T H E
D I S T I N C T I O N
LUXURY IS OUR SERVICE, OUR STANDARD, OUR INSPIRATION.
OUR EXPERIENCED ASSOCIATES ARE EQUIPPED WITH THE TOOLS NEEDED TO ENSURE YOUR PROPERTY IS PRESENTED TO AN AUDIENCE OF QUALIFIED AND INTERESTED BUYERS. OUR UNMATCHED MARKETING IS DESIGNED TO GIVE YOU THE COMPETITIVE EDGE BY INCREASING INTEREST IN YOUR PROPERTY AND ENGAGING OUR AUDIENCE BOTH ONLINE AND OFF. WITH AN APPROACH TAILORED THROUGH TECHNOLOGY, WE ARE THE MODERN GO-TO FOR BUYERS AND SELLERS WHO EXPECT NOTHING LESS THAN THE BEST. BOASTING A NETWORK OF PROFESSIONALS IN OVER 72 COUNTRIES, WE’RE LOCAL EVERYWHERE, ALLOWING US TO WALK ALONGSIDE OUR CLIENTS AT EVERY STAGE OF THEIR JOURNEY.
YOUR LOCAL R E A L E S TAT E E X P E R T
LESLIE GOSSETT experience the difference only with kuper
LESLIE GOSSETT BROKER ASSOCIATE, ABR, GRI, CNE Leslie is a Global Real Estate Advisor at Kuper Sotheby’s International Realty. She is also Co-Founder and CEO of The House of L, an exciting new platform for art experiences, creatives, and collectors to come together. Leslie is the owner of L Design and Staging, representing some of Austin’s finest properties. The beginning of Leslie’s career in real estate was in 2005 as a student at Texas Christian University. As a Realtor, she gained a foothold in the Dallas/Ft. Worth luxury residential market, before taking a position with a commercial private equity group as an investment analyst. An active member of the Austin Board of Realtors, Leslie previously served on the Professional Standards and Education committees. In her Leisure, Leslie enjoys interior design, traveling, and being a mom to her beautiful baby girl, McKinley. Before joining Kuper Sotheby's International Realty, Leslie ran her own brokerage, N30 Living, specializing in Central Austin real estate and the sale of new construction homes. Now, as an experienced Austin agent, Leslie represents some of Austin's finest properties and consistently produces top results, through the same principles on which Leslie built her business.
Qualifications: Bachelor of Business Administration in Finance and Real Estate, Texas Christian University State of Texas licensed real estate broker ABR – Accredited Buyer's Representative GRI – Graduate Realtor Institute • CNE – Certified Negotiation Expert CLHMS- Certified Luxury Home Marketing Specialist NAR Green – National Association of Realtors Green Designated 900+ hours of continuing education learning
5 1 2 . 9 4 2 . 7 2 6 7 • L E S L I E . G O S S E T T @ S O T H E B Y S R E A LT Y. C O M • L E S L I E G O S S E T T. K U P E R R E A LT Y. C O M
A Message From Our Broker
HARRY J. KUPER PRINCIPAL BROKER
Ms. Monte, I would like to thank you for welcoming Leslie Gossett into your home. We are honored to have Leslie as our associate and know that she will bring great value to the process of selling your home. Leslie is known for client service and has a commitment to excellence exhibited by the abundance of referrals she receives Sometimes it’s a breakthrough design that brings concrete and mortar to life. Sometimes it’s a rich history. Sometimes it’s simply a courtyard garden or the sunset from the west portal. Nearly always, it is the intangible details that give a home its true worth. Sotheby’s International Realty professionals take great pleasure in discovering and bringing to life all the things that make a property unique. And we take great pride in using our considerable experience, resources, and global connections to unite these special places with those who will cherish them as we do. We invite you to compare the list of seller services offered by Sotheby’s International Realty with our competitors’ services. We are not only separated by our widely respected team of real estate brokers and the Sotheby’s brand, but are unique in offering the following marketing proposal to our clientele. The opportunity you have given us to compete for your business is very much appreciated, and we thank you. We honor your confidence and trust. J Kuper Kuper Sotheby’s International Realty
• • • • •
O U R
B R A N D
AN
RECOGNIZED WORLDWIDE, THE PRESTIGE OF THE SOTHEBY’S
QUALITY SERVICE AND EXPERTISE IS UNMATCHED. FOUNDED
ICONIC
BRAND IS UNPARALLELED. THE ACCLAIMED AUCTION HOUSE,
IN 1976 TO PROVIDE INDEPENDENT BROKERAGES WITH A
ESTABLISHED IN 1744 IN LONDON FOR COLLECTORS OF ART
POWERFUL MARKETING AND REFERRAL PROGRAM FOR LUXURY
AND OTHER FINE POSSESSIONS, EXPANDED TO NEW YORK CITY
LISTINGS, THE SOTHEBY’S INTERNATIONAL REALTY NETWORK
IN 1955.
WAS DESIGNED TO CONNECT THE FINEST INDEPENDENT REAL
BRAND
ESTATE COMPANIES TO THE MOST PRESTIGIOUS CLIENTELE IN WITH 80 LOCATIONS IN 40 COUNTRIES, AND NINE
THE WORLD. SOTHEBY’S INTERNATIONAL REALTY AFFILIATES
SALESROOMS AROUND THE WORLD, SOTHEBY’S CONDUCTS
IS A SUBSIDIARY OF REALOGY HOLDINGS CORP., A GLOBAL
SOME 250 AUCTIONS A YEAR IN MORE THAN 70 CATEGORIES.
