KWA Recruiting Magazine by California Concierge

BY AGENTS FOR AGENTS

OUR BELIEF SYSTEM

MISSION & VISION

KW ADVISORS OFFICES

OWNERSHIP

WHAT

MAKES US DIFFERENT

IN-HOUSE MARKETING

KW LUXURY

KW COMMERCIAL

BECOME TECH-ENABLED ABOUT KELLER WILLIAMS

LEARNING & TRAINING

AWARDS & RECOGNITION

www.kwadvisorsca.com

OUR BELIEF SYSTEM WI4C2TES

WIN-WIN or no deal INTEGRITY do the right thing CUSTOMERS always come first COMMITMENT in all things

COMMUNICATION seek first to understand CREATIVITY ideas before results

TEAMWORK together everyone achieves more TRUST starts with honesty

EQUITY opportunities for all SUCCESS results through people OUR VALUES

God, Family, then Business OUR PERSPECTIVE A technology company that provides the real estate platform that our agents, buyers and sellers prefer.

KW Advisors www.kwadvisorsca.com

DRIVEN BY EXCELLENCE

Our Mission

To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.

Our Vision

To be the real estate company of choice for agents and their customers.

www.kwadvisorsca.com

OUR OFFICES IN CALIFORNIA

16+ years and counting as one of California’s most exclusive real estate experiences by volume transacted, units closed and total agent family. www.kwadvisorsca.com

ABOUT KWADVISOR'S OWNER/OPERATING PRINCIPAL

Rick Cunninghamis one of the top leading real estate professionals in the United States He is the Owner and Operating Principal of multiple Keller Williams franchises located throughout California and Hawaii Combined, Rick's offices rank at the top of the Keller Williams Realty International system

The 1,700 plus agents spread across 9 Keller Williams franchises sold over $11 1 Billion in residential and commercial real estate in 2022

Rick has been characterized as a "purposeful entrepreneur" and market trend innovator by prominent real estate media outlets Rick continuously strives to improve upon the client service models through his transformative verticals and one-stop-shop philosophies, unique to the industry

His positive disruption to the industry has led to the creation of client-based service streamlining, saving valuable client time and resources while providing a white-glove service in every transaction

Rick started his real estate career 25 years ago, as one of the founding core agents of DBL Beverly Hills, which was later acquired by Sotheby's International While at DBL, Rick was honored for his outstanding production and achievement three years in a row and was recognized as one of DBL Beverly Hill's Top 10 Agents

In 2004, Rick was recruited by Keller Williams Realty, as the first core agent/investor of the Hollywood Hills office It was there that he founded The Cunningham Group, a real estate team within Keller Williams

With his streamlined client systems efficiency philosophy, Rick engineered a one-stop-shop system by partnering in related core service ventures, including strategic partnerships and joint affiliations with a mortgage, settlement services/escrow, title/escrow, marketing, technology, and coffee shops Today, Resolution Escrow, San Vicente Escrow, Movement Mortgage, Greystone Insurance Agency, NHD GO, California Concierge, and Estate Coffee Cafés, have all become a tremendous benefit for all of Rick's team members and clients

In 2005, Rick founded Keller Williams Santa Monica Market Center, which became one of the most successful and fastest-growing in the Keller Williams system Soon after, Rick expanded his enterprise and now has ownership and investments in multiple Keller Williams franchises, with offices in Santa Monica, Brentwood, Oakland, San Francisco, Peninsula Estates, Los Gatos, Carmel and Hawaii

www.kwadvisorsca.com

WHAT MAKES US DIFFERENT?

BeingpartofKWAdvisorshasarealeffect onyourbusinessandprofitability.

Multiple trainings per week, taught by top agents, focused on improving your business

Weekly sales meetings where we recognize achievements, share successes and client needs, talk about office events, and more Technology used to make your business easier and more efficient

Professionally designed marketing templates

A law team directly available to you: Broker Resource Law Group (BRLG) answers your calls and emails the same day. They can assist with anything from wording for an addendum to an employment contract for an assistant and beyond.

Custom marketing with In-House Marketing Bar & California

Concierge

Preferred pricing for signage

Unrivaled owner participation: Operating Principal, Rick Cunningham is actively present and involved. He contributes to our agents and is available to our producing agents and their continuous growth .

www.kwadvisorsca.com

Notyourordinarycompany. KellerWilliamsisacompanybuiltby agents,foragents.

Keller Williams has always been more than just a real estate company Our mission is clear: to build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving. That means the focus is on you.

SuccessLeavesClues

Whether it’s sharing profits, growing your team or ensuring your business knows no boundary, we’re invested in your success every step of the way. Our storied past was built by keeping agents at the forefront of every effort, and we continue to grow by being intune with what makes your business thrive.

