KURASH MESTRE INNOVATION & STRATEGIC WORK 2011-16.
WHO I AM?
2010, 11th grade chemistry notebook.
2013, sketchbook doodle.
learn. grow. evolve.
‘‘THE BEAUTIFUL THING ABOUT LEARNING IS THAT NO ONE CAN TAKE IT AWAY FROM YOU.’’ - B.B. King.
Hello, I’m Kurash. I am an active 23 year old student who is enthusiastic & open-minded, with a hunger to learn.
MY PASSION.
SKETCH
BUT FOR A REASON.
SKETCH TO PROVE.
SKETCH TO PLEASE.
Thought driven sketching where all my thoughts are scribbled out to ideate & validate.
Skill driven sketching to satisfy passion and project a raw idea in a more complete avatar.
PRESENTATION PLAN.
First Team Experience. Passion Project. First Industrial Experience. Team management. Basic Innovation. Second Industrial Experience.
SAMSONITE 5 month team project.
The future of luggage in the year 2030.
INTENT: To interact, learn and contribute with like-minded international design students.
RESEARCH.
CURRENT USER SCENARIO.
FUTURE TREND STUDY.
The problems of today.
Analysing Plausible Scenarios.
KEY PROBLEMS.
DRIVING INSIGHT.
cross environmantal storage
In the near future, it is projected that air travel will become more expensive, with a minimal weight allowance.
handling and ergonomy convenience is lacking
IDEATION. A quick look at the creativity phase, and what we achieved through it.
Sketch contribution.
OUR VISION.
=
+
2030.
OUR PROCESS.
Scenario.
Brainstorms.
Post-its.
Selection.
3 OPTIONS.
NOMAD
LEICKO
BEEVOLVE
THE PROPOSAL. Our final concept provided a tangible and a strategic solution linking product and service.
A STRESS-FREE TRAVEL EXPERIENCE.
A BENEFICIAL ALLIANCE between 2 leading brands.
A unified application created by Samsonite that forms a pivotal link between User and Luggage.
x leader in Luggage.
leader in Logistics.
= OPPORTUNITY FOR SERVICE.
THE APP. As a personal contribution to the team, I created a working prototype for iOS devices to envisage how the application would look and feel like.
SERVICE ORCHESTRATED BY APP.
AUDIENCE TESTING.
Through the application, the customer can order the service in which the luggage is picked up from & delivered to the address provided.
During the presentation, we handed over some phones with the Application loaded to give the crowd the actual feel of how the system works.
THETHE PRODUCT. RANGE. Our goal was to conceptualise a product which was grounded by prospective innovation of today, in order to have a very achievable design solution 15 years down the line.
Team render.
INTO THE CONCEPT. We proposed a levitate function that operates due to Huvr technology which works around the artificial creation of anitgravity.
Huvr Technology is a combination of Material science, electricity & magnetism that form the key components to create antigravity.
Sleek and compact when empty.
Graphene paper is a layer of atoms arranged in a honeycomb structure, that is extremely lightweight & is stronger than metal.
Cabin + messenger bag.
An expandable capacity.
Biometric Recognition to open.
Maximum limit.
Personal renders.
INTO THE CONCEPT.
OTHER DETAILS.
After opening the bag takes a wardrobe based structure, due to the utilization of Memory Cloth.
Structured origami expansion. Storage blueprint.
Memory cloth is a material that strengthens and solidifies when an electric current is passed through it. Soft touch rotating handle.
Groove for easy lift ergonomy. Personal renders.
COMPONENTS COMPONENTS. & FEASIBILITY. Technology has core idea roots Keeping inthat mind theit’sLegacy of Mercurial, are justonbeing perfected today. Ithat focussed visually representing Speed through the Upper of the boot.
BIOPLASTIC HANDLE. ALLUMINIUM FRAME. GRAPHENE ORIGAMI.
MEMORY CLOTH.
ALLUMINIUM ROD.
