How to Search Engine Optimize Your Blog Content?
Introduction
• Blogging for SEO is pretty much a no-brainer. Publishing regular blog posts for small businesses that are optimized with the help of SEO services, allows them to target a large sum of long-tail keywords, keeping visitors on their website longer, and gives other websites something to link back to. Though marketers are of the idea that the best time to optimize your blog content for SEO is when you are creating it, however, writers can always go back to improve and update information on their old articles as well. • Organic search remains an important way to generate traffic for blog posts. But to make it work for your small business and go much further for their SEO efforts, specialists can help to provide advanced strategies and few extra steps to optimize the blog posts and get more traffic to your website.
Do your research on keywords:
• Many beginners just use their best guesses to write about anything and everything they feel that the user will be interested in. They don’t need to rely on blind guesses if they optimize their post around the keyword research to find out exactly what works and what does not. • To simply put, the keyword research creates a base for the other steps to be followed in developing a blog strategy for SEO. The keywords will help you figure out the trending topics and finally create content that their audience will be interested in. • There are several affordable SEO programs and services that can be used for finding relevant keywords. For instance, they will help you get more specific like “ SEO services for small business” makes more sense than using a broad keyword like “SEO services”.
Optimizing your Blog post:
• Every blog post published should have at least one or two primary keywords, along with a few similar or related keywords. This is important for the search engines to know what your content is about. Now that you have those primary keywords in mind, use those in posts where relevant without stuffing or going overboard. • Focus on long-tail keywords that match the intent of the ideal visitor and be accurate to the products and services you are offering. Here are the places where your keywords in a blog post can be included: title tag, subheadings, meta description, and URL.
Internal linking is your way to go
• Getting another website to link to yours might be challenging but you have the power to do as much internal linking once you have enough content on your website. Each time you publish a new post, link one of your blog posts that would be most relevant. • This way, users can easily navigate to other pages on your website and these interlinks will create a contextual relationship between your webpages. Proper interlinking will improve the issue of bounce rate and also help to improve page rank.
The length of your blog post
• According to SEO standards, every article or blog post should have a minimum of 300 words but it is recommended to keep it balanced. However, you would know that search engines favor longer posts, but users are not much interested in reading it all. • As a general rule of thumb, aim to write between 600-700 words and make use of search terms about 1-2% to make sure you end up with an SEO- friendly blog post.
Improve the loading speed of your website • User experience determines who a search engine will rank the website or certain blog posts. Let’s say, the blog is well researched and optimized, and people end up finding your blog through a search, they click through it and the page does not load and then bounce out of there. Search engines might end backing up on the search results again. • That’s a mark against you. So if small businesses or startups looking to outrank their competitors need to make their pages load faster to deliver the best quality for their readers. All this starts with a well-designed website that attracts and keeps the user.