B U I L D E R S E RV I C E S PRESENTED BY
RAQ U E L G O R N Y G LOBA L R E A L ESTAT E A DVISOR
Fueled by passion and integrity, Raquel brings a fresh sense of energy to her mission of helping clients. As a 2-year Austin Business Journal nominee and President’s Club member, it is no wonder Raquel has a long track record of delivering results. With 10 years of marketing experience, Raquel understands the importance of effective marketing and communication. Her commitment to her clients, love for her profession, and expertise in new construction, makes her a stand-out in this highly competitive industry. Before she fell in love with the vibrant neighborhoods of Austin, Raquel worked with luxury brands in New York, Latin America, and Miami, where she managed the marketing for a landmark $1.5-billion real estate development in the heart of downtown. With her business savvy and her genuine desire to help people, she has 5 12.64 8. 1 1 1 9 RAQU E L .G OR N Y@SOT H E BYSR E A LTY.COM
been able to use her expertise not only to drive her professional success, but also to give back to her community.
RAQU E LG OR N Y.CO M
Raquel earned her B.A from Florida Atlantic University and is bilingual in English and Spanish. She currently lives in Rosedale with her husband, son, and yorkie in tow. In her free time she supports and volunteers for Austin Ballet and Magdalene House.
N O TA B L E S A L E S
814 MAUDE
2300 THORNTON
2311 E 8 TH ST. UNIT 1
2619 E 3 RD ST UNIT 1 &2
2737 LYONS
2220 THORNTON
2311 E 8 TH ST. UNIT 2
1903 E 8 TH ST UNIT 1&2
OUR BRAND
LAGLIO, CO MO, ITALY
Global Network The Sotheby’s International Realty® network was founded in 1976 and shares nearly three centuries of heritage with Sotheby’s, both selling some of the world’s most cherished possessions. With over 1,000 offices in more than 79 countries worldwide, our team at Kuper Sotheby’s International Realty offers clients direct access to the global real estate marketplace and an unparalleled platform for transitioning to and from Central Texas.
ACROSS THE GLOBE
25,000 agents
79 countries
1,000 offices
$204 billion global sales volume
Local Power. Global Reach. At Kuper Sotheby’s International Realty, we continue to break our own records as measured both locally in Texas and around the world as part of the Sotheby’s International Realty network in sales volume, website traffic, and media exposure. Our performance stems from our approach: never rest on your laurels and work to always redefine the highest level of service.
$4.14B AN N UAL LO CAL SALES VO LUM E
$204B AN N UAL GLO BAL SALES VO LUM E
4,440
AN N UAL LO CAL TRANSACTIO N S
$930,000 KUPE R AVERAGE SALES P RI CE
O U R S T R AT E G Y
Best-in-Class Marketing Kuper Sotheby’s International Realty is home to a dedicated in-house creative division, Kuper Creative, which excels in the art of marketing our exclusive properties, outstanding agents, and company. Kuper Creative offers fully-integrated marketing solutions with a scope of work that encompasses everything from graphic design to event management, digital marketing to public relations. A team of in-house brand managers alongside a network of trusted partners offers strategically-driven solutions for our agents on behalf of their sellers, developers, and investors. The Kuper Creative team leverages relationships with traditional and new media outlets, as well as the most cutting-edge technologies and social media strategies, to ensure maximum exposure for the properties and agents we represent and to create brand recognition in the marketplace.
Brilliant Photography & Videography Our marketing revolves around professional photography and videography, showcasing the beauty of our exclusive inventory in everything we do. Kuper Sotheby’s International Realty’s properties are brought to life with the help of professional photographers and videographers on every listing, no matter the price. With strict guidelines for property photography and videography—including standards for lighting, composition, and content—Kuper Sotheby’s International Realty guarantees the best representation of your home is distributed across the globe.
Extraordinary Print Marketing Kuper Sotheby’s International Realty takes great pride in producing top-notch print marketing pieces that showcase our extraordinary properties and our best-in-class photography. Articulating the property’s story in print is crucial. We craft refined, magazine-quality brochures that showcase the property’s unique features and history. Additionally, we create direct mail campaigns that break through the noise and stand out in a mailbox with their distinctive design. Beyond the basics, Kuper Sotheby’s International Realty hand-selects the local premier print publications covering San Antonio, Austin, New Braunfels, Boerne regions to work with, along with statewide and national publications in specific feeder markets. We target media partners that focus on real estate, luxury lifestyle, art, events, and philanthropic missions and design bespoke print advertisements for our agents and our exclusive listings.
