439 N Canon Drive
INTRODUCING KW PORTFOLIO SERVICE
Forward Living brings to market our concierge program, the latest in a vast array of tools designed to maximize the value of your home as we bring it to market.
100% OF THE COST DEFERRED UNTIL CLOSE OF ESCROW
Our concierge service delivers high-impact cosmetic renovations and professional staging to ensure your home sells for top dollar, faster, with no cash out of pocket. Forward Living works with time-tested industry professionals to elevate your listing’s value. Home Preparation Services Include: • Professional Staging • Painting • Deep Cleaning • Landscaping • Decluttering • Carpet Cleaning • Updated Flooring (Carpet, Tiling, Etc.) • Moving Services (Including Advance of Moving Expenses) • Hauling and Trash Removal • Power Washing and More...
AFTER
BEFORE
83%
of buyer’s agents said staging a home made it easier for a buyer to visualize the property as a future home. Increase your property value by utilizing the Forward Living KW Concierge Service.
3
ARTFUL STAGING
Focusing on the architectural features and selling points of your home, our team of expert stagers create a warm and inviting environment so that potential buyers can envision themselves enjoying this property as their new home. We highlight the most compelling features of your home to secure the highest possible price for your listing in the shortest amount of time.
HIGH-IMPACT PHOTOGRAPHY
Our office has an exclusive partnership with Forward Living Media, with access to top industry photographers, all of whom specialize in real estate marketing. From basic photo packages to aerial images, scenic twilight photos and more, our team takes pride in presenting your home.
5
PRINT MEDIA
Keller Williams Agents strategically advertise in several publications. Our property advertising appears in local, regional, national and international publications, all of which target specific audiences addresing the unique needs of each property or estate listing.
PRINT MARKETING
We work with in-house designers to create custom, luxury media packages for each of our listings. We partner with competitive graphics companies who provide the indstry standard in high-end printing with a wide range of stocks, sizes and textures to give your marketing elements a luxurious edge. AGENT NAME
|
555.555.5555
VENICE WAY 303
|
AGENT@KW.COM
JUST SOLD
JUST LISTED - 1501 PANDORA AVE
1461 CASTELLO AVENUE 3 BED
|
4 BATH
|
2,944 SF
| 1,854 SF LOT
Brand new construction developed by the famed Atia Group is just a few blocks from Abbot Kinney and the sand!! A beautiful blend of modern design & industrial edge. The home features a huge glass pivot front door that leads into an entry with soaring 18 foot ceilings and a dazzling contemporary chandelier. A mix of polished concrete & French Oak flooring is coupled with exposed steel I Beams, over-sized windows, glass enclosed staircases & huge museum style walls. Flooded with natural light, this home boasts 3+3.5 in approximately 3k square feet. The 2nd floor's gorgeous open space offers formal dining area, living room with fireplace & a sexy Chef's Kitchen with modern custom cabinetry, quartz counters & top of the line appliances. The piece de resistance is the outdoor living area that covers the entire roof deck with 360 degree views, w/ custom awnings and plumbing for an outdoor kitchen! 2 car garage, Control 4 Smart Home System and Nest AC round out this special offering!
5 BED
|
6 BATH
|
4565 SQ FT
|
LOT SIZE 9102 SQ FT
This fresh Contemporary Farm House in the Beverlywood Area comes brimming with generously-appointed living spaces that exude a sophisticated allure. Radiating off the home’s main corridor, are the informal and formal living areas, all of which are immersed in natural light. A wine rack is strategically poised between the dining room and Kosher kitchen, which features top of the line Viking stainless steel appliances, two Farm sinks, two dishwashers, center island and breakfast nook. Wall-to-wall pocket door bring the outdoors in quintessential California fashion while showcasing the terrace leading out to the park like grassy back yard with built in bbq, fire-pit , sparkling pool and spa, perfect for indoor/outdoor entertaining. Beautiful oak flooring continues upstairs to the master suite, a comforting retreat offering its own fireplace and walk-in-closet. Dressed head-to-toe, the gorgeous bath further impresses with a freestanding tub, glass-enclosed shower, and makeup vanity. Additional amenities include a laundry room, dedicated office, and 2-car garage. Launch Port Ipad station can control all your home systems. A must see home!