BIOPLASTIC SHELL.
BATTERY COMPARTMENT. Personal render.
FABRIC.
PATENT IN PROGRESS. Samsonite is currently in the process of patenting selective parts of the project.
ENVIRONMENTS. Varied modes of usage and how the bag interacts with different environments.
1. COMPACT STORAGE.
Personal + Team renders.
2. WARDROBE USAGE.
MOCKUP AND PRE-RESEARCH. The entire 1:1 scale mockup that was sent to Samsonite and the research that we had to do before.
PRE-RESEARCH: Ergonomics Proportions Ways to pack Origami structure validation
INTERIOR: Fabric selection Metal frame bending Fabric stiching
EXTERIOR: Foam base Prime Sand Paint Wax Thermoform Fibreglass molds Fibreglass shell Sand Scrub Paint Assemble
IN RETROSPECT. . . Professional feedback & personal, post-concept insights.
WHAT CAN BE IMPROVED:
WHAT I LEARNED:
- Timescale bit stretched to accurately predict the progression of technologies and enterprises.
- How to consider and acknowledge the outlook of each participating member.
- Service design can be refined further.
- Tackling multiple tasks at once avid participation through all phases.
- The feasibility of the prospective technologies used can be considered complicated.
- Picked up various workshop related processes and techniques.
MERCURIAL WRAITH 3 week personal project.
Envision the future of Nike Mercurial to create a next-step football boot.
INTENT: An intensive, passion driven project.
RESEARCH.
KEY INSIGHT 1 CK. ELECTRO FLARE PA
ESKOLAITE PACK .
ENLIGHT S. E SERIE
ELIT
ENED PAC
IMPROVE VISIBILITY.
K.
HI VIS PACK.
STAND OUT SERIES.
=
A HIDDEN CONUNDRUM.
The basic flaw with these concepts is that: What if the opponent is wearing the same boots? This potentially creates a visual confusion when players have to find their teamates under pressure.
K. FLASH PAC
TRENDS & CONTEMPORARY THEMES.
KEY INSIGHT 2
OPPORTUNITY What if only the stocking colour could be used to provide a means of visual separation between teams?
AN EXPERIMENT Getting into the mindset of a player to understand, record & validate what catches the eye of the player first. I had the benefit of interacting with semi-professional players at the DSK Shivajians & Liverpool FC Academy, Pune.
According to the natural line of vision, the player sees the boots first, and only then the colour of stockings.
THE PHASES. Starting from a line and ending with a complete proposition, these are the steps in the making of this project.
sketch.
concept.
curve.
volume.
render.
IDEATION. IDEATION. Keeping in mind the Legacy of Mercurial, I EXPLORING. focussed on visually representing Speed through the upper of the boot.
IDEATION. My aim was to provide traction and grip not only in terms of the soleplate structure; but also for the surface texture and finish of the upper.
CONCEPTUALISATION. Establishing Form and Volume on PS to express, refine and outline the concept and it’s details.
THE NEXT MONUMENTAL STEP IN FOOTBALL INNOVATION.
THE SEMI-TRANSPARENT UPPER ELIMINATES THE NEED OF A PLAYER TO REMEMBER TO IDENTIFY HIS TEAM MATE BY THE COLOUR OF BOOT. ALL THE PLAYER UNDER PRESSURE NEEDS TO DO IS FOCUS ON HIS TEAM’S STOCKING COLOUR TO FIND HIS TEAM MATES.
SCISSOR BUTTRESSES. SPLITS THE SURFACE FORCE TO PROVIDE MULTI-DIRECTIONAL SUPPORT AND ENHANCED TRACTION.
MEAN POSITION
TRANS-TEIJIN. A DUAL-DENSITY SYNTHETIC FIBRE WITH A RESPONSIVE, HYBRID TEXTURE THAT AIDES IN BALL RETENTION & RELEASE.
