Plano Recruiting Magazine

U I L T B Y A G E N T S

O R A G E N T S

CONTENTS

WHO IS KELLER WILLIAMS?

WHAT MAKES US DIFFERENT

WHO IS KW PLANO?

MEET YOUR KW PLANO TEAM

TECHNOLOGY

INNOVATIONS WITH PURPOSE

EDUCATION + COACHING

INDUSTRY LEADING TRAINING PROGRAMS

AGENT SERVICES

MAKING YOUR BUSINESS KNOWN

THE NUMBERS

RETURN ON YOUR INVESTMENT

ALC + COMMITTIEES

HOW ENGAGEMENT LEADS TO SUCCESS

BUILT BY AGENTS, for

To build careers worth having, businesses worth owning, and lives worth living.

Real Estate is a local business driven by individual real estate agents and their local image with their center of influence

To be the real estate company of choice for a new generation of professional real estate associates and broker owners

In living and working within our value

In covenant relationships

In satisfying client's needs

God - Family - Business

W 1 4 C 2 T E S

Win-Win: Or No Deal

Integrity: Do The Right Thing

Customers: Always Come First

Commitment: In all Things

Communication: Seek First To Understand

Creativity: Ideas Before Results

Teamwork: Together Everyone Achieves More

Trust: Starts with Honesty

Equity: Opportunities For ALL

Success: Results Through People

In remaining high-minded and learning based

In achieving what our minds can perceive

In the strength of a team

In doing it right, the first time

In never allowing any transaction to compromise our reputation

W E B E L I E V E

M E E T Y O U R K W P L A N O T E A M

YOUR PARTNERS

At Keller Williams, you are more than just an associate with our company, you are our partner. And to us, that means fulfilling our mission to help you build a career worth having, a business worth owning and a life worth living.

let's introduce you to who you will be in business with

Jill Brodrick

Born in Garland. Went to school in Dallas. Graduate of Texas A&M with a degree in Education. I have three kids, Matthew, 21, Julianne 19, Michael 19. Matthew works for Apple and is in school, and Julianne and Michael are both Freshmen at the University of Oklahoma. I got my RE license in 2007. After selling in the DFW area until 2015, my family transferred to South Florida from 2015-2018. While there, I also got my RE license and sold with a high producing team until I was offered the Leadership Position of Productivity Coach in Coral Springs, FL. I discovered with that role, I found my true passion to be able to teach and mentor agents as well as recruit. It was such a great fit for me to combine my love of teaching and Real Estate In 2018, Dallas came calling and we were able to head back home. I have been selling since my return and there is no market I am more passionate about than the DFW area. I currently live in Dallas. My entire family is here in the area with my parents living just a little over a mile from me, a brother in Allen, a brother in Plano and a sister in Dallas. When I am not working, I have an amazing group of friends, love to exercise or anything outdoors, travel and cooking.

Angie Jones

Angie Jones received her real estate license in 2017 and prior to getting her real estate license she worked as a fraud accountant for 5 years from 2005-2010, restaurant accountant for 5 years from 2010-2015 and at Keller Williams as a Market Center Administrator from 2016-2017. Her passions for accounting comes from a strong desire to help other with her skill set in accounting. Angie enjoys volunteering her in local church and community. Currently, Angie is a CASA volunteer. As a CASA, Angie has advocated within the court system for the safety of children in foster care.

Business Planning

Coaching Agent in the Top 20% Production

Building Jill Brodrick TEAM LEADER

Jones

Office Financials & Operations

Office Rentals

Agent / Owner Financial Statement Support

Office Bill Payment

MARKET

Max

ContractQuestions

MLSComplianceExperts

Commissions

CDAs

ListingTransfersandCancellations

BuildingMaintenance

ProductionCapQ&A

Mike Brodie

Owner of our Market C

Casting the vision, mi the success of our ma

OWNER

s

Bob Baker

Agent Mentorship Training

RISK MANAGER

Designated Broker of Record/ Realtor

E&O Insurance

Client Disputes

Serious Contract Issues

frontdeskkwplano@gmail.com

PhoneTime

ConferenceReservations

KWStoreOrders

Faxes,PhoneCalls,Drop-offsandPackages

DIRECTOR OF GROWTH

luciekerlee@kw.com

KSCORERealEstateEducationProgram

RISELeadsPrograms AssistwithKWCommand AssistwithAgentRecruiting

DIRECTOR OF TECHNOLOGY

eddie.grass@kw.com

DIRECTOR OF FIRST IMPRESSIONS H E R E T O H E L P a lwa y s

AgentTechOnboarding

Meetswitheverynewagentoneononefor Commandsetup

Kaylin Chapin

Eddie Grass

Lucie Kerlee

T E C H N O L O G Y

LEAD MANAGEMENT SYSTEM

FunnelForMultipleLeadSources

TextandEmailNotificationsSystems

ConsumerBehaviorAlerts

LEAD GENERATION NETWORK

InternationalWebPresenceandProperty Search

MobilePropertySearch

SellerLeadRouting

BuyerLeadRouting

Agent-to-AgentReferralNetwork.

