THE DISTINCTION
CARL SHURR GLOBAL REAL ESTATE ADVISOR, CLHMS
Carl is an experienced and award-winning real estate professional in Austin’s luxury real estate market. His annual sales have consistently ranked him in the top 1% of all Austin area Realtors for over a decade. Carl began his full-time career in real estate in 2006 after spending 10 years in investment management. His interest in real estate was first as an investor buying property for himself and remodeling homes for sale or rental. Soon after he began helping others find and acquire property and his real estate business took off from there. “For many years I planned to go back to my former career in financial services, but I found a passion for real estate and the ability to truly help my clients, much as I did in finance. For most people, buying or selling a home or property is one of the more important and significant transactions in their lifetimes. I enjoy providing genuine, sound advice combined with an analytical investment perspective to insure my clients make the most of their purchase or sale. I back up that advice with the diligence, tenacity and professionalism to get the deal done for them.” Carl has developed a loyal client base over the years. His clients describe him as hard-working, a market expert and strong negotiator, honest, genuine and his personal favorite, not your typical Realtor. He works with a wide variety of clients including buyers, sellers, investors, builders and developers. His wide range of experience and diverse clientele offers him the ability to offer valuable insight into any real estate transaction from a variety of perspectives. “Experience and perspective matter a great deal in real estate. It can make the difference between a great investment or a poor one,” says Carl. Outside of work Carl lives in the Travis Heights neighborhood with his dog, Dude. He enjoys exercise, travel, volunteering and playing sports.
CARL@CARLSHURR.COM // 512.944.5977 // CARLSHURR.KUPERREALTY.COM
YOUR EXPERIENCED AGENT
Client Testimonials
Carl was referred to me by another colleague of mine and he was great. From the initial negotiations to the never ending close, Carl was always there and supportive of me through the process. I can easily see why he is one of the best agents Realty Austin has. I have purchased many homes, in Austin and elsewhere and I have to say that Carl has been the best agent we have used. I wouldn’t hesitate in recommending him in the future.
EMILY & ROBBIE REED Carl was great! He helped me buy my house back in 2007 also. I will definitely hire him again in the future if I’m buying property in Austin.
PATI Our experience in working with Carl was impressive to say the least. Right from the beginning, Carl impressed us with his knowledge of the market and his advice on establishing our sales price. Next, Carl quickly put together marketing materials that made us not want to sell our home. He made our house look so amazing! He almost always picked up our calls and replied to voice messages/emails quickly. Carl took the time to listen to us when we had questions and sat down with us often to walk us through the changing real estate market in Austin. We wanted a high price per sq. ft for our house in our neighborhood, that would take a special buyer and Carl delivered that buyer to us and kept the deal alive when it looked like it might fall apart.
CHERYL Carl Shurr has been wonderful. We met several months ago on short notice when other agents wouldn’t. He has great insight into the market and always protected my interests. Carl also offered recommendations to help with remodeling to begin after I move in later this month. He’s been a great asset before, during, and after the sale.
DAVID S.
YOUR EXPERIENCED AGENT
4107 VERANO DRIVE
2207 EAST SIDE DRIVE
5 BEDS // 5.5 BATHS LISTED AT $3,495,000
4 BEDS // 4 BATHS LISTED AT $1,395,000
Favorite Past Sales
3005 CHATELAINE DRIVE 404 W JOHANNA STREET 4 BEDS // 5.5 BATHS LISTED AT $1,825,000
4 BEDS // 3.5 BATHS LISTED AT $1,200,000
We all have dreams, and they are as vast and varied as the world is wide. But they all start with inspiration, and inspiration starts with our surroundings. That’s what home is. Family. Friends. A sense of place. An amazing view. It is all part of what makes a space a home, because your home is where you truly LIVE.
As the local leader in luxury real estate, Kuper Sotheby's International Realty understands that your best life begins with a home that inspires you.
