KW Santa Monica, Brentwood & Marina Del Rey Recruitment Booklet

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Discover TheDifference

S A N T A M O N I C A | B R E N T W O O D | M A R I N A D E L R E Y
Contents About our offices in SOCAL Ownership and leadership What makes us different In house marketing About Keller Williams Become tech enabled Learnings, Trainings & Awards

Drivenby

Excellence

Our Mission

To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.

Our Vision

To be the real estate company of choice for agents and their customers

The company’s growth has been strategic and exciting. Since its inception, the team has successfully represented more than 10,000 transactions in the last decade, totaling more than $11 billion in total sales.

Dedicated to upholding unparalleled standards for integrity and client care, we strive to create a culture where agents thrive while developing their own businesses to their maximum potential. Our offices have given their agents over $2 million in profit share.

As independently owned and operated franchises of Keller Williams, our offices have positioned as the Westside's foremost luxury real estate services firm with the execution of best in-class customer Our unparalleled team consists of hundreds of associates and strategically located on the Westside. With uncompromising principles, our offices have established a new standard of excellence within the industry.

service.
professionals
AboutSantaMonica, PacificPalisades&BrentwoodLA Ourofficesin SOCAL
Easy access to a network of professional office spaces to work from in Northern & Southern California Multiple conference rooms with large screen monitors Contemporary training facilities “Prospecting” private call stations Private and semi-private office space & work stations available Public agent workspace equipped with computers & printers Communal work environment Training rooms for Masterminds, sales meetings, classes and more Marketing & Tech bar Coffee Shop Multiple in house vendors11987654321......01.

Commitmenttoyoursuccess

With a hands on management team, a collaborative culture, and an innovative marketing platform, our associates are set up to succeed and poised to take their careers to the next level.

At the core of the company’s culture is a team of professionals who possess unsurpassed industry and experience. With unrivaled support, our associates are industry leaders who provide an unprecedented level of service and expertise to their clients

Our offices boasts a unique, fully integrated luxury real estate platform which provides a full suite of resources and tools to help your business With daily trainings, we are dedicated to your success.

Ownership &Leadership

Within his first year in real estate, Rick was among the seven core agents to open DBL Beverly Hills (now Sotheby’s International) While at DBL, he was recognized for outstanding production and achievement three years in a row and was acknowledged as one of DBL Beverly Hill’s Top 10

RAgents.ickwas

recruited by Keller Williams Realty as the first core agent/investor of the Hollywood Hills office, where he founded The Cunninghame Group, a real estate team with Keller Williams, and subsequently went on to become the Top Listing Agent for that year; the same year, the Hollywood Hills Office became recognized at the Homerun Office Launch in the Keller Williams franchise system.

Owner and Operating Partner for Keller Williams Santa Monica, which ranks as one of the most profitable organization in the Keller WIlliams Realty International system.

Entrepreneur and market trend leader, constantly striving to improve upon the business model, expanding into the ownership of Resolution Escrow, San Vicente Escrow, Central Disclosure and Central Transactions

He is also a partner in numerous other real estate related core service ventures, including strategic partnerships and joint affiliations with mortgage, settlement services/escrow, attorney services, and real estate

Hstaffing.ehasownership

and investments in multiple Keller Williams franchises including: Santa Monica, Newport Estates, LA Brentwood, Pacific Palisades, Honolulu, San Carlos, Los Gatos, Carmel, San Francisco, Half Moon Bay, Almaden, and Burlingame.

Amassing an agent base of over 1,450 residential and commercial agents with $4.5 billion in cumulative sales2015, Rick has truly established himself as a leader in his industry.

AviOvadya

Santa Monica Team Leader

Avi is passionate about leading the constantly evolving Nikki Miller Team in both Northern and Southern California where her team provides exceptional service and local market knowledge. She is proud to have set sold price and price per square foot records in several counties where her team has a reputation for quality service and representation for both Buyers and Sellers.

Nikki has built her business on a reputation of transparency, accountability, quality and integrity Nikki sets high expectations for herself, striving to grow her reputation through hard work, client advocacy and innovative thinking Nikki has the same high expectations for every member of her team Whether her client is the buyer or seller, she will never leave their corner Her top priority is to provide all of her clients with unparalleled service and representation with all of their real estate needs Providing the markets’ most accurate and updated information are pivotal in Nikki’s personalized marketing plans with clients Her attention to detail, and ability to execute even the most complex transactions set her apart and always exceeds her client’s expectations

Prior to joining the renowned Keller Williams, Nikki got her start in real estate as a new home sales agent Nikki then further broadened her experience working in Los Angeles with a fully integrated real estate investment, development and advisory company where she oversaw the redevelopment, acquisition and disposition of both commercial and high end residential properties Working with investors and high profile individuals in Los Angeles exposed Nikki to the intricacies of construction, investment, luxury residential disposition and more These experiences make her adept at handling high dollar, high pressure, and complex transactions