myMOBIL APP

Individually branded with your name and contact information

Completely localized listing information

Fully integrated with your KW Technology tools including IDX

Advanced Lead Capture capabilities

Extensive search capabilities with photo gallery

CUSTOMIZABLE MARKETING

Client Presentations

Multiple Drip Campaigns

Postcards and Fliers

Seamless Print and Distribution

TRANSACTION MANAGEMENT

Online Forms with eSignature

Online Document Management and Storage Agent Branded Client and Co-op Agent Portal

technology

CONTACT MANAGEMENT

Full Contact Database and Contact History

Contact Grouping

Activity Alerts

Customizable & Automated Follow-up

Email Manager

Task Manager

AGENT WEBSITES

InternetDateExchange(IDX)

FullAreaPropertySearch

LeadCaptureForms

KW LABS

CustomizableTemplates

Blogs

NicheWebsites

KELLER WILLIAMS LISTING SYSTEM

Automatic updates from MLS to KWLS

Listings posted to your agent site, market center site and kw.com

KW Listing syndication to 350+ real estate search engines

LEAD GENERATION NETWORK

The ultimate tracking suite for your real estate business Service Provided by the Market Center

MY LISTINGS, MY LEAD philosophy the

You work hard to get your listings, so in our book, you deserve every lead that comes from them. This means that every lead generated from your listing on the web will go right back where it belongs- to YOU.

J o i n o u r 2 0 1 + C l u b

CHARTMASTERS BECOME THE ECONOMIST OF CHOICE because you don't have a choice

Whether you like numbers or not, the path is in the math and the only thing that can help fight emotional sellers (or buyers) is logic and logic comes from statistical evidence. ChartMaster's exclusive monthly and quarterly reports go beyond the "Party Chatter" every agent should know - average sales price, days on market, original list to sales ratio, and number of sales. We dig deep, diving into price reductions and failed listings and the effect they have on key statistics sellers and buyers need to know in order to make the best decisions In addition, you'll find county, city and ISD comparison reports as well as a luxury properties and townhome reports. By understanding these statistical numbers, you will be able to confidently tackle any listing appointment, objection or price reduction conversation thrown your way! Currently, Keller Williams Plano is the only office in the entire state of Texas with access to these reports.

E D U C A T I O N + C O A C H I N G

LEARNING BASED culture

At the center of Keller Williams Realty's progressive learning-based culture are Keller Williams University, KWConnect and Coaching providing industry-leading education and training to power you to the next level of production, profits, leadership and wealth building.

From books to workbooks, from selfstudy guides to classroom training, Keller Williams University offers industry-leading training delivered by expert trainers in our market center and across North America. A comprehensive curriculum address every phase of your business from starting a new career to taking an established business to new heights. Each course is based on proven models, systems and tools that help increase productivity and ultimately, success.

Keller Williams Realty's world-class online training resource, KWConnect, brings you the power of Keller Williams training in the form of cutting edge videos, audio downloads and more!

REGIONAL TRAINING FAMILY REUNION

Offers Quantum Leap to Team Building to Buyer and Sellers Mastery Regional classes are held in the DFW area and occur throughout the year.

BOLD includes strategies, skills and scripts, and conditions you on how to think and act bold; completely redesigning your business, life and earning potential.

KW's once a year company wide convention is held each February Four days packed full of training, culture, energy, fun and motivation.

MEGA CAMP

A once a year international event in Austin, Texas. It's time to get energized and think big!

INCREASE YOUR BUSINESS AT ANY LEVEL WITH YOUR OWN

productivity coach

Develop your business plan, meet your goals and have someone there with you every step of the way. We offer personalized coaching with everything from dual career coaching to support and mastery in every phase of your business.

MEET OURcoaches

KELLER WILLIAMS REALTY IS A TRAINING AND COACHING COMPANY

THAT JUST HAPPENS TO BE IN THE BUSINESS OF REAL ESTATE.

-GARY KELLER

Joe Flores

Productivity Coach

Jana Ward

Productivity Coach

Doug Matzke

Productivity Coach

Laura Kellogg

Productivity Coach

Keller Williams provides our Ignite course to our real estate professionals, with the objective to propel newly licensed and experienced KW real estate agents to immediate productivity!