OUR BRAND 03 // SOTHEBY’S AUCTION HOUSE 04 // SOTHEBY’S INTERNATIONAL REALTY 05 // KUPER SOTHEBY’S INTERNATIONAL REALTY 06 // A UNIQUE COLLABORATION
OUR MARKETING 09 // BRAND MARKETING STRATEGY 10-12 // PROPERTY MARKETING ESSENTIALS 13-16 // LOCAL MEDIA PARTNERSHIPS 17-20 // GLOBAL MEDIA PARTNERSHIPS 21-22 // PRINT EXPOSURE 23-30 // DIGITAL EXPOSURE
OUR COMPANY 33 // COMMUNITY OUTREACH 34 // OUR RESULTS 35-36 // LOCAL OFFICE LOCATIONS
TABLE OF CONTENTS
OUR BRAND
SOTHEBY’S AUCTION HOUSE Founded in 1744 by Samuel Baker, an entrepreneur, occasional publisher and successful bookseller, Sotheby’s is the oldest and largest internationally recognized firm of fine art auctioneers in the world. With 80 locations in 40 countries, and nine salerooms around the world, Sotheby’s conducts some 250 auctions a year in more than 70 categories. Providing a full range of services for their clients, their global offices are both flourishing business centers that attract remarkable consignments, as well as spaces for special events, charity auctions and more. Notable Sotheby’s brands include Sotheby’s Auction, Sotheby’s International Realty, Sotheby’s Diamonds, Sotheby’s Wine, Sotheby’s Institute of Art and RM Sotheby’s.
SOTHEBY’S INTERNATIONAL REALTY
A Powerful Statement
Building on the centuries-long reputation of the preeminent auction house, the Sotheby’s International Realty brand is recognized globally. Our legacy of quality service and expertise is unmatched. Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Our brand’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker to auction-to-broker to broker-to auction referrals, these opportunities are managed with extreme care to ensure impeccable, white-glove service.
associates
930 offices
70
countries
$95B
2017 sales volume
OUR BRAND
21,000
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KUPER SOTHEBY’S INTERNATIONAL REALTY Kuper Sotheby’s International Realty was formed in 1972 under the leadership of Charles Kuper, Jr. and his family. A new strategic partnership was formed in 2012 when Kuper Sotheby’s International Realty merged our San Antonio brokerage with Capital City Sotheby’s International Realty, the local Austin affiliate. In 2014, Kuper Sotheby’s International Realty and Capital City Sotheby’s International Realty merged with Amelia Bullock Realtors in Austin, founded in 1969 by Amelia Bullock and Barbara Wallace. Together, the three brokerages have unified under the Kuper Sotheby’s International Realty brand. This, combined with our relationship with the premier Sotheby’s International Realty brand, affirms our commitment toward providing a superior level of service, marketing and expertise in San Antonio, Austin, New Braunfels, Boerne, and around the world. It is our mission to be the leader of Luxury Real Estate in Texas by providing service that exceeds expectations, delivering knowledge that surpasses the competition, and presenting progressive marketing and innovative technology that outperforms the industry demand.
A
UNIQUE COLLABORATION
OUR BRAND
Our alliance with Sotheby’s is our unique difference. The properties represented by our network are exclusively featured in Sotheby’s auction house marketing programs including high-profile client events, plus showcased in their signature publications, digital newsletters, and on sothebys.com. So while our brand is uniquely local, our reach is global and that means more exposure that connects sellers with qualified homebuyers all around the world.
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OUR MARKETING
BRAND MARKETING STRATEGY With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning, social traffic drivers, and video content integration, the Sotheby’s International Realty brand utilizes hand-selected media powerhouses. These media partnerships deliver content to discerning audiences worldwide. Our partners’ innovation, strategic positioning, and international impact allow our brand to successfully connect with a global clientele.
PROPERTY MARKETING ESSENTIALS
Professional Photography & Videography
Our marketing revolves around professional photography, highlighting showcasing the theelegance eleganceand andbeauty beautyofofour ourexclusive exclusiveinventory inventoryinineverything everythingwe wedo. do.Kuper Kuper utilizes only the highest quality professional photography to showcase our listings. We take our photography very seriously—our firm hires best-in-class photographers and videographers, videographers and withevery everyphoto photogoes going through through a rigorous a rigorous editing editing and and quality quality-control control process. process.