Nikki is a young, well educated professional with a creative eye and fresh perspective She holds a bachelors degree in Finance and Communications

DianeBrito

Brentwood Team Leader

Diane M Brito, a highly trained real estate professional with over 22 years of real estate experience as a Broker, Productivity Coach & Real Estate Instructor, currently is the Team Leader| CEO of Keller Williams Brentwood Diane is a graduate of the University of Hawaii MBA program and has owned multiple businesses

Diane has become the consistent leader with a reputation for tenaciously protecting her agents and clients as she extends their industry knowledge through coaching and instruction Experienced in business brokerage, commercial and residential real estate, she leads through real life experiences of triumph while providing hands on training

Her multi facet career in corporate sales, contract negotiations & business ownership have excelled her in this highly competitive market securing record closed sales, particularly for new agents

Currently, she and her leadership team remain focused on market center expansion & g

MahoganyRhodes

Marina Del Rey Team Leader

Discipline is a scary word for the behavioral profile of most people It requires systems, structures and habits that create consistent actions, which create consistent results The idea of consistency can be daunting for many, and may even make those who are intimidated by the words “discipline” and “consistency” feel incapable of achieving extraordinary results

The good news is that “devotion” can go toe to toe with discipline for the truly devoted. Devotion finds a way. Devotion creates a model of consistency out of passion for the job, passion to make a difference, passion to contribute to the lives and well being of others, and passion to succeed.

In any market, it’s the most disciplined and the most devoted who score the most points and make the biggest differences You can be disciplined You can be devoted You can be both disciplined and devoted These are your choices if you wish to succeed and test your limits of what’s possible for you

Choose your weapon Discipline or Devotion The only thing that exposes more weaknesses in business than being busy does is not being busy enough Where do you need more devotion? Where do you need more discipline? What’s the next thing you need to do to accomplish that? What are you waiting for?

Go get ‘ em You’ve got this!

GosiaAshby Broker of Record KristaCollatos Director of Operations & Agent Services LeahWright Director of Finance, Market Center Administrator AmandaMiller Director of Operations | Marketing Assistant MurrayKeller Productivity Coach AndrewBloom CEO at BVO Luxury Group, Team Leader at The Cunningham Group JoFonacier KW Advisors Socal Director of Marketing NikkiMcKeen Director of First Impressions
Our Values God, Family, then Business Our Perspective A technology company that provides the real estate platform that our agents’ buyers and sellers prefer Our Beliefs Win Win: or no deal Integrity: do the right thing Customers: always come first

Whatmakeus different?

BeingpartofKWAdvisorshasa realeffectonyourbusinessand profitability.

Multiple trainings per week taught by top agents focused on improving your business

Weekly sales meetings where we recognize achievements, share successes and client needs, talk about office events, and more Technology used to make your business easier and more efficient Professionally designed marketing templates

A law team directly available to you: Broker Resource Law Group (BRLG) answers your calls and emails the same day They can assist with anything from wording for an addendum to an employment contract for an assistant and beyond.

Custom marketing with In-House Marketing Bar & California Concierge

Preferred pricing for signage

Unrivaled owner participation: Operating Principal, Rick Cunningham is actively present and involved. He contributes to our agents and is available to our producing agents and their continuous growth .

Ouragentservicesteamishereto supportyouandtakeyourbusiness tothenextlevel.

We have several staff members that are available to support you in your business. You can easily submit a request both online and in person for marketing materials, or schedule an appointment to gain support to elevate your business.

Capping:100%commission

Once an associate of ours hits their “cap,” they make 100% commission for the rest of their anniversary year. We make it simple to go from paying a commission split to keeping your full commission and coach you how to get there as quickly as possible

JointheCapperClub!

Here is the breakdown of how fast you will go from paying a commission split to keeping your full commission:

as a new agent, the commission split is 70/ 30. 70% to the agent and 30% to the brokerage

when our agents cap, they have the option to advance their commission split based on their production (for example 75/25 or 80/20)

- an average new agent with a 70/30 split can cap after closing around $5 5 million in closed transactions and receive 100% commission within their anniversary

We’re #1. Holding the top spot in agent count, units and sales volume, our sales force is one to be reckoned with Home to the Tech Enabled Agent, our business model equips agents with a technological edge and the ability to offer customers whatever they wish. Innovation. Service.

Wehavewhatittakestopushreal estateforward.
Talent.Drive.

