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YOUR HOME SELLER GUIDE
FROM JUST LISTED TO
AGENT NAME, REALTOR®
YOUR HOME MATTERS
I believe in going above and beyond to provide top tier service & and exceptional client experience.
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Bentley McKay REALTOR®
408.123.4567 Realtor® 01234567 agent@kw.com 19900 Stevens Creek Blvd Ste 100
Meet Our Team WE CAN'T WAIT TO WORK WITH YOU
Agent Name REALTOR®
Agent Name
Rachel is our fearless leader. She has been voted
Kimber is our Transaction Coordinator. She is
the top REALTOR® in Austin for 5 consecutive
known for her organization and systems. Our
years, has helped over 700 families, and still
clients often refer to her as the Marie Kondo of
manages to treat each and every client like family,
Real Estate. She is here to help walk you
which you will soon discover.
through the process of contract to closing.
TRANSACTION COORDINATOR
S CLIE IAL
ALS CLIEN NI
ESTIMON TT
TESTIMO NT
Client Testimonials MEET SOME OF OUR HAPPY CLIENTS
Bentley embraced the challenge of buying and selling and exceeded our expectations."
"We were so impressed with Bentley and her team's knowledge of the market."
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BECCA AND CHANDLER LEWIS
LAURA AND COLIN WATTS
FINDING YOUR HOME
Our Proven Home Selling Timeline THE SELLER ROADMAP OVERVIEW
1
2
3
Interview
Pricing
Staging
Find the right Real Estate Agent for you
Review comparable homes and establish a price for your home
Prepare your home to make it's debut on the market
6
5
4
Marketing
MLS
Photographs
We will use a strategic marketing plan to ensure maximum exposure
Your home will go live on the MLS and will be viewable to potential buyers
We will have your home professionally photographed for the MLS
7
8
9
Offer
Under Contract
Negotiations
After accepting an offer, your home will officially be under contract
We will negotiate any repair requests made by the buyer
We will review all offers and help you understand all the terms of the contract
10 Closing Hooray! Time to hand over your keys and celebrate selling your home
KEEPING IT SIMPLE
Our Proven Home Selling Timeline OUR SIGNATURE PROCESS
STEP ONE 1
2
STEP THREE
Listing Consultation
3
Our Marketing Plan
After viewing your home, I will suggest
Your home will now be live on the MLS and
recommended improvements, and present
viewable to potential buyers. We will use a
you with a Comparative Market Analysis.
strategic marketing plan to ensure maximum
Together we will determine the best listing
exposure. We will run social media ads, hold
price, whether staging could benefit the
an open house, contact potential buyers, and
home and when your home will go active on
commence
the market.
specific to you.
STEP TWO
STEP FOUR
Professional Photography
4
our
unique
marketing
plan
Showings
After your home is prepared and staged, we
It’s important that you allow showings at
will
professionally
your property, whether it be virtual or in-
photographed by the top local real estate
person. It’s particularly beneficial to leave
photographer. These photos will be used for
showings to an agent as we are trained in
the MLS listing, which means high-quality
how to best show your home to potential
photos are a must.
buyers.
have
your
home
STEP FIVE 5
6
Receive an Offer
STEP SEVEN 7
Appraisal
You will be notified when an offer is
The mortgage lender will typically order an
received. We will review all offers together
appraisal to determine the value of your
and I will help you understand all the terms
home. I will educate you on your rights as a
of the contract to decide if you would like to
seller and will offer you alternative routes to
accept, reject or counter the offer.
take if the appraisal should go wrong.
STEP SIX
STEP EIGHT
Inspections
8
The Closing
The buyer will schedule any inspections
You will need to fulfill any closing obligations
during the time period negotiated in the
including: fixing agreed upon home repairs,
contract. We will negotiate any repairs
submit disclosures, review closing costs. and
requested. Keep in mind, if the contract is
move out. After you sign the documents., it's
contingent, the buyers are entitled to walk
time to celebrate because the home sale is
away from the offer if any big issues arise.
complete.
About Your Home HELP ME UNDERSTAND YOUR HOME What drew you to this home when you bought it? What is your favorite feature of your home? What do you like most about your neighborhood? What are some nearby attractions and amenities? What don't you like about your home?
HELPING YOU NAVIGATE THIS SEASON
About Your Situation UNDERSTANDING YOUR GOALS
01
02
03
Your Why
Your Plan
Obstacles
Why are you moving? What
What will you do if your
Do you anticipate any major
is the deadline for needing to
home doesn’t sell in the
challenges or issues with
move by?
expected timeframe?
selling your home?
As your Real Estate Agent, my number one goal is to help you achieve your own. I make it my priority to understand your situation when it comes to selling your home so we can accomplish your goals.
Staging & Photography SHOWING YOUR HOME IN IT’S BEST LIGHT
Professional Photography Essential for creating a strong first impression. Showcases your home in its best light, attracting a larger pool of potential buyers. Accelerates the selling process and may result in higher selling prices.
Professional Staging Transforms your home into an inviting and functional space. Helps buyers visualize themselves living in the space. Highlights key features and minimizes flaws, turning them into selling points.
The Combined Impact Creates a compelling narrative for your property. Enhances marketability, increasing the chances of a successful and lucrative sale. Forms a powerful synergy, ensuring your home stands out in a competitive real estate market. Leaves a lasting impression on prospective buyers.
