KWSF/KWPE - Recruitment Booklet

Discover

TheDifference

Drivenby

Our Mission

To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.

Our Vision

To be the real estate company of choice for agents and their customers

Ourofficesin SanFo&PE

AboutSanFrancisco&Peninsula Estates

The company’s growth has been strategic and exciting. Since its inception, the team has successfully represented more than 10,000 transactions in the last decade, totaling more than $11 billion in total sales.

Dedicated to upholding unparalleled standards for integrity and client care, we strive to create a culture where agents thrive while developing their own businesses to their maximum potential. Our offices have given their agents over $2 million in profit share.

As independently owned and operated franchises of Keller Williams, our offices have positioned as the Westside's foremost luxury real estate services firm with the execution of best in-class customer service. Our unparalleled team consists of hundreds of associates and professionals strategically located on the Westside.

With uncompromising principles, our offices have established a new standard of excellence within the industry.

Commitmenttoyoursuccess

With a hands on management team, a collaborative culture, and an innovative marketing platform, our associates are set up to succeed and poised to take their careers to the next level.

At the core of the company’s culture is a team of professionals who possess unsurpassed industry and experience. With unrivaled support, our associates are industry leaders who provide an unprecedented level of service and expertise to their clients

Our offices boasts a unique, fully integrated luxury real estate platform which provides a full suite of resources and tools to help your business

With daily trainings, we are dedicated to your success.

Ownership &Leadership

Within his first year in real estate, Rick was among the seven core agents to open DBL Beverly Hills (now Sotheby’s International) While at DBL, he was recognized for outstanding production and achievement three years in a row and was acknowledged as one of DBL Beverly Hill’s Top 10 Agents.

Rick was recruited by Keller Williams Realty as the first core agent/investor of the Hollywood Hills office, where he founded The Cunninghame Group, a real estate team with Keller Williams, and subsequently went on to become the Top Listing Agent for that year; the same year, the Hollywood Hills Office became recognized at the Homerun Office Launch in the Keller Williams franchise system.

Owner and Operating Partner for Keller Williams Santa Monica, which ranks as one of the most profitable organization in the Keller WIlliams Realty International system.

Entrepreneur and market trend leader, constantly striving to improve upon the business model, expanding into the ownership of Resolution Escrow, San Vicente Escrow, Central Disclosure and Central Transactions

He is also a partner in numerous other real estate related core service ventures, including strategic partnerships and joint affiliations with mortgage, settlement services/escrow, attorney services, and real estate staffing.

He has ownership and investments in multiple Keller Williams franchises including: Santa Monica, Newport Estates, LA Brentwood, Pacific Palisades, Honolulu, San Carlos, Los Gatos, Carmel, San Francisco, Half Moon Bay, Almaden, and Burlingame.

Amassing an agent base of over 1,450 residential and commercial agents with $4.5 billion in cumulative sales2015, Rick has truly established himself as a leader in his industry.

NicoleAissa

SF & PE Team Leader

Nicole brings nearly a decade of experience as a proven leader in the industry. She has recruited and trained hundreds of agents and has demonstrated success in building workplace culture with her contagious energy and stamina After her four year tenure as Team Leader at KW Palo Alto, she spent time in leadership at Pacific Union/Compass before quickly returning to KW a year later. She understands the dynamics of our marketplace intimately. Prior to KW, she was a Title Rep for Fidelity and North American Title

EmmaFinlay

SF & PE Team Leader

Emma has a 14 year history with KW and success leading market center profit gains, driving growth for existing agents, recruiting new team members and building a culture of productivity and collaboration Emma has helped grow the SF and PE market centers to over 600 agents and staff and is continuing to expand around the Bay Area. When not working you can find Emma indulging in new adventures, traveling to foreign countries, and exploring the outdoors

Our Values God, Family, then Business Our Perspective A technology company that provides the real estate platform that our agents’ buyers and sellers prefer

Our Beliefs Win Win: or no deal Integrity: do the right thing Customers: always come first

Whatmakeus different?

BeingpartofKWAdvisorshasa realeffectonyourbusinessand profitability.

