Homes By Radha - Listing Presentation

Home Selling Proccess

By Radha Rustagi

Profile Summary

A FULL SERVICE REALTOR®

Serving home sellers and buyers for more than 15 years in the Bay Area (Santa Clara, Alameda, San Mateo Counties)

Sold over 600 million worth of real estate strong network of Clients

An average of 10.8 days from the date of listing to sale

An average of 24 days from the date of sale to close

Past Clients contribute to 90% of the business either directly or through referrals

About 20% of my annual production is the repeat business from my past clients

Differentiators

Extremely professional & keen eye to details

Aggressive & Custom Marketing Strategies

Highly effective Negotiation Skills

Critical Thinker & Problem Solver

Extensive Knowledge of Contracts, Disclosures, Neighborhood and Market Trends

Tenured association with reliable and efficient vendors, Lenders, Inspectors, Stagers and other Contractors

100+ Reviews on Yelp & all with 5 star ratings

Best Home that matches your budget & Best Value that matches your Home.

'She knows what it takes to achieve your goals in this competitive market. Let Radha and her team represent you & deliver the best results!'

"Dedicated Efforts and Proven Results"

2008

MEMBER OF EXECUTIVE CLUB

// REMAX

Associations

& AFFILIATIONS

N.A.R (National Association of Realtors®)

C.A.R (California Association of Realtors®)

SILVAR (Silicon Valley Association of Realtors®)

MLS Listings

Achievements

& ACCOMPLISHMENTS

Member of

Top 1% Top 8 KW World Wide Executive Club

100's Club

Platinum Club

Hall of Fame

Top 5% Top 1%

2009 - 2010

MEMBER OF 100'S CLUB

// REMAX

2011- 2013

MEMBER OF PLATINUM CLUB

// REMAX

2013 - 2014

HALL OF FAME

// REMAX

2014 - 2015

TOP 5%

// INTERO

2016 - 2023

TOP 1%

INTERO & KW Cupertino

2021 - 2022

TOP 1% TOP 8

KW WORLDWIDE

Working with Top Agent Network

THE PRE & NON-MLS INFORMATION SHARED ON TOP AGENT NETWORK GIVES YOU EXCLUSIVE ADVANTAGES IN TODAY’S REAL ESTATE MARKETPLACE.

Top Agent Network (TAN) is a private, membership-based, online communications system that allows the top-producing real estate agents in local markets to share exclusive, non-MLS information. This privileged information can be crucial to your success as a buyer or seller of a home. Member agents post and share information about private listings, motivated buyers, local resources, even the latest industry trends. This ongoing exchange allows TAN agents to be “dialed in” to local real estate as few agents are. Only one real estate agent in ten qualifies for membership.

AS A CLIENT OF A TAN MEMBER AGENT, YOU GET THESE POWERFUL BENEFITS:

Ability to test market your home and price with less hassle and without it becoming stale on the MLS. Access to pre-qualified and highly motivated buyers.

Access to a community of proven agents whose collective experience allows deals to happen quickly, reliably and often privately.

Referrals to the proven best service providers in your area.

Instant answers to your unique real estate questions.

These exclusive benefits – gained only by working with a TAN agent – allow home buyers and sellers to be more confident of their decisions as they proceed through the demanding process of buying or selling a home. Top Agent Network information is not available to home buyers and sellers directly.

Knowledge of Local Market

Extensive knowledge of local markets / neighborhoods, demographics, schools and local amenities throughout Bay Area

Constant watch of Market Shifts / trends

Identify red flags.. beyond disclosures

Creative Custom Marketing

Conventional "For Sale" Signs posts, Brochures, Direct Mail to SOI

Digital (Silicon Valley!) - Linkedin, Facebook, Campaign to Customer / Vendor / Agent database

Target the right market at the right time!

Maximum exposure to the house

Professional Experience

17 plus years of Sales Marketing Experience

In-depth knowledge of contracts, disclosures, pricing strategies, negotiation, critical thinking & problem solving skills

Gets you TOP DOLLAR, incredible customer experience.