LEADER IN REAL ESTATE FRANCHISING AND A PROVIDER OF
PROVIDING A FULL RANGE OF SERVICES FOR THEIR CLIENTS,
REAL ESTATE BROKERAGE, RELOCATION, AND SETTLEMENT
THEIR GLOBAL OFFICES ARE BOTH FLOURISHING BUSINESS
SERVICES.
CENTERS THAT ATTRACT REMARKABLE CONSIGNMENTS, AS WELL AS SPACES FOR SPECIAL EVENTS, CHARITY AUCTIONS,
THIS IS OUR UNIQUE DIFFERENCE. THE PROPERTIES
AND MORE. NOTABLE SOTHEBY’S BRANDS INCLUDE SOTHEBY’S
REPRESENTED BY OUR NETWORK ARE EXCLUSIVELY FEATURED
AUCTION, SOTHEBY’S INTERNATIONAL REALTY, SOTHEBY’S
IN SOTHEBY’S AUCTION HOUSE MARKETING PROGRAMS
DIAMONDS, SOTHEBY’S WINE, SOTHEBY’S INSTITUTE OF ART,
INCLUDING HIGH-PROFILE CLIENT EVENTS, PLUS SHOWCASED
AND RM SOTHEBY’S.
IN THEIR SIGNATURE PUBLICATIONS, DIGITAL NEWSLETTERS, AND ON SOTHEBYS.COM. SO WHILE OUR BRAND IS UNIQUELY
BUILDING ON THE CENTURIES-LONG REPUTATION OF THE
LOCAL, OUR REACH IS GLOBAL AND THAT MEANS MORE
PREEMINENT AUCTION HOUSE, THE SOTHEBY’S INTERNATIONAL
EXPOSURE THAT CONNECTS SELLERS WITH QUALIFIED HOME
REALTY BRAND IS RECOGNIZED GLOBALLY. OUR LEGACY OF
BUYERS ALL AROUND THE WORLD.
ONLY
KUPER SOTHEBY’S INTERNATIONAL REALTY WAS FORMED IN 1972 UNDER THE LEADERSHIP OF CHARLES KUPER,
WITH
INTERNATIONAL REALTY BRAND, AFFIRMS OUR COMMITMENT TOWARD PROVIDING A SUPERIOR LEVEL OF SERVICE,
KUPER
JR. AND HIS FAMILY. THIS LOCAL LEGACY, COMBINED WITH OUR RELATIONSHIP WITH THE PREMIER SOTHEBY’S MARKETING, AND EXPERTISE IN SAN ANTONIO, AUSTIN, NEW BRAUNFELS, BOERNE, AND AROUND THE WORLD. IT IS OUR MISSION TO BE THE LEADER OF LUXURY REAL ESTATE IN TEXAS BY PROVIDING SERVICE THAT EXCEEDS EXPECTATIONS, DELIVERING KNOWLEDGE THAT SURPASSES THE COMPETITION, AND PRESENTING PROGRESSIVE MARKETING AND INNOVATIVE TECHNOLOGY THAT OUTPERFORMS THE INDUSTRY DEMAND.
OUR LEGACY
LOCAL SINCE 1972. GLOBAL SINCE 1744.
OUR PEOPLE
OVER 300 INDUSTRY AND COMMUNITY LEADERS.
OUR STANDARDS OUR SERVICE OUR BRAND
MILLION-DOLLAR MARKETING FOR ALL PRICE POINTS. WHITE-GLOVE SERVICE FROM BEGINNING TO END.
EVOKES QUALITY, SERVICE, AND AN APPRECIATION OF TRULY VALUABLE ITEMS.
OUR MARKETING
DIFFERENTIATED BY CONSISTENCY AND DESIGN.
OUR NETWORK
CONNECTIONS TO THE MOST SUCCESSFUL AGENTS ALL OVER THE WORLD.
OUR LISTINGS
REPRESENTING THE BEST OF THEIR RESPECTIVE PRICE RANGES.
OUR RESULTS
$1.8B IN SALES VOLUME WITH AN AVERAGE SALES PRICE OF $589K.
YOUR EXPERIENCE
ONE UNRIVALED, SEAMLESS CLIENT EXPERIENCE.
• • • • •
O U R
S T R A T E G Y
Y O U R P R O P E R T Y J O U R N E Y 2. QUICK LAUNCH THE LISTING IS QUICK LAUNCHED THROUGH KUPER CONNECT AFTER THE LISTING AGREEMENT IS SIGNED BUT BEFORE IT IS OFFICIALLY LIVE ON THE MARKET. THIS ALERTS THE COMPANY’S NETWORK OF ELITE AGENTS THAT THE PROPERTY IS AVAILABLE AND FACILITATES SALES.
1. THE LISTING AGREEMENT THE EXCLUSIVE LISTING AGREEMENT IS SIGNED AFTER THE COMPARATIVE MARKET ANALYSIS HAS BEEN PRESENTED AND AN OPTIMAL SALE PRICE IS DETERMINED.
