What Are Google Local Services Ads and Why Should You Care? For small businesses, local map listings play an important role. And to help online consumers find certified pros near them and expedite their searches, Google has rolled out local services ads for some industries and locations.
To help you understand, let's take a scenario from a consumer's viewpoint.
A Walkthrough Google Local Service Ads For instance, the searcher is looking for a sidewalk repair contractor nearby and can't wait for them to come at times of emergency from across state lines. That being said, local service advertisers often struggle when it comes to targeting audiences locally. This is where reliable remarketing services will help you with their experienced marketers to get more leads from consumers clicking your listing ad to send a message or place a call to your business.
Moreover, the Google local ads services can be a great supplement to your local SEO strategy as well as making an impression on consumers visiting before via remarketing. In order to enjoy the benefits of local services ads, an expert can help you with campaign management, monitoring to ad optimization.
Before they set up an ad, your business must pass a screening process that involves background checks, license, and insurance checks. Note that this can vary depending on the business type.
Meanwhile, based on the user's searches Google will show up with three results. If those top three options doesn't fulfill their requirements they can click through more option to see more results or view additional ads under the same category while being location-specific.
Moreover, when they prompt for more option to explore services, they can be prompted to specify exactly what services they require with the location. And the number of ads shown can vary with each business, you might come across a few or a dozen. It depends on how many businesses are in the category in that market.
How do Local Services Ads Rank?
The first two things you see when you search for any location-specific thing on Google are Local Ads Services and Adwords. So why not take the help of remarketing services to target a large local audience and generate a higher ROI within your budget range. Essentially, all the results we see on the top while mobile search are Local Services Ads and partially Adwords. That means, your business can appear above: ● The Google's Map Pack ● Paid search ads ● And organic search results
There would be 2-3 top results depending on what consumer searches. So how does the ranking process work? Based on our research and understanding, here are some factors that determine how your ad ranks: 1. Proximity to user, the closer your location or service area is to the area of user, the more it will affect your ranking.
2. Responsiveness plays an important role. This means the response to the people who contact you through these ads. 3. The number of reviews and Google My Business Rating to outrank competitors in your serviceable area. 4. Business hours, the ad is more likely to show during your set business hours. 5. The volume and severity of complaints have a direct impact on the rankings.
Benefits of Local Service Ad
However, there is no cost to sign-up and an obligation to participate. The on boarding process can be cumbersome, but once rolled out, a business will effectively determine how effective it can be for them. You should think about local services ads because: 1. As mentioned above, your ads will appear at the top. Helping interested customers find a qualified professional. 2. Once your business gets on board, you can easily get connected with potential customers who are looking for services you are offering, ultimately converting them into leads. 3. Once your business is verified you get a Google guarantee badge which helps to establish trust among searchers.
By now, you probably know how it can help small businesses and why it will help you. Although this can be a lot of information for someone new to Google ads that's why remarketing services can help out any brand seeking to enhance customer experience and establish a large target audience.