keirstin yantis graphic designer
Detached board company branding, product design, & web design Overview Detached Board Company is a creative collaboration between artists and skate enthusiasts. Custom art and photographs are transfered to oldschool cruiser decks. No two decks are the same so the customer is not just buying a nice ride, they’re buying a one of a kind piece of art. Challenge To create and brand a unique skateboard company that combines the passions of art and skateboarding. Solution The name detached comes from the French phrase “se detacher” which means “to get loose”, or stretch, something all skaters should do before going out. All the art and photographs are hand transfered to the boards leaving each one with a different flaw, each detached from one another. All of the boards are gripped with epoxy and crushed glass. The website created for the brand remains clean, much like the logo, to highlight the art of the decks.
avococo organic lip wax branding, product design, & package design Overview Avococo is an all organic lip balm made from Avocado Oil, Coconut Oil, Vitamin E Oil, and Beeswax. This brand generally appeals to environmentally concious people. That’s why it was important to make sure the packaging was 100% biodegradable and the product was 100% organic. Challenge To create a product and packaging that appeals to not only women, but women in the surf industry as well. Solution The name Avococo comes from the products two main ingredients, Avocado Oil and Coconut Oil, letting the buyer know upfront what is in the product they are purchasing. The container is entirely wood, lined with beeswax to keep the lip balm fresh. It is called lip “wax” to appeal to the surfer, while the product is entirely organic and biodegradable to appeal to the environmentally friendly.
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collected typeface design Overview Collected is a condensed sans serif typefae with an uppercase, lowercase, and decorative style. It was designed to fit brand standards for a personal brand campaign. Challenge To design a sans serif typeface and create a poster designed to inroduce the new typeface. Solution The typeface is clean and simple, representing the brand it was designed for. The line remains thin all the way throughout each character, inspired by a modern and streamlined look. The decorative style is designed to mimic the line repetition in the branding elements that the typeface was designed for. The poster was designed to set a tone for the typeface while showing all the different styles. The pattern in the poster is made from the K in the decorative style, giving a taste of what the typeface can do. Both Collected and Collected Decorative are available for downlaod on FontSpace.com.
A B C D E F G H I J K L M NO PQ R ST U VWX Y Z a b c d e f g hi j k l m nopqrst u vwx y z AB C D E F G H IJK L MNOPQ R S TU VW XY Z
tidal editorial layout & design Overview Tidal is a highly visual magazine about women in the surf industry. It focuses largely on women surfers while cutting out the fashion and vanity of most women’s magazines. The magazine uses stories, interviews, and many photographs to highlight not only surfing but travel, music, and art within the surf industry. Challenge To create a magazine that appeals to women in the surf industry but also stands out among the common men’s surf magazines. Solution The masthead design comes much from the Tidal wave that it was named for, having soft curves like a crashing wave with a cut that represents the stregnth and speed of a board cutting through water. The design of the magazine is simple with soft textual elements. This keeps the focus on the stories as well as the imagery that depicts the passion of the women in the industry.
dakine artist series product concept & package design Overview Dakine is a leading company in surf accessories that was recently bought out by Billabong. The goal is to bring attention to the line and the charities it supports by making them stand out amongst the competition. The projectBlue products by Dakine and their sister companies donate a portion of their proceeds to SIMA Environmental Fund. Challenge To create a product line for Dakine that promotes local, independent surf artists and gives back through projectBlue while also raising awareness. Solution The solution is a traction pad collection that exhibits surf artist Alex Krastev’s work. Each pad features a different work of art, making them stand out amongst the many geometric shapes in the other two, competing, traction pad companies. The packaging maintains a consistent look across the line, while the back informs the purchaser of the donation they are making to projectBlue and how they could become the next featured artist. This gets consumers involved in both giving back and competing to be featured in the product line.
swelltrack app concept & design Overview SwellTrack is a social networking based app for surfers. When the swell is up, the word spreads. Surfers up and down the coast text, tweet, Instagram, and status update their friends as to where the good waves are. SwellTrack makes it easy. Surfers can instantly share their location and the wave conditions with all of their surfing friends. Challenge To create a surf forcast app that easily connects surfers all over to each other and the water. Solution SwellTrack is inspired by the app Instagram. Using SwellTrack surfers can upload their location using the map or add photos from the camera, gallery, or Instagram, and tag the photo to their location. Once their location is tagged, they can add a caption or hashtag and choose which of their other social networks they would like to use to share the post. What sets SwellTrack apart is the ability to choose the weather conditions, the wave height, the swell direction, and the approximate wind speeds and direction. Now surfers can easily update their entire contact list to where the surf is up and share the waves with their friends. The app itself is simple and streamlined. SwellTrack is user friendly with easily recognizable icons.
