KENTUCKY BANKER 2014 MEDIA KIT
Here is your 2014 media kit for Kentucky Banker magazine. This kit includes advertising rates, mechanical specifications, an editorial calendar and deadlines for materials. A sample issue of The Kentucky Banker will be provided upon request. The Kentucky Banker is an excellent medium for spreading your company’s message to the decision-makers in the Kentucky banking industry. Because our magazine reaches the desks of Kentucky bank CEO’s, Directors, Executive Managers and other financial professionals, you will find that the Kentucky Banker is the best way to reach your audience in our region. Our magazine is also distributed to Kentucky legislators, advertising firms, accountants, and other leaders across the Commonwealth. When advertising in the Kentucky Banker you also garner website exposure to our members. Each month a digital version of the printed magazine is posted to our website, vastly increasing your advertising exposure. If you have additional questions concerning advertising in the Kentucky Banker, please feel free to call or e-mail me. Thank you for your interest and I look forward to working with you this year. Sincerely, Angie White Communications Director Kentucky Bankers Association 502-736-1284 awhite@kybanks.com
KENTUCKY BANKER MAGAZINE October 2013
Contents What is The Kentucky Banker? Editorial Calendar Rate Card Add-Ons
Contact Angie White awhite@kybanks.com 502.736-1284
What is the Kentucky banker? The Kentucky Banker is the Kentucky Bankers Association’s premier monthly publication. It is distributed to bank leaders across the state. It is read by the decision-makers in the industry as well as other industry influencers such as legislators, accountants and attorneys. The Kentucky Banker is a 24 page full color magazine. Each issue is filled with banking news and columns written by expert sources. We also have articles that highlight areas of interest to our banks, such as education and products and services. Advertising in the Kentucky Banker will help your product be recognized by our monthly audience, as they read the relevant and timely content found within our pages. When you place your ad in the Kentucky Banker you also get internet exposure to our bankers for free. Each month we place a digital copy of our magazine on our web site for our bankers to review. This free web presence reinforces your message to our members . There truly is no better way to get your product and service in front of Kentucky bankers than to advertise in the Kentucky
Banker
KENTUCKY BANKER MAGAZINE October 2013
exposure matters
Contact Angie White
Can you afford not to have your product in front of this market?
awhite@kybanks.com 502.736.1284
2014 Editorial Calendar January Legislative Session Preview
July Group Meetings Wrap-Up
February Spring Conference Preview
August Convention Preview
March Meet the KBA Board
September Education
April Spring Conference Wrap-Up
October KBPAC
May Products & Services Spotlight
November Annual Convention Wrap-Up
June General Assembly Wrap-Up
December New KBA Officers/Directors
(Calendar is subject to change at any time)
Columns + Departments
Columns
MAGAZINE October 2013
Monthly Sections
Chairmans Corner
Resolutions
Straight Talk
Emerging Leader Spotlight
My Two Cents
On the Move
Departments
Upcoming Events
Education Products + Services Insurance
KENTUCKY BANKER
Bank Involvement Making News
Contact Angie White awhite@kybanks.com 502.736.1284
2014 Rate Card Size 1x 3x 6x 12x Full-Page ½ Page 1/3 Page ¼ Page
$1,200 $900 $800 $600
$1,150 $850 $775 $575
$1,000 $800 $750 $550
$900 $750 $700 $500
*All rates are for four color process.
AD Dimensions
Full-Page ½ Page(V) ½ Page(H) 1/3 Page(V) 1/3 Page(H) ¼ Page
Preferred Materials
7.5x10 3.75x10 7.5x5 2.5x10 5x5 3.75x5
(H)- denotes Horizontal Orientation (V)- denotes Vertical Orientation
PDF Files via E-Mail
Special Positions
Inside Front Cover- add $300 Outside Back Cover- add $200 Back Cover Size
Please note that the outside back cover sizing is slightly different than the standard full-page ad size to accommodate spacing for the mailing panel:
KENTUCKY BANKER MAGAZINE October 2013
Bleed: 8.5x8.5
Ad Copy deadline
Contact
Contract:
First of Preceding Month
Angie White
AD Material:
10th of Preceding Month
Rates and specifications may change, at any time, at editor’s discretion.
awhite@kybanks.com 502.736.1284
2014 Add-Ons & Rates Advertorial Add-On An advertorial is a one page allotted space that will allow advertisers to write an article of their choosing (subject to KBA approval) letting Kentucky bankers know what your company has to offer and how your product /service(s) can help them. Advertorials are the best way to compliment your advertising efforts in the Kentucky Banker and a great way to ensure your message gets across clear and concise. In order to be eligible to purchase an advertorial, you must have an advertising contract with a minimum of six ad runs under contract.
Cost of Advertorial
Advertorial + Full page Ad
$1,200
Word Count
$2,000
700
Products & Services Issue Add-On The April issue of the Kentucky Banker features a product & services list that is referenced by bankers across the region when they are in need of locating a particlular service or product.
KENTUCKY BANKER MAGAZINE October 2013
This list includes a brief summary (3-4 sentences), your company’s products / services, your company logo and contact information. It’s a great way to get your name in front of decision makers! In order to be eligible to purchase this add-on, your company must meet one of the following requirements: 1. Be an endorsed vendor 2. Be an associate member 3. Have an existing ad contract with a minimum of six ad runs under contract
Cost of Listing $300
Contact Angie White awhite@kybanks.com 502.736.1284