Luxury Real Estate with Carl Shurr
Carl Shurr G LOBAL R E A L ESTATE A DVISO R
Carl is an experienced and award-winning real estate professional in Austin’s luxury real estate market. He has been ranked in the top 1% of all Austin area REALTORS® for over a decade and he is an active member of the Elite 25, Luxury League, and Kuper Sotheby’s International Realty’s Circle of Distinction. Carl and his group offer world-class service and expertise in Austin and the surrounding areas. With Carl’s strong local and global network within Sotheby’s International Realty, he and his team connect their clients to the most exclusive properties on and off market. His connections and insight are invaluable assets
ACCOLADES
in today’s ultra-competitive real estate marketplace.
Over $300M in Sales
Curating the most qualified buyers with highly targeted
Top 1% of Austin Agents for 10+ Years
marketing, accessing off-market properties not available to the general public, and always keeping attention to detail at the highest level is paramount in the market today, and that’s what Carl and his team provide. Carl works with a wide variety of clients including buyers, sellers, investors, builders and developers and his global network is an invaluable asset to his clients. Outside of work Carl lives in the South Austin neighborhood of Travis Heights. He enjoys exercise, travel, volunteering, playing tennis and hiking with his dog, Dude.
Kuper Sotheby’s International Realty President’s Club Member Luxury League of Austin Member Elite 25 of Austin Member Top 10 Kuper Sotheby’s International Realty Agent
Notable Sales
300 INWOOD ROAD, LISTED AT $5,500,000
200 CONGRESS #27EG | BUYER REP, LISTED AT $3,995,000
2301 REBEL RD, LISTED AT $2,195,000
2208 EUCLID AVE, LISTED AT $1,825,000
4017 VERANO | BUYER REP, LISTED AT $3,495,000
4609 MIRADOR DRIVE | BUYER REP, LISTED AT $4,550,000
Notable Sales
305 VALE STREET, LISTED AT $6,250,000
521 BRANDON WAY, LISTED AT $2,650,000
1104 REAGAN TERRACE, LISTED AT $2,450,000
504 SUNRISE CIRCLE, LISTED AT $1,850,000
912 W GIBSON ST., LISTED AT $1,750,000
2605 ROLLINGWOOD, LISTED AT $2,795,000
Testimonials “Moving is hard enough on its own. Moving cross country with a baby, to one of the most crazy real estate markets in the US, in the middle of a pandemic is harder. We were fortunate to connect with Carl early in our relocation process and he went above and beyond every step of the way. From helping us locate a rental house before moving, to winning a multi-bid on our forever home, we are confident that we wouldn’t be in the position we are now without Carl’s expertise. We can’t thank him enough and highly recommend!” - JUSTIN M “Carl was the perfect real estate agent for our needs. He knows the ATX market intimately, and he understands what matters in a home buying decision. He could run numbers with me on price per foot and talk about the cost of improvements from a resale value, and he introduced us to top quality builders and designers to get work done. He was able to easily transition from talking numbers with me to trading interior design ideas with my wife, and he gave us great insight on location, neighborhoods and schools. He was a joy to work with, wonderful sense of humor and very responsive.” - AUSTIN S “Carl is the man you need if you want to sell your home in South Austin. He’s sold two homes for me and both received quick offers that were significantly higher than I thought they would sell for. He knows the market well, delivers every time, and always does what he says he’s going to do. Hire him and rest easy knowing he’ll get the job done.” - RICHARD A “Not only is Carl a pleasure to work with, but he leaves no stone unturned. With his unparalleled knowledge of the neighborhoods he serves, his ability to navigate the sensitive and complex environment of selling a home is the best you will find.” - GRANT “Our experience in working with Carl was impressive to say the least. Right from the beginning, Carl impressed us with his knowledge of the market and his advice on establishing our sales price. Next, Carl quickly put together marketing material that made us not want to sell! He made our house look so amazing. He almost always picked up our calls and replied to voice messages/ emails quickly, we never had to wait more than a few hours. Carl took the time to listen to us when we had questions and sat down with us often to walk us through the changing real estate market in Austin. We wanted a high price per sq. ft for our house in our neighborhood, that would take a special buyer and Carl delivered that buyer to us and kept the deal alive when it looked like it might fall apart.” - CHERYL “Carl Shurr has been wonderful. We met several months ago on short notice when other agents wouldn’t. He has great insight into the market and always protected my interests. He also offered recommendations to help with remodeling to begin after I move in later this month. He’s been a great asset before, during, and after the sale.” - DAVID S “Carl is the best Realtor I have ever worked with. His knowledge of the market and neighborhoods is second to none and he makes you feel like you’re his only client. Carl gave us so much confidence during the home buying and selling process and I could not imagine a better experience.” - ROBBIE R “Have worked with Carl for several different transactions. Always efficient, attentive, took the time to understand our personal tastes and really served as a great filter to make the process extremely easy. I couldn’t recommend him enough.” - KYLER B
Strategic Quiet Launch
