The power of collaboration.
GLOBAL CONNECTIONS. LOCAL EXPERTISE. WORLD-CLASS MARKETING.
PREPARED FOR 122 ETHAN LANE
Meet Greg Vassaur
The son of a career military man, Greg's global travels afforded him the experience to interact with people from all walks of life. At an early age, Greg understood the value of listening, connecting, and 'putting yourself in someone else's shoes.' After spending his early career in mortgage loan origination and executive management of a large-scale mortgage closing services business, Greg realized his passion was assisting others. Having called Austin home since 1996, moving into real estate was the natural progression to incorporate his vast understanding of lending, and lending related activities, with his love for Austin and Central Texas. Whether the client is a tenured real estate expert or a first time home buyer, Greg prides himself on devising plans that fit uniquely for each client to ensure their needs are met.
Greg has been recognized over the last several years by the Austin Business Journal and Platinum Top 50 organization as one of the top producing agents in the Austin area. Having experience that matters and integrity that builds trust, he looks forward to achieving all of his clients' goals.
512.587.9528 | greg.vassaur@sothebysrealty.com
lewisgroupatx.com
Meet Jeff Vassaur
After graduating from Kansas State University in 1991, Jeff Vassaur settled in the Austin area where he resides with his family. He brings an abundance of project management experience to the table, having managed at high levels for some of the nation's top home-building companies, as well as a leading mortgage servicing company. Jeff possesses a high degree of construction expertise, and regularly participates in continuing education exercises to stay abreast of cutting-edge construction applications and energy-saving techniques. Jeff is heavily focused on the quality and integrity necessary to cultivate long-lasting relationships with his customers.
512.587.9528 | greg.vassaur@sothebysrealty.com lewisgroupatx.com
YOUR BESPOKE MARKETING PLAN
Plan Details: Digital Marketing
FULL MARKET ANALYSIS
Full monitoring of Actives/Pendings/Sales are reviewed in order to establish the appropriate list price for current market conditions.
PREMIUM PROPERTY VIDEO & PHOTOGRAPHY
The Premium Property Video creates a compelling experience of the property’s luxury lifestyle. Providing high quality interior and exterior video footage, we maximize the impact of the listing and the overall viewers experience before one steps into the home. As one of the leading video productions companies in the county, LPG brings expertise in every dimension of digital imaging, marketing production and creative services to craft an image that will seduce and motivate luxury-minded audiences.
CUSTOM DEDICATED WEBSITE
Special homes deserve their own corner of the Internet at least, that’s what buyers will think when they come across your single property site, a place dedicated solely to one property where you can customize the audience’s entire experience. Single property sites allow us to provide more information on the listing in a bespoke space.
THE QR CODE ABOVE IS AN EXAMPLE OF THE SITE THAT WILL BE CREATED TEAM WEBSITE
All listings will be posted to The Lewis Group website. IF any of our team has prospective buyers going to our website, they will be able to access your listing.
SOCIAL AI - FACEBOOK & INSTAGRAM ADVERTISING
The Social AI ad platform offers us an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide through the power of AI. This allows us to reach our ideal target customer very efficiently and not waste ad dollars showing to people that are not interested in your property.
SOTHEBY'S EXCLUSIVE GLOBAL PROPERTY SYNDICATION
The Sotheby's International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty. com.
MULTIPLE LISTING SERVICE
The MLS rounds out our online exposure. While some online real estate websites such as Zillow and Realtor.com are high traffic sites, the MLS feeds to the absolute majority of real estate professionals, Buyers, and Sellers. Almost all real estate related websites globally receive their data from a feed from an MLS. Without the MLS, we are not maximizing exposure. To provide ultimate MLS exposure, we are currently members of the Austin MLS, Central Texas MLS, and Highland Lakes MLS. This equates to approx 40k Agents/Brokers within Central Texas.
E-MAIL CAMPAIGNS
We can share your property in a professional and concise method with an e-blast, and relay the message to our Kuper associates, local REALTOR boards, top Texas brokers, and elite Sotheby’s International Realty companies and brokers across the country.
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Plan Details: Print & Event Marketing
SIGNAGE
Custom For Sale signage installed on the property. This will occur within 2-7 days prior to "going live," on the MLS. Signage will included Brokerage contact information as well as Listing Agent's contact information.
PROPERTY BROCHURES
Professional, two-fold or tri-fold brochures will be created detailing property specifics and hihglights of the home. These can be used as takeaways for prospective buyers that will include brokerage info as well as builder information.
COMING SOON POSTCARDS
Direct mail will be sent to a targeted list of potential builders, developers, and high net worth clients in the area.
JUST LISTED POSTCARDS
All listings will be posted to The Lewis Group website. IF any of our team has prospective buyers going to our website, they will be able to access your listing.
OPEN HOUSES
Open houses are done at varying times depending on levels of traffic. All open houses are accompanied by notification via MLS, emails blasts, social media engagement, and word of mouth.
BROKER OPEN HOUSES
Broker Open houses are done at varying times depending on levels of traffic. All open houses are accompanied by notification via MLS, emails blasts, social media engagement, and word of mouth. These are often beneficial when we are not certain of our pricing and may host a broker open prior to going live on the MLS.
PROPERTY TOURS
We are starting to see these pop up much more now that market conditions have changed. We will engage in these tours going forward in hopes of bringing the right buyer or at a minimum feedback on the home. These tours are for Agents and Brokers however anytime we attend one, a public open house will correspond with the property tour.
BROKERAGE HIGHLIGHTS
Within the Sothebys network, we are marketing homes well before they come to market. We have an online website as well as a social media group where off market properties are communicated. Additionally, when we have sales meetings, we highlight all of McKay Vassaur Custom Builders listings.
LUXURY HOME MAGAZINE AD
As the largest publisher and network of luxury real estate publications nationally, Luxury Home Magazine is devoted to presenting the highest quality homes, goods, and services available to their readers in Austin and the Hill Country.
INTERIOR DESIGN SELECTIONS
At The Lewis Group in Austin, TX, we believe that your property is more than just a piece of land or a physical structure. It represents your vision, your aspirations, and your legacy. Choosing the right real estate partner to represent your property is critical to ensuring that your investment is maximized and that your next chapter is as exceptional as you are.
As your trusted real estate partner, we are proud to leverage the heritage and sophistication of the Sotheby’s International Realty brand to provide you with unparalleled access to the only true worldwide luxury real estate network. We partner with leading media outlets to ensure that your property receives the exposure it deserves and delivers a singular client experience tailored to your needs. Our expertise is wherever you are and wherever you want to be, so you can trust that we will be there every step of the way to achieve your real estate goals.
512.587.9528 | GREG.VASSAUR@SOTHEBYSREALTY.COM LEWISGROUPATX.COM