MC Onboarding Overview

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MARKET CENTER ONBOARDING OVERVIEW


MARKET CENTER RETAINER

BROKERAGES MARKET CENTER PORTAL CONCIERGE ROSTER SYSTEM RECRUITING CONCIERGE COMMAND TECH SUPPORT CORE SERVICES CONCIERGE MARKETING WORKSHOPS

AGENTS MARKET REPORTS 12 DIRECT BUYER & LISTING PRESENTATIONS WEBSITES MARKET YOUR LISTING IN A BOX LUXURY CONCIERGE COMMERCIAL CONCIERGE

CORE SERVICES HOME RENOVATION INSURANCE NATURAL HAZARD DISCLOSURES INSPECTION MORTGAGE ESCROW MEDIA

BROKERAGE FIRESTICKS

BROKERAGE OWNERS CAN

COMPLETE MARKETING

INCORPORATE THEIR OWN

SUITE BROKERAGE BRAND

CONCIERGE SERVICES TO INCREASE PRODUCTION

SERVICES IF THEY HAVE THEM, OR WE CAN ADD IN OURS

GUIDE SOCIAL MEDIA

AGENTS - THIS A CONCIERGE

BROKERAGE WEBSITE

LEVEL SERVICE OF

EMAIL CAMPAIGNS

INTEGRATION THAT

MARKETING BAR

INTERFACES WITH THE ENTIRE

COMMUNITIES IN A BOX

LIFE CYCLE OF THE REAL ESTATE TRANSACTION AND

RETAIN, RECRUIT AND INCREASE PRODUCTIVITY

YOUR BUSINESS PRODUCTION


LOGO & BRAND GUIDE


MARKET CENTER WEBSITE

SEO ON ALL WEBSITES Services Website Audit Pay-per-click Audit Local SEO Online Reputation Management Keyword Research and Analysis

Link Building Social Media Marketing On-Page Optimization


AGENT PASSWORD PROTECTED PORTAL Features of our agent's portal Access to restricted pages Directory Centralized Dashboard of Resources Access to KWA's latest news, announcements, and upcoming events. New Agent's Onboarding Downloadable resources and tutorials Access to our Off-Market Listings Access to Buyer's Needs Access to our Partners


MARKET CENTER SOCIAL ASSETS *These designs are highly editable: fonts, colors, placement of text.


MARKET CENTER EMAIL BLASTS *These designs are highly editable: fonts, colors, placement of text.


MARKET REPORT DIGITAL MAGAZINE FOR MARKET CENTERS & AGENTS


DIGITAL NEWSLETTER MAGAZINE


RECRUITING ASSETS *We customize the marketing examples for your recruits

We provide recruiting support to our brokerages to help you RETAIN, RECRUIT & INCREASE PRODUCTIVITY. Recruiting support includes customized recruiting booklets and presentations, assistance in recruiting meetings to showcase the marketing support available to agents through California Concierge, recruiting ads, emails and more.


AGENT SERVICES

MONTHLY MARKET REPORT DIGITAL MAGAZINE Expertly crafted, digital magazine style, monthly market reports. Customized to your brand and area.


AGENT SERVICES

12 DIRECT PROGRAM Our 12 Direct Program includes Print, Social and Email options. With our 12 Direct Program, you'll connect consistently with your ideal clients every single month, growing brand awareness and generating new business. Emails

Postcards

Social Graphics


AGENT SERVICES

BUYER & LISTING PRESENTATIONS


AGENT SERVICES

WEBSITES


AGENT SERVICES

MARKET YOUR LISTING IN A BOX

Includes: Marketing Task Checklist/Timeline Flyer - Open House (Design Only) 7 Days of Social (Graphics) Email Campaign (MailChimp Template) Postcard Template (Design Only) Door Hanger Template (Design Only) Command KW Site Based Property Landing Page Signs & Riders (Design Only) Add Ons Property Video by Aerial Canvas (Additional Charge)


AGENT SERVICES

COMMERCIAL CONCIERGE We efficiently create branded offering memorandums (OMs), and broker opinions of value (BOVs) through our commercial marketing team. You provide us with your brand's color scheme, property data with images and our highly skilled design team takes care of the rest. In addition, our commercial marketing team offers a suite of other marketing services and materials designed to help our real estate agents get more opportunities and stay top of mind in their community.


AGENT SERVICES


AGENT SERVICES

LUXURY LOGOS & BRAND GUIDES


AGENT SERVICES

LUXURY WEBSITES


PARTNER MARKETING

Flyers Social Media Images Social Media Story Postcard Email Campaign Listing Sign Featured Partner on Market Center Website Option to add Partner on Agent Website Firestick


PARTNER MARKETING

Flyers Social Media Images Social Media Story Postcard Email Campaign Listing Sign Featured Partner on Market Center Website Option to add Partner on Agent Website Firestick


PARTNER MARKETING

Flyers Social Media Images Social Media Story Postcard Email Campaign Listing Sign Featured Partner on Market Center Website Option to add Partner on Agent Website Firestick


PARTNER MARKETING

Flyers Social Media Images Social Media Story Postcard Email Campaign Listing Sign Featured Partner on Market Center Website Option to add Partner on Agent Website Firestick


PARTNER MARKETING

Flyers Social Media Images Social Media Story Postcard Email Campaign Listing Sign Featured Partner on Market Center Website Option to add Partner on Agent Website Firestick


PARTNER MARKETING

Flyers Social Media Images Social Media Story Postcard Email Campaign Listing Sign Featured Partner on Market Center Website Option to add Partner on Agent Website Firestick


PARTNER MARKETING

Flyers Social Media Images Social Media Story Postcard Email Campaign Listing Sign Featured Partner on Market Center Website Option to add Partner on Agent Website Firestick


PARTNER MARKETING

Flyers Social Media Images Social Media Story Postcard Email Campaign Listing Sign Featured Partner on Market Center Website Option to add Partner on Agent Website Firestick


CALIFORNIA CONCIERGE DIRECTOR OF MARKETING FOR MARKET CENTER & AGENT DEVELOPMENT

Phyllis Coonce

Racquel Cowen

Chief Marketing Officer

Director of Operations

Joe Fox

Danielle Kyle

Director of Business Development

Director of Technology

Agent Point of Contact - TBD


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