kymo Brand Dimensions 2010 by kymo GmbH

BR AND D I M ENSI ONS A N I NT RO D U C T I O N

CONTENTS

I D E NT IT Y

B E S T P R O JE CT S

H IG H L I G H TS C OL LEC TI ON 201 0

S T UDI O & S T O RE CON CEP T

0 1 a bo ut k y m o

PHIL OSOP H Y It ha pp e n s e v e r y d ay. We l ist e n . W e le a rn . W e l oo k . We ta lk . We c o lle c t. An d w e c r e ate . Keep cr e a t in g . A ll t he t im e . Th is is o ur p hi lo s o p hy. T he m o r e w e see, l ist e n , a n d c oll e c t, t h e m o r e w e c a n m a k e s o m e thi n g that i s sp eci al , t h at is un i qu e . Th e m o r e w e s e e o f th e w o r ld f r o m a dif fe re n t p e r sp e ct iv e , t h e m o r e am b i t io us w e ge t. An d the m o r e we c om e t og e t he r , th e m o r e w e w a n t t o l ea ve a m ar k i n to d ayâ&#x20AC;&#x2122; s wo rl d. Th e m ar k o f som e t h i n g th a t i s in n o v ati ve , ge n ui n e , an d si mp l y g r e at .

Th is is k ym o. GO O N . A N D C R EA T E.

0 1 a bo ut k y m o

BRA ND IDE NT I T Y

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GO ON. AND C REAT E.

co lo urs

0 1 a bo ut k y m o

HIST OR Y kymo was established in 2004 as a premium brand for contemporary ru gs . F r om t he v e ry b eg in n in g t he l ab e l ha s b e e n c har ac te r i z e d b y t he fas cin a t io n for cu t t in g - e d ge de si gn c o n c e p ts s p an n i n g all typ e s of m e dia a n d th e ap p li c a t i o n o f p r e m i u m -q u al i t y m a t e r i a l s a n d n e w

I n Oc t obe r 20 0 6 kymo ope ned i t s fir st mon o-br and sto r e at t he br andâ&#x20AC;&#x2DC; s he adq uart e r in Kar ls ru he, G er many. CalĂ , Co lom bi a, and Do rt mund , G e rmany, we r e so on t o fol lo w. June 20 0 8 saw t he o pe ning o f t he fi rs t kym o in- st or e st u di o in St oc kho l m. Si n ce the n

t ech n ol o gi e s for m e e t in g t he h ig h es t r e q u ir e m e n ts .

40 pl us kymo i n-s to re s t ud i os and s t o r e c or ne rs h av e fol l o we d, and t he number i s s te adi l y r i si ng.

Acco r d in g to it s ph ilo so p h y ' G O O N . AN C R EAT E .' the b r an d i s driv en b y a st yl ish, cla ssy a nd s tr ic t ly c ut t in g -e d ge ap p r o ac h.T he kym o flo or we ar co l le ct ion i s n o w p r e s e n t i n am b i ti o us i n te r i o r desi g n st o r e s in o ve r 5 0 c o u n tr i es w o r l dw id e . Vario us r e n own e d b r a n d s s uc h as H ugo B o s s , M e r c e d e s - B e n z , M T V , or Mo n tb l a n c hav e u se d k ym o r u gs f o r th e i r o w n s t o r e s o r p r o d u c t p rese n t a tio n s.

I n 20 0 8 and 20 09 var i o us edi t i on s o f t h e ky mo co lle ct i on hav e be en h ono ur ed w it h a w ho le r ange o f d es ig n p ri z es , e . g. red do t aw ard , i F pro duc t d es ig n aw ar d, G oo d De si gn Aw ard , A IT I nnov at io n P ri z e

