Your Silicon Valley Real Estate Consultant Your Home, Sold. CeliaLiRealtor®Lic.02042036|669.226.0200 |celia@celiali.com Defined by service and expertise! (669)-226-0200 CELIA@CELIALI COM DRE#02042036 WECHAT: YUNZHILI
1,637sqft 3 2.5 LAST SOLD FOR $693,000 IN MAR 2014. Exclusively Prepared for Su Fei Defined by service and expertise! (669)-226-0200 CELIA@CELIALI COM DRE#02042036 WECHAT: YUNZHILI 3582 Ellery Cmn, Fremont, CA 94538 SELLER UPGRADES UpgradeKitchenCountertopTops Refrigerator Hood Dishwasher Stove ApplianceUpgrade
EstimatedClosingDate 6/20/2023 SalesPrice $1,250,000.00 ClosingCosts $68,385.00 Balance $000 Pro-ratedTaxCredit $47089 NetAtClose $1,182,085.89 N e t S h e e t
Net Sheet Conventional NetAtClose $1,182,085.89
Closing Costs TotalFixedCosts $68,385.00 NotaryFee $15000 CourierFee $75.00 CountyTransferTax $1,375.00 593Form $4500 NaturalHazardDisclosure $13000 HomeWarranty $410.00 Staging $3,200.00 Repairs $50000 BuyerBrokerFee(2.5%) $31,250.00 ListingBrokerFee(2.5%) $31,250.00 TotalFixedCosts $68,385.00
Sellers
Fixed
CONDOS & TOWNHOMES 20 New Listings 1.9 Months of Inventory $850K Median Sale Price 103.4% Median Sale vs List Price 18 Avg Days on Market 8 Sold Listings 94538 March 2023 Defined by service and expertise!
Whyisthatimportanttoyou?
Whyisthatimportanttoyou?
Your Needs Come First. Visualizeyourdreamscenarioforsellingyourhome.
What'stheonethingthathastohappentomakethatdreamscenarioareality? HowcanImakethathappenforyou?
Ifwecouldaddjustonemorethingtomakethisprocesseven better,whatwoulditbe?
Defined by service and expertise! (669)-226-0200 CELIA@CELIALI COM DRE#02042036 WECHAT: YUNZHILI
Preparation Checklist
Reports&Disclosures
Open Escrow with Title
Preliminary Title
NHD Report
Residentail Earthquake Hazards Report
HOA Docs
Seller's Disclosure
Termite Inspection
Property Inspection
Repair&Staging
9 DAYS BEFORE GOING LIVE
Sorting personal stuffs
Storage moving
Junk removal
Paint touch up & Cleaning
Staging
Coming soon sign
Photos + Website
Neighborhood Invitation postcard
Add listing to MLS
HouseShowing
Broker Tour
Open House
Open House
Sending disclosures
Follow up phone calls
Counting interest level
Update email
OfferDueTime
Marketing Lockbox and combo box
Offer collecting/printing
-
DAYS 0 DAYS Defined by service and expertise! (669)-226-0200 CELIA@CELIALI COM
YUNZHILI
Offer reviewing (with seller in office/zoom) 7
9
DRE#02042036 WECHAT:
How to Sell a Home
SETTING THE STAGE 1.
GOING LIVE 2.
Fromapplyingafreshcoatofpaintto rearrangingfurniture,I'llensurethatthe propertyisvisuallyreadyforshowingand allrelevanthomeinspectionshavebeen ordered.I'llarrangeprofessional photography,commissionanillustrative floor-planandpreparealistingdescription KWLSpushesthelistingto300+commercial sitesapproximately80,000individualsites forthedurationofthesellingprocess.Keller WilliamsListingSystem(KWLS)was designedspecificallybyKellerWilliams agents.Itautomaticallylinksyoutosomeof thebiggestnamesontheweblikeKeller Williams.com(seenbelow),Trulia.com, GoogleBase.com,CyberHomes.com,and more.
SPREADING THE WORD 3.
Anagencye-mail,withlinks,describingyour homeissenttoallactiveagentsinthebay area.Mymarketingteamproduces beautifulprintcollateraltostrategically showcaseyourproperty.Idevelopand executeanintelligent,effectivepaid marketingplaninrelevantpublication.Eyecatchingpropertysignsareproducedand placedoutsideofyourproperty.
MAKING CONNECTIONS 4.
Icontinuouslyleverageprofessional contactsandtheKellerWilliamsnetworkto findbuyerbrokers.Openhousesarehosted forbothbrokersandclientonanongoing basis.
5.
BUILDING A STRATEGY
Iconductanassessmentofthemarket responsewithinthefirst7daysofyourlisting goinglive.Feedbackfromagentsandbuyers isaggregatedandthelistingstrategyis revisedifneeded.
6.
