THE DISTINCTION PR ESE N T E D BY AS H L EY DA R N EL L
introducing
YOUR LOCAL REAL ESTATE ADVISOR
DA
ASHLEY
R
LL E N
Ashley Darnell is an accomplished Austin realtor and proud University of Texas graduate whose Austin roots go back for generations. The Capital City is truly home for Ashley where she specializes in all things Austin when it comes to buying and selling homes – whether it’s exquisitely showcasing an old Austin treasure or finding a perfect new Austin gem. Ashley prides herself in providing luxury-level service at every price point. She is known for her sharp contractnegotiating skills, meticulous attention to detail, creative marketing strategies and instant response time. Ashley is part of a distinguished network of top-tier service professionals and craftsmen. She is a master at bringing all the right people together to make home-buying and selling smooth and enjoyable. It’s no wonder she is a consistent top-producer at Kuper Sotheby’s International Realty. When not practicing real estate, Ashley delights in spending time with her two vivacious children, hunky husband and exuberant border collie. She also gives back to her community. In honor of her precious Granny, Ashley advocates for the Pancreatic Cancer Action Network. Pancreatic cancer is the third largest killer of all cancers – and the least funded. In honor of all things furry, Ashley volunteers with Austin Pets Alive. This is an organization that provides resources, education and programs to eliminate the unnecessary termination of companion animals and find them forever-homes. Whether buying and selling real estate, exploring the city with her family or volunteering for those in need, Ashley exudes an Austin-proud spirit of community and exemplifies homegrown enthusiasm at its finest. 5 1 2 .6 57. 3 343 // ASHL EY. DA R NE L L@SOT HE BYS RE ALT Y.COM // AS HLEY DARNELL .KUP ERRE ALT Y.COM
KUPER SOTHEBY’S INTERNATIONAL REALTY
OUR COMPANY
KUPER SOTHEBY’S INTERNATIONAL REALTY WAS FORMED IN 1972 UNDER THE LEADERSHIP OF CHARLES KUPER, JR. AND HIS FAMILY. A NEW STRATEGIC PARTNERSHIP WAS FORMED IN 2012 WHEN KUPER SOTHEBY’S INTERNATIONAL REALTY MERGED OUR SAN ANTONIO BROKERAGE WITH CAPITAL CITY SOTHEBY’S INTERNATIONAL REALTY, THE LOCAL AUSTIN AFFILIATE. IN 2014, KUPER SOTHEBY’S INTERNATIONAL REALTY AND CAPITAL CITY SOTHEBY’S INTERNATIONAL REALTY MERGED WITH AMELIA BULLOCK REALTORS IN AUSTIN, FOUNDED IN 1969 BY AMELIA BULLOCK AND BARBARA WALLACE. TOGETHER, THE THREE BROKERAGES HAVE UNIFIED UNDER THE KUPER SOTHEBY’S INTERNATIONAL REALTY BRAND. THIS, COMBINED WITH OUR RELATIONSHIP WITH THE PREMIER SOTHEBY’S INTERNATIONAL REALTY BRAND, AFFIRMS OUR COMMITMENT TOWARD PROVIDING A SUPERIOR LEVEL OF SERVICE, MARKETING AND EXPERTISE IN SAN ANTONIO, AUSTIN, NEW BRAUNFELS, BOERNE, AND AROUND THE WORLD. IT IS OUR MISSION TO BE THE LEADER OF LUXURY REAL ESTATE IN TEXAS BY PROVIDING SERVICE THAT EXCEEDS EXPECTATIONS, DELIVERING KNOWLEDGE THAT SURPASSES THE COMPETITION, AND PRESENTING PROGRESSIVE MARKETING AND INNOVATIVE TECHNOLOGY THAT OUTPERFORMS THE INDUSTRY DEMAND.
