George Lois
Who was George Lois? -Graphic Artist -Photographer -Marketing miracle man -“America’s master communicator” -Design firm owner -Esquire magazine cover mastermind -Logo designer -Author
Why can’t a woman be more like a man? March 1965 Esquire Magazine
Early Life -Born June 26, 1931 in New York City -Attended the High School of Music and Art -Received basketball scholarship to Syracuse -Attended Pratt Institute -Got drafted and served two years in the Korean War -Worked for CBS’s advertising agency
Design Parameters -Seemingly outrageous -Must be memorable with just one glance -It has to sell -It has to change popular culture
Esquire Magazine
The First Black Santa December 1963 Esquire Magazine
A Nation’s Tears June 1964 Esquire Magazine
My Battered Beauty July 1967 Esquire Magazine The Kids vs. the Pigs Septermber 1969
How I Taught Nixon to use Makeup and Become President May 1968 Esquire Magazine
Andy Warhol Drowns in His Own Soup May 1969 Esquire Magazine
The Dummy on Lyndon’s Knee November 1966 Esquire Magazine
My Bizzare Harper’s Cover October 1963 Esquire Magazine
Showing Muhammed Ali as a Martyr for Refusing to Fight in a Bad War April 1968 Esquire Magazine
Logos
Cobra Baseball Training Tool
T.Q. HOT Tequila Logo
“I DO” Wedding Planner Branding
Nickelodeon Logos
Jiffy Lube Logo 1982
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nt Wa I “ o n Log paig V m T M 1 Ca 198
“White T” White Tea Drink Logo
MTV My
Braniff Airways Ad Campain
Braniff Airways Ad Campaign 1968
MTV Ad Campaign
“I Want my MTV” Ad Campaign 1981
Achievements -Art Directors Hall of Fame -One Club Creative Hall of Fame -Liftetime Achievement Award AIGA -Liftetime Achievement Award CLIO -Lifetime Achievement Award Society of Publication Designers -Advertising Hall of Fame -Copywriters Hall of Fame
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Bibliography
Landa, Robin. Advertising by Design: creating visual communications with graphic impact. Johny WIey & Sons, 2004 pages 7,8,10,15-17,136,145,186 “George Lois.” George Lois. Web. 26 Oct. 2015 <Http://www.georgelois.com> “George Lois | Biography, Designs and Facts.” Famous Graphic Designers. Web. 26 Oct. 2015. <http://www.famousgraphicdesigners.org/george-lois>. “George Lois.” AIGA. Web. 26 Oct. 2015. <http://www.aiga.org/medalist-georgelois/>.