Marketing Proposal
3215 DUVAL STREET
Lazan Pargaman GLOBAL RE AL ESTAT E ADVI SOR
My value to clients is guiding them to make the best and most appropriate real estate decisions. As a third generation Austinite and with more than 30 years in residential real estate in Greater Austin, I bring unique benefits that engender trust and confidence. My background includes building, remodeling, interior design, working in real estate law and public law, and an active enthusiasm for preservation and modern architecture. One of the hallmarks of my work and indeed my career is the ability to share this information with my clients and to steer them to appropriate professionals when there is a need. Here are some of my specifics: Licensed: Texas Real Estate Broker Education & Designations:
BA, Summa Cum Laude, St. Edward’s University
Graduate Realtor Institute (GRI)
Certified Residential Specialist (CRS)
Certified Luxury Home Marketing Specials (CLHMS)
Certified Negotiation Expert (CNE)
Memberships:
Austin Board of Realtors
Austin Multiple Listing Service
Hill Country Multiple Listing Service
For me, helping clients make great real estate decisions is what my work is all about. I love this work because I love helping people. Having the tools for the job is important and my company, Kuper Sotheby’s International Realty provides clients with the finest world class service and resources available. I’m happy to visit with you and see if I’m a good fit for helping you make your real estate decisions.
Our Brand & Network Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed Sotheby’s auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Kuper Sotheby’s International Realty inherited this iconic brand name, building on its centuries-long legacy by delivering unrivaled real estate services. Our reputation for quality service and expertise is unmatched. This is our unique difference. The Sotheby’s International Realty® network was founded in 1976 and shares nearly three centuries of heritage with Sotheby’s, both selling some of the world’s most cherished possessions. With over 1,000 offices in more than 75 countries worldwide, our team at Kuper Sotheby’s International Realty offers clients direct access to the global real estate marketplace and an unparalleled platform for transitioning to and from Central Texas.
ACROSS THE GLOBE
24,000 agents
75 countries
1,000 brokerages
$150 billion annual sales
YOUR BESPOKE MARKETING PLAN
Strategic Quiet Launch An initial marketing strategy can be based on generating private, select exposure through our unique channels. This would delay or eliminate the need to do a public marketing launch. The following steps would be executed for the property: 1. Professional Architectural Photography 2. Combination Lifestyle & Property Video 3. Custom Website 4. Custom Premium Property Brochures 5. Private e-mail campaign to top Sotheby’s International Realty Brokers and Top Texas Brokers 6. Pitch story exclusive to Sotheby’s International Realty Public Relations Department
Full Marketing Launch A separate marketing strategy can be based on leveraging our proprietary marketing opportunities locally, nationally, and globally that are only available to Sotheby’s International Realty affiliates. The following steps would be implemented over the duration of the listing period: 1. Architectural Photography 2. Combo Lifestyle & Property Video 3. Custom Website 4. Sotheby’s Exclusive Global Property Syndication 5. Custom Property Brochures 6. E-mail to top Sotheby’s International Realty Brokers in the Country 6. Pitch story exclusive to Sotheby’s International Realty Public Relations Department 7. E-mail Campaign to Top Local Brokers 8. Austin CultureMap Advertorial 9. Facebook and Instagram Advertising 10. Postcard Direct Mail Campaign
Plan Details and Value: Digital & Print Marketing PREMIUM PROPERTY VIDEO // $5,000 VALUE The Premium Property Video creates a compelling experience of the property’s luxury lifestyle. Providing high quality interior and exterior video footage, we maximize the impact of the listing and the overall viewers experience before one steps into the home. CUSTOM WEBSITE // $1,500 VALUE Special homes deserve their own corner of the Internet — at least, that’s what buyers will think when they come across your single property site, a place dedicated solely to one property where you can customize the audience’s entire experience. Single property sites allow us to provide more information on the listing in a bespoke space. SOTHEBY’S EXCLUSIVE GLOBAL PROPERTY SYNDICATION // $1,000 VALUE The Sotheby’s International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com. E-MAIL CAMPAIGNS // $1,000 VALUE We can share your property in a professional and concise method with an e-blast, and relay the message to our Kuper associates, local REALTOR® boards, top Texas brokers, and elite Sotheby’s International Realty companies and brokers across the country. FACEBOOK AND INSTAGRAM ADVERTISING // $1,000 VALUE The Facebook ad platform offers us an unrivaled rich, diverse, and deep level of ad targeting options no other advertising platform can provide. This allows us to reach our ideal target customer very efficiently and not waste ad dollars showing to people that are not interested in your property. CUSTOM PROPERTY BROCHURES // $500 VALUE We will craft a refined, magazine-quality brochure that articulates your property’s unique features and history. A high-end property brochure is vital to the marketing plan for a property as it will often be the one item a potential buyer takes following a showing, and therefore will be representative of how they remember the property. CULTUREMAP FEATURE // $2,000 VALUE With a custom advertorial written exclusively for your property, CultureMap will showcase the listing in the best light with the most exposure. From their high-networth audience, many properties featured on CultureMap receive qualified leads. This kind of exposure is highly beneficial.
Agreement Terms Terms
Suggested Listing Period: 12 Months
Brokerage Fee: 6%
Process
Points of contact:
Lazan Pargaman, Your Agent
J Kuper, Owner/Broker
Mary Lou York, Sales Manager
Renee Simpson, Marketing Brand Manager
We will provide regular updates on the market, showings, weekly analytical reports, and fulfillment of the agreed-upon marketing plan.