2014 Build It Your Way Sponsorship Program
The possibilities are endless when you Build It YourWay
WHAT IS BUILD IT YOUR WAY? Build It Your way is the Kentucky Bankers Association sponsorship program. You can choose from one of our packaged sponsorship levels or substitute options from our selected add-ons. We don’t limit what you can do within our program, which puts you in control of your marketing dollars. It’s YOURS...and we want it to work for you. You can’t lose when you Build It Your Way!
SPONSORSHIP BENEFITS • Sponsorship recognition in marketing and promotional materials for the event(s) you choose • Opportunities to network with key decision makers and target audiences • Sponsorships at Gold level and above receive discounted advertising rates in our monthly publication, Kentucky Banker • Associate Members are given preference over non-members when there are limited sponsorship opportunites
GET STARTED... Step 1
Pick Your Level of Annual Sponsorship
Step 2
Select Your Add-ons
Step 3
Call Angie to Build it Your Way
Premier Annual Events Spring Conference The Spring Conference brings together bank officers, executives, and directors to cover hot topics in the banking industry. It is typically a three day event, held in Lexington, KY, and includes a golf tournament, evening receptions, and numerous timely speakers. Avg. Attendance: 165 Annual Convention The KBA has been hosting its annual convention for more than 120 years. This convention is our biggest event of the year and brings together bankers from all across Kentucky. The location alternates each year between an in-state and an out-of-state venue. This event includes an annual golf tournament, excellent speakers, receptions, and a closing banquet. Avg. Attendance: 350
Both Spring Conference and Annual Convention are excellent networking opportunities and the perfect way to put your company and your products and services in front of key decision makers in the banking industry. 2014 Spring Conference - April 13-15, Hyatt Regency Lexington 2014 Annual Convention - September 20-23, French Lick Resort
The possibilities are endless when you Build It YourWay
SPONSORSHIP LEVELS Elite - $10,000 (Associate Members Only)
Includes: (2) Registrations to Spring Conference & Annual Convention (2) Golf Registrations to Spring Conference & Annual Convention (1) Golf prize hole for Spring Conference & Annual Convention (1) Exhibit Table at Spring Conference & Annual Convention Welcome flyer at each event OR *60 second commercial at Annual Convention Elite Sponsor recognition at each event & program listing
Platinum - $7,500 (Associate Members) $9,000 (Non-Members)
Includes: (1) Registration to Spring Conference & Annual Convention (1) Golf Registration to Spring Conference & Annual Convention (1) Golf prize hole for Spring Conference & Annual Convention (1) Exhibit Table at Spring Conference & Annual Convention (1) Ad in both Programs OR (1) Welcome Flyer at each event Platinum Sponsor recognition at each event & program listing
Gold - $5,000 (Associate Members) $6,500 (Non-Members)
Includes: (1) Registration to Spring Conference OR Annual Convention (1) Golf Registration to Spring Conference OR Annual Convention (1) Exhibit Table at Spring Conference OR Annual Convention Gold Sponsor recognition at the event you choose & program listing
Silver - $1,000 (Associate Members) $2,500 (Non-Members)
Includes: Opportunity to register for Spring Conference or Annual Convention. Registration fees extra. *60 sec commercial to be provided by sponsor or KBA. If you choose KBA to produce, it will be in a “testimonial� format.
All marketing and promotional material is subject to KBA approval
SPONSORSHIP ADD-ONS (Available only to Gold Level and above) Exhibit Table.........................................................................................$2,000 *Lanyards for Name Tags.......................................................................$2,000 *Tote Bag Given at Registration..............................................................$3,000 Hotel room keys................................................................................. ...$4,000 (This is for Spring Conference AND Annual Convention) Breakfast Buffet - Spring Conference.....................................................$1,000 (Signage at event) Breakfast Buffet - Annual Convention...................................................$2,000 Reception Cocktail Hour - Spring Conference........................................$2,000 (Signage at event) Reception Cocktail Hour - Annual Convention.......................................$5,000 Dinner Entertainment...........................................................................$3,000 *Golf Balls or Golf Towels.....................................................................$2,000 (Golf balls are one sleeve per player minimum) Golf Luncheon.......................................................................................$2,000 Beverage Cart for Golf...........................................................................$1,500 (Signage on cart) Golf Prize Hole.................................................................................. ..$500 (Signage at the prize hole. Does NOT include the prize) Welcome Flyer.....................................................................................$600 (To be delivered in one packet upon check-in unless alternative delivery is negotiated and approved by KBA) Ad in Spring Conference / Annual Convention Program.......................$750 (This is per event) *Price DOES NOT include the item(s). All items are provided by sponsor and subject to KBA approval ALL SPONSORSHIP ADD-ONS ARE PER EVENT, UNLESS OTHERWISE NOTED Limited sponsorship opportunities available with certain add-ons
The possibilities are endless when you Build It YourWay
ADDITIONAL EVENTS WITH SPONSORSHIP OPPORTUNITIES The KBA hosts many other events throughout the year that offer sponsorship opportunities. The events are listed below and sponsorship opportunities are listed on the following page. By choosing multiple sponsorships, you not only get to Build It Your Way but you save money!