Friend, Relative or Neighbor 6.1% Yard Sign / Open House Signs 4%
Internet 51.5%
Real Estate Agent 28.3%
FINDING YOUR BUYER
Digital Marketing THAT DRIVES RESULTS In today's real estate landscape, making a lasting impression online is paramount, considering that a majority of potential buyers form their initial perceptions of a home through online platforms. Given the vast array of options available, capturing the attention of potential buyers is crucial. With over 95% of prospective buyers incorporating online searches into their home-buying journey, it is imperative to excel in the digital realm. Leveraging my award-winning suite of technology-driven marketing tools, coupled with my deep market knowledge, I am committed to orchestrating optimized search, social media, and email campaigns that will showcase your listing in the best possible light online. My objective is to implement cutting-edge digital marketing strategies, ensuring that your property is not only discovered but prompts the right buyers to take decisive action.
National Association of REALTORS® Profle of Home Buyers and Sellers 2021
FROM JUST LISTED TO SOLD
Our Proven Marketing Plan OUR SIGNATURE STRATEGY
Create a professional
Informative &
Expose to my associates
listing flyer & in-home
engaging MLS listing
at bimonthly business
marketing book
description
meeting
Strategic & targeted
Hold Open House 1-2
Promote at a Realtor
post card campaign
weeks after placing
Open House
property on the market
Luncheon
Use high resolution,
Target one-to-one social
Door-knock the
professional quality
media advertising
neighborhood & pass
photography
out listing flyer
We will work together to establish a winning marketing plan for your home. I approach each listing with a fresh perspective, so we will be sure to customize our marketing plan specifically for your property.
OUR STRATEGY
Strategic Pricing PRICING YOUR HOME TO SELL
As the seller, it’s easy to let emotions influence what you believe your home is worth. Pricing your home too low can cost you money while pricing too high can cost you buyers.
As your REALTOR®, you can trust my pricing strategy to be unbiased, and with my skill set, I can list your home at an accurate price, which will benefit you in the long run. I will also determine the best strategy for you with genuine and practical intentions. Your home will warrant its own particular pricing strategy based on several factors.
THE TOP THREE
Pricing Factors To Consider 01. The Market Your local area’s current housing market conditions will play a large factor in helping determine the best price for your home to be listed at.
02. The Competition We will look to see what other homes are on the market to determine how your listing will compare to other listings in your area.
03. Your Timeline We will determine your urgency and flexibility for selling your home to set the best listing price for your home to meet your goals.
SELLING YOUR HOME
Our Top Priority PRICING IS CRUCIAL We will work together to establish a fair market value for your home and make sure that you feel confident in the price that we set to list your home at. Our goal is to attract the greatest amount of buyers as soon as your home hits the market.
Our goal is to price your
home
correctly the first time.
PRICING YOUR HOME
Similar Homes COMPARABLE HOMES NEARBY
123 Main Street Sold at $575,000 4 Bedrooms
List Price: $557,000 Sold SqFt: $230/SqFt Sold Date: 08/10/22
3 Bathrooms
DOM: 2
3,000 Sq Ft
Subdivision: Barton Creek
2 acres
Year Built: 2017 Parking: Attached 3
123 Main Street Sold at $575,000 4 Bedrooms
List Price: $557,000 Sold SqFt: $230/SqFt Sold Date: 08/10/22
3 Bathrooms
DOM: 2
3,000 Sq Ft
Subdivision: Barton Creek
2 acres
Year Built: 2017 Parking: Attached 3
123 Main Street Sold at $575,000 4 Bedrooms
List Price: $557,000 Sold SqFt: $230/SqFt Sold Date: 08/10/22
3 Bathrooms
DOM: 2
3,000 Sq Ft
Subdivision: Barton Creek
2 acres
Year Built: 2017 Parking: Attached 3
PRICING YOUR HOME
Recently Sold Homes COMPARABLE HOMES NEARBY
123 Main Street Sold at $575,000 4 Bedrooms
List Price: $557,000 Sold SqFt: $230/SqFt Sold Date: 08/10/22
3 Bathrooms
DOM: 2
3,000 Sq Ft
Subdivision: Barton Creek
2 acres
Year Built: 2017 Parking: Attached 3
123 Main Street Sold at $575,000 4 Bedrooms
List Price: $557,000 Sold SqFt: $230/SqFt Sold Date: 08/10/22
3 Bathrooms
DOM: 2
3,000 Sq Ft
Subdivision: Barton Creek
2 acres
Year Built: 2017 Parking: Attached 3
123 Main Street Sold at $575,000 4 Bedrooms
List Price: $557,000 Sold SqFt: $230/SqFt Sold Date: 08/10/22
3 Bathrooms
DOM: 2
3,000 Sq Ft
Subdivision: Barton Creek
2 acres
Year Built: 2017 Parking: Attached 3
SELLING YOUR HOME
Photo Prep Checklist PREPARING FOR PROFESSIONAL PHOTOS
Clean the entire house Create a list for the photographer of areas of your home your want them to capture (and any areas you do not) Turn on all lights, lamps and overheads. Be sure to replace any burned out bulbs Shutters and blinds should all be set to matching angles Clean all glass mirrors Declutter all counter spaces in kitchen and bathrooms Turn off all ceiling fans Remove your furry friends from the areas being photographed Store away pet supplies, food bowls, toys, etc. Cut the lawn and make sure your patio furniture is arranged Sweep the porch and exterior area
YOUR PERSONAL PREFERENCES
Important Info Preferred day for photographs:
Open house Best Day/Time:
Is a showing appointment required? If yes, perferred notice?
Do buyers need to take their shoes off?
Will pets be in the house during showings?
Do you have a security system that will be on during showings?
Additional Notes
BENTLEY MCKAY | REALTOR® | YOUR BROKERAGE NAME
YOUR HOME MATTERS
Thank you for choosing me to help you in the task of selling your home. I look forward to working with you to help you achieve all of your real estate goals.
Agent Name REALTOR®
408.123.4567 Realtor® 01234567 agent@kw.com 19900 Stevens Creek Blvd Ste 100
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