Listing Presentation - Lazan Pargaman

When You List With Lazan

Lazan Pargaman

My value to clients is guiding them to make the best and most appropriate real estate decisions. As a third generation Austinite and with more than 30 years in residential real estate in Greater Austin, I bring unique benefits that engender trust and confidence. My background includes building, remodeling, interior design, working in real estate law and public law, and an active enthusiasm for preservation and modern architecture. One of the hallmarks of my work and indeed my career is the ability to share this information with my clients and to steer them to appropriate professionals when there is a need. Here are some of my specifics:

Licensed: Texas Real Estate Broker

Education & Designations:

BA, Summa Cum Laude, St. Edward’s University

Graduate Realtor Institute (GRI)

Certified Residential Specialist (CRS)

Certified Luxury Home Marketing Specials (CLHMS)

Certified Negotiation Expert (CNE)

Memberships :

Austin Board of Realtors

Austin Multiple Listing Service

Hill Country Multiple Listing Service

For me, helping clients make great real estate decisions is what my work is all about. I love this work because I love helping people. Having the tools for the job is important and my company, Kuper Sotheby’s International Realty provides clients with the finest world class service and resources available. I’m happy to visit with you and see if I’m a good fit for helping you make your real estate decisions.

512.750.5599

LAZAN@SOTHEBYSREALTY.COM

Our Brand & Network

Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed Sotheby’s auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955.

Kuper Sotheby’s International Realty inherited this iconic brand name, building on its centuries-long legacy by delivering unrivaled real estate services. Our reputation for quality service and expertise is unmatched. This is our unique difference. The Sotheby’s International Realty® network was founded in 1976 and shares nearly three centuries of heritage with Sotheby’s, both selling some of the world’s most cherished possessions.

1,000 brokerages 24,000 agents 75 countries

$150 billion annual sales

Our team at Kuper Sotheby’s International Realty offers clients direct access to the global real estate marketplace and an unparalleled platform for transitioning to and from Central Texas.

Where is Your Listing Seen?

Testimonials

Lazan came highly recommended from friends of ours, who told us she was smart, patient, and honest. And they were absolutely speaking the truth! Lazan was so helpful and upfront about every single home we looked at, and she kept us updated on every aspect of her decision-making and conversations with other Realtors. Her deep knowledge of Austin, and her connections, came in handy at every turn. And while she would stop at nothing to help us once we had made a decision, she gave us the space we needed to make those decisions on our own, never over-selling us on a house. In short, she was fantastic - we have already recommended her to other friends!

SAMANTHA, P rofessor

We were starting a new family and looking for a home that met some specific location and size requirements. I’ve known Lazan for over 10 years. Her knowledge, experience and attention to detail has been invaluable in the many transactions that she has helped me with. She stuck with us through a long process in a very competitive market. Lazan dedicated a lot of time and effort to our search which ultimately enabled us to find our home. The competitive and rapidly changing market created some difficulties associated with the appraisal. Lazan worked directly with the seller agent and appraiser to ensure a current and comprehensive appraisal was available. I have and will continue to recommend Lazan as a trusted Realtor and advisor.

STEVE ZARZANA

Lazan is phenomenal!! She did so much to support us, especially during this COVID period with virtual walkthroughs, consultations, inspections, foundation inspections, survey’s, etc and especially powering through the ice storm. Needless to say, we found a beautiful home that we closed on last week. So excited to get to Austin! Again... we can’t say enough nice things about Lazan and her team!!!”

ROB GLASGOW, P artner, P

w C

Lazan was an excellent agent who provided exceptional representation throughout the entire selling process. She brings a wealth of knowledge and years of experience to bear on selling a home for the absolute top dollar. She was quick to identify the target market for our home and customize our selling strategy to match. She perfectly read the market to advise on a listing price, and we had competing offers from which to choose. Additionally, her organization and tireless staff make the process seamless for the client, who is kept informed and provided with next steps at all times. Aside from her technical expertise, Lazan is an absolute pleasure to work with, showing she cares for the person and the home behind the transaction. By closing, she had my full trust and confidence in her. She is a consummate professional, a titan in her industry, and a wonderful person. I highly recommend her to be your agent for your next home sale or purchase!