4. SIGN INSTALL ATION OUR PROFESSIONAL SIGN INSTALLER PLACES A FOR SALE SIGN ON THE PROPERTY. A KUPER SOTHEBY’S INTERNATIONAL REALTY SIGN CONVEYS THE QUALITY OF THE LISTING AND ATTRACTS BUYERS.
5. PHOTOGRAPHY & VIDEOGRAPHY 3. LISTING PREPARATION THE LISTING IS PREPARED FOR SALE BY CONSULTING ON HOW TO CURATE THE PROPERTY FOR POTENTIAL BUYERS SO THAT THEY CAN EASILY VISUALIZE THEMSELVES IN THE PROPERTY. THIS COULD INCLUDE MAKING RECOMMENDATIONS FOR ENHANCING THE EXTERIOR AND INTERIOR BY STAGING, CLEANING, MAKING REPAIRS, PAINTING, AND DE-CLUTTERING.
THE MARKETING REVOLVES AROUND PROFESSIONAL PHOTOGRAPHY, HIGHLIGHTING THE ELEGANCE AND BEAUTY OF THE HOME. THE HIGHEST QUALITY PROFESSIONAL PHOTOGRAPHY AND VIDEOGRAPHY IS EXECUTED TO SHOWCASE THE LISTING. ALL CONTENT IS PUT THROUGH A RIGOROUS EDITING AND QUALITY-CONTROL PROCESS.
8. CUSTOM MARKETING PLAN A BESPOKE MARKETING PLAN IS CREATED FOR THE PROPERTY IN PARTNERSHIP WITH THE MARKETING BRAND MANAGER CONSISTING OF KUPER-EXCLUSIVE OPPORTUNITIES TO REACH SHORT AND LONG-TERM EXPOSURE GOALS FOR THE PROPERTY.
6. LISTING LAUNCH THE LISTING GOES LIVE ONLINE THROUGH THE MULTIPLE LISTING SERVICE, KUPERREALTY.COM, SOTHEBYSREALTY.COM, AND OUR PROPRIETARY LISTING DISTRIBUTION NETWORK TO OVER 100 OTHER TOP SITES PROVIDING OPTIMAL EXPOSURE.
7. M A R K E T I N G E S S E N T I A L S MARKETING COLLATERAL IS CUSTOM DESIGNED AND CREATED FOR THE PROPERTY, INCLUDING BROCHURES, POSTCARDS, E-BLASTS, A DEDICATED PROPERTY WEBSITE, AND A HIGHLYTARGETED DIGITAL AD CAMPAIGN. THIS EXPOSES THE PROPERTY IN AN ELEVATED WAY TO THE RIGHT AGENTS AND BUYERS DURING THE MOST IMPORTANT TIME IN THE SELLING PROCESS.
9. SELLER UPDATES ALL MARKETING AND SALES UPDATES RELATING TO THE PROPERTY ARE COMMUNICATED REGULARLY AND GUIDANCE IS PROVIDED TO MAKE INFORMED DECISIONS THAT WILL LEAD TO A SUCCESSFUL SALE.
• • • • •
O U R
M A R K E T I N G
K U P E R
C R E A T I V E
KUPER SOTHEBY’S INTERNATIONAL REALTY HAS
RELATIONS. A TEAM OF IN-HOUSE BRAND MANAGERS OFFERS
ESTABLISHED A DEDICATED IN-HOUSE CREATIVE DIVISION,
STRATEGICALLY DRIVEN SOLUTIONS FOR OUR AGENTS ON
KUPER CREATIVE, WHICH EXCELS IN THE ART OF MARKETING
BEHALF OF THEIR SELLERS, DEVELOPERS, AND INVESTORS.
OUR EXCLUSIVE PROPERTIES, OUTSTANDING AGENTS, AND
THE KUPER CREATIVE TEAM LEVERAGES RELATIONSHIPS
COMPANY. KUPER CREATIVE OFFERS FULLY-INTEGRATED
WITH TRADITIONAL AND NEW MEDIA OUTLETS, AS WELL AS
MARKETING SOLUTIONS WITH A SCOPE OF WORK THAT
THE MOST CUTTING-EDGE TECHNOLOGIES AND SOCIAL MEDIA
ENCOMPASSES EVERYTHING FROM GRAPHIC DESIGN TO
STRATEGIES, TO ENSURE MAXIMUM EXPOSURE FOR THE
EVENT MANAGEMENT, DIGITAL MARKETING TO PUBLIC
PROPERTIES AND AGENTS WE REPRESENT.
PHOTOGRAPHY & VIDEOGRAPHY
BROCHURES
DIRECT MAIL
OUR MARKETING REVOLVES AROUND PROFESSIONAL PHOTOGRAPHY AND VIDEOGRAPHY, SHOWCASING THE BEAUTY OF OUR EXCLUSIVE INVENTORY IN EVERYTHING WE DO.
ARTICULATING THE PROPERTY’S STORY IN PRINT IS CRUCIAL. WE CRAFT REFINED, MAGAZINE-QUALITY BROCHURES THAT ARTICULATE THE PROPERTY’S UNIQUE FEATURES AND HISTORY.
A POSTCARD ABOUT THE PROPERTY CAN BE SENT TO THE BUYERS IN THE MARKET. OUR CREATIONS BREAK THROUGH THE NOISE AND STAND OUT IN A MAILBOX WITH THEIR DISTINCTIVE DESIGN.