AGENT NAME
|
555.555.5555
|
AGENT@KW.COM
7
TECHNOLOGY DRIVEN MARKETING
Marketing has always been a game of innovation. The newest, most eye-catching methods rule in a new market. Our marketing team stays ahead of this and is at the cutting edge by disrupting this market. Video campaigns and visual storytelling are the new norm and businesses are catching on to the newest way to create captivating content and set their brand apart using drones.
3D MATTERPORT
We use this cutting edge technology to bring listings to life with immersive experiences that break the mold of and traditional virtual tour. 3D Showcase is an online experience for home buyers to move through a property and see it from any angle. We are able to deliver every visual marketing asset you need from a signle shoot.
9
INTERNET MARKETING
When you list with me, we’ll have access to the Keller Williams Listing System (KWLS). This proprietary exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites KWLS integrates with other KW tools and facilitates syndication to the top portals, all while promoting our most important brand - YOURS.
MAXIMUM WEBSITE EXPOSURE
The Largest International Real Estate Advertising Network The partnership between ListHub Global and Keller Williams enables us to develop our international marketing strategy to make the selling process even more seamless and to reach more clients worldwide than has ever been possible. We are committed to providing best-in-class technology, unparalleled professional expertise, and world-class service for our clients.
750+ SITES 55
COUNTRIES
60M
LANGUAGE TRANSLATIONS
16
POTENTIAL BUYERS
11
KW.COM
• Our web network boasts over 2.6 million unique visitors a month. • Among the features specifically designed to give consumers all the real estate information they want, are local featured listings on the landing page and a mobile optimized version of the site. • Keller Williams associates enjoy the benefit of receiving text messages directly from consumers through their listings. • Listings have increased open house visibility via a real-time open house search.
SOCIAL MEDIA
13
INDIVIDUAL PROPERTY WEBSITE
Individual property websites are a very useful tool when marketing your home online. We make the online address intuitive and easy to remember - the unique domain name is simply the property address. For example www.123address.com, types into a web browser, it instantly pulls up the details page of the listing, and the virtual tour, making it easier for buyers to find and explore.
MARKETING TIMELINE
1 • • Staging Landscaping
Photography 2 • • Daytime Twilight Photography
Floorplan 3 • • Comprehensive Virtual Walkthrough Matterport
4
5
6
CONCIERGE CONSULTATION • Curb Appeal • Declutter Assessment • Painting and More... LISTING LAUNCH • MLS • Syndication - KWLS • International Sites • KW National Referral Network • Landing Pages
7 • • Flyers Postcards
PRINT CAMPAIGN • Brochures • Advertising Package
IMAGERY
• Aerial Footage • Lifestyle Video • Virtual Tour
SIGNAGE • For Sale Sign • Open House Sign
FLOORPLAN
3D 360° Tour
EMAIL CAMPAIGN • Property Announcement • Open House Invitation • Company Email Targets More than 20,000 Realtors in the LA Area
on KW Pages Open 8 • • Feature 9 • • Brokers Lead Generation Campaigns Open House DIGITAL CAMPAIGN
EVENTS
• Social Media
• Special Events
15
KELLER WILLIAMS FORWARD LIVING
Forward Living is designed to deliver unparalleled value to our agent-partners by utilizing a system of purposeful collaboration that provides access to a large and unified platform of resources by harnessing significant economies of scale. The Forward Living Los Angeles group, a significant component of KW Los Angeles, is #1 in market share in the greater LA MLS in both volume and units, with over $9 Billion in sales and over 10,000 real estate transactions in 2018 alone. We Provide Access To: • Shared Resources • Agent Collaboration & Referral Network • Forward Living Concierge & Portfolio Services • Real Estate Masterminds • Result Driven Training & Coaching • Impactful Marketing & Technology
• Forward Media Services • Clearmark Title • In-House Escrow • Commercial Division • Luxury Division • Relocation Division • The Collective Power of 15 Offices
KELLER WILLIAMS #1
In one of the most stunning David and Goliath stories in real estate history, Keller Williams has surged past industry giants like RE/MAX, Coldwell Banker and Berkshire Hathaway HomeServices to become the number on real estate franchise in agent count, closed units and closed sales volume in the United States. In 2017, the company’s 155,000 U.S. agents closed more than 1 million units, generating more than $300 Billion in sales revenue. • Largest independent real estate franchise in the world • Number one in units and sales volume in the United States • A network of over 180,000 Real Estate Professionals • 1,000+ offices in the USA and Canada (50 major markets), including international presence in five continents • Excellence in cutting-edge real estate training, real estate coaching and real estate education • Most innovative real estate company (Inman News) • Annual RED Day, which stands for REnew, Energize, Donate, is Keller Williams Realty International community day. KW associates give where they live and dedicate the day to renewing and energizing the community they serve 17
INTERNATIONAL REACH
Keller Williams is a leader in global real estate. We offer comprehensive service to investors, property owners, tenants and developers around the world. We have an established network and a proven model that sets the framework for profitability in markets across the globe. We know that the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting in business with the very best people in the reak estate industry across the globe.