AN ICONIC COLLABORATION
OUR BRAND
RECOGNIZED WORLDWIDE, THE PRESTIGE OF THE SOTHEBY’S BRAND IS UNPARALLELED. BUILDING ON THE CENTURIES-LONG REPUTATION OF THE PREEMINENT AUCTION HOUSE, THE SOTHEBY’S INTERNATIONAL REALTY BRAND IS RECOGNIZED GLOBALLY. OUR LEGACY OF QUALITY SERVICE AND EXPERTISE IS UNMATCHED. FOUNDED IN 1976 TO PROVIDE INDEPENDENT BROKERAGES WITH A POWERFUL MARKETING AND REFERRAL PROGRAM FOR LUXURY LISTINGS, THE SOTHEBY’S INTERNATIONAL REALTY NETWORK WAS DESIGNED TO CONNECT THE FINEST INDEPENDENT REAL ESTATE COMPANIES TO THE MOST PRESTIGIOUS CLIENTELE IN THE WORLD. THIS IS OUR UNIQUE DIFFERENCE. THE PROPERTIES REPRESENTED BY OUR NETWORK ARE EXCLUSIVELY FEATURED IN SOTHEBY’S AUCTION HOUSE MARKETING PROGRAMS INCLUDING HIGH-PROFILE CLIENT EVENTS, PLUS SHOWCASED IN THEIR SIGNATURE PUBLICATIONS, DIGITAL NEWSLETTERS, AND ON SOTHEBYS.COM. SO WHILE OUR BRAND IS UNIQUELY LOCAL, OUR REACH IS GLOBAL AND THAT MEANS MORE EXPOSURE THAT CONNECTS SELLERS WITH QUALIFIED HOMEBUYERS ALL AROUND THE WORLD.
Y O U R P R O P E R T Y J O U R N E Y
2. QUICK LAUNCH THE LISTING WILL BE QUICK LAUNCHED THROUGH KUPER CONNECT AFTER THE LISTING AGREEMENT IS SIGNED BUT BEFORE IT IS OFFICIALLY LIVE ON THE MARKET. THIS ALERTS THE COMPANY’S NETWORK OF ELITE AGENTS THAT THE PROPERTY IS AVAILABLE AND FACILITATES SALES.
1. THE LISTING AGREEMENT THE EXCLUSIVE LISTING AGREEMENT IS SIGNED AFTER THE COMPARATIVE MARKET ANALYSIS HAS BEEN PRESENTED AND AN OPTIMAL SALE PRICE IS DETERMINED.
3. LISTING PREPARATION PREPARE LISTING FOR SALE BY CONSULTING ON HOW TO CURATE THE PROPERTY FOR POTENTIAL BUYERS SO THAT THEY CAN EASILY VISUALIZE THEMSELVES IN THE HOME. THIS COULD INCLUDE MAKING RECOMMENDATIONS FOR ENHANCING THE EXTERIOR AND INTERIOR BY STAGING, CLEANING, MAKING REPAIRS, PAINTING, AND DE-CLUTTERING.
4. SIGN INSTALL ATION OUR PROFESSIONAL SIGN INSTALLER WILL PLACE A FOR SALE SIGN ON THE PROPERTY. A KUPER SOTHEBY’S INTERNATIONAL REALTY SIGN CONVEYS THE QUALITY OF THE LISTING AND ATTRACTS BUYERS.
5. PHOTOGRAPHY & VIDEOGRAPHY THE MARKETING REVOLVES AROUND PROFESSIONAL PHOTOGRAPHY, HIGHLIGHTING THE ELEGANCE AND BEAUTY OF THE HOME. THE HIGHEST QUALITY PROFESSIONAL PHOTOGRAPHY AND VIDEOGRAPHY WILL BE EXECUTED TO SHOWCASE THE LISTING. ALL CONTENT GOES THROUGH A RIGOROUS EDITING AND QUALITYCONTROL PROCESS
8. CUSTOM MARKETING PLAN A BESPOKE MARKETING PLAN IS CREATED FOR PROPERTY WITH IN PARTNERSHIP WITH THE MARKETING BRAND MANAGER CONSISTING OF KUPER-EXCLUSIVE OPPORTUNITIES TO REACH SHORT AND LONG-TERM EXPOSURE GOALS FOR THE PROPERTY.
6. LISTING LAUNCH THE LISTING GOES LIVE ONLINE THROUGH THE MULTIPLE LISTING SERVICE, KUPERREALTY.COM, SOTHEBYSREALTY.COM, AND OUR PROPRIETARY LISTING DISTRIBUTION NETWORK TO OVER 100 OTHER TOP SITES PROVIDING OPTIMAL EXPOSURE.