ThePowerofProfitShare

We’ve been in this together from the get-go and through our journey we’ve perfected the concept of a win-win. Profit share was introduced to reward growth and because being a valued-driven company means your contributions will always be compensated.

KellerWilliamsownershavesharedmore than$1billionwiththeiragentssince1997

Our associates drive our company forward Profit Share and Growth Share enables us to treat our people as partners in a very tangible sense.

www.kwadvisorsca.com

Capping:100%commission

Once an associate of ours hits their “cap,” they make 100% commission for the rest of their anniversary year We make it simple to go from paying a commission split to keeping your full commission and coach you how to get there as quickly as possible.

JointheCapperClub!

Here is a breakdown of how fast you can go from paying a commission split to keeping your full commission:

- As a new agent, the commission split is 70/30 70% to the agent and 30% to the brokerage.

- When our agents cap, they have the option to advance their commission split based on their production For example: 75/25 or 80/20

- An average new agent with a 70/30 split can cap after closing around $5.5 million in closed transactions and receive 100% commission within their anniversary year.

www.kwadvisorsca.com

IN HOUSE MARKETING

www.kwadvisorsca.com Market Reports Social Posts Business Cards

TheHouseofExcellence

Keller Williams Luxury is an exclusive, elite and sophisticated group of real estate consultants raising the bar for service in the upper-tier home market. As part of Keller Williams Realty, we offer our consultants opportunities to gain the highest level of expertise, connections and marketing resources to assist them in serving affluent buyers and sellers at the highest level.

LuxuryMemberBenefits

A powerful web presence

Member listing

Invitation only Facebook group

Luxury agent search

Luxury branding on the KW mobile app

Special networking events

KW Luxury International Retreat

Monthly Luxury newsletter

And much more

A robust suite of marketing materials Including: Exclusive, professionally designed branding

Listing presentation

Fliers

Postcards

Pre-listing video for luxury clients

Press release templates for all new members

Business cards

KWAdvisorsLuxuryDirector

Agents and brokers with KW Luxury are supported with the most innovative and scalable technology that the luxury real estate industry has to offer. Our luxury team consists of knowledgeable, results-driven individuals who aim to provide clients with one-of-a-kind experiences.

We are in this together and together we will win.

CarolineHuo Luxury Director

www.kwadvisorsca.com

Agents

Properties

With an international reach, serving both the US and Canada, KW Commercial is a division of the fastest-growing real estate company in North America.

CommercialConcierge

Combined with business expertise and unsurpassed market intelligence, KW Commercial brokers determine and surpass your business goals with Commercial Concierge provided through California Concierge.

A robust suite of marketing materials:

OMs/BOVs

Property Listing Pages

Postcards

Email Campaigns

Social Media Graphics

Flyers

Business Cards

Signage

Agents and brokers at KW Commercial are supported with the most innovative and scalable technology that the commercial real estate industry has to offer Our commercial team consists of knowledgeable, results-driven individuals who aim to provide clients with one-of-a-kind experiences.

We are in this together and together we will win.

KW Commercial agents provide integrated real estate services for clients in virtually any market worldwide. www.kwadvisorsca.com

KWAdvisorsCommercialDirector PeterXiao Commercial Director

BECOME TECH-ENABLED Your Business

We believe that real estate is about relationships – a journey that starts with a handshake. That’s why we create technology that ensures these relationships will endure and grow, helping you shape your business into one that flourishes, one life-changing client experience at a time.

The Tech-Enabled Agent

The tech-enabled agent demands that their technology not replace them, but help them be ‘more’ … more trusted, more present, more everything. By joining forces with us, you’ll gain access to a powerful, interconnected technology suite that helps you do just that.

Your customers increasingly demand digitally-enhanced experiences, so we’re giving you the tools to anticipate their every need today and for years to come.

KWAdvisorsTechDirector

At Keller Williams, we believe technology exists to simplify everyday life, making room for what truly matters and giving you the freedom to be more human, more present – more everything

You need a partner with the right tools, tech, and resources to help you maintain your business at the highest level – rain or shine. You’ll find that partner in Keller Williams.