5
CONTINENTS
36
REGIONS
195+
MARKET CENTER LOCATIONS (outside the USA and Canada)
KELLER WILLIAMS YEAR IN REVIEW
January Gary Keller, CEO of Keller Williams, named the most powerful person in residential real estate. February Training Magazine inducts Keller Williams in Training Top 10 Hall of Fame. Kelle, KW’s AI-Powered personal assistant is born. March KW leads the way on the REAL Trends 500 with 161 brokerages ranked by volume and 170 brokerages ranked by transaction sides - more than any other brokerage. *KW brokerages comprised 34% of the list (source: KW N. CNHawaii Region) April KW has 324 brokerages ranked on RISMedia’s Power Broker Report – The Top 1,000, representing 916,864 transactions and $272.3 billion in volume. *KW brokerages comprised 32.4% of the list (source: KW N. CNHawaii Region) Indeed names KW #1 Top-Rated Workplaces for BEST work-life balance. May KW had the largest presence on the Swanepoel Mega 1000 – a ranking of the industry’s top brokerages. *KW brokerages comprised 30.4% of the list (source: KW N. CNHawaii Region) Red Day is observed on May 10 and KW closes offices worldwide “to give where you live,” volunteering thousands of hours and making a difference in the communities we serve. Mo Anderson, Keller Williams Vice Chairman of the Board, is inducted into the Oklahoma Hall of Fame.
June John Davis, former CEO and president of Keller Williams, was named in the Top CEO’s 2018 Employees’ Choice list, coming in at #30. July Kelle wins the 2018 Inman Innovator Award for Most Innovative Real Estate Technology. KW named to Forbes 2018 Best Employers List for Women, coming in at #6. August KW Labs wins the NAR Hackathon, beating out 40 other hackathon participants with an app that takes still photos and tags room attributes as an agent makes a video of a property. September KW acquires “Smarter Agent” and announces plans to build a new consumer facing app and launch a new consumer strategy in 2019. Through the Growth Initiative, KW reaches the historic and unprecedented milestone of adding 100,000 agents since the launch of the initiative in 2011. October Keller Williams agents set their 2019 goals using the Kelle OPP. November Keller Williams is ranked #1 in the Real Estate Agencies category of Newsweek’s inagural 2019 list of America’s Best Companies for Customer Service. December Keller Williams ranked #2 on the CareerBliss 50 Happiest Companies in America for 2019 with a CEO approval rating of 94 percent. Keller Williams is named #1 workplace for culture on the 2018 Indeed top-rated workplaces for best culture.