OUR MARKETING
Homebuyers are engaging with video in every element of their online experience—websites, experience – websites, social social networks, networks, and and on on their their connected connected TVs TVs .. Research Research tells tells us that the longer a consumer is on a website, the more likely they are to take action and inquire about a property. Video provides a truly immersive and engaging experience for the consumer and remains the cornerstone of our content strategy on our website.
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PROPERTY MARKETING ESSENTIALS
Global Listing Distribution
The Sotheby’s International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com. To measure results of the exposure across our syndication platform, the brand provides a property report, including view statistics, for each partner site to effectively illustrate the exposure a property receives online. This keeps homeowners informed of our marketing efforts every step of the way. Once a home is listed on sothebysrealty.com, it will be exclusively marketed on more than 100 websites all over the world through our network of interconnected, locally-focused and globally-aware Sotheby’s International Realty network members’ websites.
OUR MARKETING
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PROPERTY MARKETING ESSENTIALS
Marketing Collateral
BROCHURES We craft refined, magazine-quality brochures that articulate your property’s unique features and history.
E-MARKETING We can share news of your listings or open houses in a professional and concise method with an e-blast, and relay the message to our associates and local REALTOR® board.
A direct mail announcement of your property’s availability can be sent to the qualified prospective buyers in your market.
OUR MARKETING
POSTCARDS
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The San Antonio Business Journal features local people and decision makers who are leaders in their business communities. The San Antonio Business Journal reports on local and national issues that impact subscribers’ businesses and assist them in growing their companies.
The Austin Business Journal features local people and decision makers who are leaders in their business communities. The Austin Business Journal reports on local and national issues that impact subscribers’ businesses and assist them in growing their companies.
CONSUMER
CONSUMER
MEDIAN HOUSEHOLD INCOME // $231,000
MEDIAN HOUSEHOLD INCOME // $273,000
OWNER/PARTNER/TOP MANAGEMENT // 66%
OWNER/PARTNER/TOP MANAGEMENT // 70%
INFLUENCE PURCHASE DECISIONS AT YOUR COMPANY // 80%
INFLUENCE PURCHASE DECISIONS AT YOUR COMPANY // 84%
AVERAGE NET WORTH // $1,900,000
AVERAGE NET WORTH // $1,700,000
MALE SKEW // 56%
MALE SKEW // 59%
FEMALE SKEW // 44%
FEMALE SKEW // 41%
STATS
STATS
PAID CIRCULATION // 6,933
PAID CIRCULATION // 10,200
UNIQUE MONTHLY VISITS // 438,593
UNIQUE MONTHLY VISITS // 370,264
AFTERNOON EDITION NEWSLETTER SUBSCRIBERS // 10,269
AFTERNOON EDITION NEWSLETTER SUBSCRIBERS // 15,282
KEY STRATEGIES
KEY STRATEGIES
HOME OF THE DAY DIGITAL PROGRAM
HOME OF THE DAY DIGITAL PROGRAM
EXECUTIVE HOME SHOWCASE
EXECUTIVE HOME SHOWCASE
OUR MARKETING
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S A N A N TO N I O
AUSTIN
As the largest publisher and network of luxury real estate publications nationally, we are devoted to presenting the highest quality homes, goods and services available to our readers in Austin and the Hill Country.