ETHAN WOMBLE, A ttorney

As a long time broker in Bellevue, WA I know the importance of having a knowledgable real estate agent. Lazan helped my granddaughter find the perfect home in her new city of Austin, carefully and patiently guiding her through the process. I am beyond impressed with the extra effort Lazan put forth to help a first time home buyer. I would highly recommendedher again.

PAT KASSNER, B roker

Notable Sales

3408 MOUNTAIN TOP CIRCLE | LISTED AT $4,600,000

3005 TEAK HAWK COVE | LISTED AT $1,650,000

70 RAINEY ST. #1904 | LISTED AT $1,100,000

1703 MICHAEL STREET | LISTED FOR $4,450,000

1500 MANANA STREET | LISTED AT $4,300,000

4300 WATERFORD PLACE | $1,325,000

1.54 ACRES IN BARTON HILLS

Marketing Strategy

• We use a professional photographer to photograph your home and provide video and aerial photography.

• We will place your home in MLS and include extensive detail to attract the largest pool of buyers.

• If appropriate, a professional marketing floor plan will be created for your home.

• We will prepare professional color brochures.

• You will have global exposure through Sotheby’s International Realty’s extensive media partnerships.

• You will receive weekly follow-up and feedback from showings when available.

• Your home will be placed on the appropriate Realtor tour if one is available for your area.

• Your property will have exposure from Kuper Realty’s popular website and SIR mobile applications.

• There will be Facebook and Social Media Advertising.

• We will do E-marketing Campaigns.

• An information notebook will be prepared for your home.

• A website will be created for your home address.

• You will benefit from transaction management designed to make your sale smooth.

• Your home will be placed in print advertising when it is available and appropriate for your property.

Plan Details and Value

Digital and Print Marketing

PREMIUM PROPERTY VIDEO // $5,000 VALUE

The Premium Property Video creates a compelling experience of the property’s luxury lifestyle. Providing high quality interior and exterior video footage, we maximize the impact of the listing and the overall viewers experience before one steps into the home.

CUSTOM WEBSITE // $1,500 VALUE

Special homes deserve their own corner of the Internet — at least, that’s what buyers will think when they come across your single property site, a place dedicated solely to one property where you can customize the audience’s entire experience. Single property sites allow us to provide more information on the listing in a bespoke space.

SOTHEBY’S EXCLUSIVE GLOBAL PROPERTY SYNDICATION // $1,000 VALUE

The Sotheby’s International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com.

E-MAIL CAMPAIGNS // $1,000 VALUE

We can share your property in a professional and concise method with an e-blast, and relay the message to our Kuper associates, local REALTOR® boards, top Texas brokers, and elite Sotheby’s International Realty companies and brokers across the country.

FACEBOOK AND INSTAGRAM ADVERTISING // $1,000 VALUE

The Facebook ad platform offers us an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. This allows us to reach our ideal target customer very efficiently and not waste ad dollars showing to people that are not interested in your property.

CUSTOM PROPERTY BROCHURES // $500 VALUE

We will craft a refined, magazine-quality brochure that articulates your property’s unique features and history. A high-end property brochure is vital to the marketing plan for a property as it will often be the one item a potential buyer takes following a showing, and therefore will be representative of how they remember the property.

KUPER AD INTELLIGENCE // $750 VALUE

AI-driven adevetising for your property through multiple social media outlets in order to proactively reach the right potential buyer for your home.

Seller's Homework Ready, Set, Pictures

Photographs are one of the most important steps in marketing your home. Making your home shine in pictures is easy with these tips to get ready for the professional photographer’s visit.

Just remember, buyers are attracted to homes which look like model homes.

OUTSIDE FRONT & BACK

Remove dead plants, both in ground and in pots, and this includes dried arangements.