7. M A R K E T I N G E S S E N T I A L S MARKETING COLLATERAL IS CUSTOM DESIGNED AND CREATED FOR THE PROPERTY, INCLUDING BROCHURES, POSTCARDS, E-BLASTS, A DEDICATED SINGLE-PROPERTY WEBSITE, AND A HIGHLY TARGET DIGITAL AD CAMPAIGN. THIS EXPOSES THE PROPERTY IN AN ELEVATED WAY TO THE RIGHT AGENTS AND CLIENTS DURING THE MOST IMPORTANT TIME IN THE SELLING PROCESS.
9. SELLER UPDATES ALL MARKETING AND SALES UPDATES RELATING TO THE PROPERTY ARE COMMUNICATED REGULARLY AND GUIDANCE IS PROVIDED TO MAKE INFORMED DECISIONS THAT WILL LEAD TO A SUCCESSFUL SALE.
K U P E R
C R E A T I V E
KUPER SOTHEBY’S INTERNATIONAL REALTY ESTABLISHED A DEDICATED IN-HOUSE CREATIVE DIVISION, KUPER CREATIVE, WHICH EXCELS IN THE ART OF BRANDING EXCLUSIVE PROPERTIES. KUPER CREATIVE OFFERS A FULLY-INTEGRATED MARKETING SOLUTION WITH A SCOPE OF WORK THAT ENCOMPASSES EVERYTHING FROM GRAPHIC DESIGN TO WEB DESIGN, ADVERTISING TO PUBLIC RELATIONS. A TEAM OF IN-HOUSE BRAND MANAGERS OFFERS STRATEGICALLY DRIVEN MARKETING SOLUTIONS FOR THE AGENTS ON BEHALF OF THEIR BUYERS, SELLERS, DEVELOPERS AND INVESTORS. THE KUPER CREATIVE TEAM LEVERAGES RELATIONSHIPS WITH TRADITIONAL AND NEW MEDIA OUTLETS, AS WELL AS THE MOST EMERGENT TECHNOLOGIES AND SOCIAL MEDIA STRATEGIES, TO ENSURE MAXIMUM EXPOSURE FOR THE PROPERTIES REPRESENTED.
S T R A T E G I C
Q U I E T
L A U N C H
An initial marketing strategy can be based on generating private, select exposure through our unique channels. This would delay or eliminate the need to do a public marketing launch. The following steps would be executed for the property: 1. Professional Architectural Photography 2. Combination Lifestyle & Property Video 3. Single Property Website 4. Custom Premium Property Brochures 5. Pitch story exclusive to Sotheby’s International Realty Public Relations Department 6. Private e-mail campaign to top Sotheby’s International Realty Brokers and Top Texas Brokers
BESPOKE PROJECTS
EVENT MANAGEMENT
PUBLIC RELATIONS
We understand the nuances of the properties we represent and have executed hundreds of custom projects that go far beyond the industry norm.
We coordinate and execute tailored events from 30 to 300 guests, elevated open houses to agent conventions, and everything in between.
Through PR efforts we work to secure editorial placements for our high-profile properties, agents, and company news in respected local and national publications.
PHOTOGRAPHY & VIDEOGRAPHY
BROCHURES
DIRECT MAIL
Our marketing revolves around professional photography and videography, showcasing the beauty of our exclusive inventory in everything we do.
articulating the property’s story in print is crucial. We craft refined, magazine-quality brochures that articulate the property’s unique features and history.
A postcard about the property can be sent to the buyers in the market. Our creations break through the noise and stand out in a mailbox with their distinctive design.
E-MARKETING
DEDICATED PROPERT Y WEBSITE
DIGITAL AD CAMPAIGN
We can share news of your listings or open houses in a professional and concise method with an e-blast, and relay the message to our associates and local REALTOR® board.
homes deserve their own corner of the Internet — which is why we create a place dedicated solely to one property where the audience’s experience can be customized.
target groups are identified and ads are generated for several digital marketing channels, like Facebook and Google Ad Network, automatically after a property is live.
P R O P R I E T A R Y
L I S T I N G
D I S T R I B U T I O N
THE EXPOSURE AND WORLDWIDE REACH OF OUR LISTINGS IS A CRUCIAL PIECE OF WHAT SETS US APART FROM THE REST OF THE INDUSTRY. OUR GLOBAL PROPERTY MARKETING PARTNERS INCLUDE THE MOST AUTHORITATIVE NEWS, LIFESTYLE, AND FINANCIAL VOICES, AS WELL AS REAL ESTATE-CENTRIC WEBSITES. ADDITIONALLY, ONCE A HOME IS SHOWCASED ON SOTHEBYSREALTY.COM, IT IS EXCLUSIVELY MARKETED ON MORE THAN 100 SOTHEBY’S INTERNATIONAL REALTY AFFILIATE WEBSITES AROUND THE WORLD. RESULTS ARE MEASURED WITH A VARIETY OF ANALYTICS AND REPORTING TOOLS, WHICH ENABLE SALES ASSOCIATES AND CLIENTS TO DEFINE A MARKETING CAMPAIGNS IMPACT.