E-MARKETING
DEDICATED PROPERT Y WEBSITE
DIGITAL AD CAMPAIGN
WE CAN SHARE NEWS OF YOUR LISTING IN A PROFESSIONAL AND CONCISE METHOD WITH AN E-BLAST, AND RELAY THE MESSAGE TO OUR ASSOCIATES AND LOCAL REALTOR® BOARD.
HOMES DESERVE THEIR OWN CORNER OF THE INTERNET — WHICH IS WHY WE CREATE A PLACE DEDICATED SOLELY TO ONE PROPERTY WHERE THE AUDIENCE’S EXPERIENCE CAN BE CUSTOMIZED.
TARGET GROUPS ARE IDENTIFIED AND ADS ARE GENERATED FOR SEVERAL DIGITAL MARKETING CHANNELS, LIKE FACEBOOK AND GOOGLE AD NETWORK, AUTOMATICALLY AFTER A PROPERTY IS LIVE.
BESPOKE PROJECTS
EVENT MANAGEMENT
PUBLIC RELATIONS
WE UNDERSTAND THE NUANCES OF THE PROPERTIES WE REPRESENT AND HAVE EXECUTED HUNDREDS OF CUSTOM PROJECTS THAT GO FAR BEYOND THE INDUSTRY NORM.
WE COORDINATE AND EXECUTE TAILORED EVENTS FROM 50 TO 500 GUESTS, ELEVATED OPEN HOUSES TO NETWORKING CONVENTIONS, AND EVERYTHING IN BETWEEN.
THROUGH PR EFFORTS WE WORK TO SECURE EDITORIAL PLACEMENTS FOR OUR HIGH-PROFILE PROPERTIES, AGENTS, AND COMPANY NEWS IN RESPECTED LOCAL AND NATIONAL PUBLICATIONS.
MEDIA PARTNERSHIPS
MEDIA PARTNERSHIPS MEDIA PARTNERSHIPS
E X C L U S I V E
M A R K E T I N G
O P P O R T U N I T I E S
MEDIA PARTN
MEDIA PARTNERSHIPS
MEDIA PARTNERSH
MEDIA PARTNERSHIPS MEDIA PARTNERSHIPS
MEDIA PARTNERSHIPS
MEDIA PARTNERSHIPS WITH AN EMPHASIS ON BRAND EXCLUSIVITY, CUTTING-EDGE TECHNOLOGIES, STRATEGIC POSITIONING, SOCIAL TRAFFIC DRIVERS, AND VIDEO CONTENT INTEGRATION, THE KUPER SOTHEBY’S MEDIA PARTNERSHIPS
INTERNATIONAL REALTY MARKETING STRATEGY UTILIZES HAND-SELECTED MEDIA POWERHOUSES. THESE MEDIA PARTNERSHIPS DELIVER CONTENT TO DISCERNING AUDIENCES LOCALLY AND
Brand Marketing
INTERNATIONALLY. OUR PARTNERS’ INNOVATION, STRATEGIC POSITIONING, AND IMPACT ALLOW OUR BRAND TO SUCCESSFULLY CONNECT WITH THE IDEAL CLIENTELE. THE SOTHEBY’S INTERNATIONAL REALTY MEDIA PARTNERSHIPS
PROPERTY ADVERTISING PROGRAM PROVIDES AN ARRAY OF OPTIONS, BOTH PRINT, AND DIGITAL, FOR LISTING ADVERTISING NEEDS. OUR PROPERTY ADVERTISING PROGRAM OFFERS PRE-NEGOTIATED,
High-quality, illustrated, engaging content delivered EXCLUSIVE ADVERTISING RATES richly FOR SELECT QUALITY PLACEMENTS BYand LEVERAGING THE STRENGTH OF THE SOTHEBY’S INTERNATIONAL REALTY NETWORK. MEDIA PARTNERSHIPS
across multiple platforms inspires our global clients. Because MEDIA PARTNERSHIPS
purveyors of fine art and possessions are equally passionate about their homes, we take pride in showcasing our properties in ultra high-definition video, virtual reality tours, and rich photography. These engaging formats are designed to inspire buyers and sellers in all phases of their journey.