Multiple trainings per week taught by top agents focused on improving your business

Weekly sales meetings where we recognize achievements, share successes and client needs, talk about office events, and more Technology used to make your business easier and more efficient Professionally designed marketing templates

A law team directly available to you: Broker Resource Law Group (BRLG) answers your calls and emails the same day They can assist with anything from wording for an addendum to an employment contract for an assistant and beyond.

Custom marketing with In-House Marketing Bar & California Concierge Preferred pricing for signage

Unrivaled owner participation: Operating Principal, Rick Cunningham is actively present and involved. He contributes to our agents and is available to our producing agents and their continuous growth .

We have several staff members that are available to support you in your business. You can easily submit a request both online and in person for marketing materials, or schedule an appointment to gain support to elevate your business.

Capping:100%commission

Once an associate of ours hits their “cap,” they make 100% commission for the rest of their anniversary year. We make it simple to go from paying a commission split to keeping your full commission and coach you how to get there as quickly as possible

JointheCapperClub!

Here is the breakdown of how fast you will go from paying a commission split to keeping your full commission:

as a new agent, the commission split is 70/ 30. 70% to the agent and 30% to the brokerage

when our agents cap, they have the option to advance their commission split based on their production (for example 75/25 or 80/20)

- an average new agent with a 70/30 split can cap after closing around $5 5 million in closed transactions and receive 100% commission within their anniversary

Shared Decisions. Shared Success. The Keller Williams is built around the premise that associates should be treated like stakeholders because together, everyone achieves more

Keller Williams has always been more than just a real estate company. Our mission is clear: to build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving That means the focus is on you.

Successleavesclues

Whether it’s sharing profits, growing your team or ensuring your business knows no boundary, we’re invested in your success every step of the way. Our storied past was built by keeping agents at the forefront of every effort, and we continue to grow by being in tune with what makes your business thrive.

Thepowerofprofitshare

We’ve been in this together from the get go and through our journey we’ve perfected the concept of a win win Profit share was introduced to reward growth and because being a valued driven company means your contributions will always be compensated.

Thehomeforteams

Team Models

We invest in recruiting for, training to, and honing individual strengths to build power teams capable of achieving feats of greatness.

Expansion

When you’ve maximized your potential in one area of the market, we give you the tools to expand into others, ensuring your business is truly without borders

AgentLeadershipCouncil(ALC)

The Agent Leadership Council (ALC) was created to give you a voice in the direction, growth, and profitability of our company.

We believe in working together every step of the way and providing an open forum for you to share your opinions and ideas, and even effect policy changes.

ALC is comprised off our top agents, each leading a special committee which contributes to the market center 's ongoing culture & growth.

suc·cess /sək

ses/ the accomplishment of an aim or purpose

ex·cel·lence /

eks(ə)ləns/ the quality of being outstanding or extremely good

Become Tech-Enabled

with a handshake. That’s why we create technology that ensures these relationships will endure and grow, helping you shape your business into one that flourishes, one life changing client experience at a time.

Thetech-enabledagent

The tech enabled agent demands that their technology not replace them, but help them be ‘more’ … more trusted, more present, more everything. By joining forces with us, you’ll gain access to a powerful, interconnected technology suite that helps you do just that.

Your customers increasingly demand digitally enhanced experiences, so we’re giving you the tools to anticipate their every need today and for years to come.

KellerWilliams Command

Simpler&Smarter

More than a CRM, Command is how you optimize, manage, and run your business Command is your one stop shop for all your technology needs

Streamline the entire transaction, from lead, to close, to your next payday With everything in one place, you’ll see your road ahead with unprecedented clarity.

Combine your expertise with the Keller Cloud’s massive databank to win more business and wow clients with one to one neighborhood and address level marketing and insights.

Save time and money by automating and streamlining the background tasks that keep you from building relationships and earning more business

It’s available to all Keller Williams agents at no additional cost

World-class training for a world-class organization.

Our team of training experts and award winning coaching programs go unrivaled year after year, keeping our agents at the top of their game.