0 2 be st p r o je c ts

LO UNGES / H O T ELS / B A NK S

R e c ep tion A rea H Q Ba nk, Sto ckh ol m

0 2 be st p r o je c ts

LO UNGES / H O T ELS / B A NK S

Me r ce des Ben z Mu seu m, Stut tga rt

0 2 be st p r o je c ts

LO UNGES / H O T ELS / B A NK S

T a p i ol a Ins ura nc e, F inla nd

0 2 be st p r o je c ts

LO UNGES / H O T ELS / B A NK S

P r i v i u m C lubLo un ge , A ms te rd am Airpo rt Schip h ol

0 2 be st p r o je c ts

LO UNGES / H O T ELS / B A NK S

V I P L o unge , TSG 1 899 Ho ffe nh eim

0 2 be st p r o je c ts

S HOP INT E RI O RS

N a v y bo ot Fla g s hip Sto re , Z端r ich

0 2 be st p r o je c ts

S HOP INT E RI O RS

A p r o po s Co nc ep t Sto re s, K ö ln & Dü sseld orf

0 2 be st p r o je c ts

S HOP INT E RI O RS

G e om etry F as h ion Sto re , Be r lin

0 2 be st p r o je c ts

S HOP INT E RI O RS

S t . E mile F la gship Sto re , Frank fu rt am Main

0 2 be st p r o je c ts

PLAYGR O U ND

P U MA R6 98 So leb ox Sn ea ke r Carp et (Lim ited Edition )

0 2 be st p r o je c ts

PLAYGR O U ND

G r a f We ck erle Imp eria lwage n Adver tis ing Cam paign

0 2 be st p r o je c ts

PLAYGR O U ND

MI E LE A dve rtis in g Ca mpa ign

0 2 be st p r o je c ts

PLAYGR O U ND

S A P Ad ve rtis in g Ca mpa ign

0 2 be st p r o je c ts

PLAYGR O U ND

Me r ce des -B enz R oad sho w E -Kl asse-Su ite

0 3 h i g hli g h t s c o llec tio n 201 0

0 3 h i g h l i g ht s c o lle ctio n 201 0

T HE MA SH U P Go on . An d cr e at e . T HE MA S H U P is th e u lti m ate e x p r e s s i o n o f the com pa n y â&#x20AC;&#x2122;s bra n d ph ilo so p h y. B y r e s p e c ti n g, r e i n ve n ti n g an d rem ixin g a n a g e - o ld tr a dit io n o f c ar pe t m ak i n g, T H E M AS H U P has ada pt e d t he t im e le s s a p p e a l o f t he o r i en t al c ar p e t f o r the i n te r i o r of the 2 1 st c e n t ur y . Us in g wo r n an d r ug g e d o r ien t al c ar pe ts a s ra w m ate r i als , T H E M ASH U P ru gs a r e ma de by f ir st s t ri p p i n g d o w n the o r i gi n als to t heir ba r e e sse n t ial s. Th e t h r e ad s a re r ef i n e d us i n g var i o us m eth o ds , a n d a re t he n r e a s se m b le d pr ec i se ly as T H E M AS H U P car pe t s â&#x20AC;&#x201C; in a n e w, s o ph ist i c a te d pa tc hw o r k p atte r n .

0 3 h i g h l i g ht s c o lle ctio n 201 0

FABR IC [ S QU A RE D ] One i de a . Two m at e r ia l s. Inn u m e r a b le u se s. T hat’ s w hat F AB RI C [SQU A RE D ] i s al l ab ou t . Mo r e a m at i n th e f o r m an d s i z e o f a car pe t , t he d e sig n b y E v a L an gh a n s in c o r p o r ate s an e las ti c f o am core e nc l ose d b y a d o t t e d s ur f a c e c o ve r i n g . A s a h i g h l y d u r a b l e a n d fa sh ion a b l e m at FA B RI C [ SQ U AR E D ] is p er f ec t f o r all s o r ts o f act iv it ie s: yo g a o r pi lat e s wo r k o ut s e s s io n s , s im p ly r e lax i n g, o r as a com fo r ta bl e r e ad in g su rfa c e f o r r ai n y af t er n o o n s w i th a w ar m i n g m ug o f t e a . What m a ke s F A BR I C [S Q UA RE D ] s o u n iq ue i s the m at’ s e las ti c i ty. Foot o r b od y m ar k s o nl y l e a ve a f l e e t in g i m p r e s s i o n o n thi s inno va t iv e floo r c ov e rin g . Th a n k s to th e s o - c alle d m e m o r y f o am us ed a s it s cor e , FA B RI C [ SQ U A RE D ] m at s r e s to r e the i r o r i gi n al for m i n n o t im e .

