Cari Clark Marketing Presentation

CARI CLARK

Cari Clark

AUSTIN'S HOMETOWN REAL ESTATE EXPERT

Cari has long been recognized as one of Austin's most accomplished and knowledgeable real estate professionals. As a former homebuilder who has built over 250 homes in the Austin area, Cari devotes her time and expertise to helping buyers and sellers. Cari is a native Austinite, UT graduate, and has forty years of real estate experience.

Her detail-oriented project management skills, honed from years as a homebuilder, are one of the keys to predictable success in helping sellers get top dollar for their homes. Her proven expertise and dedication to polishing and staging all of her listings means that her listings sell. With decades of experience in the Austin housing market, both as builder and realtor, Cari has proven invaluable in finding just the right home for her buyers, even when the home is not listed in MLS.

Cari is a full-time, award-winning top producing agent in Texas as well as Austin. Cari adds a steady pair of hands to guide her clients through the emotional and physical process of moving. Being actively involved in other aspects of the Austin community has also been important to Cari, particularly in the areas of public education, affordable housing and arts education.

SRES, ABR, ALN, CLHMS MILLION DOLLAR GUILD

1706 WINDSOR ROAD | LISTED AT $7,500,000 6412 LEDGE MOUNTAIN DRIVE | LISTED AT $1,259,000

EBY LANE | LISTED AT $779,000

$5,500,000

Testimonials

"We recently purchased a home in Lakeway using Cari Clark as our realtor. Cari was very patient with our particular requirements and knowledgeable about the luxury market here in Austin and very professional in every aspect of the buying process. She was tireless showing us many homes and quick to schedule appointments on new listings in this sellers market. A pleasure to work with on this most important purchase!"

- WES & LYNNE HOOK

"We have built, bought and sold many houses over the years and Cari Clark is the most professional and experienced realtor we have ever dealt with. Her diligence, ability to connect with her client's values and needs, coupled with her experience as both a builder and a realtor is a package that cannot be beat, Although we have closed on our transaction, we continue to recommend Cari with the highest praise."

- DAN & JOY SELAK

“Cari Clark has been my Realtor and my friend for almost 30 years. I treasure her in each capacity. As a Realtor, Cari is a talented blessing for her clients. She genuinely ‘hears’ one’s wishes and parameters, and is great at targeting in accord with those. She also knows how to ask questions that help clients come up with things they might not have even thought of that may be “Yes, I need that!” or “Oh...put that on the no way list!” Cari Clark is entirely professional, lovely in manner, attentive to details - and most of all, genuine in every way. It is a pleasure to recommend her.”

- SALLY WATKINS

“Cari represented me, as the buyer, in the purchase of my home on Bentwood Road, which is in the Delwood neighborhood. Cari was a delight to work with and a real pro at dealing with all of the complications that come with buying an older home.”

- GORDON DURR

Awards and Accrediations

TOP 10 AGENTS AT KUPER SOTHEBY’S INTERNATIONL REALTY 2018, 2019, 2020, 2021

RANKED #126 AGENT IN TEXAS BY REAL TRENDS 2021

RANKED #156 AGENT IN TEXAS BY REAL TRENDS 2020

PLATINUM TOP 50 2017, 2018, 2019, 2020, 2021

SENIOR REAL ESTATE SPECIALIST

CERTIFIED LUXURY HOME MARKETING SPECIALIST

MILLION DOLLAR GUILD

MEMBER OF KUPER SOTHBY'S INTERNATIONAL REALTY PRESIDENT'S CLUB 2017, 2018, 2019, 2020, 2021, 2022

NATIONAL ASSOCIATION OF REALTORS - GREEN REALTOR DESIGNATION

Cari's Community Involvement

Our Brand & Network

Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed Sotheby’s auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955.

Kuper Sotheby’s International Realty inherited this iconic brand name, building on its centuries-long legacy by delivering unrivaled real estate services. Our reputation for quality service and expertise is unmatched. This is our unique difference. The Sotheby’s International Realty® network was founded in 1976 and shares nearly three centuries of heritage with Sotheby’s, both selling some of the world’s most cherished possessions.

