The Fine Print - The Kentucky Kernel reserves the right to reject or alter advertising that it considers objectionable. No change in advertising copy will be made without prior approval of the client. Commercial advertisements that contain false or misleading statements will be rejected.
- The advertiser and/or advertising agency assume(s) liability for all content (including text and illustrations) of advertisements printed, and also assume(s) responsibility for any claims arising therefrom against the Kentucky Kernel.
- The Kentucky Kernel does not guarantee position; however, requests will be honored when possible.
- Pre-payment is required unless credit is established with the Kentucky Kernel. Credit will be offered when deemed acceptable by the Kentucky Kernel.
- Trade outs will not be offered by the Kentucky Kernel. - The Kentucky Kernel does not grant refunds. Excess money will be credited to your account. - Make-goods or credit adjustments will be made for the portion of the ad error. The Kernel is not liable for slight changes or typographical errors that do not change the intent of the advertisement. The advertiser must notify the Kernel of significant errors. The limit of responsibility will be the total cost of the ad in which the error occurs.
- 3 proofs will be provided for the advertisements created by the Kentucky Kernel at no additional charge. Additional proofs will cost the advertiser $20 each. - Spec ads will be created at no cost to the advertiser upon ad placement. Spec ads that are not used will cost $20 each. - Display advertising cancelled after deadlines will be billed at 100% of space costs. - Any accounts 30 days or more past due will incur a 1.5% interest charge per month.
Our Guarantee
- The Kentucky Kernel is the only free daily newspaper on UK’s campus.
- The Kernel reaches over 34,000 readers every day... that’s over 34,000 consumers viewing your ad! - 15,000 Kentucky Kernels are available at over 100 drop points by 9 a.m. Monday through Thursday, and 8,000 are distributed on Friday. 75% are on campus and 25% are off campus. - Low advertising rates and high responses received. - Straight-to-plate printing for the highest quality available.
Display Ads 859.257.2872 adv@kykernel.com
Classified Ads Tim Martin 859.257.2871 tmartin@kykernel.com
Business Manager Patsy Martin 859.257.7703 pnmart1@uky.edu
General Manager Chris Poore 859.257.1900 cpoore@kykernel.com
Advertising Director Jacob Knight 859.257.2872 jknight@kykernel.com
35% male
23% are 18-34
53% female
30.5% are 25 and under
65% female
58% are 35-54
19% are 55+
Finances
50% receive financial
support from parents
60% of students work
74% have a credit card
Did You Know... 70% 92% 89%
ignore or switch stations during radio commercial breaks
Mon
Tues
Sun
Mon
1 2 8 9 15 16 22 23 29 30
Thu
Fri
Sat
4 11 18 25
5 12 19 26
6 13 20 27
Wed
Thu
Fri
Sat
2 9 16 23
3 10 17 24
4 11 18 25
5 12 19 26
Thu
Fri
Tues
Wed
3 10 17 24 31
4 11 18 25
5 6 12 13 19 20 26 27
Sat
7 14 21 28
5 12 19 26
6 13 20 27
Sun
Mon
7 14 21 28
Sun
Mon
Tues
7 14 21 28
Sun
Mon
5 6 12 13 19 20 26 27
Thu
Wed
Sat
4 11 18 25
Fri
1 2 3 8 9 10 15 16 17 22 23 24 29 30 31 Wed
1 2 8 9 15 16 22 23 29 30 Tues
Thu
Fri
3 10 17 24
Wed
Sat
4 11 18 25
Thu
Fri
Sat
3 10 17 24 31
4 11 18 25
5 12 19 26
Thu
1 2 7 8 9 14 15 16 21 22 23 28 29 30
Fri
Sat
3 10 17 24
4 11 18 25
Sun
Mon
Tues
Wed
3 4 5 6 10 11 12 13 17 18 19 20 24 31 25 26 27 Sun
Mon
Tues
Mon
Tues
3 10 17 24
4 11 18 25
5 12 19 26
Sun
Mon
Tues
Fri
Thu
6 13 20 27
Wed
Fri
Fri
9.03.10 - Football Preview
10.13.10 - Halloween 10.27.10 - Homecoming 11.10.10 - Career Guide 1.19.11 - Spring Break Planner 2.02.11 - Valentine’s Day 3.02.11 - Study Abroad 3.23.11 - Spring Fashion 4.06.11 - Kentucky Traditions
Sat
1 2 8 9 15 16 22 23 29 30
9.01.10 - Tailgating 9.29.10 - Fall/Winter Fashion
Sat
1 2 8 9 15 16 22 23 29 30
Thu
3 4 5 6 7 10 11 12 13 14 17 18 19 20 21 24 31 25 26 27 28
Sat
1 7 8 14 15 21 22 28 29
Thu
6 7 13 14 20 21 27 28 Wed
Fri
8.25.10 - Welcome Back
9.15.10 - Greek Life
Sat
1 2 7 8 9 14 15 16 21 22 23 28 29 30
Wed
2 3 4 5 9 10 11 12 16 17 18 19 23 24 30 31 25 26 Sun
Thu
8.20.10 - Hot Spots
2.16.11 - Housing
readership among faculty & staff
Tues
6 13 20 27
6 13 20 27
Wed
1 2 7 8 9 14 15 16 21 22 23 28 29 30
5 12 19 26
12.01.10 - Holiday Shopping
readership among students
Tues
OCTOBER 2010
Mon
JANUARY 2011
Wed
3 10 17 24
Sun
SEPTEMBER 2010
Sat
7 14 21 28
DECEMBER 2010
AUGUST 2010
1 6 7 8 13 14 15 20 21 22 27 28
Fri
6 13 20 27
APRIL 2011
69.5% are 24 and under
Sun
Thu
4 5 11 12 18 19 25 26
JULY 2011
47% male
Tues
1 2 7 8 9 14 15 16 21 22 23 28 29 30
Wed
Specials/ Sports
FACULTY & STAFF
Mon
3 10 17 24 31
MARCH 2011
STUDENTS
Sun
Tues
JUNE 2011
Demographics
Mon
K.E.G.