0 3 h i g h l i g ht s c o lle ctio n 201 0

FABR IC [ FLAT ] F ELT Th er e a re so me pa sse s t h a t j us t ha ve t o b e t ur n e d i n to go als ( jus t li ke T ho ma s Mu e l le r did dur in g t he W o r l d C up 20 1 0 w he n B as ti an Schw e in st e ig e r sn ipp e d o v er a f r e e k i c k w it h s uc h p as s i o n that M ue l l e r simp ly c oul dn ’ t r e s is t w h ac k in g i n a he ad e r b e tw e e n the Ar ge n tin ia n g oa l po st s fo r f u lly de se rv e d s c o r e o f 1 : 0 ) . N o w , imagine a pass with the same sort of depth in the world of furnishing and t e xt ile s , an d yo u ca n u n d er st an d w h at i t w as that D an i s h ub erbra n d kv a dra t – w h o d ef i n i te l y h av e a c l as s i c go i n g w i th the i r Div in a M e la n g e 2 – di d fo r k ym o c r e at i ve d ir e c to r E va L an ghan s . We a r e n ’t e xag ge r a t in g whe n w e sa y s he j um p e d at the c han c e to t urn th e ir q ua l it y t e xt il e de s ig n i n to s up re m e f lo o r w e ar ! Ad d a su bt le , ye t ro b ust fe l t t o a h e av y- d ut y, hi gh- te c h, c o m b i n e d f e lt and kn o bbe d s u r face ; r e fin e th e wh o l e th in g w i th a s ub tle s e am ; and wh a t d o y o u g e t ? A c o m p l et e ly n e w c ar pe t - F AB RI C [ F L AT ] . Th e ky m o lab e l in t h e b ot t o m c o r n e r s a ys i t all: inno va t ion an d a p e n ch a n t f o r c o n te m po r a ry d e s i gn com bin e d wit h q ual it y a n d s ub t l e el e g an c e .

0 3 h i g h l i g ht s c o lle ctio n 201 0

MN ML 101 Ch ic m in im ali sm is o n t h e a ge n d a. T he e xc e e d i n gly f lat c ar p e t M NM L 10 1 d r aws it s fa sc in a t io n f r o m t he us e o f p lai te d p o lye s te r st ra p s for m in g a s u b tl e p a tt e r n : i t s pu r i st i c de s i gn c o m m un i c ate s clea r u n de r s t at e me n t a n d e le gan t l y b r e e z es t hr o ugh e ve r y s tyle t est . No r ma lly u se d in h ig h -Al p in e c l im b in g e q ui p m e n t, the p ol y e ste r we b b i n g g ua ra n t ee s th e MN ML 1 0 1 an e x tr e m e ly hi gh degr e e o f re sili e n ce â&#x20AC;&#x201C; wh ic h d o e s n â&#x20AC;&#x2122; t m ak e i t jus t i n c r e d i b ly s m ar t bu t sui ta bl e for ou t d oor s to o .

0 3 h i g h l i g ht s c o lle ctio n 201 0

S PO RT S 1 We m u st a dm it : we ar e sn ea k e r ad d ic t s! We ar i n g s n e ak e r s jus t hi ts kym o’ s l a is se z- fa ir e s t y l e dea d o n – b e i t c lu b , ar t vi e w i n g o r bu sin e ss m e e t in g . Th at is w hy i t w a s ab o u t t im e , an d p as t, to tur n t he ty p ica l sn e ak e r l ook in t o c o n te m po r a ry f lo o r -w e ar ... than k s to t he Mil a n de sig n - d uo S c h a ub / O s hi r o , S PO RT S 1 w as b o r n . T he ela sti c, y e t du ra b le po l y e s t e r -m e s h -d e s i gn ( a s n e a k e r m u s t - h a v e ! ) i s wra p pe d a ro un d a p oly u r e th a n e c e l lu la r c o r e , m ak i n g lyi n g an d wa lk in g on t his ru g a n a iry e x pe ri e n c e . A t th e s am e ti m e , the hex ag on a l ly pe r fo ra te d st ru c tu r e o f t he p o l ye s te r an d d ur ab le leat h er c o mbin e t o cr e a t e a st ur dy pr o d uc t. O n ly o n e q ue s ti o n rem ai n s: is t he SP OR TS 1 r e al l y a n o b j et d 'à rt o r m o r e o f a cont e m po r ar y in t e rpr e t a t io n o f a g y m m a t? Y o u d e c i d e …

0 3 h i g h l i g ht s c o lle ctio n 201 0

S G A ÏRY PRE MI U M Th e SG Aï r y P r e mium e m a na te s a n o t ed l o u nge vi b e – n o t su rp risin g l y , s in ce we c e rt ai n l y e n j o y t he c i vil i s e d ar t o f lo un gi n g ab ou t . It s pro s: t he r a dia t in g o f an ea s y gr a c e , as w e ll as the ela b or a t e col o ur e ffe ct . Th e f in e p o ly e s te r thr e ad s s hi m m e r i n a wh ol e v a r ie t y of fa c e ts , de p en d in g o n l ig ht i n c i d e n c e , an d d ue to t heir a irin e ss d e ve l o p a kind o f s e l f -dy n a m ic that m ak e s yo u w an t t o ju mp fo r j oy. Pe rfe c t e d b y its v o lu m in o us ap p e ar an c e , the S G Aï ry P r em ium d e fin ite l y h a s th e n ec e s s ar y s pr i t z o f s t y l e t h a t m a k e s it fee l a s co m fo r ta bl e in a lo un g e a s an o l ive d o e s i n a m ar ti n i .