THE EXPOSURE YOUR PROPERTY DESERVES
THE ART OF MARKETING A PROPERTY IS BASED ON SHOWCASING EACH HOME’S UNIQUE CHARACTER. IN 18 LANGUAGES, OUR ENHANCED EDITORIAL APPROACH ON SOTHEBYSREALTY.COM ENABLES MILLIONS OF VIEWERS TO IMMERSE THEMSELVES IN OUR COLLECTION OF 3D VIRTUAL REALITY TOURS, ULTRA HIGHDEFINITION VIDEOGRAPHY, AND HIGH-RESOLUTION PHOTOGRAPHY. THIS CONTENT RICH EXPERIENCE IS MORE EFFECTIVE IN DRIVING PROSPECTIVE BUYERS TO SOTHEBYSREALTY.COM AND ENGAGING THEM ONCE THEY ARRIVE. 118,279,773 YEARLY PAGEVIEWS
19,097,025 YEARLY VISITORS
A GORGEOUS, FUNCTIONAL GATEWAY TO CENTRAL AND SOUTH TEXAS REAL ESTATE, KUPERREALTY.COM FEATURES ROBUST SEARCH CAPABILITY, UNIQUE CONTENT, AND ATTRACTS OVER 20,000 UNIQUE USERS A MONTH FROM AROUND THE WORLD. KUPER SOTHEBY’S INTERNATIONAL REALTY’S DIGITAL EFFORTS ARE CONSTANTLY GROWING AND EVOLVING. KUPERREALTY.COM MAKES IT EASY TO SEARCH FOR A PROPERTY BY ADDRESS, CONDO OR NEIGHBORHOOD. IT WAS DESIGNED WITH THE END USER IN MIND, PRIORITIZING AN INTUITIVE BROWSING EXPERIENCE AND AN ABUNDANCE OF READILY AVAILABLE, ACCURATE CONTENT. 606,630 YEARLY PAGEVIEWS
151,986 YEARLY VISITORS
E X C L U S I V E
M A R K E T I N G
O P P O R T U N I T I E S
MEDIA PARTNERSHIPS
MEDIA PARTNERSHIPS
PARTNERSHIPS WITH AN EMPHASIS ONMEDIA BRAND EXCLUSIVITY, CUTTING-EDGE ADVERTISING TECHNOLOGIES, STRATEGIC POSITIONING, SOCIAL TRAFFIC DRIVERS, AND VIDEO CONTENT
MEDIA
INTEGRATION, THE KUPER SOTHEBY’SMarketing INTERNATIONAL REALTY MARKETING STRATEGY UTILIZES HAND-SELECTED MEDIA POWERHOUSES. THESE MEDIA PARTNERSHIPS Brand MEDIA PARTNERSHIPS
DELIVER CONTENT TO DISCERNING AUDIENCES LOCALLY AND INTERNATIONALLY. OUR PARTNERS’ INNOVATION, STRATEGIC POSITIONING, AND IMPACT ALLOW OUR BRAND MEDIA PART MEDIA PARTNERSHIPS MEDIA PARTNERSHIPS
High-quality, richly illustrated, and engaging content delivered across multiple platforms inspires our globalMEDIA clients. Because PARTNERSHIPS BOTH PRINT AND DIGITAL, FOR LISTING ADVERTISING NEEDS. THIS PROGRAM LEVERAGES HIGH-PROFILE, GLOBAL MEDIA PARTNERS AND OFFERS TARGETED REACH AND purveyors of fine art and possessions are equally passionate VAST WORLDWIDE EXPOSURE. PROPERTY ADVERTISING OFFERS PRE-NEGOTIATED, EXCLUSIVEour ADVERTISING RATES FOR SELECT QUALITY PLACEMENTS BY MEDIA PARTNERSHIPS aboutOUR their homes, wePROGRAM take pride in showcasing properties MEDIA PARTNERSHIPS LEVERAGING THE STRENGTH THE SOTHEBY’S INTERNATIONAL REALTY NETWORK. in ultra high-defi nition video,OF virtual reality tours, and rich MEDIA PARTNERSHIPS photography. These engaging formats are designed to inspire buyers and sellers in all phases of their journey. MEDIA PARTNERSHIPS MEDIA PARTNERSHIPS TO SUCCESSFULLY CONNECT WITH THE IDEAL CLIENTELE. THE SOTHEBY’S INTERNATIONAL REALTY PROPERTY ADVERTISING PROGRAM PROVIDES ANMEDIA ARRAY OF OPTIONS, PARTNERSHIPS
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC
Media Partnerships
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P R I N T
O P P O R T U N I T I E S
PRE MI UM V IDEO BRO CHUR ES FOR DI R ECT MAI L // $ 2,20 0 VALUE Video brochures create a compelling experience by combining an auto-play property video within a stunning package. These video brochures can be mailed to select individuals, along with other marketing collateral about the property, to give the recipient an experience that a still photo can’t convey on its own.
