Brand Manual 1
Content Introduction Inspiration Logo Logo Size Clear Space Colours Colour Variants Typography Usage Mockups
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Himachal Pradesh, state of India Himachal Pradesh is one of the most picturesque, serene calm and beautiful states of India. Lush valleys, snow-capped peaks, and deep gorges cut out by rives crashing down the mighty Himalayas, Himachal Pradesh is by far the country’s most popular and easily accessible hill state. A plethora of adventure activities, an abundance of scenic destinations and friendly locals are reasons enough for tourists to throng places like Shimla and Manali, which are among the best places to visit in Himachal, for a weekend break. But there’s so much more to Himachal— lesser known 3
Throughout the year in the hilly regions of picturesque Himachal Pradesh, there takes place non stop activities of making several handicrafts. In beautiful valleys and among high rugged mountains, the people of Himachal practice their ageold skills. In many cases, it takes months of patient work before a crafted article of rare workmanship is ready to be revealed for public appraisal. The range of crafts in Himachal is vast and shows many facets of artistic dexterity. The crafts include textiles, woodcarving, architecture, and paintings. It is amazing to see how these hilly people developed such great tradition of artistic excellence despite their tough life. One of these crafts is Shawl weaving Known for its intricate designs and finesse in weaving, Himachali Shawls are piece of art. Its detailed geometrical designs bear a prominent Central Asian influence and has motifs with symbolic and religious significance. The colours used for background are white, black, natural grey and brown, and for patterning are red, orange, pink, blue, green, yellow, black and white. Out of these five colours represent five elements—white stands for water, yellow for earth, red for fire, green for air and blue for ether.
Inspiration 4
Inspiration 5
Logo 6
32 mm
110 mm
Minimum Size : Print 20 mm Minimum Size : Digital 60 pixels
In certain cases, the logo will be necessary to increase and decrease the size of the logo depending on the print area. Please ensure that the logo is always kept in proportion. The logo should never be reproduced smaller than 20mm (5mm width).
LOGO Size 7
X/9 clear space
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The logo for Himachal Pradesh should be read clearly and presented professionally. The space surrounding the logo should be a certain amount and should be clear of graphic or typographic elements. The space referred to as clear spacing should be 9 times lesser than the size of the logo.
Clear space 8
RGB 163, 25, 35 CMYK 0, 85, 79, 36 HEX #A31923
RGB 238, 223, 98 CMYK 11, 6, 72, 0 HEX #EED62
RGB 40, 93, 48 CMYK 84, 38, 93, 35 HEX #285D30
RGB 0, 0, 0 CMYK 0, 0, 0, 100 HEX #000000
This is the colour palette (inspired from the shawl weaving craft) used for the logo, when using it for communication materials be careful that the use of these colours does not affect the logo itself.
Colours 9
Colour Variants 10
Logo Typeface Typography is one of the most important aspects of brand identity, the typeface that is used for the logo is Lemon/Milk which comes in upper-case letters as default and the reason is because of its simplicity and clean outlook that goes along nicely with our symbol.
LEMON/MILK ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
TYPOGRAPHY 11
The logo is an integral part of the state that should remain clear and consistent all the times. To ensure the logo is kept sacred there are specific rules that should never be broken.
Do not distort the logo
Do not Crop the logo
Brand X
Do not rotate logo
Usage 12
Do Not make additions to the logo
mockups 13
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Stationary, Collaterals
Stamp
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Billboard
Billboard
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Tea bag packaging
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Mohit Verma - NIFT Mumbai Fashion Communication (2016-20) 20