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marketing GOALS and OBJECTIVES
Module 1 – Identify HOWTO Market My Small Business
© 2012-‐2015 MY PR plus HOWTOMARKETING™
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In this section + IDENTIFY GOALS + IDENTIFY MARKETING OBJECTIVES + IDENTIFY SMART MEASURES
HOWTO Market My Small Business
© 2012-‐2015 MY PR plus HOWTOMARKETING™
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IDENTIFY GOALS + Your overarching strategic goal and purpose + An over-riding idea of what your organisation should be + Must be sufficiently clear and concise so everyone understands it and can buy into it with passion + 1-2 sentences maximum + Can also be reflected in a tagline or slogan – ‘Delicious memories’
IDENTIFY GOALS MY PERSONAL GOAL + “To run a business that satisfies my personal passions and provides the lifestyle I want – the work-life balance I need to look after my son, write my novels, see family and friends and earn sufficient income” MY BUSINESS GOAL – STRATEGIC VISION STATEMENT + “To enable small businesses like mine to maximise their marketing potential”
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IDENTIFY MARKETING OBJECTIVES
I D E N T I F Y S M A RT M E A S U R E S
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Next steps
+ Next steps: identify your goals and objectives and complete the goals and objectives sheet in the howtomarketing master strategy template
HOWTO Market My Small Business
© 2012-‐2015 MY PR plus HOWTOMARKETING™
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RECAP – In this section + IDENTIFY GOALS + IDENTIFY MARKETING OBJECTIVES + IDENTIFY SMART MEASURES
HOWTO Market My Small Business
© 2012-‐2015 MY PR plus HOWTOMARKETING™
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