Bookman or Bookman Old Style is a serif typeface derived from Old Style Antique and designed by Alexander Phemister in 1858 for Miller and Richard foundry.Several American foundries copied the design, including the Bruce Type Foundry, and issued it under various names. In 1901, Bruce refitted their design, made a few other improvements, and rechristened it Bartlett Oldstyle. When Bruce was taken over by American Type Founders shortly thereafter, they changed the name to Bookman Oldstyle. Bookman was designed as an alternative to Caslon, with straighter serifs, making it more suitable for book and display applications. It maintains its legibility at small sizes, and can be used successfully for headlines and in advertising. In 1936, Chauncey H. Griffith of the American Linotype foundry developed a revival.
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