Online-to-Offline Marketing Portfolio Virginia C.N. Lam virginia.c.n.lam@gmail.com / 852 6123 6727
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Standard Chartered Bank Promotion Giving away $800 BEECRAZY shopping cash to successful applicants of designated credit cards
MTR Christmas m-commerce shopping campaign Provided Christmas gift deals, technical and promotional support for MTR
Provided Mega Posters, Lightbox Sheets, Train Door Stickers with over 1000 QR codes for over 15 MTR Stations
Launched BEECRAZY Online Currency with 7-11 & Circle K
Joint Facebook Application with Regal Hotels Result: Regal Hotels Facebook Like number has increased by 1000 within 7 days
Joint Facebook Application with Oliver’s Super Sandwiches Result: Oliver’s Super Sandwiches Facebook Like number has increased by 2600 within 7 days
Joint Facebook Application with The Royal Pacific Hotel Result: Royal Pacific’s Facebook Like number has increased by 7000 within 7 days
PayPal Partnership Promotions
PayPal Partnership Promotions
PayPal x Mochi Sweets Promotion
Social Media Campaign with Cordlife Result: Over 1000 pregnant game participants & over 1800 new Likes for Cordlife
Social Media Campaign with Yuhin Popping Candy Result: Over 1,000 kid child participants; gained over 20,000 new Facebook Likes; gained 13,830 new Likes in the first 7 days of the campaign
Creative Viral User Acquisition Applications Boosted BEECRAZY Facebook Fans to close to 800k in 2 years
Creative Viral User Acquisition Applications Boosted BEECRAZY Facebook Fans to close to 800k in 2 years
Online Giveaways
Online Giveaways
BEECRAZY iPhone App Launch & Boost Promotions
BEECRAZY Luxury Channel Promotions
BEECRAZY Luxury Channel Promotions
Launch Promotion for HKMall Broadcasted on over 20 major online and offline channels
BCMarket User & Merchant Acquisition Campaigns First shopping site in Hong Kong to introduce a price nego system
Launched BEECRAZY Charity Channel with over 15 Charity Partners
Innovative $0 Deal Promotion Approach Provided digital coupons with great value to members at $0
Exclusive Hot Deal Promotions
Exclusive Hot Deal Promotions
Festival Promotions
Festive Food Promotions
This is just a quick rollback of some of the online-to-offline campaigns I have led and participated. My capabilities also cover: Effective communication among different stakeholders Public Relations (for PR achievments, please refer to the other slide) EDM management Online search and display advertising system management Web Analytics (Certified Google Analytics Qualification for Individuals) Bilingual copywriting Be able to generate new ideas all the time Stay humorous in good and bad situations
If these sounds like the qualities you are looking for, please contact me for a further chat at 852 6123 6727 or virginia.c.n.lam@gmail.com Thank you =)