TRAP : SUCTIONED CUSHIONING
SHOOT : TRACTIONED GRIP
INFUSED PIPING FRAME. INTERNAL PIPING SUB-STRUCTURE THAT FORMS A STRONG CORE FOUNDATION FOR THE BOOT’S TRACTION SYSTEM.
SUBTLE CLARITY. SLIGHT BUT NOTICEABLE SUB-BRANDING ON THE SOLEPLATE & THE HEEL COUNTER-LESS UPPER.
IMPACT ZONES. STUD PLACEMENT IS ORGANISED TO CATER TO THE NATURAL PRESSURE ZONES ON THE FOOT FROM TOUCH-DOWN TO TAKE-OFF.
ZONAL FLYWIRE. STRATEGIZED POSITIONING OF FLYWIRE TO CREATE ALTERNATE SUPPORT AREAS BETWEEN THE MEDIAL & LATERAL FOOT.
CONCEPT THOUGHT.
GLOSSY & REFLECTIVE SURFACE FOR CLEAR VISION.
WHY TRANSLUCENT? THE NEED FOR TRANSPARENCY IN FOOTBALL IS RELEVANT BECAUSE IT IS A SPORT IN WHICH PLAYERS LOOK TO IDENTIFY THEIR TEAM MATES BY LOOKING AT THEIR BOOTS FIRST.
MATCH YOUR KIT.
IN RETROSPECT. . . Professional feedback & personal, post-concept insights.
WHAT CAN BE IMPROVED:
WHAT I LEARNED:
- Lack of visible cushioning
- Importance of paying attention to detail.
- No validation of stud pattern, texture & material.
- Immersion into Brand. Adaptation of existing design language and segment DNA into new product.
QUECHUA 6 month internship.
INTENT: My role at Quechua was to participate in the general design process, and also specialise in 3D visual communication and expression of footwear.
HAND SKETCHING.
INITIATION SKETCHES. Understanding and implementing the brand DNA and design language.
IDEATION SKETCHES. product segmentation detail in technology basic innovation
ARPENAZ 50 SNOWBOOT.
Expressing the shoe in a true yet hyper realistic ‘look’, done using Keyshot & Rapid Post Production on PS.
Varied proposals for different materials and textures on the padding of the boot.
In Use!
QUICK RENDERS. Renders to validate volume & form, with a hint of texture to showcase the concept in a detailed, yet expressive way.
360 DEGREE TECHNOLOGY.
ARPENAZ
CREATING A COMPELLING STORY. A visual and graphical represetation to explain Quechua’s 360 Degree technology. FORCLAZ
SPEED HIKE
WOMEN’S SANDALS.
ARPENAZ 100. women’s sandal spring 2016
ARPENAZ 100. men’s sandal spring 2016
LINEWORK SKETCHES
3D MODEL Rhino
DETAILED RENDERS Luxion Keyshot
SPEEDLACE UPGRADE.
PROPOSAL.
PROBLEM? Many major brands use the same speedlace piece in a range of their shoes resulting in a lack of uniqueness and exclusiveness. My job hence, was to re-design this piece.
Matte for grip.
Glossy for visible branding.
Concave surface to accomodate thumb.
QUICK IDEATION. Convex surface offers more bulk to the small piece, making it more palpable.
RAPID PROTOTYPES.
IN RETROSPECT. . . Personal views & insights on the experience.
+
_
- Our Environment drives our Design.
- Innovation to a limited extent.
- Incredible Brand Spirit & working atmosphere.
- Mainly individual work.
- Invaluable exposure of industry.
4 month team project.
TEAM MANAGEMENT.
BRIEF: Explore the possible uses of Wearable Technology, driven by User Needs, outside the scope of fitness and activity tracking and propose a new idea that is believable, feasible and viable in the near future.
USER SEGMENT. A summarised look at the fundamental blocks of our new Brand.
Accidents that cause deaths.
27%
4Wheeler
Injuries that cause deaths.