19
INFORMATION SOURCES BUYERS USE
Online Website
2014
2015
2016
2017
2018
Real Estate Agent
88%
89%
95%
95%
93%
Mobile or Desktop
87%
87%
92%
89%
86%
Open House
48%
54%
72%
74%
73%
Yard Sign
44%
48%
50%
52%
53%
Online Video Site
48%
51%
49%
48%
46%
Home Builder
26%
29%
36%
39%
37%
Print Newspaper Advertisement
18%
20%
14%
19%
18%
Home Book or Magazine
21%
20%
16%
15%
13%
Billboard
14%
13%
12%
12%
10%
Relocation Company
4%
6%
4%
5%
5%
Television
4%
3%
3%
2%
3%
Source: National Association of Realtors | Keller Williams Vision 2019
VALUE WEBSITE FEATURES
Possible features considered very useful among buyers who use the internet: Property Photos
Detailed Property Info
Floor Plans
Virtual Tours
46%
Real Estate Agent Contact Info
42%
About Recently Sold Properties
41%
Neighborhood Info
Interactive Map
Pending Sales/Contract Statuses
36%
Videos
25%
About Upcoming Open Houses Real Estate News or Articles
87% 85%
52%
39% 37%
8% 0%
Source: National Association of Realtors | Keller Williams Vision 2019
21
WHAT BUYERS WANT FROM THEIR AGENTS
Help Finding the Right Home to Purchase
52%
Help Negotiating the Sale Terms
Help with Price Negotiations
14% 11%
Price of Comparable Home Sales
7%
Help with Paperwork
6%
Help Determine What Buyer Can Afford
5%
Help Find and Arrange Financing
3%
Teach Buyer About Neighborhood
1%
Help Find Renters for Buyer’s Property
1%
Source: National Association of Realtors | Keller Williams Vision 2019
HOW BUYERS FOUND THEIR AGENT
Maintaining relationships with clients will help agents in generating more business through referrals. 2012
2013
2014
2015
2016
2017
2018
Referred by (or is) a friend, neighbor or relative
10
12
12
12
11
12
12
Used agent previously to buy or sell a home
11
9
9
10
9
9
6
Website
11
9
10
10
6
9
6
Visited an Open House and Met Agent
6
6
5
5
6
6
5
Referred by Another Real Estate Agent or Broker
-
4
5
5
5
5
4
Saw Contact Information on For Sale/Open House Sign
6
6
5
5
4
5
4
n/a
n/a
n/a
4
3
4
3
Referred Through Employer or Relocation Company
4
4
4
4
2
4
3
Walked Into or Called Office and Agent was on Duty
3
3
2
4
2
2
1
n/a
n/a
n/a
1
1
1
1
Direct Mail (Newsletter, Flyer, Postcard, etc.)
-
-
-
-
-
-
1
Newspaper, Yellow Pages or Home Book Ad
-
1
1
-
-
-
-
10
10
11
10
11
10
11
Personal Contact by Agent (Phone, Email, etc.)
Mobile or Tablet Application
Other Source: National Association of Realtors | Keller Williams Vision 2019
23
PRICING
PRICE RIGHT TO ATTRACT BUYERS
Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings. Asking Price
15% Above
% of Buyers Who Will Look at Property
10% Above Market Value 10% Below 15% Below
25
PRICING MISCONCEPTION
The value of your property is determined by what a buyer iis willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties sold in your area. Historically, your first offer is usually your best.
It is very important to price your properly at a competitive market value when we finalize the listing agreement
WHAT YOU PAID
WHAT YOUR NEIGHBOR SAYS
WHAT ANOTHER AGENT SAYS
WHAT YOU NEED
WHAT YOU WANT
COST TO REBUILD TODAY
BUYERS MARKET
If sellers are not fully aware of the current market, they can get caught in a market with falling home values and end up chasing the market down, because home value often fall faster than their price reductions.
AVERAGE HOME PRICE
Priced Ahead of the Market
PRICE SELLER WANTS PRICE CORRECTION PRICE CORRECTION HOME VALUES ARE FALLING THEY NEVER GET IT
TIME ON THE MARKET
27
THE RIGHT PRICE IS IMPORTANT
• A property generates the most when it first hits the market.ACTIVITY LEVEL • The number of showings is greater during this time if it is priced at a realistic market value. • Starting too high and dropping the price later fails to generate strong activity. • Many homes that start high end up selling below market value.
WHEN MOST OFFERS ARE RECEIVED
1
2
3
4
5
6
7
8
9 10 11 12 13
WEEKS ON THE MARKET
IF YOU WANT TO COMPETE BE COMPETITIVE
PRICE
MARKET VALUE
• The buying market has a short attention span. • Pricing your home right the first time is key. • Proper pricing attracts buyers. • An overpriced house will not sell. • We want to generate offers before the market moves on to newer listings.
LENGTH OF TIME ON THE MARKET
29
I AM COMMITTED TO YOUR SUCCESS
“Commitment is what transforms a promise into reality.” -Abraham Lincoln