CONSUMER
CONSUMER
DIRECTLY MAILED TO SAN ANTONIO AND THE HILL COUNTRY’S MOST AFFLUENT RESIDENTS: TARGETED HOUSEHOLDS WITH A MINIMUM TAX-ASSESSED VALUE OF $500,000 WILL RECEIVE A COPY OF LUXURY HOME MAGAZINE, DEPENDING ON THE AREA OF THE TARGETED MAILING
DIRECTLY MAILED TO AUSTIN AND THE HILL COUNTRY’S MOST AFFLUENT RESIDENTS: TARGETED HOUSEHOLDS WITH A MINIMUM TAX-ASSESSED VALUE OF $750,000 WILL RECEIVE A COPY OF LUXURY HOME MAGAZINE DEPENDING ON THE AREA OF THE TARGETED MAILING
STATS
STATS
READERSHIP // 96,000
READERSHIP // 80,000
CIRCULATION // 24,000
CIRCULATION // 20,000
KEY STRATEGIES
KEY STRATEGIES
2-PAGE SPREAD
CENTER SPREAD
OUR MARKETING
As the largest publisher and network of luxury real estate publications nationally, we are devoted to presenting the highest quality homes, goods and services available to our readers in San Antonio and the Hill Country.
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The San Antonio Express-News has been the voice of South Texas since 1865. Acquired by the Hearst Corporation in 1993, the Express-News is San Antonio’s most enduring source of news and information. By teaming up with other digital media outlets, the Express-News strategically positions itself in an ever-changing media industry.
Tribeza has curated the very best of Austin art, culture, style and happenings for a loyal audience of educated and affluent local tastemakers. Our reputation as the city’s favored source for intriguing discoveries of both people and places has grown alongside Austin’s stature on the national and international cultural scene.
CONSUMER
CONSUMER
THE NET COMBINED SAN ANTONIO EXPRESS-NEWS/MYSA.COM WEEKLY AUDIENCE IS MORE THAN 795,000 ADULTS OR 39% OF THE SAN ANTONIO DMA
MEDIAN HOUSEHOLD INCOME // $150,000
STATS
FEMALE SKEW // 60%
PAGE VIEWS / MONTH // 43,600,000
COLLEGE EDUCATION // 99%
UNIQUE MONTHLY VISITS // 3,200,000
STATS
DAILY CIRCULATION // 137,059
ISSUES PER MONTH // 20,000
SUNDAY CIRCULATION // 339,465
READERS PER ISSUE // 68,700
KEY STRATEGIES
DISTRIBUTION POINTS // 500
SUNDAY REAL ESTATE ADVERTISEMENT
AVERAGE PAGES / VISITOR // 6
MALE SKEW // 40%
KEY STRATEGIES BACK COVER // EXCLUSIVE
OUR MARKETING
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CultureMap is a network of local lifestyle sites delivering daily news and recommendations in Austin, San Antonio, Dallas, Houston, and Fort Worth.
CONSUMER
New Braunfels is bold and innovative, and New Braunfels Monthly is, too. They value face-to-face connections, and their staff is highly engaged in the community, attending events or gatherings almost daily. They do not simply tell you things about New Braunfels every month. They experience it and share it with you.
YOUNG, AFFLUENT, AND SET TRENDS MALE SKEW // 25% FEMALE SKEW // 75% UNDERGRAD DEGREE OR HIGHER // 85%
CONSUMER HOUSEHOLD INCOME OVER $100,000 // 68% MALE SKEW // 44% FEMALE SKEW // 56%
STATS
HOMEOWNERS // 65%
TOTAL TEXAS MONTHLY REACH // 3,000,000
STATS
KEY STRATEGIES
ISSUES PER MONTH // 12,000
HAUTE PROPERTY PROGRAM // EXCLUSIVE
HERALD-ZEITUNG SUBSCRIBERS // 5,500
KEY STRATEGIES 2-PAGE SPREAD
OUR MARKETING
25-54 YEARS OLD // 72%
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Since 1851, The New York Times has provided exceptional depth of quality news and information surrounding the most important issues on a local, national and global level. Winning its tenth and nominated for eight News and Documentary Emmy® Awards (2017), in addition to having won more Pulitzer Prizes than any other paper, The New York Times has consistently set the bar among leading news brands.
