Marketing Proposal
613 BLANCO
Kumara Wilcoxon GLO BAL RE AL ESTAT E ADVI SOR
Kumara Wilcoxon leads and influences the Austin residential real estate market. As one of Austin’s top Luxury Real Estate Agents, Kumara consistently ranks among Austin’s select multi-million dollar producers. As number one producer company-wide for Kuper Sotheby’s six consecutive years in a row, Kumara has sold over $600M since joining Sotheby’s International Realty in 2014. Honored by Austin Business Journal as a top producer and distinguished as a member of Austin’s Elite 25, her connections to the top 1% of the industry allows her the privilege of access to the best properties, many of which are never listed in the highly competitive Austin luxury market. Relationships form the basis for Kumara’s success. Her first priority is always open, honest communication with her clients. Finding the right property, or selling a home always has its rewards, but for Kumara, a life long relationship with a client brings her genuine personal satisfaction. Kumara understands the importance of residential real estate investments. Inventory, location, price and timing are critical pieces of the process, and Kumara knows that for all the pieces to come together, her clients have to be smart and often, in the Austin market, patient. Kumara works closely with clients to find the right property at the right time in the right location. She also works with clients when listing their homes to evaluate and maximize the market opportunities.
Our Brand & Network Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed Sotheby’s auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Kuper Sotheby’s International Realty inherited this iconic brand name, building on its centuries-long legacy by delivering unrivaled real estate services. Our reputation for quality service and expertise is unmatched. This is our unique difference. The Sotheby’s International Realty® network was founded in 1976 and shares nearly three centuries of heritage with Sotheby’s, both selling some of the world’s most cherished possessions. With over 1,000 offices in more than 75 countries worldwide, our team at Kuper Sotheby’s International Realty offers clients direct access to the global real estate marketplace and an unparalleled platform for transitioning to and from Central Texas. Kumara is a member of a select group of Sotheby’s International Realty Experts, in top markets across North America, representing distinguished clientele and world-class properties. They cross-market listings, convene on best practices, and share market intelligence. Their exclusive collaboration provides proprietary marketing initiatives and greater exposure to top feeder markets and qualified buyers.
ACROSS THE GLOBE
24,000 agents
75 countries
1,000 brokerages
$150 billion annual sales
YOUR BESPOKE MARKETING PLAN
Strategic Quiet Launch An initial marketing strategy can be based on generating private, select exposure through our unique channels. This would delay or eliminate the need to do a public marketing launch. The following steps would be executed for the property: 1. Professional Architectural Photography 2. Combination Lifestyle & Property Video 3. Custom Website 4. Custom Premium Property Brochures 5. Pitch story exclusive to Public Relations firm 6. Private e-mail campaign to top Sotheby’s International Realty Brokers and Top Texas Brokers
Full Marketing Launch A separate marketing strategy can be based on leveraging our proprietary marketing opportunities locally, nationally, and globally that are only available to Sotheby’s International Realty affiliates. The following steps would be executed for the property over the next 12 months: 1. Architectural Photography 2. Combo Lifestyle & Property Video 3. Custom Website 4. Sotheby’s Exclusive Global Property Syndication 5. Custom Property Brochures 6. Pitch story exclusive to Sotheby’s International Realty Public Relations Department 7. E-mail to top Sotheby’s International Realty Brokers in the country 8. E-mail campaign to top local brokers 9. Local Press Release 10. Private, Invitation-Only Broker Event 11. Reside Magazine - Silicon Valley Full Page Advertisement 12. Reside Magazine - Central Texas Advertisement 13. Austin CultureMap Advertorial 14. Tribeza Magazine 15. Sotheby’s Auction Client Newsletter 16. 1,000,000 Impressions Digital Advertising Program 17. Facebook Advertising 18. New York Times Print Ad 19. Postcard Direct Mail campaign 20. Wall Street Journal Print Ad 21. LIVE Local Wall Street Journal Insert 22. Austin Business Journal Home of the Day Advertorial 23. Sotheby’s Magazine & Sotheby’s Preferred Print Ad