CUSTO M PRO PERT Y BROCHUR ES // $500 VALUE We will craft a refined, magazine-quality brochure that articulates your property’s unique features and history. A high-end property brochure is vital to the marketing plan for a property as it will often be the one item a potential buyer takes following a showing, and therefore will be representative of how they remember the property.
LUXU RY H O ME MAGA ZI NE 2- PAGE SP R E AD // $4,00 0 VALUE As the largest publisher and network of luxury real estate publications nationally, Luxury Home Magazine is devoted to presenting the highest quality homes available to their readers in San Antonio and the Hill Country. Direct mailed to the area’s most affluent households, the exposure offered is ideal for a property of this stature.
T RI B E Z A MAGA ZIN E BACK COVER & I NTER I OR AD // $ 5,0 0 0 VALUE Tribeza has curated the very best of Austin art, culture, style and happenings for a loyal audience of educated and affluent local tastemakers. Our reputation as the city’s favored source for intriguing discoveries of both people and places has grown alongside Austin’s stature on the national and international cultural scene.
KUPE R RES IDE MAGA Z I NE COVER & FE ATUR E // $6,50 0 VALUE Reside Magazine will have its inaugural issue published in partnership with The Wall Street Journal in March 2019.It will feature custom content from the highly regarded writers of The Wall Street Journal especially curated for the Sotheby’s International Realty brand, along with local content and listings in our market.
SOTHE BY’S CO O PER ATI VE ADVERTI SI NG (NEW YOR K TIM ES & WAL L STR E E T J OUR N AL) // $76 4.50 & $715.0 0 VALUES The Sotheby’s International Realty property advertising program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure. Our property advertising program offers pre-negotiated, exclusive advertising rates for select quality placements by leveraging the strength of the Sotheby’s International Realty network.
L I VE AUST IN WAL L STR EET JOUR NAL I NSERT // $1 ,750 VALUE This insert promotes your property within the Wall Street Journal in a beautiful, oversized format exclusive to Kuper Sotheby’s International Realty. The multi-page insert includes a combination of hyper-local editorial content as well as a Kuper Sotheby’s International Realty property gallery.
SOTHE BY’S MAGA ZIN E & SOTHEBY ’S P R EFER R ED AD // $ 1 ,0 0 0 VALUE Sotheby’s Magazine is the literary collaboration presented by the Sotheby’s International Realty brand and Sotheby’s. This stunning large format magazine enriches readers with sophisticated content related to the art and real estate worlds. Sotheby’s Magazine features editorial showcasing Sotheby’s International Realty listings.
D I G I T A L
O P P O R T U N I T I E S
CUSTO M WEBS IT E // $2,500 VALUE Special homes deserve their own corner of the Internet — at least, that’s what buyers will think when they come across your single property site, a place dedicated solely to one property where you can customize the audience’s entire experience. Single property sites allow us to provide more information on the listing in a bespoke space.
SOTHE BY’S E XC LUS IV E GLOBAL P ROP ERT Y SY NDI CATIO N // $ 1 ,0 0 0 VALUE The Sotheby’s International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com.
E-MA I L CA MPA IG N S // $1 ,000 VALUE We can share your property in a professional and concise method with an e-blast, and relay the message to our Kuper associates, local REALTOR® boards, top Texas brokers, and elite Sotheby’s International Realty companies and brokers across the country.