CONSUMER
The Wall Street Journal is a global news organization that provides leading news, information, commentary, and analysis. Published by Dow Jones, which has nearly 2,000 journalists in more than 75 bureaus around the world, The Wall Street Journal engages readers across print, digital, mobile, social, and video. Building on its heritage as the preeminent source of global business and financial news, The Wall Street Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, and health. It holds 36 Pulitzer Prizes for outstanding journalism.
MEDIAN AGE // 38 MEDIAN HOUSEHOLD INCOME // $152,157 MALE SKEW // 47% FEMALE SKEW // 53%
CONSUMER MEDIAN AGE // 44 MEDIAN HOUSEHOLD INCOME // $183,259
STATS
MALE SKEW // 62%
DISTRIBUTION // WORLDWIDE
FEMALE SKEW // 38%
PAGE VIEWS / MONTH // 1,200,000,000
STATS
UNIQUE MONTHLY VISITS // 117,800,000 AVERAGE PAGES / VISITOR // 10.5
DISTRIBUTION // WORLDWIDE PAGE VIEWS / MONTH // 152,453,996
KEY STRATEGIES
UNIQUE MONTHLY VISITS // 47,703,582
VIDEO MODULE // EXCLUSIVE
AVERAGE PAGES / VISITOR // 3
REAL ESTATE SLIDESHOW // EXCLUSIVE
KEY STRATEGIES
CUSTOM VIDEO AND EDITORIAL SERIES // EXCLUSIVE
REAL ESTATE FRIDAY ARTICLE // BUYOUT FEATURED PROPERTY SPONSORSHIP // EXCLUSIVE LIVE CUSTOM VIDEO SERIES // EXCLUSIVE
OUR MARKETING
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CONSUMER MEDIAN AGE // 42 MEDIAN HOUSEHOLD INCOME // $390,244 MALE SKEW // 62% FEMALE SKEW // 38%
STATS DISTRIBUTION // WORLDWIDE PAGE VIEWS / MONTH // 4,700,000 UNIQUE MONTHLY VISITS // 2,000,000 AVERAGE PAGES / VISITOR // 2.5
KEY STRATEGIES HOMEPAGE HERO FRIDAY ARTICLE SPONSORSHIP // EXCLUSIVE FEATURED PROPERTIES SHOWCASE // EXCLUSIVE
Architectural Digest (AD) is the international authority in design and architecture. AD provides exclusive access to the world’s most beautiful homes and to the fascinating people who live in them, bringing its audience a wealth of information on architecture and interior design, art and antiques, travel destinations, and extraordinary products. The AD100 list of top architects and designers is one of the industry’s most relied-upon indexes of talent. Every day AD inspires millions of affluent readers to redesign and refresh their lives through a multi-platform presence that includes print and digital editions, social media, signature events, and its website.
CONSUMER MEDIAN AGE // 45 MEDIAN HOUSEHOLD INCOME // $110,554 MALE SKEW // 52% FEMALE SKEW // 48%
STATS DISTRIBUTION // WORLDWIDE PAGE VIEWS / MONTH // 9,419,000 UNIQUE MONTHLY VISITS // 1,922,330 AVERAGE PAGES / VISITOR // 4.9
BRAND LIBRARY // EXCLUSIVE
KEY STRATEGIES
TOP MARKET SPONSORSHIP // LONDON & DUBAI
OWNERSHIP OF REAL ESTATE CHANNEL AND INDEX PAGE // EXCLUSIVE SPONSORSHIP OF INSTAGRAM POSTS PREMIUM CUSTOM TARGETED SITE // WIDE ADVERTISING CLEVER + YOUNG COLLECTORS SPONSORSHIP // EXCLUSIVE
OUR MARKETING
Launched in May 2015, Mansion Global is a luxury real estate destination connecting wealthy international buyers with exceptional properties. Mansion Global provides insightful market data, in-depth analysis, and relevant news that empowers the affluent buyer to make intelligent purchase decisions.