MEDIA PARTNERSHIPS
Media Partnerships We partner with leading media powerhouses to deliver content
to discerning audiences worldwide. Our partners' cutting-edge Media Partnerships innovation, strategic positioning, and international impact Media Partnerships We partner leading media powerhouses to deliver contentTHAT THE SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC 90% OF HOME with BUYERS BEGIN SEARCHING FOR THEIR HOME ONLINE, SO IT’S ESSENTIAL enable the Sotheby’s International Realty brand to successfully dia powerhouses to deliver content to discerning audiences worldwide. Our partners' cutting-edge We partnerREALTY with leading media ONLINE powerhouses to deliver KUPER SOTHEBY’S INTERNATIONAL BRAND’S PRESENCE IS STRONG. OUR DIGITAL content connect with a global clientele. rldwide. Our partners' cutting-edge innovation, strategic positioning, and international impact to discerning audiences worldwide. Our partners' cutting-edge Media Partnerships MediaPROGRAM Partnerships PROPERTY ADVERTISING ALLOWS AGENTS TO PLACE ADVERTISING AND UPGRADE PROPERTY oning, and international impact enable the Sotheby’s International brand to successfully innovation, strategicRealty positioning, and international impact tnerships We partner with leading media powerhouses to deliver content We partner with leading media powerhouses to deliver content ational Realty brand to successfully LISTINGS ON HIGH AT DISCOUNTED RATES AND ENGAGE CONSUMERS THE connect with a PROFILE globalWEBSITES clientele. Media Partnerships enable the Sotheby’s International Realty brandAROUND to successfully dialeading powerhouses to deliver th media powerhouses to deliver content worldwide. Our partners' cutting-edge tocontent discerning audiences to discerning audiences worldwide. Our partners' cutting-edge ele. Media Partnerships connect withpowerhouses a globalEFFECTIVE clientele. rldwide. Our partners' Our cutting-edge GLOBE ORwith IN OUR OWN MARKETPLACE THROUGH IMPRESSIONS. Mediapositioning, Partnerships leading media toGEO-TARGETED deliver content audiences worldwide. partners' cutting-edge innovation, strategic and international impactWe partner innovation, strategic positioning, and international impact We partner with leading media powerhouses to deliver content oning, and international impact Media Partnerships to audiences worldwide. Our partners' cutting-edge rategic positioning, and international impact enable the Sotheby’s International Realty brand to successfully We partner with leading media powerhouses todiscerning deliver content enable the Sotheby’s International Realty brand to successfully to discerning audiences worldwide. Our partners' cutting-edge ational Realty brand to successfully innovation, strategic positioning, and international impact theby’s International Realty brand with to successfully connect a clientele. toglobal discerning audiences worldwide. Our partners' cutting-edge connect with a We global clientele. partner with leading media powerhouses to deliver c innovation, strategic positioning, and international impact ele. enable the Sotheby’s International Realty brand to successfully a global clientele. innovation, strategic positioning, and international impact Media Partnerships to discerning audiences worldwide. Our partners' cuttin enable the Sotheby’s International Media Partnerships connect with a global clientele.Realty brand to successfully enable the Sotheby’s International Realty brand to successfully SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC We partner with leading mediaimpa pow innovation, strategic positioning, and international connect with a global clientele. We partner with leading media powerhouses to deliver content connect with a global clientele. Media Partnerships
RESIDE MAGAZINE
CULTUREMAP ONLINE CONCEIVED IN THE BELIEF THAT
CULTUREMAP IS A NETWORK
HOME AND LIVING IN FULL
OF LOCAL LIFESTYLE SITES
ARE INEXTRICABLY ENTWINED,
DELIVERING DAILY NEWS
RESIDE IS KUPER SOTHEBY'S
AND RECOMMENDATIONS
INTERNATIONAL REALTY’S
IN AUSTIN, SAN ANTONIO,
MAGAZINE DEVOTED TO THE FINEST
DALLAS, HOUSTON,
IN INSPIRATIONAL HOMES AND
AND FORT WORTH.
LIFESTYLES. A DESTINATION FOR
CULTUREMAP AND KUPER
CONNOISSEURSHIP IN THE ARTS,
SOTHEBY’S INTERNATIONAL REALTY HAVE PARTNERED TO CREATE A PREMIER DIGITAL ADVERTISING
CULTURE, DESIGN, TRAVEL, FASHION, FOOD, AND PHILANTHROPY, RESIDE CASTS ITS NET WIDE TO
OPPORTUNITY CALLED HAUTE PROPERTY THAT PROVIDES EXPOSURE FOR LISTINGS THROUGHOUT THE
DISCOVER THE VERY BEST OF GRACIOUS LIVING. RESIDE IS PUBLISHED ANNUALLY AS A FULL-
ENTIRE CULTUREMAP DIGITAL ENVIRONMENT.
FLEDGED MAGAZINE AND THREE TIMES THROUGHOUT THE YEAR AS AN OVER-SIZED INSERT TO WALL STREET JOURNAL SUBSCRIBERS IN SAN ANTONIO, AUSTIN, BOERNE, AND NEW BRAUNFELS.
THE BUSINESS JOURNALS
LUXURY HOME MAGAZINE
THE SAN ANTONIO AND AUSTIN BUSINESS JOURNALS
AS THE LARGEST PUBLISHER AND
FEATURE LOCAL PEOPLE
NETWORK OF LUXURY REAL ESTATE
AND DECISION MAKERS
PUBLICATIONS NATIONALLY,
WHO ARE LEADERS IN THEIR
LUXURY HOME MAGAZINE IS
BUSINESS COMMUNITIES.
DEVOTED TO PRESENTING THE
THEY REPORT ON LOCAL
HIGHEST QUALITY HOMES, GOODS,
AND NATIONAL ISSUES THAT
AND SERVICES AVAILABLE TO THEIR
IMPACT SUBSCRIBERS’ BUSINESSES AND ASSIST THEM IN GROWING THEIR COMPANIES. HOME OF THE
READERS IN SAN ANTONIO, AUSTIN, AND THE HILL COUNTRY. EXTRAORDINARY PROPERTIES CAN BE
DAY IS A UNIQUE OPPORTUNITY THROUGH THE BUSINESS JOURNAL TO SHOWCASE A PROPERTY EACH
FEATURED AT EXCLUSIVE RATES FOR KUPER SOTHEBY’S INTERNATIONAL REALTY AGENTS.