BANKERS DAY IN FRANKFORT March 2014 Bankers travel to Frankfort for a day and have the opportunity to listen and speak with state legislators regarding issues that impact our industry. A great opportunity to see our legislative process at work. Avg. Attendance: 50 WASHINGTON D.C. ANNUAL TRIP Spring 2014 The KBA and bankers across the state travel to our nation’s Capitol for three powerful days of meetings with regulators and congressmen. Avg. Attendance: 40 KBA DAY AT THE DOWNS
Spring 2014
KBA GROUP MEETINGS
May 2014
This is always an exciting day! Your sponsorship will get you 10 tickets (7 to give to bankers of your choice and 3 for your staff) for a full day at Churchill Downs during Derby week. You will have signage displayed at the event. The exact day will be determined after the first of the year. Excellent way to network in a relaxed environment! Avg. Attendance: 40
The KBA holds 8 Group Meetings based upon geographical location in the state. These 2.5 hour meetings are the KBA’s insider discussions on the banking industry. Although these are closed meetings, your name is in front of top decision makers in the industry.
Avg. Attendance: 50
KBPAC GOLF EXTRAVAGANZA
August 2014
One of the largest opportunities outside of Spring Conference and Annual Convention. The KBPAC Golf Extravaganza draws bankers from across the state each year and draws over 100 golfers. Avg. Attendance: 110
SPONSORSHIPS FOR ADDITIONAL EVENTS KBPAC Golf Luncheon....................................................$3,500 KBPAC Golf Dinner.........................................................$6,500 *Golf balls or Golf towels................................................$2,000 (Items provided by sponsor for KBPAC golf and Group Meetings) Beverage Cart................................................................$1,500 (Signage on cart) Washington D.C. Lunch..................................................$2,000 Washington D.C. Dinner.................................................$5,000 Bankers Day in Frankfort Lunch.....................................$2,500 KBA Day at the Downs..................................................$2,200 Group Meetings Lunch..................................................$1,000 (Signage along with the option to attend lunch with the group. Also includes (1) golf registration) Golf Prize Holes.............................................................$600 (Signage at the hole. Prize included) *Price DOES NOT include the item(s). All items are provided by sponsor and subject to KBA approval
THE MORE YOU ADD, THE MORE YOU SAVE! Questions? Call Angie White with any questions regarding sponsorship opportunities. Let us help put your 2014 marketing dollars to work today! (502) 736-1284 awhite@kybanks.com
The possibilities are endless when you Build It YourWay
KENTUCKY BANKER ADVERTISING The Kentucky Banker The Kentucky Banker is the premier monthly banking magazine publication in the state of Kentucky. The magazine has over 1,200 subscribers statewide. The magazine’s subscription list includes bank executives, directors, and industry influencers. *Sponsors at Gold level and above receive a discounted rate.
What better way to add leverage to the Build It Your Way annual sponsorship plan. Get your company name in front of our members every month with Kentucky’s premier banking publication.
The Kentucky Banker 2014 Ad Rates _________________________ Full Page..........*$1,200 1/2 Page..........*$900 1/3 Page..........*$800 1/4 Page..........*$600 *Rates subject to change at Editor’s discretion
KENTUCKY BANKER MAGAZINE October 2013
CONTACT INFORMATION Angie White - Communications & Marketing Direct office line: (502) 736-1284 KBA office number: (502) 582-2453 or (800) 392-4045 Email: awhite@kybanks.com
The possibilities are endless when you Build It YourWay
SPONSORSHIP ELECTION FORM Please mark your sponsorship selections and return them via fax (502)584-6390 or email at awhite@kybanks.com. If you have any questions regarding any of the sponsorships, please call Angie White at 502-736-1284. Spring Conference / Annual Conference Elite Sponsor - $10,000 Choose an option below: ___ Welcome flyer at each event (flyer to be provided by sponsor) ___ 60 sec commercial at Annual Convention (Contact Angie for details) Platinum Sponsor- $7,500 (Associate Member) Platinum Sponsor - $9,000 (Non-Member) Choose an option below: ___ With ½ page ad in Annual Convention Brochure ___ With Welcome flyer at Spring Conference (flyer to be provided by sponsor) Gold Sponsor - $5,000 (Associate Member) Gold Sponsor - $6,500 (Non-Member) Choose an option Below: ___ Spring Conference ___ Annual Convention Silver Sponsor - $1,500 (Associate Member) Silver Sponsor - $2,500 (Non-Member) __________________________________________________________________________ Bankers Day in Frankfort Lunch Sponsor - $2,500 _________________________________________________________________________ Washington D.C Trip Lunch Sponsor - $2,000 Dinner Sponsor - $5,000 ________________________________________________________________________ KBA Day at the Downs Sponsorship - $2,200
SPONSORSHIP ELECTION FORM KBA Group Meetings (Closed Meetings) Lunch Sponsor - $1,000 (you get to attend the lunch and 1 golf registration) Beverage Cart Sponsor - $1,500 (Signage on cart) Golf Prize Hole - $500 _________________________________________________________________________ KBPAC Golf Extravaganza Golf Luncheon - $3,500 Golf Dinner - $6,500 Golf Balls or Golf Towels - $2,000 (Items to be provided by sponsor) Choose an option below: ___ Sleeve of golf balls ___ Golf towels Beverage Cart - $1,500 (Signage on cart) Golf Prize Hole - $600
Please contact Angie if you have any questions (502) 736-1284 or email her at awhite@kybanks.com
Total Payment Due: $________________________
Please send me an invoice before year end of 2013 Please send me an invoice after January 1, 2014
Signature: ________________________________________________ Date: ____________________ The possibilities are endless when you Build It YourWay