Proprietary Listing Distribution The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as real estate centric websites. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, including our exclusive Seller’s Report, which enables our sales associates and clients to define a marketing campaign’s effectiveness and the impact of price adjustments.
sothebysrealty.com, kuperrealty.com & a network of 100+ Sotheby’s International Realty Brokerage websites worldwide
Exclusive Digital Marketing Outlets While we’ve always been able to quickly adapt to our changing world and industry, robust digital marketing has been the cornerstone of our strategy for years. 90% of home buyers begin searching for their home online, so it’s essential for Kuper Sotheby’s International Realty to have access to digital outlets to promote our listings. Our digital property advertising programs allow agents to place advertising and upgrade property listings on high profile websites at exclusive rates and engage local, national, and international consumers through effective content marketing and geo-targeted campaigns, whether it be through advertorials, social media marketing, or display ads. We have longstanding partnerships with local media outlets like CultureMap and The Business Journal, plus other custom programs that provide exposure for listings throughout the entire digital environment.
V I R T UA L R E A L E STAT E S O LU T I O N S
3D Property Tours Our 360 VR capture system renders a listing’s interiors as 3D models, which you can walk through and look around in an immersive virtual reality environment. These tours create a photorealistic experience of a property, while leveraging the 3D data to give viewers a sense of physical presence—creating the feeling of truly being in the space.
Immersive Listing Video Homebuyers are engaging with video in every element of their online experience—websites, social networks, and on their TVs. Research tells us that the longer someone is on a website, the more likely they are to inquire about a property. Video provides a truly immersive and engaging experience for the consumer unlike a photo ever could.
Virtual Staging With virtual home staging, we can inspire buyers and help them better imagine their future home, all while standing out from the monotony of the competition. In fact, 83% of buyer’s agents say staging made it easier for their client to visualize the property as their home.
Kuper Ad Intelligence We utilize artificial intelligence and big data in social media advertising to drive qualified potential buyers to homes showcased on our website. Properties on kuperrealty.com are automatically advertised on social media through our Kuper Ad Intelligence program. This powerful platform identifies people who are searching specifically for your type of home and shows them your property’s ad. Kuper Ad Intelligence collects and analyzes all that data in real time so we can show your property to the people most likely to buy it right now.
Engaging E-Marketing “E-blast” is another word to describe a digital flyer that is sent out online to targeted e-mail addresses in order to advertise your new listing. E-blasts allow us to advertise your property to a large number of qualified agents and potential buyers, all while highlighting things like video, virtual tours, and professional photography in a beautiful and compelling way.
Virtual Showings The demand for video and chat software has increased exponentially to ensure a potential buyer is able to effectively view and evaluate the home even if they can’t physically be there. Our agents are skilled in the top platforms that can execute virtual showings for all of our clients.
Media Partnerships & Targeted Advertising Sotheby’s International Realty has exclusive advertising partnerships with the most significant media companies and real estate-focused websites in the world. With an emphasis on brand exclusivity, we have contracted with strategic media powerhouses whose innovation, experience, and international impact allow us to give unmatched exposure to our listings worldwide. Our advertising plans are driven by a consumer-centric approach, targeting potential buyers and sellers at all stages of the real estate journey.
TA R G E T E D S O C I A L C H A N N E L S
G LO BA L A DV E RT I S I N G PA RT N E R S
Unrivaled Web Exposure Sothebysrealty.com is the number one luxury real estate site in the world. The art of marketing a property is based on showcasing each home’s unique character. In 14 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, ultra high-definition videography, and high-resolution photography. This content-rich experience is effective in driving prospective buyers to sothebysrealty. com and engaging them once they arrive. A gorgeous, functional gateway to Central and South Texas real estate, kuperrealty.com provides optimal local exposure for our listings and features a robust search component, unique content, and attracts over 50,000 users a month from around the world.