Our Ignite training is taught right here at our Market Center by top producing real estate agents! Our instructors are experts in the local market, with their own successful real estate practices, so they share relevant and practical information along with innovating Ignite curriculum. This is one of the many reasons that our KW Plano agents skyrocket into success so quickly

Each of the 10 daily sessions focuses on a particular area of the real estate world, how it applies to you as an agent and how we as a market center can support you while you grow your business.

TO ACHIEVE IMMEDIATE PRODUCTIVITY, THE IGNITE COURSE CONTAINS:

Fundamental and foundational content Productivity Based Exercises

Online Tracking Systems

IGNITE FOCUSES ON THE MOST IMPORTATN ELEMENT OF A SUCCESSFUL BUSINESS: lead

Practical Job Aids

A G E N T S E R V I C E S

JoinKWLuxuryforaunique perspectiveandcovetednetworking opportunitieswiththemostexclusive ultra-affluentbuyers,brands,and interiordesignersallovertheglobe

KWCommercialoffersexclusive opportunitiestobuilduponyour portfolioandincreaseyourskillsetin oneofthefastest-growing commercialrealestatefirms

BreakintoKWLand oneofthe marketsmoststableandprofitable industries,whileaccessingindustryleadingmarketingmaterialsand networkingopportunitieswith internationalreferralagentsand leadershipteams

DIVERSITY, EQUITY, AND INCLUSION

Puttingdiversity equityandinclusion attheforefrontofyourbusinessnot onlyensuresprofessionalgrowthand success butalsoempowersthe communitieswhichyouliveandserve

Designedtoempoweragentswith exclusivenetworkingandtraining opportunities KWRelocationisa communityofprofessionalslookingto growtheirbusinessandexplorethe burgeoningmarketofrelocation

WithKWMilitary youareproudly servingthosewhoservedourcountry AtKWMilitary,buildathriving businesswhichoffersunique opportunitiestoworkwithotherswho shareyourpassionforservingveterans andactivedutymilitarymembers

Immerseyourselfinallthe opportunitiesKWNewHomeshasto offer Asthedemandfornewhome listingsisatanall-timehigh youll gainaccesstoalltheknowledgeand resourcesyou'llneedtobecomeanew homespecialist

KellerWilliams StyletoDesign

Becometheexpertyourtopclients need;withKWRealEstatePlanner youlllearneverythingfromclient advocacystrategiesandinvestment propertyplanningtonetworkbuilding andeverythinginbetween

Asanexclusivecommunitydedicated tohelpingyoubuildabetterprofitsby leveragingyourcurrentrealestate business KWWealthisheretohelp yougrowyourbusiness createpassive income,andbuildabetterfuturefor youandyourfamily

kw TALENT

KWSportsandEntertainmentisyour tickettogrowingyourportfoliowith theworldsmosteliteclientelewith exclusiveresourcesnootherindustry canprovide

Equippedwithexpertmarketing materials,interiordesignresources andexclusivedesign,staging,luxury andrenovationsboards KWStyleto Designprovidesnew innovative solutionsforagentslookingtoadd additionalvalueanddifferentiatetheir business

Learnhowtorecruitthebestteam members fosterthenextgeneration ofleaders andbuildyourempireby joiningKWTalent Ourmissionisto transformyoufromasuccessfulreal estateprofessionaltoanunstoppable world-classbusinessownerby leveragingprovenKWtoolsand systemliketheKPAandCVprocess

PropelyourcareerforwardwithKW YoungProfessionals'exclusivetraining andcareeropportunitiesdesignedfor memberswithnaturaltalentandthe drivetobecomeprofessionalleaders

IN-HOUSE

CustomMarketingExclusivelyforourOffices

We’re bringing together unique systems and tools that allow agents to seamlessly run their marketing, transactions, and business operations. You’ll wonder how you managed without us

Weprovide:

Commercial Concierge

Luxury Concierge

Digital Market Report

12 Direct Market your Listing in a Box

Buyer's and/or Listing

Presentation

Seminars in a Box

Social Media

Email Campaigns Flyers

Postcards

Email Signatures

Business Cards

Door Hangers

Signage

Brand Guide / Logo

Bio

Websites

Leads

Google My Business

Command Tech Support

N G S T R A N S A C T I O N S

As an agent, you should be focusing your time on income producing activities. Leverage your business and let me handle your listings so that you can do what you do best: generating business and getting more listings!

Schedule and coordinate professional photography images, branded and unbranded websites

Visit property to deliver yard signs and lockboxes, to measure all rooms

Complete Data Input sheet

Input listing into MLS with property description

Upload phots and documents to supplements folder in MLS

Activate listing in MLS

Enter showing instructions into Showing Time

Erin Adams erinadamslc@gmailcom

Upload the listing documents into Command and MORE!