Refresh your flower beds with mulch and some new bedding plants if needed. A few larger pots of new flowers will brighten the entrance, as well as the patio or porch.

Remove toys (kids and pets), old garden hoses, yard tools, dilapidated patio furniture, sprinklers, etc.

Clean your patio furniture if it’s dirty and add a small pot of flowers to the table.

Hide your trash cans and pull your cars out of the driveway if they are parked there.

If your front door needs a coat of paint or cleaning, do it. Purchase a new door mat. Clean the threshold.

GENERAL

Open all blinds, and raise those on windows with lovely views.

Make sure all light bulbs work, replace those that do not.

Turn off all fans, but turn on all lights.

Make sure all toys (kids & dogs) are put away. Put pet beds and food/water bowls in the garage.

If you have booster seats or high chairs, put them in the garage as well.

Remove all small indoor rugs, bath mats, kitchen mats.

Remove all political information/signage/paraphenalia.

KITCHEN

Clear counters of everything except a few decorative items (think cookbook on stand, bowl of fruit, lovely wooden bowl, or similar).

Put away dish towels, cleaning supplies, etc.

Dress breakfast table with a vase of flowers or bowl of fruit but remove tablecloth, placemats, etc.

Turn on under counter lights.

LIVING ROOM, DEN, GAME ROOMS

Remove clutter, toys, magazines and newspapers.

Make sure decorative pillows are in place, the throw is folded and placed over the arm or back of the sofa (chair). If your pillows look well loved, purchase new ones, in current colors, to brighten the room. Same goes for the throw.

If you have bookshelves, tidy them and add decorative accents.

Gaming equipment, remotes, etc. should be put away out of view. If you have a TV cabinet the doors should be closed.

BATHROOMS

Remove all personal items such as make up, tooth brushes, shower items, hair essentials. Remove all bath mats, scales, trash cans, health aid devices (toilet riser, shower chair).

Make sure you have fresh decorative or matching towels and that they are folded neatly. If your towels are faded, stained or worn, purchase new ones.

Counters can have one or two decorative items.

BEDROOMS

Remove all clutter and medical devices (CPAP machines, etc.).

Make sure all beds are made up with fresh matching linens. If the bedding is old and faded, purchase new bedding & decorative pillows.

Make sure all clothes hampers & small area rugs are removed. Bedside lamps, and a couple of decorative items or the book you are reading are fine on your nightstands.

STUDY/LIBRARY

Clear your desk of clutter.A few decorative items such as a lamp and pencil holder are fine, but not piles of files. Remove trash cans, neaten wires for computers and printers.

Bookshelves should be clutter free and nicely arranged including a few decorative items. All desk tops, tabletops, etc.should be free of stacks of papers, mail and files.

Sequence of Events

FIRST MEETING

• Walk home and property, make notes

• Review recent sold comparables

• Review Sequence of Events (timelines, next steps)

• Review marketing plan

• Discuss staging and make-ready

• Set follow-up meeting appointment

FOLLOW UP MEETING ON:

• Review marketing analysis/pricing of home

• Review paperwork (listing agreement, seller’s homework , etc.)

• Review net sheet

• Discuss showing procedure

• Discuss make-ready schedule

• Discuss having home pre-inspected

• Discuss home’s size (if there is any question we can have the home measured)

BETWEEN LISTING AGREEMENT AND GOING ACTIVE IN MLS

Week One: (of Make Ready)

• Begin/continue purging, packing and storing, as needed

• Finalize paperwork

• Schedule stager, if needed (Lazan)

• Create make-ready schedule and Punch List/To Do list

• Order Title commitment (Lazan)

• Check on open permits (Lazan)

• Check on energy audit, is one needed? (Lazan)

Week Two: (of Make Ready)

• Work on repairs/make-ready lists

• Have home measured and floor plan created, if needed (Lazan)

• Stager, if needed (Lazan)

• Schedule trades if needed (Window washers, yard guys, etc.) (Lazan)

• Schedule photography/virtual tour shoot/aerial photography (Lazan)

• Set up e-advertising (mls, internet, virtual tour) (Lazan)

• Review Title Commitment (Lazan)

• Review Deed restrictions (Lazan)

• Schedule sign to be installed (Lazan)

• Install lockbox (Lazan)

• Create Information Notebook (See sample) (Lazan)

• Create features list (Lazan)

• Finalize Seller Homework like Seller’s Disclosure and T-47

• List home as coming soon and send email to all Kuper Sotheby’s agents.

