tABlE Of cOntEnts
1 Tri Fitness Y Bud 2 Par 9 3
Fitness Ad campaign with a special twist
A new premium quality headphone brand
Golf clothing brand the also helps with keeping Bermuda beautiful
4 Oceanic Preservation Bolter 5
Ad campaign on keep the ocean clean
Geometric typeface made from the shapes in a bike tool
6 Starsive
App that teaches kids how to write cursive in outer space
7 Urban Eyez
Urban clothing brand taken over by aliens
8
Photography Night Photography
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Tri Fitness We want people to join the Tri Fitness team and help them through their fitness journey. These ads will let people know that they can eat regularly while getting in shape. Also, it should motivate people to get out and be active. The imagery being used: athletes, sports, powerlifting (lifting), food. The challenge was being able to separate the brand from every other fitness brand. In creating a unique style the brand now has its own voice. Another challenge was drawing in the users; we allow them to access a variety of free segments giving them the opportunity to get more involved.
2
Y Bud Y Buds has introduced an entirely new sound to the music industry. The World-class consumer earbuds and headphones bring premium sound entertainment. The premium sound quality Y Buds will put you in the recording studio with all of your favorite artists.Y Buds also offers a variety of custom headphones that are crafted to your liking, bringing premium quality music to millions.
Green Python Pack The Green Python pack comes with special addition add ons of your choice from colourful accessories. Along with that it also comes with our one of a kind treble booster catching all attention.
Corn Snake Pack The Corn Snake Pack Offers a unique sound that unveils the hit sounds in every song. These headphones are also the most durable of them all. We did multiple tests dropping them from various places and they did not break.
The Cobra Pack The Cobra Pack offers a limited edition YBud. This pack is made of a special plastic that does not rub the ear it also absorbs moisture. Cobras are the longest venomous snake out there and because of that we added an extended cord to the YBuds.
3
Par 9 Par 9 is a local brand that is here to support Bermuda. There are specific branches of the brand that apply to each of the 9 parishes. With these brand branches Par 9 is helping Bermuda stay clean and recover from natural disaster. Each parish’s brand will collect money separately and a portion of this money will then go towards keeping that parish clean and pristine. This it allows Bermudians and also tourist to contribute to keeping Bermuda beautiful without having to take any extra steps. It also allows Bermudians to show the pride for their parish whilst also helping keep it clean. Now this portion of money does not have to go towards just keeping it clean, Par 9 will also use it to restore local landmarks, parks, and it may also be used for hurricane recovery. As a Bermudian, I understand how hurricanes can affect our lives throughout the year, it can be very hard to recover but with this extra push we can help Bermuda flourish and prosper year round.
Sandy’s
Southampton
Devonshire
Warwick
Smith’s
Paget
Hamilton
Pembroke
St. George’s
To connect Par 9 with Bermuda, I have taken the 1970s-1980s parish postal stamps to represent each Parish. This brands the company with a rich heritage and personal connection.
Par 9 offers all nine crests on the all white polos, hats and golf towels. There is also the option to customize a kit to your liking. You can pick your own custom colors or pick a kit from the crest colors, the choices are endless.
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Oceanic Preservation We are here to keep the ocean clean and keep awareness high. There are huge amounts of trash going in the ocean every year and we want to slow the process and hopfully stop it. Keeping the ocean clean and protecting its wild life is the goal. Keep ocean life fresh, no one likes filthy food.
5
Bolter Bolter was inspired by Tool Monster, a product designed by Topeak. It is an all in one tool with 22 integrated functions suitable for almost all bike fixing tasks. While trying to incorporate its diverse amount of uses this font was also made up of two unique parts just as the Tool Monster was. The strong solid black structure gives the font a bold presence, while the hatched spaces give it a softer and more balanced feel. This font is in all caps to give it a more official and industrial look.
BOLTER
Tool Element Break Down
E
6
Starsive Starsive is a fun educational game for kids. It is focused towards kids but anyone can play it. It allows the kids to play matching games, giving the user a chance to connect the objects they spell with visual images. This acts as a reinforce helping the user understand and memories the words.
App Screens
Commercial Timeline
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Urban Eyez Urban Eyez is a city driven brand, drawing form the high-rise buildings and busy life style. People seem to overlook the beauty that cities can hold. Many people think of it as a rule breaker or defacement of the object it is on. Street art has a special place in the art world, it is an intricate form of expression. Urban Eyez adds a goofy space theme to the urban style.
Stickers
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Photography Photography is the science, art, application and practice of creating durable images by recording light. This series is comprised of night photography one of my favorite styles. Night photography allows me to have more control over the type of light and how much the camera reads. Through this short series these images may seem Photoshopped but these are the images that the lens has captured.
Thank You