Shared Decisions. Shared Success. The Keller Williams is built around the premise that associates should be treated like stakeholders because together, everyone achieves more

Inhouse marketing. CustommarketingExclusivelyfor ouroffices. We’re bringing together unique systems and tools that allow agents to seamlessly run their marketing, transactions, and business operations. You’ll wonder how you managed without us. Weprovide: BPostcardusiness Cards BOWLCBFlyersrochuresalendaretterheadebsitesm's&BOV'suyerPresentation To find out more what we can provide visit our site at californiaconcierge.com powered by:

Keller Williams has always been more than just a real estate company. Our mission is clear: to build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving That means the focus is on you.

Notyourordinarycompany.Keller Williamsisacompanybuiltby agents,foragents.

Successleavesclues

Whether it’s sharing profits, growing your team or ensuring your business knows no boundary, we’re invested in your success every step of the way. Our storied past was built by keeping agents at the forefront of every effort, and we continue to grow by being in tune with what makes your business thrive.

Thepowerofprofitshare

We’ve been in this together from the get go and through our journey we’ve perfected the concept of a win win Profit share was introduced to reward growth and because being a valued driven company means your contributions will always be compensated.

KellerWilliamsownershaveshared morethan$1billionwiththeir agentssince1997

Our associates drive our company forward Profit Share and Growth Share enables us to treat our people as partners in a very tangible sense.

Thehomeforteams

Team Models

We invest in recruiting for, training to, and honing individual strengths to build power teams capable of achieving feats of greatness.

Expansion

When you’ve maximized your potential in one area of the market, we give you the tools to expand into others, ensuring your business is truly without borders

AgentLeadershipCouncil(ALC)

The Agent Leadership Council (ALC) was created to give you a voice in the direction, growth, and profitability of our company.

We believe in working together every step of the way and providing an open forum for you to share your opinions and ideas, and even effect policy changes.

ALC is comprised off our top agents, each leading a special committee which contributes to the market center 's ongoing culture & growth.

ex·cel·lence eks(ə)ləns/ the quality of being outstanding extremely good

suc·cess /səkˈses/ the accomplishment of an aim or purpose
or

Become Tech-Enabled

with a handshake. That’s why we create technology that ensures these relationships will endure and grow, helping you shape your business into one that flourishes, one life changing client experience at a time.

Thetech-enabledagent

The tech enabled agent demands that their technology not replace them, but help them be ‘more’ … more trusted, more present, more everything. By joining forces with us, you’ll gain access to a powerful, interconnected technology suite that helps you do just that.

Your customers increasingly demand digitally enhanced experiences, so we’re giving you the tools to anticipate their every need today and for years to come.

KellerWilliams Command

Simpler&Smarter

More than a CRM, Command is how you optimize, manage, and run your business Command is your one stop shop for all your technology needs

Streamline the entire transaction, from lead, to close, to your next payday With everything in one place, you’ll see your road ahead with unprecedented clarity.

Combine your expertise with the Keller Cloud’s massive databank to win more business and wow clients with one to one neighborhood and address level marketing and insights.

Save time and money by automating and streamlining the background tasks that keep you from building relationships and earning more Ibusinesst’savailable to all Keller Williams agents at no additional cost

Introducing

Run and grow your business wherever it takes you.

Kelle is a powerful partner designed to enhance the agent experience. From organizing schedules to growing your referral network to expertly navigating other Keller Cloud technologies, Kelle gets it done Simplify daily tasks, establish powerful success habits, and seamlessly handle everything on the go.

Kelle AllthepowerofCommandinyour pocket.Astheremotecontrolfor yourbusiness,Kelleisyouralwayson,24/7virtualassistant.
TheKeller WilliamsApp Somuchmorethan justsearch,theallnew KWappfuses customerpreference withagentexpertise. Your business, only smarter All the power of AI, machine learning, and your expertise work to revolutionize the client experience within the KW App With efficiency and personalization baked into every genius layer, the new KW App is essential to your business. Transaction transparency If you could spend your days solely focused on client relationships and dollar productive activities, would you? Put your energy where your bottom line is and remove yourself from the endless paperwork cycle The KW App keeps you on the beat and lets you set the tempo.
World-class training for a world-class organization. Our team of training experts and award winning coaching programs go unrivaled year after year, keeping our agents at the top of their game.
Learnings, Trainings& Awards Learningforearning'ssake We'vebeennamedthe#1training organizationintheworldandover byTrainingMagazineandarenow ontheirHallofFame'sTopTen

MentorshipProgram

develop the skills necessary to navigate complex real estate transactions on their own. The program provides each participant with a tailored program based on their individual needs by an established Keller Williams top producing real estate agent Participants benefit from guided support throughout their first transactions. Our Mentorship Program is designed so that new agents should comfortably be able to close multiple transactions within six months of entering training. Starting real estate careers this way prepares participants to confidently operate as skilled agents and minimizes the liability that comes with starting such a high profile career path. Agents who graduate from the Mentorship Program are fully prepared to either continue as solo agents with our offices or join a team if they are interested in this option Our Productivity Coach assists new agents with discovering which is their best scenario for success.