FROM CONTRACT TO CLOSE

Let our transaction experts handle all of the paperwork and correspondence, as well as keep up with deadlines and due dates so you can focus on your relationship with your buyer.

Make sure all contract and all necessary forms are signed and attached

Scan all paperwork into Command and commission to the MCA

Review CDA and make any necessary changes

Watch for deadline dates for option period, HOA’s, financing approval

Send out and collect necessary amendments for signatures

Marcia Levine tcteam@kwplanocom

Verify with lender that Closing Disclosure has been sent to Buyer, and acknowledged, in time for closing

Schedule and confirm their closing time and location

Provide the approved Closing Disclosure to Client

Change the property to Option, Pending and Sold in MLS and so much more!

T H E N U M B E R S

Commissions are based on your anniversary year and are explained below:

You cap at 2M volume at a 3% commission ROYALTY

You cap at GCI of $50,000

Company Dollar cap is split 70% to the Agent and 30% to the Company Royalty is a 6% split.

Once the cap is met, your remaining commission through the end of your anniversary year will be 100% yours!

NEW AGENT investments

KW REALTOR FEES

E & O: Errors & Omissions Insurance provided by the office

KW Tech Fee: Paid directly to KWRI, this includes Agent Website, Email, 1,000+ downloads on mykwcom, CRM, Lead Capture and Management system, Database Management System, marketing for every aspect of your business, eSignatures, Paperless Transactions & reports generated about your business and tons of information to use!

OPTIONS FOR OFFICES

Offices available for Capping Agents Prices based on square feet

ChartMasters: Exclusive monthly and quarterly reports with average sales price, days on market, original list to sales ratio, and number of sales Confidently tackle any listing appointment, objection or price reduction conversation thrown your way!

KELLER WILLIAMS COMMISSION SPLIT

All Keller Williams Plano Agents are on a 64/36 split with a cap of $21, 000. Below is the breakdown of how that is paid at each transaction:

KW Company Dollar 30%: Cap at $18,000

KW Royalty 6%: Cap at $ 3,000

After $21,000 has been paid, the agent is on 100% commission with a $25 administrative fee per side.

You are also required to add Keller Williams as an additional insured onto your present Auto Insurance

NEW AGENTinvestments

ASSOCIATION OF REALTORS BOARD DUES

ONE TIME FEES

TREC Application for license

TREC Fingerprinting

CRR Application Fee & Orientation

Includes Collin County, Texas and National Association of Realtors

Active Key Set-up Fee

eKey Set-up Fee

eKey Fob for iPhone

ANNUAL FEES

CCAR Annual Dues

Includes Collin County, Texas and National Association of Realtors

MLS Active Service Charge

Estimated total

QUARTERLY FEE

ATS Subscriber Fee (MLS)

$205.00

$456.00 $215.00

$109.80

ASSOCIATION OF REALTORS BOARD DUES DETAILS:

Board dues, MLS Fees and Keycard Fees are prorated throughout the year based on the month you join.

Please see the CRR Fee Schedule for a more detailed breakdown.

COLLIN COUNTY ASSOCIATION OF REALTORS

A L C + C O M M I T T E E S

ALC MEMBERS

The Agent Leadership Council (ALC) is the heart of every KW market center Comprised of top agents who have stepped into leadership and decisionmaking for the office, the ALC is like the board of directors.

Specifically, the ALC focuses on: Growth, Productivity, Profitability and Culture.

BRAD MADDERN

LINDSEY KNIGHT

CRAIG MCCOY

CHAD STEPHENS

PAUL JESKE

DOUG MATZKE

PATRICIA MIHANDA

LARRY LEVINE

BRANDONWATKINS

SARAH MAXWELL

AGENT LEADERSHIP COUNCIL

CAREER DEVELOPMENT

Assist the leadership team in the development of the monthly training calendar Selects and coordinates events and encourage participation of agents to improve the overall productivity of the associates in the Market Center.

CULTURE / SAFETY

Coordinate and assist in planning events and raising funds for our annual community charity, Red Day, and social events for the associates throughout the year.

FINANCE COMMITTEE

DIVERSITY + INCLUSION

Use the resources from our diverse group of agents within our office to come away with a better understanding and appreciation for all humans, and to use that information to be a better reflection upon our sphere of influence and our clients

GROWTH COMMITTEE

Assist in the overall growth of the Market Center through planning, recruiting events, educating, encouraging agents to build their profit share, and identifying and attracting agents to the Market Center.

Coordinate and assist in monitoring and analyzing income and expenses to improve overall profitability Assist in budget forecasting process which committee will you join?

TECHNOLOGY COMMITTEE

Coordinate and assist in evaluation and implementation of technology for the agents to build their businesses.

ARE YOU READY TO GET started?