Finance, Accounting, Consultant Firm

TYPE OF WORK

Visual Identity & Collateral Design

I sketched upon various ideas and findings in search of that which could best communicate the company’s value in the simplest and most meaningful way. I worked through a wide range of options and iterations—some closer to the main concept while others went completely different directions.

Combining three people into a more powerful force, was the initial idea of this logo. The three founders of this company have a strong role in their respective positions. The brand naming of their company also relates to the legendary weapon of the god of the seas. Tridents. As the embodiment of the face of the company, therefore this symbol is used.