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S G P OLLY PRE MI U M Som e t hi n gs c om e an d g o : t he s c e n t o f a f a vo ur i te f lo w e r . S um m e r ra in on h o t a sph a lt . You r g ir lf r i en d ’ s ha ir c o lo ur . O the r thi n gs ar e her e t o s t ay: lik e th e c l a ssic o f t he k ym o c o ll e c ti o n , the S G P o lly P remiu m. E st a b lish e d in 2 0 05 , its a p p e al li e s i n the s p e c i al p i le o f t he po ly e s te r : b e st o win g t h e r ug w it h an u n b e li e vab ly d yn am i c ap pe a ra n ce , t he a pp r ox. 9 0 m m l o n g t hr ea d s gle am i n the m o s t dif fe re n t n ua n c e s of a c ol o ur , d ep en d in g o n an gle o f vi e w . At the sa m e t ime , th e S G Po l ly Pr e m i um ta k e s i ts p l ac e r i ght at the to p o f t he st u r din e ss- l ad de r – du st a n d d ir t c an n o t p e r m e ate the p ol y e ste r fi b r e s. Tha t ’s wh y it ’ s th e k y m o s ig n atur e m o d e l p e r s e . And t h at 's a lso wh y hig h e n d f a sh io n la b e l E S C AD A d e c i d e d to fu rn ish it s g lo ba l st o r es wit h th e S G P o ll y Pr e m i um .

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S T UDIO NYC Fl oo rwe ar for the ur b a n l o u n ge ! T h e e x t r e m e l y s t y l i s h k y m o e d i t i o n Stu dio NY C sc or e s ac ro ss t he b o a rd w it h its c le an , un d e r s tate d ap pr e c iat io n o f ae st h et ic s an d t he w a y it r o c k s c las s i c , ti m e le s s colo u rs du e t o i ts v isc ose p il e . Th e pi l e en d o w s the S tud i o N Y C wit h a n e xc e pt io n a l g l ossine ss i n a c ha r i sm a ti c p atte r n i n g that i s rem in isc e nt of cl a ssy c a m ouf l ag e . S o it â&#x20AC;&#x2122; s n o t s ur p r i s i n g that H ugo Bo ss an d M on t bl an c h a v e in s t al le d th e S tu di o N Y C i n the i r F lags hi p Sto r e s. S o it 's n o t s u r prisin g, th at N E S PRE S S O , M O N T B L AN C an d HUGO BO SS h a ve i n st a l l e d th e S tu di o N Y C i n the i r f lags hi p s to r e s .

0 4 st u d i o & s to re co nc e pt

VISIO N Th e ky m o st u dio & st or e c o n c e p t em b o di e s a n e w w ay o f p rese n t in g c on t e m po ra r y c ar pe ts b y l i te r a lly c r e ati n g p r o d uc t st a ges wh ic h se t t he fo c u s o n t he i n di vid u al p i e c e . Vario us m odu l ar e le m e n t s g u ar a n te e f o r a p er f e c t ad ap tab i li ty o f t he con c e pt to v ar y in g re qu ir em e n ts in re gar d s to s p ac e an d hei g ht . In O c to be r2 0 0 6 ky m o op e n e d its f i r s t m o n o -b r an d s to r e at the bra n dâ&#x20AC;&#x2DC; s he a dq ua rt e r in K a r ls ru h e, G e r m an y . CalĂ ( C o lo m b i a) an d Dort m un d ( G e r ma n y) we r e s o o n t o f o ll o w . J u n e 20 0 8 s aw the open in g o f t he fi r st k ym o in - s t o r e s tu d io in S to c k ho lm . S i n c e the n 4 0 p lu s k ym o i n -sto re s t u d i o s an d s t o r e c o r n e r s h a v e f o l l o w e d , a n d t he n um b e r is st e ad il y r isin g.

GO ON. AND CREATE.