Stewardship

Once given responsibility, be rest assured of my commitment - even if you are away at work or on vacation

I invest in the preparation and advertising of you home for sale

Win a trusted partner - the bond goes beyond the sale transaction

In- House, Smooth Transactions

Most agents outsourced post- contract follow- ups to transaction coordinators and move on to their next client.

We do not do that. Instead, we manage each of our transactions from end - to - end.

You're never left with figuring out 'what's next?"

Strong Network - Referral & Support

Each year, 80% of my business is from my past clients - directly or through referral

Long associations with lenders, contractors, inspectors and other experts - who have done an amazing job for my clients.

One- stop shop for all your home selling / buying needs!

Services

ABOVE & BEYOND

Deep Cleaning / Decluttering Services

Minor Repairs

Inspectors - Home / Termite / Roof

Full Home Staging

Professional Photography

Custom Videography

Virtual Tour

3D Matter Port / Aerial View

Off- Market Listing

Coming Soon Marketing

Direct to Door Marketing

Campaigns on Linkedin, Top Agent, Network

and other Social Media

Email Blast to Huge Database

Sponsored Open Houses

Front & Back Brochure

SCAN BELOW TO VIEW PREVIOUS SALES

Front & Back Flyer

SCAN BELOW TO VIEW PREVIOUS SALES

Home Selling Phases &

MY ROLE

PREPARE THE HOUSE 1.

2. DISCLOSURES & LIST PRICE

MY MARKETING APPROACH!

3. MARKETING EXPOSURE

All marketing and advertising costs are paid for by the agent.

Property Photographs (vendor)

Virtual Tours (done by a vendor)

Walk through the house and determine what needs to be fixed and changed

Schedule the repairs and deal with contractors

Get the house cleaned

Declutter the home and get it staged professionally

Order the HOA docs (if applicable)

Prepare the seller's disclosure package including NHD, Preliminary Title Generate CMA Derive List Price Schedule and get the inspections done (Termite, Home & Roof)

Get the post installed "For Sale Sign" (done by a vendor)

Direct mailing to 1000's to showcase the New Listing Advertise and Showcase the listing via digital marketing 0 through T.A.N., Redfin, Craigslist, Trulia, Zillow, Linkedin, Facebook, etc.

Broker Tour - after the house is listed on MLA Open Houses Sat/ Sun

Coordinate and arrange private showings

Send the disclosure package to the interested buyers and agents

4. OFFER PRESENTATION & NEGOTIATION

5. TRANSACTION COORDINATION DURING ESCROW

Gauge the prospective buyer's and their agents interest in the property and prompt them to prepare the best offer

Receive and validate offers for completeness

Offer presentation to sellers

Negotiate the Highest Price and Best Terms for the sellers

Explain the pros & cons and assist sellers in selecting the best contract which will work in their favor

Discuss the pros and cons of counter offers if needed

Monitor Timelines - Earnest Money Deposit, Coordinate buyers inspections (if any), contingency waiver (if any), home warranty seller sign off, buyers sign off, final walk through (buyers)

Signatures, Timelines, additional documentation and other queries

Follow up with the buyers agent, lender and the escrow company to make sure a smooth escrow process

Assist during appraisal process

6. CLOSING

Coordinate seller's Loan Pay off

Final walk through and touch ups

Coordinate De-Staging, removal of all marketing materials from the property Discontinuation of utilities

Hand over the keys and remotes to the new owners

AND COUNTING

Before &After

ADD VALUE TO YOUR HOUSE

PROPERTY RENOVATIONS

Increased value: Renovations can increase the value of your home, which means you can sell it for a higher price. This can be particularly important if you are looking to recoup your investment or make a profit on the sale. Improved curb appeal: First impressions matter, and renovations can improve the curb appeal of your home. A fresh coat of paint, landscaping, and a well-maintained exterior can make your home more attractive to potential buyers.

Increased marketability: Renovations can also make your home more marketable. Buyers are often looking for move-in ready homes, and renovations can make your home more attractive to those buyers. Reduced negotiation: Buyers may try to negotiate the price down if they feel that there are issues with the home that need to be addressed. Renovations can help reduce the likelihood of negotiations and help you get the price you want for your home.