36 2Wheeler
%
32%
Torso Injuries
43
%
Head Injuries
CHOSEN DIRECTION:
FOCUS AREA:
USER:
2 Wheeler Accidents.
Head Injuries.
A daily commuter who travels to & fro his workplace on his motorbike, along with his basic safety gear - helmet.
CURRENT SCENARIO. Analysing scope for improvement.
CALLING FOR HELP Deaths occur because of delay in Help.
OPPORTUNITIES
1. PREPARATION
THE RIDE
THE ACCIDENT
INFORMING PARAMEDICS
CLUELESS
A need to help paramedics by empowering them with precise knowledge & understanding of the magnitude of injuries. A solution that records this information
The Paramedics don’t have knowledge about the victim’s current condition.
DELAY
JUST LIKE A BLACK BOX
Victim has to wait in the state of pain and confusion.
2. PARAMEDICS DISPATCHED
HELP CENTER
THE WAIT
PROBLEM IN DETECTING
A proposal that reduces the time lost at each step
It is Difficult to identify Head Injuries as they might not always be visible on the surface.
AT THE SCENE
A need to inform the paramedics instantly, and keep them updated with the changing condition of the patient.
AS EFFICIENT AS A BATON SWITCH
STRETCHERED OFF
TRANSPORTED TO HOSPITAL
OUR BRAND.
arly .E n 01 ectio t De
re .Ca 04 Scene on
02 Res .Fast po nse
05
.Ca Tra re in nsi t
06.Transfer to Definitive Care
Earlier Detection
CORE VALUES
Faster Response
03.Rapid Reach
Today’s Paramedic Service
Tomorrow’s PreSense Upgrade
Our Vision Save time to Save lives in case of roadside 2Wheeler accidents. HOLISTIC GOAL
Our Mission
1
Solution That Hastens Detection
2
Service that Enhances Response DETAILED GOAL
HOW? By implementing a wearable ecosystem for daily bike commuters.
STRATEGIC FRAMEWORK PRODUCTS
x
STAKEHOLDERS
Rider
+ Paramedics
Tangible WEARABLES
Onlooker
Intangible SERVICE
CUE
The wearable components.
WORKING TOGETHER IN A TEAM, IN TANDEM, IN UNISON.
CUE NECKBAND The primary sensing wearable which is worn around the neck holds the Body Vital sensors and SOS signal emitter.
CUE HELMET SENSOR The secondary sensing wearable which is attached to the helmet and carries the Motion & Impact sensors.
USAGE. Peripheral details and handling method.
STRUCTURED LOCKING Force click locking & unlocking system allows the device to audibly click into place giving the user the mental satisfaction of attachment.
REPLENISH TOGETHER Wireless charging dock provides a convenient & one-step charging solution.
HELMET ATTACHMENT A silicone stick pad fused to the base with industrial strength adhesive.
COMPONENTS & FEASIBILITY. Basic anatomy and combining of core technology that is out there.
3-Dimensional sensing and recording.
Inbuilt Network CONNECTIVITY
Multi-Axial GYROSCOPE
Gprs module and public switched telephone network. Connectivity between devices. Reliable and Complete sensing
BP Sensor, Body Temp SENSOR Proximity & motion sensing along with gesture recognition.
NEXT GEN EPIC SENSOR
Industrial grade LOAD SENSOR HR, Breath Sensor SENSOR
Accurate impact sensing upto 3G.
PHASE 1: THE PURCHASE
RE-ENVISIONED SCENARIO
The service is initialized with the rider becoming aware about the significance of being part of the ecosystem.
The collaborative service.
PHASE 3: THE ACCIDENT The wearables play a crucial role if disaster strikes, by recording the crash & condition of the rider. They also create a seamless path of communication & data flow to initiate other stakeholders.
R.T.O.Advertisements.
PHASE 2: THE COMMUTE
Bike safety retail stores.
Recording the ride.
Recording the fall.
Active sensing & relay of data.
