Brand Guidelines
The Brand01
ABOUT THE BRAND
AtProcasa,ourmissionistoelevaterealestate agents'careersbyfosteringgrowth,building connections,andempoweringpartnerships.
Procasa
Weprovideapowerfulplatformdesignedto simplifymarketingefforts,streamline workflows,andenhanceprofessional development.Ourvisionistocreatea communitywhereagentscanthrive,supported byinnovativetoolsandcollaborative opportunities.
Byofferingacomprehensivesuiteofmarketing solutions,personalizedlearningresources,and seamlesseventmanagement,weensure agentscanfocusonwhattheydobest helpingclientsfindtheirperfecthomes.
Webelieveinthepowerofcollaborationand community,whichiswhyweprioritizebuilding strongprofessionalrelationshipsandfostering asupportiveenvironment.Ourplatformis designedtoencourageknowledgesharing, celebratesuccesses,andpromotewell-being amongagents.
AtProcasa,wearededicatedtoempowering realestateagentswiththeresourcesand supporttheyneedtosucceedbothtodayand tomorrow.Joinusandexperiencethe differenceinaplatformcommittedtoyour growthandsuccessinthedynamicworldof realestate.
ABOUT THE BRAND
Powering Guides
Empowering
Innovative
Inspirational
Resourceful
Reliable
AtProcasa,wearethe“PoweringGuides"for realestateagents,dedicatedtofostering growth,buildingcommunity,anddriving professionalsuccess.
Ourinnovativeplatformsimplifiesmarketing, streamlinesworkflows,andoffers personalizedlearning,creatingasupportive environmentwhereagentscanthrive.Witha focusoncollaborationandwell-being,we providetheresourcesandtoolsagentsneed toexcel,celebratingtheirachievementsand inspiringthemtoreachnewheightsintheir careers.
Logo 02
Brand
Logo
Clearspace,alsoknownasnegativespace, referstotheareasurroundingalogothatis freefromanyothervisualelements.Thisspace isessentialforthelogotostandout prominentlyonapageandremainlegible, especiallywhendisplayedinsmallersizes. Generally,theclearerthespacearoundthe logo,thebetter.
Ataminimum,theclearspacearoundthelogo shouldequaltheheightoftheProcasaiconon allfoursides.
MINIMUMSIZING
The minimum size of the logo for print applications is 1.5 inches wide.
1.5 inches
Logo Versions
Eachbrandlogolockuphasseveralcolor variationsforuseondifferentbackground types,tones,andcolors.Whenindoubt,use themostlegibleversionandcolorofthelogo fortheavailablebackground.
Forprintedexecutions,specialcareshouldbe giventoensurelogolegibilityonthefinalmedia ormaterialused.
ClearSpace
Clearspace,alsoknownasnegativespace, referstotheareasurroundingalogothatis freefromanyothervisualelements.Thisspace isessentialforthelogotostandout prominentlyonapageandremainlegible, especiallywhendisplayedinsmallersizes. Generally,theclearerthespacearoundthe logo,thebetter. Ataminimum,theclearspacearoundthelogo shouldequaltheheightoftheProcasaiconon allfoursides.
UNITOFMEASUREMENT
As the logo scales in size, this unit of measurement will scale with it.
Visual Elements 03
VISUAL ELEMENTS
BrandColors
HEXCODE#0000FF
HEXCODE#111111
HEXCODE#F4F3F2
HEXCODE#FFFFFF
TheProcasabrandshouldbeprimarily representedbythecolorpaletteshownonthe right.ThiscolorchartincludesCMYK,RGB,and HEXvalues.Procasablueshouldonlybeused inaccents.Ensureprecisecolorreproduction ineveryapplication.Ourbrandlogomustonly berepresentedbythespecifiedcolors.
APPLICATION
Use CMYK values for print. Use RGB values for digital outputs. Use HEX values for web outputs.
PRIMARY
VISUAL ELEMENTS
Typography
HankenGroteskistheprimarytypefaceused forallprintanddigitalmaterials,including marketingcollateral,websitecontent,and presentations.Itsclean,modern,andhighly legiblestylereflectstheprofessionaland approachablenatureofourbrand.Asan alternative,TahomaisusedforMailchimpand otherplatformswhereHankenGroteskmay notbeavailable. Prioritizingclarityandlegibilityintheuseof thesetypefacesmaintainstheprofessional integrityoftheProcasabrand.
Mailchimp
ALTERNATIVE
HankenGrotesk
ABCDFEGHIJKLM abcdefghiklmopqrz 0123456789
ABCDFEGHIJKLM abcdefghiklmopqrz 0123456789
VISUAL ELEMENTS
StockPhotos &Mockups
Ourstockphotosandmockupsshould embodyaclean,modern,cutting-edge aesthetic.Theyshouldbesimpleyetinviting, reflectingaprofessionalandinnovative atmosphere.Thesevisualsplayacrucialrolein communicatingourbrand'sidentityandvalues.
VISUAL ELEMENTS
Patterns& Textures
Formostlayouts,asolidcolorbackgroundis best.However,patternsandtexturescanadd depthwhenusedsparingly.Thepatternsand texturesshownontherightmaybeused. Usetexturedbackgroundssparinglytoavoid visualfatigue.Ensuretypographyremains legiblewithgoodcontrastandappropriate sizing,andtakecaretoavoidaclutteredlayout whenusingpatterns.
SOFTGR
Gentlecolortransit high-techlookw
SUBTLETEXTURES
Mattefinishesandfinemicro-patternsprovide asleek,understatedlookwithaddeddepth.
ABSTRACTLINES
Thin,abstractlinesorcurvesevoke modernityandinnovationinasubtleway.
Closing 04
CLOSING
Approvals
Procasaisayoung,evolvingbrandthat embracesnewapproaches,trends,and technologicaladvancements.Assuch,all brandexecutionsmustadheretothe guidelinesinthisdocument.Anydeviations requireapprovalfromanauthorized representative.
Questionspreventmishaps.Ifyouhaveany doubtsaboutusingourbrandmaterialsor executingabrandelement,don'thesitateto ask!