MEASURING SUCCESS
Youragentprovidesbi-weekly1:1updates andprovidescontinuoustrafficmetrics.
7.
OPTIMIZING THE OFFER
Followinganoffer,Icontactallinterested parties,reviewoffertermsandraisesall counter-offeroptionswithyou Thecontrac isnegotiatedandaccepted,andthe transactionsummaryiscirculatedtoall parties.
8.
FINALZING THE DETAILS
Inoteandobserveallcontingencyperiods throughoutthein-contactstage.Allfinanc andsupplementalinformationiscollated andsubmittedtothemanagingagent.
9.
COMPLETING THE CLOSE
Thepropertyappraisaliscompletedandal theclosingdocumentshavebeensignedo thenarrangethefinalwalkthroughatwhich timethekeysarehandedovertothebuyer
Defined by service and expertise! (669)-226-0200 CELIA@CELIALI COM DRE#02042036 WECHAT: YUNZHILI
Marketing Strategy
Defined
by service and expertise!
COM
YUNZHILI
(669)-226-0200 CELIA@CELIALI
DRE#02042036 WECHAT:
Digital Marketing that Drives Results
Withover95%ofbuyerslookingonlineatsomepointintheirhomesearch, masteringthedigitalspaceisamust.Myaward-winningsuiteoftechnology marketingtoolsincombinationwithmymarketexpertisewilldeliveroptimized search,socialmediaandemailcampaignstoensureyourlistingshinesonline.Itis mygoaltoprovideinnovativedigitalmarketingstrategiestoensuretheright buyersfindyourpropertyandtakeaction
Finding Your Buyer
Thesavviestmarketingplanisone thattargetsthechannelsbuyers arealreadyusingtofindhomes. Fromoptimizedinternetexposure tonetworkingwithlocalagents,I'll workdiligentlytofindyourbuyeras fastandefficientlyaspossible.
Internet 515% RealEstateAgent 283% Friend,RelativeorNeighbor 61% HomeBuilderortheirAgent 61% YardSign/OpenHouseSigns 4%
NationalAssociationofREALTORS® ProfleofHomeBuyersandSellers2021 Defined by service and expertise! (669)-226-0200 CELIA@CELIALI COM DRE#02042036 WECHAT: YUNZHILI
Your Custom Marketing Plan
Print Marketing
Weprideourselveswiththelevelofmarketingweprovidetoourclients.Includedinourmarketingplan, wehavepersonalizedprintmarketingforeachofourlistings.AteachOpenHousewedesignedandprint outpropertyflyersthatincludesadditionalinformationaboutthehome,propertyphotos.andcontact information.Hereisalistoftheotherprintmarketingservicesweoffer:
Professionalprintedcustomflyers
LISTING
Professionaljumbopostcards senttoatargetedaudience.
Professionallydesignedand printedpropertybrochuresthat willshowcaseyourlisting. PROPERTY BROCHURES
highlightingthefeaturesofyour listing.
FLYERS
JUST LISTED POSTCARDS
Defined by service and expertise! (669)-226-0200 CELIA@CELIALI COM DRE#02042036 WECHAT: YUNZHILI
Professionalproduced virtualtourofyourlistingfor theMultipleListingService (MLS)andsyndicated websites.
Wearehighlyactiveon Facebook,Instagram,Google MyBusiness,andLinkedIn.All newsandupdatesonyour homeareannouncedonall platformsandgeneratelotsof
KWLS
EMAIL BLAST
VIRTUAL TOUR
PROPERTY WEBSITE
Exposureonover350websitesvia theKellerWilliamsListingService andasaFeaturedPropertyonthe localKWOfficeWebsite.
PropertyListingUpdateemails thatgoouttomyentire databaseofover900peopleto marketyourhome.
Aprofessionalwebsite dedicatedtoyourlistingwith yourphotography,virtual tours,andinformation regardingyourlisting
ex SOCIAL MEDIA Defined by service and expertise! (669)-226-0200 CELIA@CELIALI COM DRE#02042036 WECHAT: YUNZHILI
en
COMING- SOON CAMAPIGN
Wak-throughandneedsanalysis
Professionalphotographyandvideography
Professionalphotographyandvideography
Professionalyardsignage
"ComingSoon"emailblasttodatabase
"ComingSoonsocialmediatouchonTwitter,InstagramandFacebook
"ComingSoon"calloutcampaigntohighlyqualifiedbuyers
JUST LISTED CAMPAIGN
LaunchlistingonKWLS,MLS,andothersyndicationwebsites
Professionalyardsignageandtakeawayfliers
"JustListed"emailblasttodatabase
Customlandingwebpageansfunnelcampaignpromotingopenhouse
"JustListed"socialvideoonTwitter,InstagramandFacebook
"JustListed"calloutcampaigntohighlyqualifiedbuyers
Openhousethreedaysafterlisting
S t r a t e g i c P r o m o t i o n
Defined by service and expertise! (669)-226-0200 CELIA@CELIALI COM DRE#02042036 WECHAT: YUNZHILI
Property Staging
Today,buyersuseonlinesearchenginestoquicklyscrollthroughlistingsandphotos. AccordingtotheNationalAssociationofRealtors,morethan95%ofbuyerslastyearfound thehometheywantedtopurchaseonline.It'shighlyimportanttohavebeautifulstaging andphotostohelpcatchtheireyesastheirscrollingontheirphones!