DanielleKyle Tech Director

www.kwadvisorsca.com

KELLER WILLIAMS COMMAND

Simpler&Smarter

More than a CRM, Command is how you optimize, manage, and run your business. Command is your one-stop shop for all your technology needs

Streamline the entire transaction, from lead, to close, to your next payday With everything in one place, you’ll see your road ahead with unprecedented clarity. Combine your expertise with the Keller Cloud’s massive databank to win more business and wow clients with one-to-one neighborhood and address-level marketing and insights

Save time and money by automating and streamlining the background tasks, giving you more time to build relationships and earn more business. It’s available to all Keller Williams agents at no additional cost

www.kwadvisorsca.com

THE KELLER WILLIAMS APP

Your Business - Only Smarter

All the power of AI, machine learning, and your expertise work to revolutionize the client experience within the KW App. With efficiency and personalization built into every genius layer, the new KW App is essential to your business

Transaction Transparency

If you could spend your days solely focused on client relationships and dollar-productive activities, would you? Direct your efforts towards your bottom line and remove yourself from the endless paperwork cycle. The KW App keeps you on the beat and lets you set the tempo.

Somuchmorethan justsearch,theallnew KWappfuses customerpreference withagentexpertise.

www.kwadvisorsca.com

AGENT PORTAL

Office calendar

Connect buyer tools

Open house coordination

Full service marketing suite

Customize Coaching & Legal & co

And MUCH

www.kwadvisorsca.com Your One-Stop Shop to Run and Grow Your Business

Our Men maximu ess habits. O

complex real estate transactions on their own. The program provides each participant with a tailored program based on their individual needs by an established Keller Williams top-producing real estate agent. Participants benefit from guided support throughout their first transactions. Our Mentorship Program is designed so that new agents should comfortably be able to close multiple transactions within six months of entering training. Starting real estate careers this way prepares participants to confidently operate as skilled agents and minimizes the liability that comes with starting such a high profile career path. Agents who graduate from the Mentorship Program are fully prepared to either continue as solo agents with our offices or join a team if they are interested in this option Our Productivity Coach assists new agents with discovering which is the best scenario for their success.

MENTORSHIP PROGRAM TheProgram

One-on-one coaching with a top producing agent (Mentor)

Navigating you through contractual agreements of real estate transactions

Mentor may accompany you to client appointments

Preparing you for buyer consultation and seller presentations

Maximized transparency and accountability/minimized liability

Available community work space, agents who are regularly in the office engage with cappers and are more profitable

www.kwadvisorsca.com

PRODUCTIVITY PROGRAM

Increase, Improve, Achieve

Productivity coaching is a proven model to significantly raise your production through one-on-one coaching, group coaching, weekly accountability, masterminds, and training sessions, giving value and support at a higher level. The program is designed for both newer and seasoned real estate agents who want to accelerate their performance and productivity

Vision: Productivity coaching is an environment of support, training, and accountability where agents push through ceilings in their business and realize their personal and professional goals. We have found that agents in coaching do three-to-ten times more business than agents that are not in coaching. This program has elements that are tailored to you.

TheProgram

Goal setting, time management, and time-blocking

Improve skills (presentation, negotiation, closing techniques)

Database building and growth

Lead generation, follow up and conversion

Role play and real play, objection handling

Weekly accountability and tracking

Unique value proposition

Productivity mindset

Business planning for consistency

Career growth

www.kwadvisorsca.com

KWUniversity

Keller Williams University provides an industry-leading curriculum addressing every aspect of success in real estate, available to you 24 hours a day.

Ignite:Fuelyourcareer

Ignite your real estate business. The Keller Williams Ignite program is offered in every market center and is taught by our productivity coaching team Learning from the best is the easiest way for new agents to learn and start generating income. Ignite also teaches business, time, and money management. We’re here to teach agents how to run a business, not just sell homes We firmly believe this is your real estate business and we want you to run it as such. Many top producers attend to re-Ignite their business and get back to the fundamentals that work.

BusinessObjective:A

LifeByDesign

BOLD conditions you with powerful mindset exercises, language techniques, and lead generation activities during a seven-week program. Agents who have taken BOLD are on-average 154% more productive than those who have not

www.kwadvisorsca.com

LARGER THAN LIFE EVENTS

This annual gathering of more than 11,000 real estate professionals from across the globe is power-packed with top-agent interviews, guest speakers, live role-plays and powerful panels featuring the best in the business.

Prepares you for mastering the current market with more than 150 breakout sessions taught by the best in the business Attended by over 18,000 agents from all around the globe.

www.kwadvisorsca.com

Through

the incredible generosity of our associates, the company is able to support its own, and the community at large during national, regional, local and personal crises.

www.kwadvisorsca.com

Keller Williams associates are asked to “give where they live” and dedicate a day to renewing and energizing the communities they serve Every year, all KW offices close on RED Day to be out in the community, making a real difference

At the heart of Keller Williams’ culture is our shared commitment to community service. The immeasurable generosity of our team enables us to care for our own as well as our neighbors no matter the magnitude of what is needed.

