The Los Angeles Art Show A New World View 16TH ANNUAL LOS ANGELES ART SHOW PRESENTED BY FADA, FINE ART DEALERS ASSOCIATION JANUARY 19–23, 2011 LOS ANGELES CONVENTION CENTER, LA, CA
OVERVIEW
© Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
Los Angeles
• The “Creative Capital” of the US • Multicultural mecca Industry (arts, fashion, design, entertainment) • Creative second largest employer and revenue producer in area • Global capital of the entertainment industry • Unrivaled celebrity presence and media coverage • Strong entrepreneurial climate • Reputation for technological innovation and invention museum spaces include the Broad Contemporary Art • New Museum (BCAM) and the Resnick Pavilion which will open in October of 2010
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© Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
Los Angeles –THE NUMBERS Art World *
$550 M in revenues generated • Over by Art galleries in 2008
Creative Industries *
$276.6B in revenues (direct and indirect) • Over generated in 2008
$550M $550M $276.6 $550M $276.6B $276.6B
• Nearly 1 million jobs
$4.7B $4.7B $4.7B
Direct and indirect creative economy jobs—one in every six in the area
• $4.7 B in tax revenue
State/local personal income and sales taxes generated directly and indirectly by this sector
• Greatest number of professional live theaters and museums in the US number of Creative Industry related University • Greatest programs and/or colleges in the US
1
*Report on The Creative Economy of the Los Angeles Region (November 2009). Prepared for Otis College of Art and Design by the Los Angeles County Economic Development Corp. / 1 LA INC. Los Angeles Convention and Visitors Bureau 2009
© Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
The community highly anticipates and will support the show…..
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The Platform: The Los Angeles Art Show Over 80 prominent galleries and organizations from around the globe will feature artworks from all genres. Traditional, Modern, Old Masters, Impressionist, Contemporary art – Painting, Photography, Sculpture, Drawing, Print, Installation, Performance works, and more... AN EXTRAORDINARY SELECTION of fine art from five centuries and TWO CURATED, HIGHLY ANTICIPATED, NEW EXHIBITIONS of contemporary artwork from emerging world markets.
LAARTSHOW.COM Š Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
The Los Angeles Art Show
• Centerpiece to Los Angeles Arts Month for art market trends in Asia, Europe • Aandshowcase Latin America Guest Country exhibition and program • Important - CHINA – curated by renowned art professionals exhibits by, and extensive cross-promotions with, • Curated major museums and art organizations
•
Engaging lecture series and panel discussions featuring artists, collectors, curators, and internationally renowned arts professionals
of official government agencies: The City • Support of Los Angeles Mayor’s office, Department of Cultural Affairs, L.A. Convention Center, LA Inc.
© Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
the first Annual Sister Cities Exhibition • Debuting with best of contemporary art from the countries of ten (10) of LA’s sister cities - Related consulate outreach and community engagement Preview for 4,000 benefitting: • Gala - The Art of Elysium
- Los Angeles Area Students
VIP Program • Exclusive - By invitation Only
China – LAAS 2011 Guest Country debut of a special exhibition featuring the work of • US established and emerging artists of China by curator of the 2009 China exhibition • Organized at the Venice Biennale to Chinese American community within the US • Outreach and specifically within California marketplace community of Chinese in the US outside of • Largest China is Los Angeles County*
* U.S. Census Cureau data, 2000
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© Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
The Sister City Annual at The Los Angeles Art Show 2011 2011 will mark the inaugural year of the Sister City Annual, an installation of art from the countries of Los Angeles’ Sister Cities that will be exhibited each year at the Los Angeles Art Show.
This global exhibit will be comprised of but not limited to internationally known artists from the powerful emerging BRIC+ countries (Brazil, Russia, India, China, Mexico and Korea). Their work will take the form of an installation, painting, drawing, sculpture, photography or video. One or two pieces from each country will be selected and installed in the Sister Cities space creating a who’s who of great art from around the world. While in Los Angeles the visiting artists will participate in lectures, seminars, and demonstrations to share their expertise with their host city, L.A.
© Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
Participating countries (promoted through their Los Angeles Sister City)
will include:
• • • • • • • • • •
Salvador, Brazil St. Petersburg, Russia Mumbai, India Guangzhou, China Bussan, South Korea Mexico City, Mexico Auckland, New Zealand Bordeaux, France Berlin, Germany Vancouver, Canada
LAAS Cause Overlay
Bringing Art to Kids and Kids to Art GALA BENEFIT PREVIEW
• Wednesday, January 19, 2011 • 4000+ attendees • B E N E F I C I A R I ES :
• THE ART OF ELYSIUM (theartofelysium.org) - Serves over 30,000 children
• LOS ANGELES AREA STUDENTS - Each year more than 100,000 students
in hospitals in Southern California visit the J. Paul Getty Museum - Entertainment industry alliance - Gala ticket purchase helps fund visits for students from disadvantaged schools to the Los Angeles Art Show to the Museum - Gala ticket purchase provides - As a result of this effort thousands more extraordinary art related experiences with art for children Title One school kids will have direct experiences with art at the Getty in hospitals and at the Getty Museum
PROGRAM SUPPORTER
© Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
THE Art of Elysium OFFICIAL BENEFICIARY The Art of Elysium, a non-profit 501(c) (3) organization founded in 1997, encourages working actors, artists and musicians to voluntarily dedicate their time and talent to children who are battling serious medical conditions. We provide artistic workshops in the following disciplines: acting, art, comedy, fashion, music, radio, songwriting and creative writing. The Art of Elysium is dedicated to enriching the lives of artists and critically ill children. We believe that there is a powerful and mutual exchange of hope and appreciation that occurs when artists share their time and talent with children battling serious medical conditions. The lives of these children are largely filled with suffering, loneliness, fear and regimen. Artists have the unique ability to help children in need find a creative voice and discover a sense of individuality and self-efficacy, even in the midst of overwhelmingly difficult circumstances. In return, those same artists, who have been taken outside of their normal scope of work, are stretched and enriched in ways they never imagined. Through this inimitable exchange between artist and child, the artist experiences the power of giving and the child experiences the power of their own artistic journey.