MONTH TO AFFLUENT HOME BUYERS IN THE AREA MARKET THROUGH A MONTH OF EXPOSURE ON THE BUSINESS JOURNAL ONLINE.
P L U S
P A R T N E R S H I P S
W I T H
THE EXPOSURE YOUR PROPERTY DESERVES
THE ART OF MARKETING A PROPERTY IS BASED ON SHOWCASING EACH HOME’S UNIQUE CHARACTER. IN 18 LANGUAGES, OUR ENHANCED EDITORIAL APPROACH ON SOTHEBYSREALTY.COM ENABLES MILLIONS OF VIEWERS TO IMMERSE THEMSELVES IN OUR COLLECTION OF 3D VIRTUAL REALITY TOURS, ULTRA HIGH-DEFINITION VIDEOGRAPHY, AND HIGH-RESOLUTION PHOTOGRAPHY. THIS CONTENT RICH EXPERIENCE IS MORE EFFECTIVE IN DRIVING PROSPECTIVE BUYERS TO SOTHEBYSREALTY.COM AND ENGAGING THEM ONCE THEY ARRIVE.
118,279,773 YEARLY PAGEVIEWS 19,097,025 YEARLY VISITORS
A GORGEOUS, FUNCTIONAL GATEWAY TO CENTRAL AND SOUTH TEXAS REAL ESTATE, KUPERREALTY.COM FEATURES ROBUST SEARCH CAPABILITY, UNIQUE CONTENT, AND ATTRACTS OVER 12,000 UNIQUE USERS A MONTH FROM AROUND THE WORLD. KUPERREALTY.COM MAKES IT EASY TO SEARCH FOR A PROPERTY BY ADDRESS, CONDO OR NEIGHBORHOOD. IT WAS DESIGNED WITH THE END USER IN MIND, PRIORITIZING AN INTUITIVE BROWSING EXPERIENCE AND AN ABUNDANCE OF READILY AVAILABLE, ACCURATE CONTENT.
606,630 YEARLY PAGEVIEWS 151,986 YEARLY VISITORS
P R O P R I E T A R Y
L I S T I N G
D I S T R I B U T I O N
THE EXPOSURE AND WORLDWIDE REACH OF OUR LISTINGS IS A CRUCIAL PIECE OF WHAT SETS US APART FROM THE REST OF THE INDUSTRY. OUR GLOBAL PROPERTY MARKETING PARTNERS INCLUDE THE MOST AUTHORITATIVE NEWS, LIFESTYLE, AND FINANCIAL VOICES, AS WELL AS REAL ESTATE-CENTRIC WEBSITES. ADDITIONALLY, ONCE A HOME IS SHOWCASED ON SOTHEBYSREALTY.COM, IT IS EXCLUSIVELY MARKETED ON MORE THAN 100 SOTHEBY’S INTERNATIONAL REALTY AFFILIATE WEBSITES AROUND THE WORLD. RESULTS ARE MEASURED WITH A VARIETY OF ANALYTICS AND REPORTING TOOLS, WHICH ENABLE SALES ASSOCIATES AND CLIENTS TO DEFINE A MARKETING CAMPAIGN’S IMPACT.
O N E - O F - A - K I N D
T O O L S
CURATE
CURATE IS THE INNOVATIVE AUGMENTED REALITY REAL ESTATE TOOL - ENVISION,
THE SOTHEBY’S INTERNATIONAL REALTY APPLE TV APP IS DESIGNED TO FULLY
Curate by Sotheby's International DESIGN, AND EXPERIENCE YOUR FUTURE HOMERealty LIKE NEVER BEFORE IN THIS
IMMERSE CONSUMERS. WITH OUR INNOVATIVE APP, HOME BUYERS CAN DISCOVER
SM
Curate by Sotheby’s International Realty is the innovative augmented reality (AR) luxury real estate tool - envision, design,
IMMERSIVE APP. ANY PROPERTY CAN BE TRANSFORMED USING A CURATED
SOTHEBY’S INTERNATIONAL REALTY BRAND PROPERTIES FROM THE COMFORT OF
SELECTION OF AR FURNISHINGS AND DÉCOR SETS.
THEIR LIVING ROOMS.
and experience your future home like never before in this immersive app. Any property can be transformed using a curated selection of AR furnishings and décor sets. Download Curate by Sotheby’s
International Realty in the Google Play Store or the Apple App Store.
SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC
• • • • •
O U R
C O M P A N Y
K U P E R
I M P A C T
KUPER SOTHEBY’S INTERNATIONAL REALTY IS COMMITTED TO POSITIVELY
THE QUALITY OF LIFE FOR THESE ANIMALS BY PROVIDING NEEDED MEDICAL
IMPACTING THE COMMUNITIES WE CALL HOME THROUGH OUR KUPER
CARE, INCLUDING SPAYING AND NEUTERING. FOOD, SHELTER, AND SAFETY
IMPACT PROGRAM. KUPER IMPACT IS A YEARLY CHARITABLE PROGRAM THAT
ARE ALSO PROVIDED – ALONG WITH COMPASSION AND ATTENTION. WHILE
ALLOWS OUR EXCEPTIONAL REAL ESTATE AGENTS, AND THE COMPANY AS A
MAINTAINING A HEALTHY AND LOVING FACILITY, ADL CONSISTENTLY WORKS
WHOLE, TO SUPPORT LOCAL ORGANIZATIONS. SINCE LAUNCHING, KUPER
TO FIND THE BEST POSSIBLE HOME FOR EACH RESIDENT ANIMAL.