46 million annual visits
translated into 14 languages
destination & lifestyle collections
2021 Webby award winner
60 currency conversions
Mobile-first approach
Virtual reality & 3D tours
90 million video plays
DEVELOPER S E RV I C E S
Branding & Identity Kuper Creative will craft an engaging brand strategy, messaging, and product positioning utilizing input from the developer and the sales team and incorporating their insights on target buyer demographics. Naming & Brand Identity Exploration of various names and logo design directions, a final logomark in color and B&W formats that will work across multiple platforms will be provided. Graphic Guidelines Development of easy to follow design details on logo application, usages, color palettes, supporting typefaces and complementary graphic elements Positioning Development of overall key messaging concepts incorporated throughout marketing materials including any relevant taglines for the project.
Web Presence Websites serve as the primary channel that prospective buyers use to interact with a project. A well-designed website not only provides vital information but incites curiosity and drives a deeper connection with the lifestyle offering. Kuper Creative will develop an engaging website with optimized navigation, programming, and functionality. Website Technology Details The site will be developed utilizing industry best practices, functioning on all devices, and will feature responsive web design providing optimal imaging across a variety of devices, windows and screen sizes.
Renderings & 3D Animation 3D Renderings can express the highest level of emotion and detail about a project. Kuper Creative’s ultra-realistic renderings stand apart from others in their intensity, fidelity, and story-telling. Kuper Creative crafts renderings that reveal the true nature of the project’s brand and lifestyle. High-impact animations provide a tangible, illustrative vision of the project. Each high-fidelity animation scene includes multiple camera angles of the space providing the feeling of a 3D walkthrough.
Photography & Videography Beyond renderings, actual photography and videography can be impactful for a project in many ways. When the product is at a stage to be photographed, Kuper Creative can coordinate professional photography and video shoots to capture the project. In addition to that, it’s also important to utilize photography and videography to capture the lifestyle in and around the project. Oftentimes, an engaging video highlighting the area and its amenities can help to capture what it would be like to truly live there.
Social Media Management Our Social Media program brings your development to the next level. It is imperative for a development to use social media in marketing their project and their lifestyle as it is a medium to connect to the community and reach new clients. While any project can have a social media account, it’s not always clear how to use social media as a tool to send the right message to the right people at the right time, and it’s not always easy to keep your pages up to date. Kuper Creative’s social media management program can offer a solution for the three most important social media channels for developments—Facebook, Instagram, and Linkedin—that combines curated content for the development in tandem with specific project updates to create robust, evergreen profiles
Graphic Design Each development project is unique, and because of that Kuper Creative is equipped to execute creative projects of varying degrees. BROCHURES A concise project presentation including information on the project, location, floor plans, services, amenities, and the team can be customized for the project. E-MARKETING An e-blast serves as an informative digital touch-point that keeps the property top-ofmind for prospective buyers and brokers. Each e-blast provides details on a specific element of the property as a stand alone collateral piece, yet collectively they provide a broader engaging narrative. Custom digital newsletter campaigns can also be created. DIRECT MAIL Direct mail delivers the strongest return on investment for customer acquisition for B2C marketers. Kuper Creative can design stand-out postcards and other direct mail items to be sent to curated lists of potential buyers. ADVERTISEMENTS A strong ad campaign can evoke curiosity and interest in a property. Kuper Creative will craft a compelling ad campaign that highlights the property’s key attributes and provides strong messaging and positioning to prospective buyers across channels.
Public Relations Kuper Creative can employ a professional public relations strategy to gain exposure in targeted media outlets for prospective buyers to learn about the development. The objective of a custom PR plan is to promote the project to local, national, and, if appropriate, international publications that spotlight luxury real estate. Utilizing our local PR professional, along with the public relations team at Sotheby’s International Realty and the Texas Newswire, will ensure the news of the project reaching all relevant media partners.
Event Management Well-executed events can be one of the most effective ways to market a development. Kuper Creative’s extensive experience in event management will ensure that every step from conceptualization, promotion, and execution of an event will be successful. We can create experiences both big and small, from private functions for 25 to extravagant celebrations with hundreds of attendees.
Let’s get in touch. If you have questions about the proces, or would like to get started experiencing the benefits that only Raquel can offer you, please contact her today.
Scan the QR code to learn more about Raquel.
Raquel Gorny G LO BA L R E A L ESTATE ADVISOR
51 2.6 48.1 1 1 9 | RAQU EL.GORNY@SOTHEBYSREALTY.COM RAQUE LGO R N Y.COM
RAQUE L G O R N Y | 51 2.648.1119 | RAQU EL.GORNY@SOTHEBYS RE ALTY.COM