Š Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
KIDS AT THE GETTY Each year, 100,000 students and their teachers visit the J. Paul Getty Museum at its two locations. These visits provide the opportunity to have direct experiences with original works of art. Since 2005, the Getty Museum has been offering fullysubsidized bus transportation to Title One schools throughout Los Angeles, ensuring that as many students as possible can visit the Getty and experience the collection and the site through guided and self-guided visits and architecture and garden tours. Studies have shown that museum experiences may inspire students to make unique personal and academic connections by taking learning outside of the classroom and allowing them to learn in different ways. For many students visiting the Getty, this may be their first museum experience. The hope is that the excitement and intrigue of their visit leads them to become future museum visitors. Beyond these introductory visits, the Getty Museum partners with school communities and cultural and community organizations to develop opportunities for longer-term, in-depth learning experiences. In addition to its strong commitment to K-12 students and teachers, the Museum provides a vast array of programs and materials for children and families, post-secondary faculty and students, and adults and scholars.
Š Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
LOS ANGELES ART SHOW ART PERFORMANCE SERIES Five Happenings curated by prominent art nonprofitS AND performance artistS One each day at 6:00 pm • FREE to the public in the Foyer of West Hall A • -Two story area with large staircase outside of Exhibition Hall Up to 1000 spectators •
Arts Organizations may include: - LA><ART - LAND
- West of Rome - Creative Time
LAARTSHOW.COM © Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
VIP at LOS ANGELES ART SHOW VIP PROGRAM of guided visits through exclusive art venues and exhibitions as • Awellselection as special access to celebrated corporate art collections, private home art collections and distinctive architectural gems general admission to the Los Angeles Art Show where • Complimentary a select cross-section of galleries will exhibit master works from the past to cutting edge contemporary
• Complimentary entrance to institutions in the Los Angeles area • Preferred access to performances, lectures, panel discussions, and special events • Private VIP Lounge for casual dining, socializing, and refreshing • Los Angeles Art Show 2011 catalog • Participation in LA Art Show VIP Program is by invitation only
© Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
LAAS VIP
Program Details*
VIP Lounge for VIP sponsor and LAAS guests at the • Exclusive Vernissage Charity Gala and throughout run of LAAS show art collection/architecture visits • Up to –sixUp(6)to private two (2) per day – Vetted attendance – Top collectors in and around Los Angeles of the Eli Broad Foundation with docent • AA tour • tour of the Frederick R. Weisman Foundation with docent walk-through of Felice Beato: A Photographer • Aoncuratorial the Eastern Road at the J.Paul Getty Museum
•
– for 25 persons (multiple tours optional) A tour of downtown LA artists studio’s in association with the Artist’s Museum Exhibition at MOCA. We will visit studios of artists like: Frances Stark, Amanda Ross Ho, Waled Beshty, Alexandra Grant, Mark Bradford, Kori Newkirk
© Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
– This will include a special tour of the exhibit at MOCA and a stop at the Ritz Carlton Residences at LA LIVE to see the 51st story penthouse transformed into a performance art piece – Party for exclusive guest list that night
in the penthouse
Brunch for LAAS VIP’s, Artists • Sunday and LA Collectors location TBD exclusive, invitation only , Art Tasting • Optional, event for 50 VIPs with top restaurant in LA on Thursday , January 20, 2011 – Five course meals and wines paired with great works of art * (Subject to change)
Who attends? With over 40,000 in attendance in January 2010, the Los Angeles Art Show generated millions of dollars in sales. The success of LAAS 2010 reinforces the fair’s position as a world-class, international destination for the art-buying public, reconfirms the ambitions and commitment of LA’s homegrown collectors and further defines the city of Los Angeles as a global art-hub.
LAAS attendees are: • Adults
25-54 • Average HH Income of $250,000 • Multiple home owners • Multiple car owners • Fine art collectors • Travel four (4) times or more per year • College Educated
LAARTSHOW.COM © Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
Marketing and Promotion The Los Angeles Art Show has an extensive marketing campaign
national, and local print, radio, television, • International, social media, and web outreach
of 1000’s Gala Invitations for top collectors, • 10’s celebrities, and major donors
2010 LA Art Show generated over 200 print and • The mixed-media articles and interviews
• 100,000 “Save-the-Date” postcards three-fold full-color brochures distributed • 175,000 nationally and internationally
• More than 150 international journalists attend the show 10s of Millions of online visitors to LAARTSHOW.COM • throughout the year • over 4 million hits in January 2010 alone
of Gala Benefit Preview on KTLA Local television • Promotion and throughout Southern California on Laemmle Theater screens double/double pole banner and “cross-street” banner • 200 campaigns placed in targeted areas
• Strategically placed Billboard advertising © Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.
• Cross promotion with LA Arts Month targeting with LA Art Show and partners. Email • Online blasts reaching 100s of 1,000s of interested recipients • Extensive internet banner ad campaign to the Los Angeles Department of Cultural • Access Affairs’ and LA Inc.’s vast national and international marketing network
JOIN US!
Contact: Chelo Eckhardt- chelo@cheloeckhardt.com 203.984.1641
LAARTSHOW.COM Š Copyright 2010 Los Angeles Art Show. All estimates and estimated figures are based on conservative projections from available information, however, no guarantees are made or implied.