Everyefforttoprepareyourhomeforthemarketisdesignedtoexcitebuyersandgenerate thehighestpossiblepriceforyourhome.82%ofBuyersAgentssaidthatstagingahome madeiteasierforabuyertovisualizethepropertyastheir\futurehome.
Ourteampartnerswithprofessionalstagersanddesignersthatwillaccessorizeand redesignthehouseasneededtohighlightit'sbestfeatures.Wewillcreateawarmand invitingenvironmentfocusingonthebestarchitecturalfeaturesandsellingpointsofyour home.
Eye Catching Yard Signs
Whilemuchemphasisisplacedononline advertisethesedays,manybuyersstilllookfor theirhomesthe'oldfashioned'way-bysimply drivingaroundtheirdesiredneighborhood Professionllydesignedsignage&flierswill marketyourhome24/7&capturethe attentionfromqualifiedbuyers.
Your Listing, Amplified
Whenyoulistwithme,we'llhaveaccessto theKellerWilliamsListingSystem(KWLS)This proprietary,exclusivesystemensuresyour propertyismarketedonline24/7through hundredsofthemostpopularsearchsites
Door- Knocking
Whileonlinemarketingiscriticalintoday's businessenvironment,sometimesnothing beatsgrabbingachairofcomfortableshoes, someflierandpoundingthepavement.You canrestassuredthatifsellingyourproperty quicklyandforthebestpricepossiblerequires knockingonahundreddoors,i'lldoit
High Quality Photography & Videography
Crispy,cleanphotoswillmakeyourproperty poponlineandmaximizevisualappeal.Iwork withhighlyqualified,professionallytrained realestatephotographerswhospecializein makingyourhomelookit'sbest.
Videoprovidesadistinctadvantageina competitivemarket.
#1 Traditional Listing & Sale
Marketing for maximum exposure & service to negotiate best price & terms
SellAs-IsCondition ImprovementstoMax$ FixUp.PayLaterOptions
Advantages :
Sell For Top Dollar Control Over Condition Control Over Timing
Disadvantages :
Prep & Upkeep for Showings
Inconvenience of Showings (Pets, Kids)
Possible Double Move
#2 Creative Selling Solutions
The premium package is for those who want the whole deal - nothing is left out!
BuyNow-SellLater Bridge2.0 CashOfferwhenBuying RecastableMortgage
Advantages :
Timing & Move Only Once Sell for Top Dollar After Purchase Optimal Buying Position
Disadvantages :
Moderately High Fees from Providers
#3 Guaranteed Fast Sale
Via Multiple Offers
Investor/iBuyNetwork
CloseinTwoweeksorLess
Convenient & Fast Sold As Is No Showings
Disadvantages :
Advantages : High Fees Charged from iBuyers Sold at a Discount
S e l l e r O p t i o n s & S O L U T I O N S
by service
expertise!
Defined
and
(669)-226-0200
CELIA@CELIALI COM DRE#02042036 WECHAT: YUNZHILI
Before After
1618HeronAvenue,Sunnyvale,California94087
Before After
BentonSt,Sunnyvale95051
Before After
Pricing Strategy
Defined
by service and expertise!
(669)-226-0200 CELIA@CELIALI COM DRE#02042036
WECHAT: YUNZHILI
Price Right- Time Works Against You
IFYOUWANTTOCOMPETE,BECOMPETITIVE
Thebuyingmarkethasashortattentionspan. Pricingyourhomerightthefirsttimeiskey. Properpricingattractsbuyers. Anoverpricedhousewillnotsell. Generateoffersbeforethemarketmovesontonewerlistings.
Itisimportanttopriceyourpropertycorrectlyasitcomesontothemarket Pricingtoohighcan poseasignificantchallenge Ifapricereductionisneededwhileonthemarket,itmightsenda negativesignaltopotentialbuyers
WEEK1WEEK2WEEK3WEEK4WEEK5WEEK6WEEK7WEEK8WEEK9WEEK10WEEK11WEEK12 100 75 50 25 0 A c t i v i t y
Of Potential
Who Will Look at the Property 15%ABOVE 10%ABOVE MARKETVALUE 10%BELOW 10% 30% 60% 75% Asking Price 15%BELOW 90%
WHEN MOST OFFERS ARE RECEIVED %
Buyers
Defined By Service & Expertise Defined by service and expertise! (669)-226-0200 CELIA@CELIALI COM DRE#02042036 WECHAT: YUNZHILI
Defined By Service & Expertise
Beforebecomingafull-timerealestateagent,Celiahasworkedasadata analystandhasalwaysbeenuptodateonthefinancial&realestate market.Theextensiveknowledgeindataanalyticsandhousingmarket wouldhelpyoumaketherightdecision.RealEstatecanbeoneofthebiggest investmentsinyourlife.Letmehelpyoufindyourdreamhomeandreach yourfinancialgoals.