PHASE 4: HELP BY ONLOOKERS
PHASE 5: RESCUE BY PARAMEDICS
Bystanders are always willing to help at the scene, but are unsure & unaware of how to help. The wearables first prompt & then provide them with an understanding of basic Do’s & Don’ts to assist the patient safely.
Strengthened by the service, the team of paramedics receive concrete & dynamic knowledge of the situation, and arrive at the scene equipped, prepared and ready to save the patient.
STAKEHOLDER BENEFITS.
RIDER.
PARAMEDICS.
ONLOOKERS.
What they Gain:
What they Provide:
What they Provide:
- Security of life while commuting daily. - Part of a community. - Convenient, better and quicker medical service.
- Service enables them to give quicker, rapid and informed response.
- Render aid, care and assistance to an injured person. - Responsibility towards the society.
What they Gain: - Right knowledge to tackle the situation with efficiency.
What they Gain: - Good samaritan. - Contributing back to the community. - Self satisfaction.
COLLABORATOR BENEFITS.
PARAMEDIC SERVICES.
TRANSPORTATION ORGANISATIONS.
BIKE SAFETY RETAIL SHOPS.
HOSPITALS.
What they Provide:
What they Provide:
What they Provide:
What they can Provide:
- Even more efficient support and care to the injured patient.
- Awareness to promote safety of the citizens.
- Provides retail infrastructure to sell the product.
What they Gain:
What they Gain:
What they Gain:
- Our prospective collaborator for the future. - Once part of our ecosystem, they provide a bigger platform for treatment and diagnosis of injuries throughout the body on the go.
- As the service provides an easier way to tackle the situation, the success rate of saving lives would increase.
- Statistical knowledge about the traffic situation. - Fulfil their responsibility of reducing the number of deaths caused by road accidents.
- Profits = our product + protective gear that they sell, which provides a complete solution to the customer.
What they can Gain: - Success rate would increase by ‘saving time to save lives’.
IN RETROSPECT. . . Professional feedback & personal, post-concept insights.
WHAT CAN BE IMPROVED:
- Product typology can be refined further. - Actual impact analysis with Stakeholders. - Deeper research into manufacturing processes.
WHAT I LEARNED:
- Opened my mind to the vast potentials of connected technology. - Open brief = many mistakes = value of prioritizing.
SPOUT
1 week personal project. Water management device to curb the over consumption of water.
INTENT: To complete a quick process project, centered around basic innovation.
RESEARCH. A look at the various environments and spaces where water is wasted, and how.
KEY INSIGHT
A SUBCONSCIOUS HABIT. SPACES AND AREAS OF USE. Analysis and studies on various tasks and chores performed, along with subsequent users and their diverse environments.
Most of us have the habit of opening our taps to the maximum without thinking twice, irrespective of how much water we actually need.
IDEATION. A look Afteratconsidering the various aenvironments few factors,and spaces I moved whereonto water the israpid wasted, sketching and how. of my ideas.
MASS IDEATION. The quick transfer of all my thoughts to paper.
KEY DIRECTIONS.
CONCEPT. WHAT? Spout is an accessory for the tap that makes users realize how much water they are actually wasting, by inconveniencing their visual perception.
MOLDED RUBBER.
POLYMER OPALS.
injection molding of liquid silicone rubber to form the main attachment structure.
a recently perfected elastic material that changes colours upon stretching.
WORKING.
1.
PERCEPTION DRIVER 1:
PERCEPTION DRIVER 2:
the polymer opal material changes colour on stretching to emphasize the severity of water flow.
the elastic also starts to expand and hence forms a ‘bubble’ that looks ready to burst.
2.
varied stretch and consequent colour ‘levels’ to indicate the amount of water being consumed.
3.
PROOF OF CONCEPT. Proving the functioning of the concept through quick explorations & mockups.
proof of logic.
process & tools used.
understanding material.
first basic mockup.
the steps involved.
ergonomics & form.
final monster mockup.