Faster sale: Finally, renovations can help your home sell faster. Homes that are move-in ready and well-maintained are more likely to sell quickly, which can be particularly important if you are looking to sell quickly due to a job change or other reasons.

PERTY STAGING

, buyers use online search engines to quickly scroll through listings and s. According to the National Association of Realtors, more than 95% of s last year found the home they wanted to purchase online. It's highly tant to have beautiful staging and photos to help catch their eyes as their ng on their phones!

effort to prepare your home for the market is designed to excite buyers enerate the highest possible price for your home. 82% of Buyers Agents said that staging a home made it easier for a buyer to visualize the property as their\ future home.

Our team partners with professional stagers and designers that will accessorize and redesign the house as needed to highlight it's best features. We will create a warm and inviting environment focusing on the best architectural features and selling points of your home.

3. 4.

5.

OtherBayArea 8% Cupertino 6%

Milpitas 9%

MountainView 2% Res.SingleFamily 71.7%

Saratoga 3%

Res.Townhouse 19.2% Res.Condominium 9.1%

SERVINGGREATERBAYAREA Fremont 10%

SERVINGGREATERBAYAREA

71% of the properties listed / sold are Single Family Houses

AVERAGEDAYSTOCONTRACTSELLERLISTINGS

An average of 10.6 days from the date of listing to date of sale

DAYSTOCONTRACT-SELLER LISTINGS

80% of the listings sold within the first 14 days

AVERAGEDAYSTOCLOSEBUYERSALES

An average of 22.2 days from the date of sale to close

80% of the transactions closed in less than 28 days

LENDING COSTS

Loan Application Fee

Appraisal Fee

Credit Report Check

Other Fees.

REAL ESTATE RELATED

Prorated Property Taxes

Insurance

HOA Fee, if any

TITLE

&

ESCROW FEES

Title Insurance Fees

Escrow Fee

Lenders Alta Policy (not needed in cash deals)

Home Warranty Plan

Property Taxes, HOA Fees etc... are prorated for both parties - sellers and buyers

Closing Costs

LENDING COSTS

Loan Application Fee

Appraisal Fee

Credit Report Check

Other Fees.

REAL ESTATE RELATED

Prorated Property Taxes

Insurance

HOA Fee, if any

TITLE

&

ESCROW FEES

Title Insurance Fees

Escrow Fee

Lenders Alta Policy (not needed in cash deals)

Home Warranty Plan

Property Taxes, HOA Fees etc... are prorated for both parties - sellers and buyers

Who Pays For

SELLER(S)

Real Estate Commission

Document preparation fee for

Documentary transfer tax

Any city Transfer/ Conveyanc

Ay loan fees required by buye

Payoff of all loans in Seller's n being assumed by a buyer)

Interest accrued to lender bein

conveyance fees and Prepaym

Termite Inspection (according

Termite Work (according to co

Home Warranty (according to Any judgments, tax liens, etc.,

Tax proration (for any taxes un

Any unpaid Homeowner’s due

Title Insurance Premium

Recording charges to clear all seller

Any bonds or assessments (acc

Any and all delinquent taxes

Notary Fees

Escrow fee

Who Pays For What?

BUYER(S)

Interest on new loan from date of funding to 30 days prior to first payment date

Assumption/Change of Records fees for takeover of existing loan

Beneficiary Statement Fee for assumption of existing loan

Inspection Fees (Roofing, Property Inspection, Geological, etc.)

Home warranty (according to contract)

City transfer/Conveyance Tax (according to contract)

Fire insurance Premium for first year

Net Sheet

Reports & Disclosures

SELLERS DISCLOSURES :

Real Estate Transfer Disclosure Statement (TDS)

Seller Property Questionnaire (SPQ) / Seller’s Supplemental Checklist (SSCL)

Agent Visual Inspection Disclosure

INSPECTIONS / REPORTS :

Inspection Reports (Property / Termite / Roof)

Chimney Report, if needed

Pool Report, if needed

NHD Report – Mandatory

Preliminary Title Report - Mandatory

ADVISORIES AND STATUTORY DISCLOSURES :

Statewide or San Mateo/Santa Clara County Advisory

Market Conditions Advisory

Water Heater, Smoke Detector and CO Detector Disclosure

Lead Based Paint & Hazards Disclosure

Dual Agency Disclosure

FIRPTA – Non-Foreign Status

Others – May vary from office to office

California Property Tax Guide

** Taxes may vary based on the County where the subject property is located. Usually the taxes will be in the range of 1.15% to 1.25% of the purchase price. Some communities may have Direct Assessments and other Special Taxes in addition to regular property taxes.