• Install Coming Soon Sign (Discuss pros and cons)

Week Three: (of Make Ready)

• Photography and video (Lazan) Note: It will take two days to get the photos back

• Create MLS profile

• Install “For Sale” sign

GO ACTIVE IN MLS

• Home becomes an active listing on MLS

• Home becomes active on Sotheby’s website and other websites (Zillow, Trulia, Realtor.com, etc…)

• Schedule an area Realtor tour, if available

• Email blast to all agents in Austin

• Create and run Facebook Ad

ON GOING ACTIVITIES

• Send Realtor showing feedback to client

• Send Weekly Internet advertising report to client

• Monitor activity in neighborhood (other coming soons, active, pendings and solds)

OFFERS AND CONTRACT TO CLOSE

• Lazan will organize and present all offers to you

• Lazan will handle all of the contract to close/transactional items

Seller's Homework Partnering in Selling Your Home

Check List Items

Discuss the possibility of having home pre-inspected.

On a separate sheet, list any special features of your home, such as any upgrades or improvements you have made, recent paint, recent carpeting or anything you would like a potential buyer to take notice. Please include dates.

Copies of any recent furnace, AC, roof, or septic inspections on your property. Or recent repair work.

Survey (usually kept with your loan documents and closing papers).

Copy of your septic pumping receipt if your system was pumped within the last 12 months (if applicable).

Copy of your well permit (if applicable).

2 Extra keys to your front door.

Complete and sign Seller’s Disclosure statement. Find floor plan or blueprints (if available).

Get recent utility bills info prepared for buyers to see.

Gather copies of any warranties in effect; appliances, AC, water heater, termite, roof, etc.

Verification of square footage if different from tax records. (For example if you have refinanced your home you will have an appraisal and it will include the square footage).

Discuss Title Companies.

Read the standard residential contract page 1, paragraph 2 B and 2 C, regarding what items convey with your property. Decide if you have anything you want to exclude from the sale? If so detail here:

An energy audit may be needed on your home. I will check on this for you, and coordinate with you for an auditor to visit your home if neccessary.

If you have any questions, please call me 512.750.5599

Seller's Homework Contract to

Close

During Option Period

Arrange to be away from the house during the inspection. Inspectors typically take 3-4 hours. Make sure all utilities are turned on.

Unlock any storage rooms, electrical panels, etc. Secure pets.

Post-inspection the buyer typically hires specialists to visit your home for quotes or advice on items discovered during inspection. Expect the buyers to negotiate for repairs after the inspection. Either for a reduction in price or seller paid closing costs.

After Option Period and Prior to Closing

Complete any repairs agreed upon by both buyer & seller. Confirm mortgage payoff information with the title company. Typically the title company will send you a form.

Call to disconnect utilities as of the closing date or the day after (see flyer with utility information). Notify bank to stop automatic draft home loan payments.

Arrange to have home professionally cleaned after move out. Notify your insurance company that you are selling your home (don’t cancel your homeowner’s insurance until after funding).

Have home available for final walk thru a minimum of 4 hours prior to closing; Lazan will coordinate this (note: not all buyers wish to do this).

Review settlement statement with Lazan prior to closing (the Title Company typically sends this to us 3 days before closing).

Bring all keys, garage door openers, warranty information and any special instructions for buyers to closing.

Bring mailbox keys and how to identify your box if it is a community mailbox station (the buyers will need to know).

After Closing

Contact your previous lender regarding any escrow account balance you may have due to you and give them your new address. You should recieve any money in your escrow account in 3-4 weeks.