- The Kernel received the General Excellence award from the Kentucky Press Association in 2005, 2006, 2007, 2008 and 2009, ranking it as the best college newspaper in Kentucky.
Sun
1 2 8 9 15 16 22 23 29 30
NOVEMBER 2010
- Kernel writers have also finished in the top 10 nationally in the William Randolph Hearst writing competition over seven of the last eight years.
FEBRUARY 2011
- In 2006 and 2008, the Kentucky Kernel was awarded the Pacemaker, often referred to as the Pulitzer Prize of college journalism. In the past five of nine years, the Kernel was a finalist for the award.
MAY 2011
Awards
9.08.10 - Coupon Page* 9.22.10 - On the Menu* 10.15.10 - Big Blue Madness 12.13.10 - Kickback 1.12.11 - Welcome Back 2.04.11 - Super Bowl Page* 3.09.11 - Post Season Preview 4.13.11 - Senior Send-off 4.27.11 - Best of UK Winners* 5.02.11 - Summer Kickback
*Sections include free full color
Open Rates All rates are per column inch. (Columns Wide x Inches Tall) x Rate = Price Open Rate - $12.03 Nonprofit Rate - $10.40 National Rate* - $15.00 University Rate - $9.52 Classified Display* - $14.21
*Frequency discount and contract rates do not apply to the national and classified display rates.
Frequency Discounts Run same size ad four times during a two-week period: Open Rate - $10.51 Non-Profit - $9.10 University - $8.32
Ads with Color Color is available any day of publication for any size at the following prices
Full color $4 per column inch
minimum - $60 maximum - $225
*Individual spot colors available upon request
Run same size ad six times during a four-week period: Open Rate - $10.04 Non-Profit - $8.68 University - $7.94 Monday’s Paper..................................................................Thursday, 3 p.m.
Space/Content Deadlines
The Kentucky Kernel has a full creative department that can create and execute advertisements for your company.
Poster Ads available on Distribution Racks. Taylor Education Business & Economics
Make sure every person a that picks up ur paper sees yo message.
Chemistry-Physics
Kentucky Clinic
White Hall Classroom Building - North White Hall Classroom Building - South White Hall Classroom Building - East White Hall Classroom Building - West
Tuesday’s Paper...................................................................Friday, 3 p.m. Wednesday’s Paper..........................................................Monday, 3 p.m. Thursday’s Paper.................................................................Tuesday, 3 p.m. Friday’s Paper........................................................................Wednesday, 3 p.m. Material is due at noon the day before the ad runs in publication.
Column Dimensions 1 column
1.662”
2 columns
3.455”
3 columns
5.247”
4 columns
7.04”
5 columns
8.832
6 columns
10.625”
Your display ad can be placed under one of our various classified headings. (For Rent, For Sale, Help Wanted, Travel, etc.) Ads measuring 1 column by 1 inch to 1 column by 5 inches will be accepted. Classified Display rate* $14.21 per column inch. Classified ad deadline is 4 p.m. the day before publication.
Inserts
Single Page $55 per thousand 2-9 Pages $60 per thousand 10 or more Pages $70 per thousand
1 day 3 days 5 days 10 days 15 days 20 days
1-15 words $7.50 $15.00 $22.50 $40.00 $52.50 $60.00
16-20 words $8.50 $18.00 $27.50 $50.00 $67.50 $80.00
Ads must be pre-paid, (Cash, Check, Visa, Discover, MasterCard and American Express accepted) unless credit has been established with the Kentucky Kernel.
Maximum insert size 11.5 x 11.4 inches Minimum insert size 5.5 x 7 inches
21-25 words $9.25 $21.00 $32.50 $60.00 $82.50 $100.00
26-30 words $10.50 $23.25 $36.25 $67.50 $93.75 $115.00
At no additional charge, your classifieds are also available online at www.kykernel.com. *Frequency discount and contract rates do not apply to the classified display rate
Insert reservation must occur 10 days prior to distribution date. Reciept of inserts must occur 5 days before distribution. The Kernel has the capability to print your inserts. Contact us for a price quote.
K.E.G. is a biweekly, entertainment special section inserted in every Kernel on Wednesdays.
Sizes
Premium Spots
Front-Inside Cover - $1,000 Back Cover - $1,250 *Both include free full color
Frequency Discounts
Send to: Lexington Herald-Leader “supplement of the Kentucky Kernel” 2375 Fortune Drive Lexington, KY 40509-411
2 times - 5% off 4 times - 10% off 6 times - 15% off *Measurements in inches.
*Modular Sizing. Color pricing equal to regular Kernel. Prices do not include color unless stated.
Kernel Pop and The Score
Two sections that are students’ favorites that either feature the lifestyles of students or the highlights of UK athletics.
E-mail Edition Sponsorship Sent daily to over 12,000 people.
468 x 60 pixels $1,000 per Month $3,500 per Semester
Every Thursday & Friday - 6x2 w/ full color $200 per day $500 per month
New! Sticky Notes $100 per thousand minimum 15,000
Sponsorships
Available for daily horoscopes, Sudoku, and The Dish. Prices per month, per app: 1-3 months 4-7 months 8-11 months 1 year
$300 $275 $250 $200
Sponsor both apps and save $25 more per month
Sponsorship size - 3 x .75 $30 per day $125 per week $200 per month
Everyday. Full Color.
Crossword Sponsorship $150 per day $640 per week $2,400 per month
$450 6x2