Olli Laaksonen Design Portfolio
Industrial Design Service Design Design Management and Strategy
Olli Laaksonen Helsinki Finland Master student at Aalto University School of art and Design Industrial and Strategic Design + International Design Business Management Contact: +358 400 911477 olli.laaksonen@taik.fi www.ollilaaksonen.com
InTent InTent was developed as a response to practical needs of rescue workers in rapid response units in Finland and abroad. The nine month project was done by an interdiscplinary team of one design student, a marketing student and seven engineering students InTent takes care of emergency personnel’s most critical needs – electricity, accommodation, and clean water – with a single, integrated package that is easy to transport, assemble, and use. It is packaged into modules weighing approximately 20 kg each, with all the required accessories for providing electricity for the critical first days. InTent was designed and developed by students from TKK, TaiK and HSE in cooperation with Jalasvirta Group, Suojasauma Oy and Seos Design. Teamwork with: Katja Ahtiainen, Rodrigo Cervantes, Pekka Immonen, Jukka Jokelainen, Jori Lallo, Akseli Mylläri, Antti Nykänen and Arttu Seppälä
Some initial sketches and fully functioning prototypes.
Hexaframe 1. prize in Modo Design Competition 07. A concept of an element structure that brings organic and convertible surfaces to built environment. Unlimited variety of flat or 3-dimensional surfaces can be created from similar elements. Surfaces can be quickly re-shaped to match the situation and mood. This concept has a 2 layered elemet structure which allows the elements to be moved independently from each others. The independently moving elements create a continuous surface which can be turned into any shape.
The surfaces of elements can be used to create spaces into public buildings and fairs. The surfaces can be put together and re-shaped without tools. From this concept we built functioning scale models and a full scale 2 metre high prototype. The concept and prototype were exhibited at Habitare Furniture, Interior Decoration and Design Fair in Helsinki 2007. Teamwork with Jari-Pekka Kola. Photo on next spread by Ilpo Vuorivirta
My Wardrobe Vision 2020 Masterclass with IDEO in Design Skolen Kolding Denmark. A two week workshop in international interdisciplinary teams. Autumn 2009. This masterclass design camp run by IDEO designers was an intensive training to their human centered design methods. Our brief was to re think fashion for 2020. We chose teenage girls as target group and designd a concept of an online platform for them to virtually combine outfits from their own and their friends’ clothes. The purpose of the platform is to reduce consuming by encouraging teenagers to borrow clothes from their friends. The platform also leads to real life interaction. Based on our background research swapping clothes is what teenage girls already enjoy doing. At final presentation we conducted a live experiment among the audience. They were encouraged to show which clothes of their fellow members they would like to borrow by tagging them with a “swap me?” sticker. Teamwork with: Mette Daring(DK), Femke van Drooge(NL) and Katie Ledger(UK)
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Torchiere IES Queensland Australia Luminaire Design Competition second prize: Outstanding creative merit. The luminaire uses the well recognized traditional light bulb in an unique way turning it on without being connected. This creates a mysterious luminaire and honours the invention which is becoming history. Low power LED’s and optic fibers are used to light up the incandescent bulb. The shape of the luminaire is inspired by a hand held torch - an even more traditional way of creating light.
LeftRight Service Design. RSA Design Directions competition entry. Theme: Designs Against Bicycle Theft. Brief: Reduce risk of cycle theft without reducing the ease and enjoyment of cycling. Approach: Focus on thieves instead of cyclists. Obviously the cyclists aren’t the problem. Execution: An anonymous web questionnaire for people who have stolen bikes. Over 120 answers.
Survey data was used to form affinity diagrams which uncovered motives, situations and personalities. A major finding was that most bike thieves are drunken guys on their way home after a long weekend night. Solution: A temporary bike park which can be set up during theft peak times like weekend nights. Alarms the bike owner if the bike is stolen. A public service executed in cooperation with companies e.g restaurants. The service draws cycling customers to participating companies. Teamwork with: Antti Kienanen & Lauri Löppönen
Homecare Using branding and customer experience to change a healtcare product into an object of indulgence. This product design/branding concept was done as an university project for finnish health care company Lojer. The brief of this 7 week project was to design a mass customisable home care bed. Besides the bed itself my team decided to focus on the brand and customer experience. We wanted to change the way this bed appears to its users. As a necessity a home care bed can be a very unpleasant product to buy and use. Our aim was to make the users want to buy the bed before they even need its supporting features. To achieve this we focused on the sales channel and customisation tool to change the users’ perception on the product and to add value to it. We also suggested a new business model in partnership with a premium furniture retailer. We created the business model beneficial for both partners. Lojer would benefit from the status of the partner and they would get a new sales channel. Teamwork with Thomas Huttom.
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We wanted the bed design and customisation tool to work in line with each other to build a satisfying brand experience for the user. The customisation tool has a sinificant role in the success of mass customised products. This is also where the foundations of the brand relationship are created. The design tool shows the product accompanied by premium furniture in a home like environment. This takes the users mind away from healthcare and lets them experience the product in a positive way. Seeing the bed as a product of indulgence may help the users feel better about themselves using the product even when they’re seriously ill. FABRIC
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Lojer Oy, PL 54, 38201 Sastamala, Finland
LOJER HOME GO TO LOJER MEDICAL
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Tel +358 (0)10 830 6700
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Fax +358 (0)10 830 6702
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info@lojer.com
Surface series This concept was done for Electrolux Design Lab 2008. It was one of the 21 semi-finalists from more than 600 entries. Target group of the competition was the iGeneration referring to young adults. The key finding of my background research was that a major problem in young adults’ kitchens is lack of space especially on the worktops. This concept adresses that issue by lifting appliances on the walls. Appliances get electricity from the rail which makes cleaning easier since there are no cords to worry about. The appliances can be easily installed on the rail with a single twisting movement. This also connects them to the electric network. The rail in users home creates a concrete bond between user and Electrolux brand.