FACE B OOK A N D IN STAGR AM ADVERTI SI NG // $2,00 0 VALUE The Facebook ad platform offers us an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. This allows us to reach our ideal target customer very efficiently and not waste ad dollars showing to people that are not interested in your property.
CUL T U R EMAP ADV ERTOR I AL // $1 , 200 VALUE CultureMap is a network of local lifestyle sites delivering daily news and recommendations. CultureMap and Kuper Sotheby’s International Realty have partnered to create a premier digital advertising opportunity called Haute Property that showcases a property in every way on CultureMap’s website.
SOTHE BY’S AUCT IO N CLI ENT NEWSLET TER // $1 ,9 8 0 VALUE Sotheby’s Selects is a weekly email newsletter featuring the best auction content including videos, slideshows and articles. It is sent to a global audience of 200,000 including Sotheby’s Preferred clients. We use this email tool to send a personalized message to the most important and qualified buyers.
SOTHE BY’S IN T ERN AT I ONAL R E ALT Y 1 ,000,000 I MP R ESS IO N P RO G R AM //$ 2,8 87.50 VALUE The One Million Impressions program is a customized banner advertising program with guaranteed impressions and click-through’s. Through beautifully detailed property photos, your listing can be customized to showcase your property’s unique selling features, allowing you to target by country, region, state, city or zip code.
AUST I N BUS IN ESS J OUR NAL HOME OF THE DAY // $750 VALUE The Austin Business Journal features local people and decision makers who are leaders in their business communities. Home of the Day is a unique opportunity to showcase your high-end property all month to affluent home buyers in the Austin market through the Business Journal Online.
SELLER CLOSING COST
REALTOR COMMISSIONS OWNER’S TITLE POLICY AND ENDORSEMENTS (PER CONTRACT) REPAIRS (PER CONTRACT) PRORATED TAXES ESCROW FEE COURIER FEE TAX CERTIFICATE DOCUMENT PREPARATION RECORDING FEE(S) SURVEY (PER CONTRACT) HOA RESALE CERTIFICATE (PER CONTRACT) HOME WARRANTY (PER CONTRACT) PAYOFF OF EXISTING LOAN(S)
STAGING A HOUSE ALLOWS YOU TO PRESENT IT IN ITS BEST LIGHT. IF YOU WANT TO SELL YOUR HOME FASTER AND FOR TOP DOLLAR, STAGING ENCOURAGES PROSPECTIVE BUYERS TO IMAGINE THEMSELVES LIVING THERE. UNDERSTAND WHY YOU’RE STAGING. STAGING IS WORTH THE TIME AND EFFORT WHEN SELLING YOUR HOME. STAGING CAN INCREASE THE SALES PRICE AND MAKE A HOME SELL FASTER. GET RID OF CLUTTER AND CLEAN. THE MOST BASIC TASK WHEN STAGING A HOME. REMOVE KNICKKNACKS AND PERSONAL ITEMS FROM ALL SURFACES. REMOVE HALF YOUR FURNITURE TO MAKE YOUR HOUSE LOOK BIGGER AND MORE APPEALING. WE WANT ROOMS AND CLOSETS TO APPEAR ROOMY. BOX UP SPARE BELONGINGS AND PUT YOUR FURNITURE IN STORAGE. DEEP CLEAN YOUR
STAGING 101
ENTIRE HOUSE AND AIR OUT THE HOME BY OPENING THE WINDOWS. AIM FOR A LIGHT AND BRIGHT LOOK. BUYERS TYPICALLY LIKE TO SEE BRIGHT ROOMS, SO LIGHTING IS AN ESSENTIAL PART OF STAGING A HOME. OPEN BLINDS, PULL CURTAINS BACK, UPDATE LIGHT FIXTURES IF THEY DATE THE HOME, AND CREATING ADDITIONAL OVERHEAD LIGHTING IS A GREAT WAY TO BRIGHTEN UP A HOME. STAGE IMPORTANT ROOMS FIRST. IF COST IS AN ISSUE, STAGE CERTAIN ROOMS FIRST. THE LIVING ROOM IS THE MOST CRUCIAL SPACE TO STAGE. MASTER BEDROOM AND KITCHEN ARE THE NEXT TWO IMPORTANT ROOMS TO STAGE. LAST PRIORITY IS ANY EXTRA BEDROOMS. DON’T FORGET ABOUT CURB APPEAL. IF YOU NEGLECT THE OUTSIDE OF YOUR HOME, YOU PROBABLY WON’T ATTRACT AS MANY BUYERS TO THE INSIDE. POWER-WASH YOUR HOUSE, CLEAN WINDOWS, MOW THE LAWN, TRIM OVERGROWN GREENERY, PLANT FLOWERS, PUT A WELCOME MAT AND POTTED PLANTS ON YOUR FRONT STOOP, AND OUTDOOR FURNITURE IF YOU HAVE A PORCH.
