CONNECT 360
Social Media Strategy 14th July, 2020
Our Story Our Mission and Vision
PROPOSAL OUTLINE
Objectives
KEY DISCUSSION POINTS
Social Media Strategy
Our Services Programs Overview Analytics
Strategy Roll Out Graphics (Visuals) Recommendations
Connect 360. | Social Media Strategy
ABOUT THE COMPANY OUR STORY
Connect360 is a group of young motivated men who are driven towards assisting corporate organizations to reach their digital media goals.
We have been in operation for a little over three (3) years.  Growing our client’s companies is our main priority, therefore we keep an eye out for business opportunities.
Our clients are scattered across the SME sector and the entertainment industry.
Connect 360. | Social Media Strategy
WORDS OF INSPIRATION
Social Media Is a Huge Piece of Digital Realty, Own as Many as Possible and Leverage It For Products and Service.
OUR MISSION AND VISION WHAT WE AIM TO DO Our main aim for this project is to get your social media to reach a lot of people as possible and get the right figures off social media to be used by Business Development as leverage to get more business
Connect 360. | Social Media Strategy
WHAT SETS US APART? INNOVATION AND QUALITY We keep our client's brand in mind, hence creating great content that would harmoniously gel with their brand image.
Also, Business Development is keen in our discharge of duty. Connect 360. | Social Media Strategy
OUR SERVICES WHAT WE DO Social Media Graphic Design Visual Impressions Content Management PR
Connect 360. | Social Media Strategy
CURRENT SOCIAL MEDIA PRESENCE KEY INSIGHTS AND ACTION POINTS We have a great network of social media account handles and influencers at our disposal. Knowing the right buttons to push is very critical for the best action.
Connect 360. | Social Media Strategy
PROGRAMS OVERVIEW OUR FOCUS
GRAPHICSÂ & VISUALS
HASHTAGS
SOCIAL MEDIA PERFOMANCE
SOCIAL MEDIA CONTENT Connect360. | Social Media Strategy
ASAASE BREAKFAST SHOW (#ABS) 12 segments 3 Hashtags #asaaseradio #abs 12 Sub-Hashtags #TodayInHistory #TIHonABS #ANonABS #AfricanNews #ABSNews #NewsPaperReview #AsaaseSports #WhatsTrending #TripleplayonABS #BusinessAM #FellowGhanains #ENTonAsaaseBuss Graphics Needed – Info graphics, 7 artworks and flyers for invited guest. Connect360. | Social Media Strategy
TEN-TO-ONE (#TEN2ONE) 2 Segments throughout the week 2 Hashtags #asaaseradio #Ten2one 5 Sub-Hashtags #artisteprofile #chatter #splitdecisions #mixedbag #birthdaycorner Graphic Needed – 4 flyers, Trendy photos and video posts.
Connect360. | Social Media Strategy
BETWEEN HOURS #BTHS 2 segments from Mon – Thurs. 6 Main hashtags #asaaseradio #BetweenHours #BTHs #CorporateQuiz #ComedyonBTHs #CoHostonBTHs Graphics Needed- 4 main flyers, Teasers (Be My Co-Host) and promotional videos.
Connect360. | Social Media Strategy
RUSH HOUR #RUSHOUR 6 Segments 4 Hashtags #asaaseradio #EFPonRusHour #TriviaonRusHour #LifestyleonRusHour #InspirationonRushour Graphics Needed – 6 flyers, visual footage
Connect360. | Social Media Strategy
TOWN HALL #TOWNHALLONASAASE 2 Hashtags #asaaseradio #TownHall #TownHallon Asaase
Connect360. | Social Media Strategy
SUNDAY NIGHT#SUNDAYNIGHT 2 Hashtags #asaaseradio #SundayNight
Connect360. | Social Media Strategy
ANALYTICS & REPORTS WHO WE LOOK OUT FOR 125 Item 5 20%
Item 1
Item 1 20%
100
Item 2 75
50
Item 3 Item 4 20%
Item 2 20%
25
Item 4 0
Item 1
Item 2
Item 3
Item 4
Item 5
0
20
40
60
Item 3 20%
REACH
ENGAGEMENTS
DEMOGRAPHICS
How many people did our
Retweets? Comments?
Gender composition?
post reach? How many
Likes? Shares? Views?
Location?
clicks? How many visits?
GOING DEEPER
SOCIAL MEDIA STRATEGY OVERVIEW PROPOSED TIMELINE AND MORE
SOCIAL MEDIA RELATIONSHIPS
98% INCREASE IN ENGAGEMENT
Boosting Our Social Media Presence
INVEST MORE ON
BE MORE ACTIVE
BE SEEN ON
SOCIAL ADS
ON SOCIAL
OTHER
RESPONSES
PLATFORMS
NEW VOICE ON SOCIAL MEDIA MODERN AND UP-TO-DATE
YOUNG AND FRESH
SMART AND REFINED
Connect 360. | Social Media Strategy
THE ROLL OUT PROPOSED TIMELINE
WEEK 1
WEEK 2 & 3
Increase sociol media
Increase social media
analytics by 30
analytics by 35%
Connect 360. | Social Media Strategy
WEEK 4 Increase
social media
analytics by 30%
GRAPHICS & VISUALS Animated contents short clips Flyers Teasers Headers Info graphics
ANIMATED CONTENTS
SHORT CLIPS
FLYERS
TEASERS
HEADERS
INFO GRAPHICS
RECOMMENDATIONS SOCIAL MEDIA
WhatsApp Save phone numbers of listeners via WhatsApp so they can view your status and also to help send updates and information. Change WhatsApp DP to indicate which show is on air. Run status promotions. Twitter Post more interactive plugs Live updates of interviews, Music, Images, videos etc Create a different handles for all shows so they can engage their own fans with the right contents.
Connect360. | Social Media Strategy
RECOMMENDATIONS SOCIAL MEDIA
Facebook Sponsored ads (Boosting Page) Make producers administrators on Facebook pages. Replicate interactive plugs on the Facebook page. Instagram Post images and videos of host and guest in the studio (in-studio content/visual content). Interactive plugs Creative and engaging captions for Instagram Integrate contents on whatsapp status with stories Selective segments to aired on Instagram stories
Connect360. | Social Media Strategy
RECOMMENDATIONS
Events and Business Development Create high-earned events to generate revenue and traffic to the station. Suggest venues: Kempiniski, Golden tulip, polOcourt... etc Luxury Brands target: Jaguar, Range Rover, Emirates, Samsung, Carabao Energy Drink, Cassa Trasaco ‌etc It seems as though the African-diaspora community have been taken out of the conversation. We would create contents and events around them. There is a lot of revenue and contacts in that niche. Connect360. | Social Media Strategy
THANK YOU