1.
2.
3.
4.
working & validation.
DETAILS.
SHAPE, SIZE & CAPACITY.
OPTIMUM CAPACITY.
CONCAVE SHAPED.
DOWNWARD BEND.
varied molds for different tap shapes and tap flow capacities.
at maximum stretch limit, the product has the capacity to hold a volume equivalent to that of the maximum water output of the faucet. e.g. - 6L/min
a concave shaped surface to direct the flow of water inwards.
a downward bend in the rubber to oppose the force of water, and maintain grip on the tap.
CONCEPT THOUGHT.
AWARENESS . . .
. . . THAT DRIVES CHANGE.
Spout provides an awareness that prompts change in human behavior (habits); driving the user to waste less water through a simple visual inconvenience. This is because it is hard to change our habits without a little push.
IN RETROSPECT. . . Professional feedback & personal, post-concept insights.
WHAT CAN BE IMPROVED:
- Could cause frustration among non - conscious users. - Poor CMF and Form?
WHAT I LEARNED:
- Importance of validating idea through basic mockups to make the concept more believable.
- The power of negative design - using design to inconvenience the user to have a positive outcome.
In Use!
NABAIJI 6 month internship.
INNOVATION TEAM.
INTENT: My role at Nabaiji was to conceive fresh, original solutions while exploring diverse typologies, structures and mechanisms to solve fundamental problems.
A UNIVERSAL RULE:
PROVE IT! One of the most crucial aspects of working in the Innovation Team is the need to validate, test, improvise & incimentally improve concepts through means of working, functional prototypes.
6 months = 1 Priority Project.
CONDUCTING WORKSHOPS.
I also had the responsibility of organizing & managing creative workshops with the extended team, to bring in fresh ideas and outlooks to give my project timely boosts.
PROJECT MAPPING.
PAST vs FUTURE It is essential to monitor and track the evolution of a project while also projecting a brief vision of what the project could be (assess potential); to smoothly move forward or backward, if needed.
INNOVATION DAY.
Strategically planned days during which our team of 4 would be at the service of the Brand to help others who have a specific problem or insight; and to involve everyone in the conception of new products for the Brand.
INNOBOARD. I
Our tool to create an open, collaborative environment where everyone can share their thoughts and ideas in an organized manner.
NVOLVED NNOVATION
OPEN INNOVATION PLATFORM
FRENCH OLYMPIC SWIMMING TEAM, Fresh from their experiences at Rio,16’.
INTERACTION WITH TECHNICAL PARTNERS.
One of my interesting experiences was the opportunity to have a professional exchange with professional athletes to have their thoughts, insights & feedback on the work I was engaged in.
Fabrice Pellerin, Head Coach.
Virginie Dedieu, Synchronized swimmer.
Axel Alletru, Paralympic athlete.
Fabien Gilot, 5xWorld champion.
IN RETROSPECT. . . Personal views & insights on the experience.
+
- Our Environment drives our Design. - Priority Project was successful; release expected next year. - Mentally & phisically challenging work pushed me out of my comfort zone.
_
- Took me a while to shift into gear, while adapting to work with a larger team.
FEEDBACK. I really appreciated managing Kurash. He has a huge desire to make things, to move forward with the projects & to progress. He really listens to the advice he received from me & from other colleagues; to take advantage of our knowledge and experience and push further. This behavior permitted him to evolve a lot during the course of his internship, gaining good skills & improving his ‘know how’ of concept development & prototyping. Damien Saumureau, Mentor, Innovation manager, Nabaiji.
PERSONAL NOTE. ‘‘The projects showcased here, are the ones that have challenged and driven me the most, and are hence the ones that I have learned the most from. For more traditional product design projects, do take a look online.’’
THANK YOU FOR YOUR TIME, INTEREST (& FEEDBACK).
(in) +91 9821844821
kurashmestre@gmail.com
skype: kurash.mestre