MentorshipProgram

develop the skills necessary to navigate complex real estate transactions on their own. The program provides each participant with a tailored program based on their individual needs by an established Keller Williams top producing real estate agent Participants benefit from guided support throughout their first transactions. Our Mentorship Program is designed so that new agents should comfortably be able to close multiple transactions within six months of entering training. Starting real estate careers this way prepares participants to confidently operate as skilled agents and minimizes the liability that comes with starting such a high profile career path.

who graduate from the Mentorship Program are

or join a team if

are

Our Productivity Coach assists new

their best

for success.

ProductivityProgram

Increase,

Productivity coaching is a proven model to significantly raise your production through one on one coaching, group coaching, weekly accountability, masterminds, and training sessions, giving value and support at a higher level. The program is designed for both newer and seasoned real estate agents who want to accelerate their performance and

Vision: Productivity coaching is an environment of support, training, and accountability where agents push through ceilings in their business and realize their personal and professional goals. We have found that agents in coaching do threeto ten times more business than agents that are not in coaching. This program has elements that are tailored to you.

KWUniversity

Keller Williams University provides an industryleading curriculum addressing every aspect of success in real estate, available to you 24 hours a day.

Ignite:Fuelyourcareer

Ignite your real estate business The Keller Williams Ignite program is offered in every market center and is taught by the top producing agents in each office Learning from the best in each it’s also the easiest way for new agents to learn and start generating income. Ignite also teaches business, time, and money management. We’re here to teach agents how to run a business, not just sell homes We firmly believe this is your real estate business and we want you to run it as such. Many top producers attend to re Ignite their business and get back to the fundamentals that work

BOLD BusinessObjective:A

LifeByDesign

BOLD conditions you with powerful mindset exercises, language techniques, and lead generation activities during a seven week program. Agents who have taken BOLD are on average 154% more productive than those who have not.

Largerthanlifeevents

This annual gathering of more than 11,000 real estate professionals from across the globe is power packed with top agent interviews, guest speakers, live role plays and powerful panels featuring the best in the business.

Prepares you for mastering the current market with more than 150 breakout sessions taught by the best in the business Attended by over 18,000 agents from all around the globe.

Acompanybuiltaroundpeople

Finding and serving the higher purpose of business is at the heart of the Keller Williams culture

We believe in supporting the financial, physical and emotional well being of our associates.

Through the incredible generosity of our associates, the company is able to support its own, and the community at large during national, regional, local and personal crises

Keller Williams associates are asked to “give where they live” and dedicate a day to renewing and energizing the communities they serve Every year, all KW offices close on RED Day to be out in the community, making a real difference.

At the heart of Keller Williams’ culture is our shared commitment to community service. The immeasurable generosity of our team enables us to care for our own as well as our neighbors no matter the magnitude of what is needed. We’ve poured into our communities in a number of ways, initiating service projects like building new homes from the ground up, gathering and distributing food to those who need it, organizing relief efforts when a natural disaster hits, and even spreading joy and raising funds as only KW can when life takes an unexpected turn These are just a few of the community activities we’ve carried out in support of those who have poured into us.

KellerWilliamsWellnessProgram

Awards& Recognition

TrainingMagazine

Named

SwanepoelPower200

Gary

NarHackathon

KW

Ranked

Careerbliss

Ranked

Ranked #1 Workplace for Culture on 2018 Top Rated Workplaces for Best Culture.

EntrepreneurMagazine

Listed on Franchise 500 list for 6 years in a row

WorkplaceDynamics

One of America’s Top 10 Workplaces.

Listed as one of the fastest growing private companies for 6 years in a row.

Jointhe revolution!

Innovative, disruptive, and with an agent first mentality, we’re dedicated to providing you with the tools and expertise that will help build and grow your business. Your continued, sustained success and collective vision is what drives and guides us

Real Estate, Radically Transformed At Keller Williams, we’re focused on building technology that’s smart and human, empowering you to be more and earn more

Encouraging growth on a global scale. Adding franchises to new countries year after year, we’re proving that real estate and homeownership are universal values without bounds or borders