What My Clients Say

Swapnaja & Pawan... San Jose, CA

We have made several Real Estate transactions in the Bay Area over the past 15 years. We have worked with 4 other agents and interviewed 10s of agents (for previous transactions) before working with Radha……. In all my prior experiences with other agents I have always been ahead in the online searching, researching and shopping part, due to the nature of my day job. Radha is the first agent who actually was always ahead of me. I was impressed and at one point I stopped trying to keep up with her. I gave her full control of search and negotiations and she knocked it out of the ballpark.

A N (Ben and Alexandria)...659 Peachtree Court, Campbell, CA

From start to finish, Radha has been nothing less than phenomenal, with a capital P. …Part advisor, part trusted friend, Radha balances the line between personal and professional very well. We never once felt pressured or coerced into doing something we did not want. . My wife and I call her Superwoman for her integrity, friendliness, professionalism and built-in compass. Give her a call - I think you will agree.

Scan the QR code below to view on yelp

What My Clients Say

Praveen and Shanthi......Happy Buyers and Sellers ...Saratoga and San Jose

Patient, Caring and Professional are the three adjectives I can think of to describe Radha. In all my years of meeting various agents, Radha is special and a class apart. If there such a thing as a PERFECT AGENT, Radha is the perfect agent.

We met her at a random open house one Saturday and I was impressed with her knowledge and suggestions that fit our needs. We have been looking for a while and didn't connect with many agents, until we met Radha. . …..read more!

Pat & Robert Hussa......Happy Sellers - Sunnyvale

We met Radha in an unusual way . She placed a note in our doorway stating that she had a client that was interested in purchasing a condo in our development. We called her because we had an interest in possibly selling our condo. The young couple she showed the condo to loved it and made an offer that was hard to refuse. We accepted the offer and the rest is history!

Radha is a lovely, polite and very competent realtor. She is very organized, prompt and efficient. She answers emails promptly. She has a very cute sense of humor which makes her a delight. In addition she is very professional. I would highly recommend her.

Preethi and Madhan.......San Jose

We bought our first home two months ago. Radha was our agent. Couldn't have found a better agent. She had extensive knowledge about the about the market. She was very keen on observing every single detail when we visit an open house. She answered all our questions clearly and patiently. She pointed out all the positive and the negatives. . …..read more!

Roshan and Anjali……Fremont

This review is long overdue! Radha was our trusted agent for two transactions over a 8-10 month period - selling our townhome and buying a new SFH. We were first time sellers and Radha's understanding of the market/buyer profile and her willingness to do everything required to make the home attractive to buyers helped us sail through the process without a hitch. We did not think twice about using Radha's services when we were ready to buy in a hot seller's market. She was patient with us, explained pros and cons of each home and on several occasions helped us focus when we were drifting towards a perfect home in a not so desirable location! . …..read more!

What My Peers Say

“Thank you for such a pleasant transaction. I look forward to future transactions with you, you are a true profession.”

- David Verbera

“Thank you so much for a very nice and smooth transaction. We sometimes have to deal with agents who don’t handle their business very well, and it’s a real joy to deal with someone with your professionalism. Have a nice weekend, and I will look forward to our next transaction together. My very best”

- Paul B Newman

It was a pleasure working with you in this transaction.

- Lizette & Collette (Twin Realtors)

It was a pleasure working with you and we look forward to future transactions��

- Debbie Rossetto’s Team

….but your terms and the way you wrote the offer and prepared your package was very clean. ….because I can tell you’re a good agent and ….. Your clients are fortunate to have you. I look forward to a smooth transaction.

- Omar Murillo

You are awesome. I am glad that we waited for you

- Timothy Crofton

It was such a pleasure working with you! Hope we have many many transactions together in the future.

- Renna Shee