HOME IMPROVEMENT & SERVICES AR B O R I ST GOOD GUYS TREE SERVICE 5 1 2 .743. 3 9 0 9 W W W.G O O D G U YST R E E S E R V I C E .C O M
L ANDSCAPI NG LAWNSTARTER LAWN CARE SERVICE 512.643.8634 W W W. L AW N STA R T E R .C O M
AT TO R N E Y JAMES REED 512.349.7333 W W W. J A M E S A R E E D.C O M
MOVI NG SERVI CES 3 MEN MOVERS 512.982.9705 W W W. 3 M E N M OV E R S .C O M
EL ECT R I CA L KLOCK'S ELECTRIC 5 1 2 . 8 3 7. 4 7 0 4 W W W. K LO C K E L EC T R I C .C O M
PAI NT ER WOW 1 DAY PAINTING / JOHN MARTIN 5 1 2 . 5 0 7. 2 7 3 8 W W W.W O W 1 D AY. C O M
F EN C I N G & D EC K I N G AUS TEX FENCE & DECK 512.258.5000 W W W. AU ST E X F E N C E A N D D EC K .C O M
PEST CONTROL RESEARCH PEST CONTROL 512.258.5228 W W W. R E S E A R C H P E ST.C O M
F LO O R I N G LONESTAR CARPETS / CHASE DARNELL 573.289.4338 W W W. LO N E STA R CA R P E TS .C O M
PLUMBI NG RADIANT PLUMBING & AIR CONDITIONING 512.263.9988 W W W. R A D I A N T P LU M B I N G .C O M
FOU N DAT I O N CENTEX FOUNDATION REPAIR 512.444.5438 W W W.W E L E V E L I T.C O M
POOLS/SPA CARIBBEAN BLUE POOLS 512.585.7665 W W W.C B P O O L S E R V I C E .C O M
HANDY M A N HANDYMAN DAN 512.789.8788 W W W. H A N DY M A N DA N T E X A S .C O M
ROOF CONTR ACTOR WILSON ROOFING 512.263.3157 W W W.W I L S O N R O O F I N G .C O M
HE AT I N G & CO O L I N G FAUGHT SERVICE 512.910.7609 W W W. FAU G H TS E R V I C E .C O M
STAGI NG BLANTON DESIGNS / SUSANNAH BLANTON 512.961.0161 W W W. B L A N TO N D E S I G N .C O M
HOM E I N SPECT I O N AUSTIN PROPERTY DOCTORS / KERBY SMITH 512.818.3401 W W W. AU ST I N P R O P E R T Y D O C TO R S .C O M
WI NDOW COVERI NGS AUSTIN WINDOW FASHIONS 512.851.1856 W W W. AU ST I N W I N D O W FA S H I O N S .C O M
HOUSE C L E A N I N G AUSTIN'S MAID SERVICE 512.861.8461 W W W. AU ST I N S M A I D S E R V I C E .C O M
WI NDOW REPL ACEMENT / REPAI R WINDOW WORLD OF AUSTIN 512.383.1222 W W W.W I N D O W W O R L DAU ST I N .C O M
introducing
SIGNIFICANT SALES & TESTIMONIALS
4727 PALISADE DRIVE
6705 BRIDGE HILL COVE
3802 ALAZAN CIRCLE
Lake Austin Offered at $2,228,000
Westlake Offered at $1,375,000
Highland Lakes Offered at $1,350,000
Ashley Darnell is a proactive, diligent, and detail-oriented realtor. Being born and raised in Austin, TX has made her an expert regarding Austin real estate and very knowledgeable about various neighborhoods. In addition, since I was a firsttime homebuyer, she helped educate and guide me throughout the entire buying process seamlessly. Ashley is a master negotiator and is connected to the best lenders, appraisers, inspectors, and title companies in the business. I was truly in great hands and would definitely recommend Ashley to anyone I know looking to buy or sell a home in Austin. - Jennifer Jacaman, Crestview We used Ashley Darnell for the selling and purchasing of our new home. We really can’t say enough good things about Ashley. The most impressive thing about Ashley is her response time. I’m an early riser and I would send her emails requesting info around 6:30am-7:00 am and I was always very surprised that she was emailing me back within minutes... after every email... not just occasionally. We actually did our transaction 15 months ago and during that time, I’ve had to reference back to some of my documents for tax purposes. I would email Ashley to see if by chance she still had my folder handy because I needed a copy of so and so form. She always emailed me the form I needed within minutes. I’m guessing she has my entire transaction on soft copy. We will definitely use Ashley again on our next transaction! - David & Kim Burk, Rosedale & Leander Ashley rocks! She handled the sale of our home in Tarrytown while simultaneously negotiating the purchase of our dream home in Westlake. Ashley made this stressful process so easy and handled everything we needed while buying and selling our house. No one else could match the personal attention and