Strategic Quiet Launch An initial marketing strategy can be based on generating private, select exposure through our unique channels. This would delay or eliminate the need to do a public marketing launch. The following steps would be executed for the property: 1. Professional Architectural Photography 2. Combination Lifestyle & Property Video 3. Custom Website 4. Custom Premium Property Brochures 5. Pitch story exclusive to Public Relations firm 6. Private e-mail campaign to top Sotheby’s International Realty Brokers and Top Texas Brokers
Full Marketing Launch
Full Marketing Launch A separate marketing strategy can be based on leveraging our proprietary marketing opportunities locally, nationally, and globally that are only available to Sotheby’s International Realty affiliates. The following steps would be executed for the property over the next 6-12 months: 1. Architectural Photography 2. Combo Lifestyle & Property Video 3. Custom Website 4. Sotheby’s Exclusive Global Property Syndication 5. Custom Property Brochures 6. Pitch Story Exclusive to Public Relations Firm 7. E-mail to Top Sotheby’s International Realty Brokers in the Country 8. E-mail Campaign to Top Local Brokers 9. Local Press Release Sent Through PR Newswire 10. Private, Invitation-Only Broker Event with Elite 25 11. Postcard Direct Mail Campaign 12. Austin CultureMap Advertorial 13. Austin Business Journal Home of the Day Advertorial 14. Tribeza Magazine Print Ad 15. Luxury Home Magazine Center Spread Ad 16. Facebook Advertising 17. Sotheby’s International Realty Takeover Print Ad in Los Angeles and New York City 18. 1,000,000 Impressions Digital Advertising Program
Plan Details & Value: Digital Marketing PREMIUM PROPERTY VIDEO // $3,000 VALUE The Premium Property Video creates a compelling experience of the property’s luxury lifestyle. Providing high quality interior and exterior video footage, we maximize the impact of the listing and the overall viewers experience before one steps into the home. CUSTOM WEBSITE // $1,500 VALUE Special homes deserve their own corner of the Internet — at least, that’s what buyers will think when they come across your single property site, a place dedicated solely to one property where you can customize the audience’s entire experience. SOTHEBY’S EXCLUSIVE GLOBAL PROPERTY SYNDICATION // $1,000 VALUE The Sotheby’s International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com. E-MAIL CAMPAIGNS // $1,000 VALUE We can share your property in a professional and concise method with an e-blast, and relay the message to our Kuper associates, local REALTOR® boards, top Texas brokers, and elite Sotheby’s International Realty companies and brokers across the country. FACEBOOK AND INSTAGRAM ADVERTISING // $1,000 VALUE The Facebook ad platform offers us an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. This allows us to reach our ideal target customer very efficiently and not waste ad dollars showing to people that are not interested in your property. SOTHEBY’S INTERNATIONAL REALTY 1,000,000 IMPRESSION PROGRAM //$2,800 VALUE The One Million Impressions program is a customized banner advertising program with guaranteed impressions and click-throughs. Through beautifully detailed property photos, your listing can be customized to showcase your property’s unique selling features, allowing you to target by country, region, state, city or zip code. AUSTIN BUSINESS JOURNAL HOME OF THE DAY // $750 VALUE The Austin Business Journal features local people and decision makers who are leaders in their business communities. Home of the Day is a unique opportunity to showcase your high-end property all month to affluent home buyers in the Austin market through the Business Journal Online. CULTUREMAP ADVERTORIAL // $1,500 VALUE CultureMap is your source for local lifestyle news. Follow along for daily updates on how to make the most of living in Austin as well as fun tidbits about what’s happening around the state.
Plan Details & Value: Print Marketing CUSTOM PROPERTY BROCHURES | $500 VALUE We will craft a refined, magazine-quality brochure that articulates your property’s unique features and history. A high-end property brochure is vital to the marketing plan for a property as it will often be the one item a potential buyer takes following a showing, and therefore will be representative of how they remember the property. TRIBEZA MAGAZINE AD | $3,000 VALUE Tribeza has curated the very best of Austin art, culture, style and happenings for a loyal audience of educated and affluent local tastemakers. Our reputation as the city’s favored source for intriguing discoveries of both people and places has grown alongside Austin’s stature on the national and international cultural scene. LOS ANGELES TIMES TAKEOVER AD | $1,000 VALUE The Los Angeles Times takeover is an exclusive, full-color Sotheby’s International Realty outsert that is placed on top of the Los Angeles times on select Saturdays to coincide with the weekly Hot Properties section. LA Times Saturday readers are over 3x more likely to own a home valued at $2 million+ than the average adult in the market. NEW YORK TIMES TAKEOVER AD | $1,000 VALUE Promote your brand and properties in style with this 96 page tabloid insert devoted to Sotheby’s International Realty and delivered to high-net worth neighborhoods. LUXURY HOME MAGAZINE AD | $3,500 VALUE Leader in marketing Austin and the Hill Country Luxury Homes, Realtors, Businesses and Services with beautiful photography in a “Coffee Table Magazine” format. In Print, Direct Mailed and Online.
GLOBAL REAL ESTATE ADVISOR