IMPACT HAS RAISED OVER $100,000 FOR LOCAL CHARITIES. OUR AUSTIN OFFICES ARE FOCUSED ON SUPPORTING FOUNDATION KUPER SOTHEBY’S INTERNATIONAL REALTY SETS ASIDE $5 FROM EVERY
COMMUNITIES. FOUNDATION COMMUNITIES IS A LOCAL, HOMEGROWN
COMPLETED TRANSACTION FOR THE PROGRAM. AT THE END OF THE
NONPROFIT. THEY PROVIDE AFFORDABLE, ATTRACTIVE HOMES AND FREE
YEAR, THE FUNDS COLLECTED ARE DONATED DIRECTLY TO OUR SELECTED
ON-SITE SUPPORT SERVICES FOR THOUSANDS OF FAMILIES WITH KIDS, AS
CHARITIES.
WELL AS VETERANS, SENIORS, AND INDIVIDUALS WITH DISABILITIES. THEY OFFER AN INNOVATIVE, PROVEN MODEL THAT EMPOWERS THEIR RESIDENTS
OUR SAN ANTONIO, BOERNE, AND NEW BRAUNFELS OFFICES ARE FOCUSED
AND NEIGHBORS TO ACHIEVE EDUCATIONAL SUCCESS, FINANCIAL
ON SUPPORTING THE ANIMAL DEFENSE LEAGUE OF TEXAS (ADL).
STABILITY, AND HEALTHIER LIFESTYLES. FOUNDATION COMMUNITIES OWN
CHARTERED IN 1934, THE ANIMAL DEFENSE LEAGUE IS A NON-PROFIT
AND OPERATE 23 COMMUNITIES ALL OVER AUSTIN AND IN NORTH TEXAS.
ORGANIZATION THAT IS A TRUE NO-KILL SHELTER FOR ABANDONED, ABUSED, OR NEGLECTED DOGS AND CATS. ADL’S MISSION IS TO ENHANCE
• • • • •
O U R
R E S U L T S
LOCAL DOMINANCE
KUPE R SOTHE BY’S INT E RN AT I ON A L RE A LT Y H AS OV E R
TOGE THE R ACROSS
34 0 D I ST I N GU I SH E D ASSO C I ATES WO R K I N G
10 OF F I CES I N SA N A N TON I O, AUST I N , BOE RN E , N E W B R AU N F E LS, A N D TH E TE X AS H I L L
COUNTRY. IN 2018, KU P E R WAS R A N KE D BY RE A L T RE N DS AS T H E
A SALES VOLUME OF
1 1T H L A RG EST B RO K E R AG E I N TE X AS W I TH
$1 .8 B I L L I ON F ROM 3, 1 24 C LOSE D TR A N SACTI O N S A N D
A N AVE R AGE TR ANSACT I ON P RI CE OF
$ 5 89,0 0 0 .
THE SOTHE BY 'S I N T E RN AT I ON A L RE A LT Y LUXU RY RE A L ESTAT E N E T WO R K CO N TI N U ES TO E X PA N D
WOR LDWIDE , ACHIE VIN G A SA LES VOLU ME OF
THE R E AR E OVE R
$ 10 8 B I L L I O N
I N 2 01 8. CU R R E N TLY,
22 ,0 0 0 A F F I LI AT E D I N D E P E N D E N T SA LES ASSO C I ATES LO CATE D I N OVE R 970 OF F I CES I N 72 COU N T RI ES A N D TE R R I TO R I ES WO R L DW I D E .
GLOBAL POWER
TEAM REVIEWS
Leslie Gossett Austin, TX 78751 REPORT FOR 5/27/2020 Single-Family Homes
Presented by Leslie Gossett 5129427267 leslie@lesliegossett.com
www.thegossettgroup.com
Single-Family Homes
Leslie Gossett Kuper Sotheby's International Realty
Austin, TX 78751 Real-Time Market Profile
This week the median list price for Austin, TX 78751 is $695,000 with the market action index hovering around 47. This is less than last month's market action index of 50. Inventory has held steady at or around 29.
Market Action Index This answers “How’s the Market?” by comparing rate of sales versus inventory. 40
Buyer's Market
50
60
20
10
90
47
100
th on
ay Tod
M
80
Last
0
Seller's Market
70
30
Strong Seller's Market Market conditions have been consistently cooling in the past several weeks. Because we’re still in the Seller’s zone, prices have not yet begun to drop. It may take a few more weeks of slack demand for prices to reflect and begin to fall. Expect prices to fall if the index persistently falls to the Buyer’s zone.
Median List Price
$695,000
Per Square Foot
$438
Days on Market
43
Price Decreased
45%
Price Increased
0%
Relisted
0%
Inventory
29
Median Rent
$2,900
Most Expensive
$1,350,000
Least Expensive
$378,000
Market Action
47
Strong Seller's Market
Market Segments Each segment below represents approximately 25% of the market ordered by price. Median Price
Sq. Ft.
