’S E XCLUSIVE GLOBAL P ROPERT Y SYND I CAT I O N // $1,0 0 0 VALU E The Sotheby’s International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com.
E- M A IL CA M PA IGNS / / $1,000 VALUE We can share your property in a professional and concise method with an e-blast, and relay the message to our Kuper associates, local REALTOR® boards, top Texas brokers, and elite Sotheby’s International Realty companies and brokers across the country.
FACE BO O K A DVE RT ISING / / $750 VALUE The Facebook ad platform offers us an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. This allows us to reach our ideal target customer very efficiently and not waste ad dollars showing to people that are not interested in your property.
L IVE S A WA LL ST REET JOUR NAL INSERT / / $1,750 VALU E This insert promotes your property within the Wall Street Journal in a beautiful, oversized format exclusive to Kuper Sotheby’s International Realty. The multi-page insert includes a combination of hyper-local editorial content as well as a Kuper Sotheby’s International Realty property gallery.
JULIE ALEXANDER BROKER ASSOCIATE 210.872.0109 j u l i e.a l exa n d e r @ s ot h e bys re a l ty.c o m ku p e r re a l ty.c o m