Plan Details & Value: Digital Marketing PREMIUM PROPERTY VIDEO // $5,000 VALUE The Premium Property Video creates a compelling experience of the property’s luxury lifestyle. Providing high quality interior and exterior video footage, we maximize the impact of the listing and the overall viewers experience before one steps into the home. CUSTOM WEBSITE // $1,500 VALUE Special homes deserve their own corner of the Internet — at least, that’s what buyers will think when they come across your single property site, a place dedicated solely to one property where you can customize the audience’s entire experience. Single property sites allow us to provide more information on the listing in a bespoke space. SOTHEBY’S EXCLUSIVE GLOBAL PROPERTY SYNDICATION // $1,000 VALUE The Sotheby’s International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com. E-MAIL CAMPAIGNS // $1,000 VALUE We can share your property in a professional and concise method with an e-blast, and relay the message to our Kuper associates, local REALTOR® boards, top Texas brokers, and elite Sotheby’s International Realty companies and brokers across the country. FACEBOOK AND INSTAGRAM ADVERTISING // $1,000 VALUE The Facebook ad platform offers us an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. This allows us to reach our ideal target customer very efficiently and not waste ad dollars showing to people that are not interested in your property. SOTHEBY’S AUCTION CLIENT NEWSLETTER // $1,980 VALUE Sotheby’s Selects is a weekly email newsletter featuring the best auction content including videos, slideshows and articles. It is sent to a global audience of 200,000 including Sotheby’s Preferred clients. We use this email tool to send a personalized message to the most important and qualified buyers. SOTHEBY’S INTERNATIONAL REALTY 1,000,000 IMPRESSION PROGRAM //$2,887.50 VALUE The One Million Impressions program is a customized banner advertising program with guaranteed impressions and click-through’s. Through beautifully detailed property photos, your listing can be customized to showcase your property’s unique selling features, allowing you to target by country, region, state, city or zip code. AUSTIN BUSINESS JOURNAL HOME OF THE DAY // $750 VALUE The Austin Business Journal features local people and decision makers who are leaders in their business communities. Home of the Day is a unique opportunity to showcase your high-end property all month to affluent home buyers in the Austin market through the Business Journal Online.
Plan Details & Value: Print Marketing CUSTOM PROPERTY BROCHURES | $500 VALUE We will craft a refined, magazine-quality brochure that articulates your property’s unique features and history. A high-end property brochure is vital to the marketing plan for a property as it will often be the one item a potential buyer takes following a showing, and therefore will be representative of how they remember the property. TRIBEZA MAGAZINE AD | $5,000 VALUE Tribeza has curated the very best of Austin art, culture, style and happenings for a loyal audience of educated and affluent local tastemakers. Our reputation as the city’s favored source for intriguing discoveries of both people and places has grown alongside Austin’s stature on the national and international cultural scene. RESIDE MAGAZINE | $2,500 VALUE Reside Magazine will have issues published in partnership with The Wall Street Journal in June 2021. It will feature custom content from the highly regarded writers of The Wall Street Journal especially curated for the Sotheby’s International Realty brand, along with local content and listings in the issue’s market. SOTHEBY’S COOPERATIVE ADVERTISING (NEW YORK TIMES & WALL STREET JOURNAL) | $800 VALUES The Sotheby’s International Realty property advertising program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure. Our property advertising program offers pre-negotiated, exclusive advertising rates for select quality placements by leveraging the strength of the Sotheby’s International Realty network. LIVE AUSTIN WALL STREET JOURNAL INSERT | $1,750 VALUE This insert promotes your property within the Wall Street Journal in a beautiful, oversized format exclusive to Kuper Sotheby’s International Realty. The multi-page insert includes a combination of hyper-local editorial content as well as a Kuper Sotheby’s International Realty property gallery. SOTHEBY’S MAGAZINE & SOTHEBY’S PREFERRED AD | $1,000 VALUE Sotheby’s Magazine is the literary collaboration presented by the Sotheby’s International Realty brand and Sotheby’s. This stunning large format magazine enriches readers with sophisticated content related to the art and real estate worlds. Sotheby’s Magazine features editorial showcasing Sotheby’s International Realty listings.
Agreement Terms Terms: Suggested Listing Period: 12 Months Brokerage Fee: 6% Process: Points of contact: Kumara Wilcoxon, Your Agent J Kuper, Owner/Broker Melissa Webb, Sales Manager Caroline Timmins, Director of Marketing We will provide regular updates on the market, showings, weekly analytical reports, and fulfillment of the agreed-upon marketing plan.