quality of care we received, I highly recommend her! Austin & Katie Winstanley, Tarrytown & Westlake We enjoyed working with Ashley again very much. She does a great job in working within your budget and schedule and provides excellent service to her clients. This is the third time I have used her for a home purchase, so that says a lot about how good she is at what she does. She is extremely professional and I will highly recommend her to my friends. I give her a 10/10! - Carl S. Dobbs, Lakeway & Dripping Springs Ashley was just wonderful - an excellent Realtor! I particularly appreciated how patient Ashley was with me as I took my time to make decisions. I never felt pressured, not even once. I loved that Ashley stood by my side the entire time, especially during negotiations, and would not back down until she got the HVAC replaced by the seller. I felt updated throughout the whole process, and appreciated that Ashley was very communicative. Always texting and emailingme to keep me posted. Great job, Ashley! - Deborah Dalton, Arboretum
105 ARROYO CLARO
3914 GLENGARRY DRIVE
1804 ALLIUM DRIVE
Lakeway Offered at $1,075,000
Northwest Hills Offered at $949,900
Senna Hills Offered at $826,000
After a frustrating month with another realtor, my son brought Ashley’s name to the table. After only 3 days on the market, my house was under contract. Ashley was very helpful throughout the entire process. About a month later the house closed and money was received. I was already under contract on a new house so the timing of everything worked out very well. I would recommend Ashley to anyone selling their home especially in Crestview. She is very knowledgeable about the area. Thanks again Ashley Darnell for all of her help and advise along the way. -Una Kunkel, Crestview I could not have hoped for a better real estate agent than Ashley. Not only did she provide excellent advice on how best to improve my home prior to listing but her suggested listing price far exceeded that of other agents with whom I consulted prior to selecting her services. The house sold one day after listing. In addition, Ashley provided prompt and valuable assistance during and after closing. I cannot thank her enough for all her help. - James Dicus, East Side I had a great experience working with Ashley Darnell on my recent condo purchase! She knew the market very well, pricing in the area, and especially some key strategic offer options that set my offer apart from others. Big thanks to her efforts, knowledge and skills in the offer/negotiation process! - John Paul Novak, Allandale Ashley is extremely friendly, professional and proactive. She also came across as very intuitive, anticipating our needs with very little interaction (we are from another state). For many months she was the model of patience and persistence. Even when crisis arose, she was looking for ways to reach out to her expansive network of specialists to refer me. I hope her broker realizes what they have! Oh, and the question arose whether we would refer others to her...we already have and continue to! My wife loves her new home...and we have you to thank forhelping to locate the perfect home in the perfect area for our growing family -Scott & Missy Wilson, Dripping Springs We were referred to Ashley by an elementary school friend and have been very pleased with her level of client service. She served us throughout her last few days of pregnancy, through delivery and beyond without missing a beat. She helped us work remotely (we live in NC), leveraging technology to show us property, provide us candid advice, and go the extra mile so we could get stuff sorted out quickly upon close. She’s a great asset to your company and I couldn’t recommend her more highly. -Terri Hulse, West Campus ASH L E Y DAR NEL L 512.657.3343 // ASHLEY.DARN ELL@SOT HEBYS R E A LT Y.CO M // AS HL EY DA R N EL L .KUP ER R E A LT Y.CO M