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Since 1989, Elle Decor has been delivering what you cannot live without—chic houses, fascinating people, elegant furnishings, cool objects, smart ideas, inspiring entertaining tips, and mustsee destinations. Here to make your life better, richer and more dazzling, their viewpoint is fresh, their vision is international, and their philosophy is simple: to inspire their two million readers to make their world more beautiful, one room at a time.
CONSUMER
As the leading voice for modern design, architecture and interiors, dwell.com reaches an affluent, sophisticated and design-savvy audience. Reaching over 1 million unique monthly visitors, Dwell has been a modern design icon for the past 17 years. Making its triumphant return to the 2018 media plan, the Sotheby’s International Realty brand will leverage Dwell’s dedicated audience of highly affluent consumers to uniquely showcase the modern properties represented by our network.
MEDIAN AGE // 50
CONSUMER
MEDIAN HOUSEHOLD INCOME // $100,467
MEDIAN AGE // 43
MALE SKEW // 41%
MEDIAN HOUSEHOLD INCOME // $413,000
FEMALE SKEW // 59%
MALE SKEW // 84% FEMALE SKEW // 16%
STATS DISTRIBUTION // WORLDWIDE
STATS
PAGE VIEWS / MONTH // 6,000,000
DISTRIBUTION // WORLDWIDE
UNIQUE MONTHLY VISITS // 993,000
PAGE VIEWS / MONTH // 106,016,995
AVERAGE PAGES / VISITOR // 6
UNIQUE MONTHLY VISITS // 17,856,886
KEY STRATEGIES
AVERAGE PAGES / VISITOR // 6
CUSTOM CONTENT COLLECTION AND PHOTO GALLERIES // EXCLUSIVE
KEY STRATEGIES
ELLE-VATED ENTERTAINING
PROPERTY LISTING AND LIFESTYLE SEARCH SPONSORSHIP // EXCLUSIVE
CUSTOM SUPER HERO UNIT HEARST LUXURY GROUP PROMOTION
OUR MARKETING
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The Financial Times (FT) is one of the world’s leading business news organizations, recognized internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 850,000. Mobile is an increasingly important channel for the FT, driving more than half of total traffic to the world’s most desirable audience, with the largest purchasing power and highest net worth.
PropGOLuxury owns and operates a leading luxury real estate portal for English and Chinese readers. Through a series of extensive publishing partnerships, PropGOLuxury powers the real estate distribution and search platforms for leading publications including The New York Times China Edition, The Financial Times, South China Morning Post, Singapore Press Holdings Z-Property and Luxury Insider. Soon to come are Financial Times Chinese, Reuters and Nikkei.
CONSUMER
CONSUMER
MEDIAN AGE // 42
MEDIAN AGE // 45
MEDIAN HOUSEHOLD INCOME // $390,244
MEDIAN HOUSEHOLD INCOME // $235,000
MALE SKEW // 62%
MALE SKEW // 55%
FEMALE SKEW // 38%
FEMALE SKEW // 45%
STATS
STATS
DISTRIBUTION // WORLDWIDE
DISTRIBUTION // WORLDWIDE
PAGE VIEWS / MONTH // 4,700,000
PAGE VIEWS / MONTH // 2,820,000
UNIQUE MONTHLY VISITS // 2,000,000
UNIQUE MONTHLY VISITS // 746,902
AVERAGE PAGES / VISITOR // 2.5
AVERAGE PAGES / VISITOR // 10.8
KEY STRATEGIES
KEY STRATEGIES
PROPERTY LISTING AND LIFESTYLE SEARCH SPONSORSHIP // EXCLUSIVE
PROPERTY SYNDICATION
OUR MARKETING
BRANDED ADVERTISING UNITS
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COOPERATIVE ADVERTISING PROGRAM The Sotheby’s International Realty property advertising program provides an array of options, both print and digital, for listing advertising needs. This program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure. Our property advertising program offers pre-negotiated, exclusive advertising rates for select quality placements by leveraging the strength of the Sotheby’s International Realty network.