Maui nix surf raffle poster series design Overview Maui Nix is the second largest surf shop in the state of Florida, boasting nine locations spread out across the state with one shop located in North Carolina. The shop often holds events such as movie premiers, surf raffles, autograph signings, and surf contests. These events attract dedicated Maui fans as well as new customers. Events often bring in revinue as well as donate to a variety of causes. Challenge To create an eyecatching flyer for Maui Nix advertising a surf raffle and movie premiere for charity. Solution This series of flyers is designed with the surfer in mind, attracting the Maui Nix loyal customers as well as surf enthusiasts. The bright colors and bold font are reminicent of the Maui Nix brand. The images are taken right from the films that will be playing at the event. Each poster contains different surf lingo as Maui often advertises these events by putting posters up in local bars and restaurants, posting on Facebook, and sending out an email blast. The poster starts by giving the viewer the who and what, followed by the when and where.
the california surf project epublication concept & layout Overview The California Surf Project depicts the adventure of Eric Soderquist and Chris Burkard. The two friends packed up their VW van and surfed the entire California coast from Oregon to Mexico. The entire trip is presented in short exerpts by Eric and stunning photography by Chris. Challenge To keep the adventure alive in the form of an epublication. Solution The epublication takes each stop on their journey and turns it into an issue that you can view on screen. This way the viewer can track the trip by issue, or just view their favorite stops. The epublication also gives the viewer the opportunity to purchase and save the beautiful photography within each issue.
BY CHRIS BURKARD & ERIC SODERQUIST
My name in Eric Soderquist and for the past twenty years, I have been on a mission to get to the beach. I was born and raised in the sleepy farm town of Arroyo Grande, which has an abundance of creeks and creatures. It was my family’s playgroundm and as far back as I can remember, my brothers and I were on some kind of adventure. Our transportation evolved from Big Wheels to bikes, skateboards, and eventually to motor vehicles. With each new transport came a notch of exploration, and I soon found myself exploring every nook and cranny of Central California. A few hills over from my house sat a young Chris Burkard, who I would not meet until years later. As I recall we first met at the beach. Chris was an overenthusiastic kid with an extreme excitement for photography. He was so amped that I could not help but laugh and think, “Who is this kid?” And it didn’t help that he ran with a pack of wily boogie boarders. They were always up to something. The pack loved pranks and stunts and on any given day, you could witness some incredibly stupid stuff. For example, a kid would try a backflip off his mom’s station wagon, get a boogie board thrown at him, and simultaniously you would see a kid get kicked in the butt, and close by would be Chris trying to get a photo of it all. That was my first impression of Chris, and I definitely got a good laugh out of it.
On a gray afternoon we arrived at the Oregon-California border, which was so sleepy that I almost missed it. I’m accustomed to big checkpoints and dramatic police presence from our southern border, but the northern border consisted of a single-lane road lined by thick native berry bushes and trees and a nod by some sort of Oregon Trooper. To our left sat the vast cold Pacific and to our right a small green sign read “Welcome to Oregon.” We arrived after three slow-moving days in my 1978 VW bus. Our pace was far under the speed limit, which was fine considering we were equipped with two beds, a sink, a refridgerator, stove, surfboards, and gear. The bus felt more like a pack mule than a vehicle. We settled into a large empty campground just past the border. It was like a perfectly thoughout painting: massive ancient trees towered over each site and the richly soaked soil glistened red from fallen pine needles. Ferns followed the creeks and bright green mosses climbed every footbridge. From a distance, my bus looked like a mechanical speck amongst nature’s giants.
surf maroc brochure layout & design Overview Surf Maroc is Morocco’s leading surf company. Providing unique, unrivalled surfing holidays, incredible service and great value at stunning beachside locations in one of the world’s greatest surfing destinations. Challenge To create a welcome brochure that enhances the guest’s experience and provides a glimpse at what is offered. Solution The Welcome package consists of two brochures, one contained in a pocket of the other. The main brochure provides vivid imagery at first glance, opening to a pattern created by the logo. The center pannel contains the Welcome letter, welcoming the guest and wishing them an enjoyable stay. The second brochure is tucked in the pocket and meant to be removed and taken with the guest. This brochure contains the itinerary as well as options for other recreational activities outside of the hotel. The back of the second brochure provides the guest with a map of other locations to visit during their stay. The whole welcome package is done in the vivid colors that can be seen all over Morocco with a Moroccan inspired font. Both brochures are also printed on a water resistant stock for the convenience of the surfer.
pier 39 shaping studio branding & website design Overview Pier 39 Shaping Studio is a surfboard workshop that invites all lovers of surf to have a home outside of the water. Our friendly staff welcomes shapers of all levels to come design and shape their own boards. Challenge To brand and design a website for a surfboard shaping studio. Solution The Pier 39 brand and website is designed to appeal to the independent surfer/shaper. The brand marries vintage and modern with a logo inspired by the original Pier 39 signs and a website that ties together oldschool black and white photography and clean, streamlined web design. The website is coded.