Lot Size
Beds
Bath
Age
New
Absorbed
DOM
$994,990
2,485
6,500 - 8,000 sqft
4
3
70
2
1
15
$775,000
2,000
4,500 - 6,500 sqft
3
3
64
2
2
37
$595,000
1,520
6,500 - 8,000 sqft
3
2
74
1
1
57
$434,750
897
4,500 - 6,500 sqft
2
1
49
2
1
59
Wed May 27 2020 Powered by Altos Research, Inc. | www.altos.re | Copyright © 2020 Altos Research, Inc.
2 of 6
Single-Family Homes
Leslie Gossett Kuper Sotheby's International Realty
Austin, TX 78751
Median List Price
Price trends in this zip code continued their recent uptrend this week. While still below the market's high point, we've seen a nice run recently. $750K
$700K
$650K
$600K
$550K
$500K
$450K Jun 2017
Oct 2017
Feb 2018
Jun 2018
Oct 2018
7-Day Average
Feb 2019
Jun 2019
Oct 2019
Feb 2020
90-Day Average
Segments
In the quartile market segments, we see the middle of the market in this zip code staying on an up trend lately, while Quartiles 1 and 4 are mixed. The Market Action Index for Quartiles 1 and 4 can tell us whether they are about to resume an upward price trend or whether we're at the beginning of a decline. $1.3M
$1.0M
$750K
$500K
$250K Jun 2017
Oct 2017
Feb 2018
Jun 2018
Oct 2018
Feb 2019
First/Top 90-Day Second/Upper 90-Day Fourth/Bottom 90-Day
Jun 2019
Oct 2019
Feb 2020
Third/Lower 90-Day
Wed May 27 2020 Powered by Altos Research, Inc. | www.altos.re | Copyright Š 2020 Altos Research, Inc.
3 of 6
Single-Family Homes
Leslie Gossett Kuper Sotheby's International Realty
Austin, TX 78751
Price Per Square Foot
In a market where prices are rising fairly consistently, price per square foot is essentially at. This often implies that new homes coming on the market are pricier, and also larger than older homes. As a result the value one can buy stays the same. $500
$450
$400
$350
$300
$250 Jun 2017
Oct 2017
Feb 2018
Jun 2018
Oct 2018
7-Day Average
Feb 2019
Jun 2019
Oct 2019
Feb 2020
90-Day Average
Inventory
Inventory has been climbing lately. Note that rising inventory alone does not signal a weakening market. Look to the Market Action Index and Days on Market trends to gauge whether buyer interest is keeping up with available supply. 50
40
30
20
10
0 Jun 2017
Oct 2017
Feb 2018
Jun 2018
Oct 2018
7-Day Average
Feb 2019
Jun 2019
Oct 2019
Feb 2020
90-Day Average
Wed May 27 2020 Powered by Altos Research, Inc. | www.altos.re | Copyright Š 2020 Altos Research, Inc.
4 of 6
Single-Family Homes
Leslie Gossett Kuper Sotheby's International Realty
Austin, TX 78751
Market Action Index
Market conditions have been consistently cooling in the past several weeks. Because we’re still in the Seller’s zone, prices have not yet begun to drop. It may take a few more weeks of slack demand for prices to reflect and begin to fall. Expect prices to fall if the index persistently falls to the Buyer’s zone. 125
100
75
50
25
0 Jun 2017
Oct 2017
Feb 2018
Jun 2018
Oct 2018
7-Day Average
Feb 2019
Jun 2019
Oct 2019
Feb 2020
90-Day Average
Market Action Segments
Not surprisingly, all segments in this zip code are showing high levels of demand. Watch the quartiles for changes before the whole market changes. Often one end of the market (e.g. the high-end) will weaken before the rest of the market and signal a slowdown for the whole group. 100
80
60
40
20 Jun 2017
Oct 2017
Feb 2018
Jun 2018
Oct 2018
Feb 2019
First/Top 90-Day Second/Upper 90-Day Fourth/Bottom 90-Day
Jun 2019
Oct 2019
Feb 2020
Third/Lower 90-Day
Wed May 27 2020 Powered by Altos Research, Inc. | www.altos.re | Copyright © 2020 Altos Research, Inc.
5 of 6
Single-Family Homes
Leslie Gossett Kuper Sotheby's International Realty
Austin, TX 78751
Average Days on Market (DOM)
The properties have been on the market for an average of 67 days. Half of the listings have come newly on the market in the past 27 or so days. Watch the 90-day DOM trend for signals of a changing market. 150
125
100
75
50
25 Jun 2017
Oct 2017
Feb 2018
Jun 2018
Oct 2018
7-Day Average
Feb 2019
Jun 2019
Oct 2019
Feb 2020
90-Day Average
Segments
It is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles. 200
150
100
50
0 Jun 2017
Oct 2017
Feb 2018
Jun 2018
Oct 2018
Feb 2019
First/Top 90-Day Second/Upper 90-Day Fourth/Bottom 90-Day
Jun 2019
Oct 2019
Feb 2020
Third/Lower 90-Day
Wed May 27 2020 Powered by Altos Research, Inc. | www.altos.re | Copyright Š 2020 Altos Research, Inc.
6 of 6