That'swhatittakestotrulybealocalrealestateexpert.Notjusthaving expertiseinnegotiating,marketingandaccesstorealtimemarketdata..but aloveandunderstandingofourcommunityandthepeoplewholivehere.
That'sjustoneofthereasonstochoosemetostandbyyourside&the foundationofeverythingido.
6
134
43
YEARS IN BUSINESS TOTAL CLIENTS SERVED FAMILIES SERVED IN 2021 & 2022
Credentials
Bsc Computer & Management Science | University of Warwick UK
Msc Information System | University of Utah
Top Growth Agent 2020 | KW Cupertino
Agent Leadership Council | KW Santa Clara Valley
CEO & Founder of Define Homes Celia Li
A Simple Value Proposition
LESS TIME
Mymarketingfirepowerandexclusivetechtoolswill maximizeyourproperty'sexposuretoactivebuyerswho wanttoknowaboutyourhome
LEAST AMOUNT OF HASSLE
II'llputmyexperiencetoworkwhilenavigatingthe complexitiesoftherealestatetransaction,makingita seamlessexperienceforyou.
MORE MONEY
Byattractingthemaximumamountofinterested buyers,yourpropertywillsellforthehighestmarketable pricepossible.
On average, sale prices have increased 8% their original price in the last 12 months
Defined by service and expertise! (669)-226-0200 CELIA@CELIALI COM DRE#02042036 WECHAT: YUNZHILI
KellerWilliamsholdsthenumberonespotforrealestatebrokeragesinthecounty Thisisdue tohavingthehighestnumbersinagentcount,unitsandsalesvolume,andtheirsalesforceis onetobereckonedwith
ToensureallofKW'snewestagentsareequippedtoupholdthestandardsandbeliefsofthe industryandthecompanyKellerWilliamshasatrainingprogramthatencouragesgrowthand connectsneweragentswiththosewithexperienceandsuccess!Withhistractrecordandhis knowledgeofrealestate,JasonwaschosenasoneofthecoachesintheWalnutCreekoffice tohelpmentorandteachneweragentstheinsandoutsofrealestate.
Webelievethatthecompanywekeepcancontributetoourlivesinuntoldways.Tohelp cementthisunderstanding,we’veformalizedabeliefsystemcalledtheWI4C2TESthat guideshowwetreateachotherandhowwedobusiness:
Win-Win:ornodeal
Integrity:dotherightthing
Customers:alwayscomefirst
Commitment:inallthings
Communication:seekfirsttounderstand
Creativity:ideasbeforeresults
Teamwork:togethereveryoneachievesmore
Trust:startswithhonesty
Equity:opportunitiesforall
Success:resultsthroughpeople
Headlines & Awards
America'sBestCustomerService2022
America'sBestEmployersforWomen2021
TopGlobalFranchises2021
TopCompaniesof2021
America'sBestEmployersforDiversity
America'sBestEmployersforNewGrads2021
T3SixtyRealEstateAlmanacEnterpriseRankings
America'sBestLargeEmployers2021
REALTrends500
Franchise500
BestPlacestoWork2021
TopFranchise2021
MostProfitableFranchises2020
TopFranchisesforVeterans2020
My Commitment to you
Toservethecommunityasaleaderintherealestateindustryandasafriendandneighbor
Toalwaysdotherightthing,evenifitisn'twhatiseasiest
Totakecareofyourneedsatthehighestlevelthroughunparalleledprofessionalismand attentiontodetail Norequestistoosmall
Toserveasatrustedlocalexpertandadviserbyyourside
Toconsistentlyandclearlycommunicatewithyouinthemannerandfrequencythatyouprefer Totreatyouandyourfamilywithstraightforwardness,integrityandrespectatalltimes
Toansweryourquestions,easeyourconcerns,reduceyourstress,andexpertlyhandlethe entirerealestatetransactionfromlistingtoclosingandbeyond
Thank You For Your Time CEO & Founder of Define Homes Celia Li (669)-226-0200 | celia@celiali.com Realtor® Lic. 02042036 Wechat: yunzhili Defined by service and expertise! (669)-226-0200 CELIA@CELIALI.COM DRE#02042036 WECHAT: YUNZHILI
