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Brian Head Resort 2013 Style Guide
Designed by
Tia Jensen and Kyrsten Boesch
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This is Brian Head Brian Head Resort is a fun family friendly place for the avid skier as well as beginners. Located in Southern Utah, Brian Head is perfect for families from California, Nevada and Utah to visit again and again. This resort is a great place for a memorable vacation or day trip.
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Table Contents 02 Brian Head Logo 04 Do’s and Don’ts 06 Typography 08 Color Palette 10 Welcome Signs 12 Signage 14 Wayfinding 16 Logo and Signage Examples
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Brian Head logo Crisp clean design
01 Main Logo
02 Secondary Logo
Minimum size
Minimum size
This logo is to be used. However, this logo can be used interchangeably with the secondary logo. This logo is to be used on bigger signs.
Width: 113px Height: 125px
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This logo can be used interchangeably with the main logo. However, when the main logo is shrunk down and the subheading is illegible this logo is to be used.
Width: 98px Height: 110px
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Brian Head RESORT
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Brian Head 3
Things to do and things not to do A few things to put into consideration...
01 Perfect
04 Solid Color
02 Triple Threat
05 Not that
03 Minimal
06 Solo
Always use three mountains with Brian Head in the middle.
Three mountains. Brian Head type. Resort type.
Three mountains with Brian Head below. No reflecting mountains.
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Do not use a solid color to fill in the mountains. Always use a gradient.
Do not fill in the white areas within the logo with another color.
Do not put only one mountain. Always use all three mountains.
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Brian Head
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Brian Head RESORT
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Brian Head
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Brian Head RESORT
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Brian Head RESORT
Brian Head RESORT
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Logo Typography The [BRIAN HEAD] logo typeface is set in Franchise Bold and the secondary [RESORT] typeface is set in Arvo. The typefaces should not be stretched or modified within the logo or signage.
Aa Aa
Franchise Bold
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Arvo
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUV WXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
;:’ ”!@#$%^&*1234567890
;:’”!@#$%^&*123 4567890
Body Typography All subheading text should be set in TeX Gyre Adventor on signage minimum size 36px. Minimum size on documents 14px. All body and descriptive text should be set in Arimo minimum size on signage 30px. Minimum size on documents 12px
Aa Aa TeX Gyre Adventor
Arimo
ABCDEFGHIJKLMNOPQRSTUV W X Y Z
ABCDEFGHIJKLMNOPQRSTUV WXYZ
abcdefghijklmnopqrstuv w x y z
abcdefghijklmnopqrstuv w x yz
;:’”!@#$%^&*1234567890
;:’”!@# $%^&*1234567890 7
Color Palette This Brian Head color palette incorporates two tones of green and two tones of brown as well as a cream, black and white. It is important to our brand to use a dual tone in all sub-branding signage. All standard use of logo that is in color needs to have the dual tone green gradient.
01 C: M: Y: K:
02 C: M: Y: K:
53% 63% 81% 59% 40% 54% 79% 23%
03 C: M: Y: K:
04 C: M: Y: K:
05 C: M: Y: K:
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11% 6% 44% 0% 40% 19% 79% 1% 62% 39% 100% 1%
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Welcome Signs This specific signage should only be used for the main entrance and welcome sign. Ranging in size as per what is appropriate. The sign should not be stretched vertically or horizontally out of original proportion.
01 Option One
Can be used interchangeably.
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02 Option Two
Can be used interchangeably.
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Brian Head 02
Brian Head RESORT
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Signage Our sub-branding uses dual tones from the color palette incorporated with consistent white text from sign to sign. This give a clear easily read style with an added visual branding.
01 Kids Camp
The kids camp signage should be displayed above the kids camp room. This signage needs to remain consistent in color choice and shape.
02 Navajo Cafe
The navajo cafe signage will be hanging at the entrance and above the order counter. This signage needs to remain consistent in color choice and shape.
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03 Will Call
The will call signage needs to be clearly displayed at the will call desk both on the wall behind the desk as well as on the front of the desk. This signage needs to remain consistent in color choice and shape.
04 Ski School
The ski school signage needs to be properly displayed at all meeting locations for ski class. This signage should be accompanied with vinyl descriptions of which class is taking place at each location displayed on the wall below the sign. This signage needs to remain consistent in color choice and shape.
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KIDS
CAMP
NAVAJO
CAFE
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WILL
CALL
SKI
SCHOOL 13
Wayfinding The style used in the way finding was chosen to promote clear, easily understood directions when making your way through the resort. The use of consistent color in the way finding signage will help patrons find their way around and know where to look for directions.
01 Directory Signage
The directory signage needs to be displayed prominately around the premises to avoid confusing patrons while at the resort.
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KIDS CAMP WILL CALL NAVAJO CAFE
KIDS
CAMP
NAVAJO
CAFE
WILL
CALL
SKI
SCHOOL 15
Logo and signage examples The following photographs are examples of how the Brian Head logo and signage may be used.
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