Today we’ll cover the following
Account Set Up and Structure
Identifying Your Audience
Utilizing Available Content
Taking the Stage
Engagement
Growth
Misc. Tips & Tricks
Authenticity: Sharing aspects of your personal life can make you more relatable and authentic to your audience. It humanizes your brand or business, which can help build trust and stronger connections with your followers.
Personal Branding: If you are the face of your business or brand, integrating personal and professional content can help strengthen your personal brand. People may follow you not just for your business expertise but also because they are interested in you as an individual.
Content Variety: Mixing personal and professional content can provide a broader range of content topics, which can keep your social media profiles more engaging and dynamic. It allows you to showcase your expertise while also sharing personal insights, achievements, and experiences.
Efficiency: Managing separate accounts can be time-consuming. Combining them can streamline your social media management efforts and make it easier to maintain an active online presence.
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Privacy: Some people prefer to keep their personal life private and separate from their professional persona.
Mixing the two can blur the lines between your personal and work life, which may not be comfortable for everyone.
Audience Focus: If your personal interests, hobbies, or activities do not align with your professional brand, sharing them on the same account may dilute your message and confuse your audience.
Professionalism: Maintaining a separate professional account can help you maintain a more focused and professional image, which may be important in certain industries or roles.
Content Control: Having separate accounts allows you to have more control over the content you share. You can curate your professional account to focus solely on your business-related content, ensuring it remains ontopic and relevant.
Targeted Engagement: Separating accounts can enable you to tailor your content and engagement strategies specifically to your personal and professional audiences, increasing the relevance of your posts.
Easily feature contact information in bio
Access to more robust analytics
Necessary for any paid ads
Necessary for post scheduling in command
Due to copyright protection, music choices in reels are limited
A more flexible category, resembling more of a personal page
Access to helpful insights
Access to all music for engaging reels
Your account must be a business account in order to connect to command. Easily schedule all content to go out in the month.
Video, Business : 10%
Get behind the camera. Speaking into the camera and talking directly to your audience is a great way to build trust and familiarity.
Stories, Mix : 40%
Similar to video, but with stories you can share even more about your day to day. Your daily coffee stop, final inspections, etc.
Posts, Personal : 25%
Stay top of mind, familiar and relatable.
Posts, Business : 25%
Continue to remind your audience of your wealth of knowledge in the industry, you’re their go-to agent.
A friend, your sphere of influence.
If your target audience is a niche group, what is the best way to reach them?
Example : RE Planners
If your niche is to assist older homeowners who are going into a facility or families planning for a passing, who is it that you’re talking to on social media?
Example : First Time Home Buyers
Sticker shock, they want more information, they’re actively on social media, likely in a relationship, well educated & employed
To download the content to your smartphone, follow these simple steps:
Install the Google Drive app on your iPhone or Android device. Open the content link on your smartphone. Hold down the image and save it to your phone's gallery.
Next, open the captions document and follow these steps:
Locate the corresponding caption.
Highlight and copy the caption text.
Now, it's time to post on Instagram: Open your Instagram app. Upload the saved photo. Paste the copied caption in the caption field. Hit the post button, and you're all set!
Likes provide a quick and easy way for users to engage with content. They can quickly express their approval, agreement, or appreciation for a post without having to write a comment.
See who’s paying attention Acknowledge, like a high five.
When users comment on a post, it can increase the post's visibility within the platform's algorithm. This can lead to more people seeing and engaging with the content, as well as potentially attracting new followers or participants to the discussion.
Social media algorithms often take into account user engagement metrics, including saves, when determining what content to display to users. If your post receives a significant number of saves, the platform may interpret this as a signal of high-quality content, potentially leading to increased visibility in users ' feeds.
Become the outgoing person who connects with everyone they've met on social media and maintains consistent engagement!
Show your interest by liking their posts, commenting thoughtfully when appropriate, and reacting to their stories.
Capitalize on this chance to occupy their mind space and build casual relationships whenever the opportunity arises.
How can sharing events help broaden your audience and grow your following?
Use social media to engage with the local community. Sharing information about neighborhood amenities, schools, and events can establish yourself as the local expert and foster trust among potential clients. SEPTEMBER
How can sharing (tagging) a local business help grow your following?
Tag Me, Please Pexels.com A.I. is Here
Encourage your friends and family to tag you in any posts
Download free stock images and post to your feed
Running low on content ideas?
Use ChatGPT for your “clever caption”
Whether you ' re attending a ball game or a Thanksgiving dinner, kindly request your friends and family to tag you in their posts. This simple action can significantly boost your social media following.
Try this: Find an eye-catching house feature on pexels.com using your smartphone, save it to your camera roll, and craft a captivating, clever caption to complement it. Boost your social media game effortlessly!
Don’t know what to say? Open ChatGPT and search “Social media caption about _”. Regenerate until you’re happy, then simply copy and paste to your social post.
Use Hashtags Collaborate
Use hashtags to expand the discoverability of your posts
Relevance is Key
Research Popular and Niche Hashtags
Create Your Own Branded Hashtag
Don’t overdo it
Partner with local companies or businesses for crosspromotion.
Collaborating with businesses on social media can be a powerful way to expand your reach, build credibility, and create mutually beneficial relationships. Reach out to a local business, a close friend with a larger following and make a win - win collaboration.
Rome wasn’t built in a day.
Starting to see the results of your social media efforts requires time and dedication. You might not witness significant outcomes for the first six months, and it may take a full year to generate leads. However, the key to achieving greater success lies in the unwavering commitment to consistently show up.
Are you utilizing the complimentary content provided to you?
Practice posting. Would you prefer to automate? Sign up for our Social Media Management Services. Schedule & Automate
Just start. Share a story every day for a week, no matter how self-conscious you may initially feel. With each video, you'll gradually start to feel more comfortable and natural.
Each time you find yourself scrolling on your feed, like every post and comment on a few that stand out. Engage with your audience like theyre your database.