Bespoke Marketing Plan

Page 13

The power of collaboration.

GLOBAL CONNECTIONS. LOCAL EXPERTISE. WORLD-CLASS MARKETING.

Meet Kirk Lewis

Kirk Lewis is an Austin professional with a robust background in business, investing and entrepreneurship. He is consistently rated an Austin Top Agent by the Austin Business Journal, a member of the Austin Elite 25 for twelve years, and a Luxury League member in 2017 and 2021. At his previous firm, HomeCity, Kirk was awarded ‘Top Producing Agent from 2003 until he left in 2020. Thrilled to make Kuper Sotheby s International Realty his current home, he garners two decades of expertise and real estate success while never forgetting his tight knit family values and small-town roots growing up in Clyde, Texas. As a young man of 16, he founded several businesses, never shying away from hard work and a love of entrepreneurship modeled by his father. Earning money that sustained him through high school, he went on to college where he met the love of his life, Jill. They are still married thirty-one years later, and Kirk credits much of his success to her loyalty, talent and their joint belief in teamwork. Kirk is also blessed with a big family, full of nieces and nephews, and great friends that are his best advocates and supporters. Kirk holds a BA in Marketing and is a member of the Austin Board of Realtors, National Association of Realtors, Luxury League of Austin, and the Elite 25 of Austin. Kirk was ranked as the 14th top producing agent in all of Austin for 2021 out of nearly 20,000 agents.

512.422.2495 | kirk.lewis@sothebysrealty.com lewisgroupatx.com

Meet Greg Vassaur

The son of a career military man, Greg's global travels afforded him the experience to interact with people from all walks of life. At an early age, Greg understood the value of listening, connecting, and 'putting yourself in someone else's shoes.' After spending his early career in mortgage loan origination and executive management of a large-scale mortgage closing services business, Greg realized his passion was assisting others. Having called Austin home since 1996, moving into real estate was the natural progression to incorporate his vast understanding of lending, and lending related activities, with his love for Austin and Central Texas. Whether the client is a tenured real estate expert or a first time home buyer, Greg prides himself on devising plans that fit uniquely for each client to ensure their needs are met.

Greg has been recognized over the last several years by the Austin Business Journal and Platinum Top 50 organization as one of the top producing agents in the Austin area. Having experience that matters and integrity that builds trust, he looks forward to achieving all of his clients' goals.

512.587.9528 | greg.vassaur@sothebysrealty.com

lewisgroupatx.com

YOUR BESPOKE MARKETING PLAN

Plan Details: Digital Marketing

FULL MARKET ANALYSIS

Full monitoring of Actives/Pendings/Sales are reviewed in order to establish the appropriate list price for current market conditions.

PREMIUM PROPERTY VIDEO & PHOTOGRAPHY

The Premium Property Video creates a compelling experience of the property s luxury lifestyle. Providing high quality interior and exterior video footage, we maximize the impact of the listing and the overall viewers experience before one steps into the home. As one of the leading video productions companies in the county, LPG brings expertise in every dimension of digital imaging, marketing production and creative services to craft an image that will seduce and motivate luxury-minded audiences.

CUSTOM DEDICATED WEBSITE

A custom website dedicated to the history and potential of the property will be created and maintained. This websites can be emailed, texted, and included on all print marketing. Historically, there has been success being able to text the website address to prospective Buyers when they have questions. The website created by Sotheby's International Realty is then linked to all SIR agents/brokers/brokerages worldwide.

THE QR CODE ABOVE IS AN EXAMPLE OF THE SITE THAT WILL BE CREATED TEAM WEBSITE

All listings will be posted to The Lewis Group website. IF any of our team has prospective buyers going to our website, they will be able to access your listing.

SOCIAL AI - FACEBOOK & INSTAGRAM ADVERTISING

The Social AI ad platform offers us an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide through the power of AI. This allows us to reach our ideal target customer very efficiently and not waste ad dollars showing to people that are not interested in your property.

SOTHEBY'S EXCLUSIVE GLOBAL PROPERTY SYNDICATION

The Sotheby's International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty. com.

MULTIPLE LISTING SERVICE

The MLS rounds out our online exposure. While some online real estate websites such as Zillow and Realtor.com are high traffic sites, the MLS feeds to the absolute majority of real estate professionals, Buyers, and Sellers. Almost all real estate related websites globally receive their data from a feed from an MLS. Without the MLS, we are not maximizing exposure. To provide ultimate MLS exposure, we are currently members of the Austin MLS, Central Texas MLS, and Highland Lakes MLS. This equates to approx 40k Agents/Brokers within Central Texas.

E-MAIL CAMPAIGNS

We can share your property in a professional and concise method with an e-blast, and relay the message to our Kuper associates, local REALTOR boards, top Texas brokers, and elite Sotheby s International Realty companies and brokers across the country.

AUSTIN CULTUREMAP ADVERTORIAL

CultureMap is a network of local lifestyle sites delivering daily news and recommendations. CultureMap and Kuper Sotheby s International Realty have partnered to create a premier digital advertising opportunity called Haute Property to showcase our finest listings.

Plan Details: Print & Event Marketing

SIGNAGE

Custom For Sale signage installed on the property. This will occur within 2-7 days prior to "going live," on the MLS. Signage will included Brokerage contact information as well as Listing Agent's contact information.

PROPERTY BROCHURES

Professional, two-fold or tri-fold brochures will be created detailing property specifics and hihglights of the home. These can be used as takeaways for prospective buyers that will include brokerage info as well as builder information.

COMING SOON POSTCARDS

Direct mail will be sent to a targeted list of potential builders, developers, and high net worth clients in the area.

JUST LISTED POSTCARDS

All listings will be posted to The Lewis Group website. IF any of our team has prospective buyers going to our website, they will be able to access your listing.

OPEN HOUSES

"Open house" events are done at varying times depending on levels of traffic. All open houses are accompanied by notification via MLS, emails blasts, social media engagement, and word of mouth. This can also be accomplished for land in order for potential developers to see and walk the space.

BROKERAGE HIGHLIGHTS

Within the Sothebys network, we are marketing homes well before they come to market. We have an online website as well as a social media group where off market properties are communicated. Additionally, when we have sales meetings, we highlight all of McKay Vassaur Custom Builders listings.

LUXURY HOME MAGAZINE AD

As the largest publisher and network of luxury real estate publications nationally, Luxury Home Magazine is devoted to presenting the highest quality homes, goods, and services available to their readers in Austin and the Hill Country.

At The Lewis Group in Austin, TX, we believe that your property is more than just a piece of land or a physical structure. It represents your vision, your aspirations, and your legacy. Choosing the right real estate partner to represent your property is critical to ensuring that your investment is maximized and that your next chapter is as exceptional as you are.

As your trusted real estate partner, we are proud to leverage the heritage and sophistication of the Sotheby’s International Realty brand to provide you with unparalleled access to the only true worldwide luxury real estate network. We partner with leading media outlets to ensure that your property receives the exposure it deserves and delivers a singular client experience tailored to your needs. Our expertise is wherever you are and wherever you want to be, so you can trust that we will be there every step of the way to achieve your real estate goals.

KIRK.LEWIS@SOTHEBYSREALTY.COM | LEWISGROUPATX.COM

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