PRINT EXPOSURE
Exclusive Opportunities
SOTHEBY’S MAGAZINE Sotheby’s Magazine is the literary collaboration presented by the Sotheby’s International Realty brand and Sotheby’s. This stunning large format magazine enriches readers with sophisticated content related to the art and real estate worlds. Sotheby’s Magazine features editorial showcasing Sotheby’s International Realty listings and also includes a regular property gallery providing advertising opportunities. Auction clients, as well as Sotheby’s International Realty affiliates, receive this content with the Sotheby’s Magazine cover. 40,000 copies are printed and distributed to all 70 Sotheby’s offices around the world, at high-end auction events, and to high-value auction clients,.
LIVE SA // LIVE ATX INSERT
OUR MARKETING
This insert promotes your properties within the Wall Street Journal in a beautiful 11x17 inch format exclusive to Kuper Sotheby’s International Realty. The multi-page insert includes a combination of hyper-local editorial content as well as a Kuper Sotheby’s International Realty property gallery. The insert is included in the Wall Street Journal in San Antonio and Austin.
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SOTHEBYSREALTY.COM The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, the enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in a collection of 3D virtual reality tours, high-definition videography and highresolution photography. This content rich experience is more effective in driving perspective buyers to sothebysrealty.com and engaging them once they arrive. Sothebysrealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. A home presented with such in-depth and unique content has a much higher success rate capturing search engine inquiries and engaging online consumers.
TOP 5 TRAFFIC DRIVING COUNTRIES TOP 5 REFERRING SOURCES
sothebysrealty.com
United States // India // Canada China // United Kingdom
30,011,691
Google // Facebook // Bing Yahoo // Brand Banners
6,319,839
quarterly page views
quarterly visits
OUR MARKETING
DIGITAL EXPOSURE
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KUPERREALTY.COM A gorgeous, functional gateway to Central and South Texas real estate, kuperrealty.com features robust search capability, unique content, and attracts over 20,000 unique users a month from around the world. Kuper Sotheby’s International Realty’s digital efforts are constantly growing and evolving. Kuperrealty.com makes it easy to search for a property by address, condo or neighborhood. It was designed with the end user in mind, prioritizing an intuitive browsing experience and an abundance of readily available, accurate content.
TOP 5 TRAFFIC DRIVING COUNTRIES TOP 5 REFERRING SOURCES
kuperrealty.com
United States // India // Mexico Canada // UK
Google // Facebook // Bing Yahoo // CultureMap
619,274
yearly page views
227,352 yearly visits
OUR MARKETING
DIGITAL EXPOSURE
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SOCIAL MEDIA We actively engage with online networks of people passionate about fine living. Our social media channels serve as great traffic sources for our website, make it easy to connect with our loyal followers and provide an engaging platform for Kuper Sotheby’s International Realty associates to communicate and remain updated on the latest company news.
DIGITAL EXPOSURE
Social Media
SOTHEBY’S INTERNATIONAL REALTY YouTube
WATCH TIME PER QUARTER // 7,445,878 MINUTES
IMPRESSIONS PER QUARTER // 774,767
FOLLOWERS // 115,800
VIEWS PER QUARTER // 4,463,910
LIKES TO DATE // OVER 59,000
LIKES TO DATE // OVER 58,900
VIDEO LIKES PER QUARTER // 53,771 VIDEOS SHARED PER QUARTER // 17,616 DISTRIBUTION // WORLDWIDE LIFETIME CHANNEL VIEWS // 68,572,906 CURRENT CHANNEL SUBSCRIBERS // OVER 84,945
KUPER SOTHEBY’S INTERNATIONAL REALTY YouTube
WATCH TIME PER YEAR // 51,307 MINUTES
IMPRESSIONS PER QUARTER // 169,689
FOLLOWERS // 1,331
VIEWS PER YEAR // 37,394
LIKES TO DATE // OVER 4,500
LIKES TO DATE // OVER 30,096
OUR MARKETING
LIFETIME CHANNEL VIEWS // 139,978
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DIGITAL EXPOSURE
Search Engine Marketing
TARGETING REAL ESTATE INTENDERS GLOBALLY 90% of home buyers begin searching for their home online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our evolving strategies, we continue to drive the most relevant home buyers to sothebysrealty.com, maximizing the potential for your home to be found quickly on the web. When you perform a search on a search engine, the results are a combination of organic, or “natural results” based on information the search engine sees on a website, and “sponsored results,” or paid ads. Our strategy includes both.