24,000 agents

75 countries

1,000 brokerages

$150 billion annual sales

Our team at Kuper Sotheby’s International Realty offers clients direct access to the global real estate marketplace and an unparalleled platform for transitioning to and from Central Texas.

Where is Your Listing Seen?

Cari's Support:

LICENSED ASSISTANT

Cameron Thomas

OWNER/BROKER

J Kuper

SALES MANAGER

Kelly Harness

SENIOR MARKETING MANAGER

Renee Simpson

SALES ADMIN

Emily Cooke

MARKETING MANAGER

Tate Seroczynski

Cari's Added Value

Below are some unique methods Cari uses in order to help sell your home.

Cari will...

1. Create a Custom Information Notebook on Your Home for Buyers

2. Use a Straight-Forward Schedule and To-Do List with Appropiate Deadlines

3. Bring in Educational Expertise and Knowledge Through Her Resources

4. Assist in Staging the Home for Sale

5. Have Consistent Communication of all Showings, Inquires, and Feedback

6. Provide Regular Updates on the Sale or New Listing of Comparable Homes in Your Area

7. Will Arrange for a Professional Floor Plan with Measurements

8. Give You a Lifetime of Friendship

Strategic Quiet Launch

An initial marketing strategy can be based on generating private, select exposure through our unique channels. This would delay or eliminate the need to do a public marketing launch. The following steps would be executed for the property:

Full Marketing

A separate marketing strategy can be based on leveraging our proprietary marketing opportunities locally, nationally, and globally that are only available to Sotheby’s International Realty affiliates. The following steps (in addition to the Strategic Quiet Launch) would be executed for the property over the next 12 months:

1. Launch Custom Website with Custom Domain

2. Sotheby’s Exclusive Global Property Syndication to over 100 websites

3. Listing Advertising Campaign Through Kuper Ad Intelligence

4. E-mail to Top Sotheby’s International Realty Brokers in the Country

5. E-mail Campaign to All Austin, Texas Agents

6. Social Media Plan - Facebook and Instagram Advertising

7.. Postcard Direct Mail Campaign - Just Listed and Just Sold

Plan Details and Value: Digital & Print Marketing

PREMIUM PROPERTY VIDEO // $5,000 VALUE

The Premium Property Video creates a compelling experience of the property’s luxury lifestyle. Providing high quality interior and exterior video footage, we maximize the impact of the listing and the overall viewers experience before one steps into the home.

CUSTOM WEBSITE // $1,750 VALUE

Special homes deserve their own corner of the Internet — at least, that’s what buyers will think when they come across your single property site, a place dedicated solely to one property where you can customize the audience’s entire experience. Single property sites allow us to provide more information on the listing in a bespoke space.

SOTHEBY’S EXCLUSIVE GLOBAL PROPERTY SYNDICATION // $1,000 VALUE

The Sotheby’s International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com.

E-MAIL CAMPAIGNS // $1,000 VALUE

We can share your property in a professional and concise method with an e-blast, and relay the message to our Kuper associates, local REALTOR® boards, top Texas brokers, and elite Sotheby’s International Realty companies and brokers across the country.

FACEBOOK AND INSTAGRAM ADVERTISING // $1,000 VALUE

The Facebook ad platform offers us an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. This allows us to reach our ideal target customer very efficiently and not waste ad dollars showing to people that are not interested in your property.

CUSTOM PROPERTY BROCHURES // $500 VALUE

We will craft a refined, magazine-quality brochure that articulates your property’s unique features and history. A high-end property brochure is vital to the marketing plan for a property as it will often be the one item a potential buyer takes following a showing, and therefore will be representative of how they remember the property.

KUPER AD INTELLIGENCE // $750 VALUE

AI-driven adevetising for your property through multiple social media outlets in order to proactively reach the right potential buyer for your home.

CUSTOM INFORMATION NOTEBOOK // PRICELESS

A custom information notebook to be left at your home for prospective buyers to convey the important information about your home. This is the story of the home; everything from HVAC repairs to the neighboorhood park location.