TheProgram

One on one coaching with a top producing agent

Preparing community work space, agents who are regularly in the office engage with cappers and are more profitable

(Mentor). Navigating you through contractual agreements of real estate Mtransactionsentormayaccompany you to client appointments
you for buyer consultation and seller presentations Maximized transparency and accountability/minimized liability Available

ProductivityProgram

Increase, Improve, Achieve

Productivity coaching is a proven model to significantly raise your production through one on one coaching, group coaching, weekly accountability, masterminds, and training sessions, giving value and support at a higher level. The program is designed for both newer and seasoned real estate agents who want to accelerate their performance and productivity

Vision: Productivity coaching is an environment of support, training, and accountability where agents push through ceilings in their business and realize their personal and professional goals. We have found that agents in coaching do threeto ten times more business than agents that are not in coaching. This program has elements that are tailored to you.

TheProgram

Goal setting, time management, and time-blocking

Improve skills (presentation, negotiation, closing techniques)

Database building and growth

Lead generation, follow up and conversion

Role play and real play, objection handling

Weekly accountability and tracking

Unique value proposition

Unique value proposition

Productivity mindset

Business planning for consistency

Career growth

KWUniversity

Keller Williams University provides an industryleading curriculum addressing every aspect of success in real estate, available to you 24 hours a day.

Ignite:Fuelyourcareer

Ignite your real estate business The Keller Williams Ignite program is offered in every market center and is taught by the top producing agents in each office Learning from the best in each it’s also the easiest way for new agents to learn and start generating income. Ignite also teaches business, time, and money management. We’re here to teach agents how to run a business, not just sell homes We firmly believe this is your real estate business and we want you to run it as such. Many top producers attend to re Ignite their business and get back to the fundamentals that work BusinessObjective:A

LifeByDesign

BOLD conditions you with powerful mindset exercises, language techniques, and lead generation activities during a seven week program. Agents who have taken BOLD are on average 154% more productive than those who have not.

BOLD

Largerthanlifeevents

This annual gathering of more than 11,000 real estate professionals from across the globe is power packed with top agent interviews, guest speakers, live role plays and powerful panels featuring the best in the

Pbusiness.repares

you for mastering the current market with more than 150 breakout sessions taught by the best in the business Attended by over 18,000 agents from all around the globe.

Acompanybuiltaroundpeople

Finding and serving the higher purpose of business is at the heart of the Keller Williams culture

We believe in supporting the financial, physical and emotional well being of our associates.

Through the incredible generosity of our associates, the company is able to support its own, and the community at large during national, regional, local and personal crises

Keller Williams associates are asked to “give where they live” and dedicate a day to renewing and energizing the communities they serve Every year, all KW offices close on RED Day to be out in the community, making a real difference.

KellerWilliamsWellnessProgram
Biggeris betterforyou 2012 2014 2018 7 5 , 0 0 0 9 5 , 0 0 0 1 6 0 , 0 0 0 OCCOSSOGLBALAIATEUNT
#1RealEstate Companyin TheCountry AgentCount ClosedUnits SalesVolume

Awards& Recognition

TrainingMagazine

Named #1 training organization across all industries worldwide.

SwanepoelPower200

Gary Keller named the most powerful person in residential real estate.

NarHackathon

KW Labs wins, beating out 40 other participants with new app.

Newsweek

Ranked #1 real estate agency on 2019 list of America’s Best Companies for Customer Service.

Careerbliss

Ranked #2 on 50 Happiest Companies in America for 2019, with CEO approval rating of 94%

Ranked #1 Workplace for Culture on 2018 Top Rated Workplaces for Best Culture.

EntrepreneurMagazine

Listed on Franchise 500 list for 6 years in a row

WorkplaceDynamics

One of America’s Top 10 Workplaces.

Inc.500

Listed as one of the fastest growing private companies for 6 years in a row.

Indeed

Jointhe revolution!

Innovative, disruptive, and with an agent first mentality, we’re dedicated to providing you with the tools and expertise that will help build and grow your business. Your continued, sustained success and collective vision is what drives and guides us

Real Estate, Radically Transformed At Keller Williams, we’re focused on building technology that’s smart and human, empowering you to be more and earn more

Encouraging growth on a global scale. Adding franchises to new countries year after year, we’re proving that real estate and homeownership are universal values without bounds or borders

Each Office is independently owned and operated. DRE#01499010 Copyright by: KW Advisors 2022 powered by: KellerWilliamsSantaMonica 2701 Ocean Park Blvd #140, Santa Monica, CA 90405, United States KellerWilliamsBrentwood 11812 San Vicente Blvd Ste 100, Los Angeles, CA 90049, United States KellerWilliamsMarinaDelRey 444 Washington Blvd Marina Del Rey, CA 90292, United States

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