PROVEN RESULTS IN 2017 10 million visits from search engines 3.5 million visits from display network Over 600 million paid search and display impressions Thousands of Relevant Leads: 400,000 from “natural” searches
SEARCH ENGINE OPTIMIZATION (SEO) We ensure that sothebysrealty.com has relevant information, visible to search engines, which helps our site appear higher up in the “natural results” for luxury home searches.
PAID SEARCH MARKETING We also have developed advertising strategies based on direct consultation with the experts at Google, Bing, Yahoo and Yandex, bringing even more visitors to sothebysrealty.com. As an international brand, we target real estate consumers globally by translating our search engine content into a number of languages including English, Spanish, Italian and Russian.
OUR MARKETING
29
DIGITAL EXPOSURE
Digital Advertising Program
The Digital Property Advertising Program allows brokers and agents to place advertising and upgrade property listings on high profile websites at discounted rates. Engage consumers around the globe or in your own marketplace through effective geo-targeted impressions. In addition, utilize the turnkey banner development program to create custom advertisements that incorporate the Sotheby’s International Realty brand templates.
OUR COMPANY
KUPER IMPACT Kuper Impact is a yearly charitable program that allows our exceptional real estate agents, and the company as a whole, to support local organizations. Whether it’s through Kuper Impact or any other philanthropic initiative, we invite you to join us in making a positive impact on the world. For more information, visit kuperimpact.com.
GLOBAL OUTREACH The Sotheby’s International Realty brand is proud to announce that it has partnered with New Story, a nonprofit organization that puts 100% of donations toward transforming dangerous living environments into communities of safe, sustainable homes, for approximately $6,000 a home.
OUR RESULTS $1.7B
2017 sales volume
3,000
transactions in 2017
Leading the Real Estate Market
$546K
average transaction price
300
agents working together
10
offices across our region
IN THE NEWS Kuper Launches Innovative Film Series Spotlighting Agents First Bitcoin Real Estate Purchase Recorded in Texas Kuper Ranks as 10th Largest Brokerage in the State of Texas Emerald Lake Estate Sale Sets Record in Houston MLS Barton Creek Mansion Sells for Austin MLS Record of Nearly $22M Kuper Named Exclusive Partner for The Arts Residences at Thompson San Antonio RBFCU and Kuper Announce Strategic Partnership
RELOCATION EXCELLENCE Kuper Sotheby’s International Realty provides services for relocation management companies that handle the relocation process for most large corporations in the
OUR COMPANY
United States as well as assisting with international moves.
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LOCAL OFFICE LOCATIONS
Austin // San Antonio Boerne // New Braunfels
ALAMO HEIGHTS
6606 N. New Braunfels Ave. San Antonio, Texas 78209
STONE OAK
NEW BRAUNFELS
DOMINION
BARTON CREEK
WESTBANK
BOERNE
DOWNTOWN AUSTIN
NORTHWEST HILLS
4 Dominion Dr., Bldg. 2 San Antonio, Texas 78257 1002 River Rd., Ste. 300 Boerne, Texas
764 W. San Antonio St. New Braunfels, Texas 78130 2700 Barton Creek Blvd., Ste. 200 Austin, Texas 78735
524 N. Lamar Blvd., Ste. 204 Austin, Texas 78703
4301 Westbank, Bldg. B Ste. 100 Austin, Texas 78746 8911 N. Capital of TX Hwy. Unit 2220 Austin, Texas 78759
GALLERIA
13420 Galleria Cir., Ste. A-105 Austin, Texas 78738 OUR COMPANY
434 N. Loop 1604 W. #3103 San Antonio, Texas 78232
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