We’ve poured into our communities in a number of ways, initiating service projects like building new homes from the ground up, gathering and distributing food to those who need it, organizing relief efforts when a natural disaster hits, and even spreading joy and raising funds as only KW can when life takes an unexpected turn. These are just a few of the community activities we’ve carried out in support of those who have poured into us

www.kwadvisorsca.com

Welcome to KW Communities - Find Your Tribe

KWLUXURY

JonKWLuxuryforauniqueperspectiveandcoveted networkingopportunitieswiththemostexclusive,ultraaffluentbuyers,brands,andnteriordesignersalloverthe globe

KWCOMMERCIAL

KWCommercaloffersexcusiveopportunitiestobuldupon yourportfoioandincreaseyourskilsetinoneofthefastestgrowngcommercialrealestatefirms

KWLAND

BreakintoKWLandoneofthemarket'smoststableand proftabeindustries,whleaccessingindustry-leading marketingmateriasandnetworkingopportuntieswith nternatonalreferralagentsandeadershpteams

KWRELOCATION

Desgnedtoempoweragentswthexcusvenetworking andtraningopportunitiesKWReocationisacommunity ofprofessonalsookngtogrowtheirbusinessand exploretheburgeoningmarketofreocaton

KWMILITARY

WithKWMltaryyouareproudyservngthosewhoserved ourcountryAtKWMilitarybuildathrivingbusnesswhich offersuniqueopportunitestoworkwithotherswhoshare yourpassonforservingveteransandactivedutymiltary members

KWNEWHOMES

ImmerseyourselfinaltheopportunitesKWNewHomes hastoofferAsthedemandfornewhomeistingssatan al-timehighyoulganaccesstoaltheknowledgeand resourcesyou'lneedtobecomeanewhomespeciaist

KWREALESTAEPLANNER

Becometheexpertyourtopclentsneed;wthKW ReaEstatePlanneryou'llearneverythingfromclient advocacystrategesandinvestmentpropertyplannng tonetworkbuldingandeverythingnbetween

KWSPORTS&ENTERTAINMENT

KWSportsandEntertainmentisyourtickettogrowing yourportfoliowiththeworldsmostelitecientelewth exclusiveresourcesnootherindustrycanprovide

KWWEALTH

Asanexclusvecommunitydedicatedtohelpngyoubuida betterproftsbyeveragngyourcurrentrealestatebusness, KWWealthisheretohepyougrowyourbusinesscreate passivencomeandbuldabetterfutureforyouandyour famly

KWSTYLETODESIGN

Equppedwithexpertmarketingmaterials,interordesign resources,andexclusivedesign,stagng,uxury,and renovationsboardsKWStyletoDesgnprovidesnew innovatvesoutionsforagentsookingtoaddaddtional valueanddifferentiatetheirbusiness

KWTALENT

Learnhowtorecrutthebestteammembers,fosterthe nextgenerationofleaders,andbuidyourempireby joningKWTalentOurmissionistotransformyoufrom asuccessfulreaestateprofessionaltoanunstoppabe word-cassbusinessownerbyleveragingprovenKW toolsandsystemiketheKPAandCVprocess

KWYOUNGPROFESSIONALS

PropeyourcareerforwardwthKWYoungProfessionas excusvetraningandcareeropportunitesdesgnedfor memberswithnaturaltaentandthedrivetobecome professonalleaders

KWRANBOWNETWORK

WetakePrdeinourcompanymssionanduniquecuture withacommitmenttoouragents,associates,eaders,and staffatKWtobuilddiverstyworthcelebrating

KWCHISPA

Weareagroupcommttedtoexcelencebyservingour Latno/Hispaniccommunitythroughouruniquecompany culturedgnityintegrtyandcompassion

HISPANICLEADERSOFREAL ESTATE

Wearedetermnedtobuidsuccessandopportunityfor generationsWerelyonourcolectvestrengthto supportempowergiveandcreateanendurngegacy

businesseswithintheKelerWlliamsculture

BLACKREAL ESTATENETWORK

KWBLACKREALESTATE NETWORK

WeareagroupdesgnedforbackKWagentstoshareour thoughtscelebrateourwinsupliftoursprtsandgrowour lives

Thisgrouphasbeencreatedasaplatformfortheamazing powerfulwomenleadersofReaEstateWearecommtted tobeingthebestversonofourselveswecanbeandrock thsfemalemovement

KWSIGNS

KW-SgnsisanatonwidenetworkofD/HH(Deaf/Hard ofHearing)andASL-accessiblehearngagentswith adequatetoolstomeettherealestateneedsofthe D/HHcommunties