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George Lois



Who was George Lois? -Graphic Artist -Photographer -Marketing miracle man -“America’s master communicator” -Design firm owner -Esquire magazine cover mastermind -Logo designer -Author

Why can’t a woman be more like a man? March 1965 Esquire Magazine


Early Life -Born June 26, 1931 in New York City -Attended the High School of Music and Art -Received basketball scholarship to Syracuse -Attended Pratt Institute -Got drafted and served two years in the Korean War -Worked for CBS’s advertising agency


Design Parameters -Seemingly outrageous -Must be memorable with just one glance -It has to sell -It has to change popular culture


Esquire Magazine

The First Black Santa December 1963 Esquire Magazine

A Nation’s Tears June 1964 Esquire Magazine


My Battered Beauty July 1967 Esquire Magazine The Kids vs. the Pigs Septermber 1969

How I Taught Nixon to use Makeup and Become President May 1968 Esquire Magazine

Andy Warhol Drowns in His Own Soup May 1969 Esquire Magazine


The Dummy on Lyndon’s Knee November 1966 Esquire Magazine



My Bizzare Harper’s Cover October 1963 Esquire Magazine


Showing Muhammed Ali as a Martyr for Refusing to Fight in a Bad War April 1968 Esquire Magazine


Logos

Cobra Baseball Training Tool

T.Q. HOT Tequila Logo

“I DO” Wedding Planner Branding

Nickelodeon Logos


Jiffy Lube Logo 1982

nt Wa I “ o n Log paig V m T M 1 Ca 198

“White T” White Tea Drink Logo

MTV My


Braniff Airways Ad Campain

Braniff Airways Ad Campaign 1968


MTV Ad Campaign

“I Want my MTV” Ad Campaign 1981


Achievements -Art Directors Hall of Fame -One Club Creative Hall of Fame -Liftetime Achievement Award AIGA -Liftetime Achievement Award CLIO -Lifetime Achievement Award Society of Publication Designers -Advertising Hall of Fame -Copywriters Hall of Fame


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Bibliography

Landa, Robin. Advertising by Design: creating visual communications with graphic impact. Johny WIey & Sons, 2004 pages 7,8,10,15-17,136,145,186 “George Lois.” George Lois. Web. 26 Oct. 2015 <Http://www.georgelois.com> “George Lois | Biography, Designs and Facts.” Famous Graphic Designers. Web. 26 Oct. 2015. <http://www.famousgraphicdesigners.org/george-lois>. “George Lois.” AIGA. Web. 26 Oct. 2015. <http://www.aiga.org/medalist-georgelois/>.


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