Aocms by Torben Kruse

A.O.CMS is a clothing brand founded in Stockholm 2006. A testament to simplicity and sustainability, A.O.CMS makes affordable, well-researched basic garments in styles that have earned their natural place in the fashion canon by withstanding the test of time.

Great straightforward pieces for a reasonable price that makes the wearer feel good – that’s what we do. Although simple in look and style, each piece is precision-engineered to be an indispensable building block in the evershifting mosaic of contemporary style.

A.O.CMS believes in the longevity of a wardrobe of solid styles with strong identities – like the t-shirt, the boxer, the sweatshirt and the jeans. We do not aspire to make our mark through innovative fashion design. Rather, we want to raise the bar for what’s considered good quality for basic garments.

The brand is made up of four minds, each responsible for an essential aspect of the label. Together they contribute with one piece each to the spirit of a brand that will never deviate from its principles of making excellent wardrobe staples available.

MOSES VOIGT — n Germany and brought up in rg, Moses is the Brand Strategist o-Creative of A.O.CMS. His expertise is as immense as his gns are strong. Having developed Acne Paper and established the ntity for brands like Acne Jeans his work really speaks for itself.

RODRIGO GUTIERREZ BENAVENTE — The founder and creative director of A.O.CMS, Rodrigo is involved in everything from stitches and cuts to business decisions. Born in Chile and the son of an artisan mother, care and a high standard of excellence characterizes everything he does.

MOSES VOIGT — Born in Germany and brought up in Gothenburg, Moses is the Brand Strategist and Co-Creative of A.O.CMS. His branding expertise is as immense as his visual designs are strong. Having developed the look of Acne Paper and established the visual identity for brands like Acne Jeans & Byredo his work really speaks for itself.

FREDRIK SKOGKVIST — Fredrik is the new PR manager at A.O.CMS. A former skater having turned to his spiritual side through surfing in later years, Fredrik is one of Sweden’s most renowned fashion photographer. Famous for his rough but playful portraits of modern hustlers, athletics and culture creatures, he brings a no-fuss attitude to the company.

MARTIN THOMASSON — Martin is the editorial director of A.O.CMS. Having come of age in the Swedish countryside, his approach to editorial storytelling is distinctly nononsense. Running the editorial agency Dossier edit. as well as the vinyl label Universal Rejection releasing electronic music, his knowledge of the ways to truly make a difference as a brand is unparallelled.

FREDRIK SKOGKVIST — Fredrik is the new PR manager a A.O.CMS. A former skater having tu to his spiritual side through surfing in years, Fredrik is one of Sweden’s m renowned fashion photographer. Fam for his rough but playful portraits modern hustlers, athletics and cult creatures, he brings a no-fuss attitud the company.

DISCOVER THE A.O.CMS WARDROBE STAPLES We believe in challenging the widely accepted idea that basic wardrobe staples either are cheap, disposable products or over-designed, over-priced luxury brand garments. Our approach is democratic with regard to who is allowed to wear our product yet uncompromising as far as quality and packaging are concerned. To distill the good from the best in the history of garment styles is our purpose.

The way in which we challenge the idea that wardrobe staples either are disposable trash or over-priced luxury garments is through considered sourcing, beautiful packaging and honest, relevant communication about the brand – all for an affordable price. This is the reason our clothes are marked by a high level of know-how and quality and our wardrobe by consistency and longevity. In the A.O.CMS universe every stitch matters as much as every style in the wardrobe endures.

MEN’S WARDROBE STAPLES NEVER-OUT-OF-STOCK

THE BOXER BRIEFS

THE LIGHTWEIGHT CREW-NECK T-SHIRT

THE TANK TOP

THE ATHLETIC CREW-NECK SWEATSHIRT

WHITE / BLACK 95% COMBED COTTON, 5% ELASTANE SINGLE JERSEY 175 GSM, OEKO-TEX

WHITE / BLACK / NAVY BLUE /GREY MELANGE* 100% COMBED COTTON, SINGLE JERSEY *90% COMBED COTTON, 10% VISCOSE 120 GSM, OEKO-TEX

WHITE/BLACK 100% COMBED COTTON 1X1 RIB 180 GSM, OEKO-TEX

BLACK/GREY MELANGE* 100% COTTON, FRENCH TERRY *90% COTTON, 10% VISCOSE 370 GSM, OEKO-TEX

S/M /L/XL

S/ M / L / XL

S/ M/ L / XL

RRP: SEK 149/DKK 130/NOK 140 EURO 18

RRP: SEK 179/DKK 150/NOK 160 EURO 20

RRP: SEK 169/DKK 140/NOK 150 EURO 19

RRP: SEK 569/DKK 520/NOK 520 EURO 70

(On stock mid Mars 2013)

THE BRIEFS WHITE / BLACK 100% COMBED COTTON SINGLE JERSEY 130 GSM, OEKO-TEX S/M /L/XL

RRP: SEK 149/DKK 130/NOK 140 EURO 18

CÔTE DES BASQUES S/S 13 CÔTE DES BASQUES is our seasonal collaboration for S/S 13. The collection is made in collaboration with Åsa Göransson (BLANK), inspired by the man himself, Mr. Peter Viertel - the man introducing surfing to Europé. CÔTE DES BASQUES was the famous beach where he started out. We expect the CÔTE DES BASQUES-collection to become a member of the NOOS program.

MEN’S

THE ALL COTTON SHIRT

WASHED BLACK 100% COMBED COTTON

CHALKY WHITE 100% COMBED COTTON

S/ M / L / X L

S/M/L/XL

RRP: SEK 589/DKK 520/NOK 520 EURO 69

THE VIERTEL

COTTON SHORTS

WASHED BLACK 100% COMBED COTTON

GUÉRTHARY’S SEPIA 100% COMBED COTTON

S/ M / L / X L

S/M/L/XL

RRP: SEK 379/DKK 340/NOK 340 EURO 45

ROSE MALLOW 100% COMBED COTTON

OEKO-TEX STANDARD 100 RESPONSIBLE TEXTILE PRODUCTION Confidence in textiles – an international synonym for responsible textile production – and the motto of the independent test institutes of the International Oeko-Tex Association. It refers to their tests for harmful substances according to Oeko-Tex Standard 100 for textile products which pose no risk whatsoever to health. For companies in the textile and clothing industry, the Oeko-Tex criteria catalogue provides, for the very first time, a uniform, scientifically founded

evaluation standard for the human and ecological safety of textiles, against the background of the globalized and extremely fragmented nature of the textile manufacturing chain. The Oeko-Tex label indicates to interested end users the additional benefits of tested safety for skin-friendly clothing and other textiles. In this way, the test label provides an important decision-making tool when purchasing textiles.

WOMEN’S WARDROBE STAPLES NEVER-OUT-OF-STOCK

THE LIGHTWEIGHT CREW-NECK T-SHIRT

THE HIPSTER

THE TANK TOP

THE CAMISOLE

WHITE / BLACK / NAVY BLUE /GREY MELANGE* 100% COMBED COTTON, SINGLE JERSEY *90% COMBED COTTON, 10% VISCOSE 120 GSM, OEKO-TEX

WHITE / BLACK 95% COMBED COTTON, 5% ELASTANE SINGLE JERSEY 175 GSM, OEKO-TEX

WHITE/BLACK 100% COMBED COTTON 1X1 RIB 180 GSM, OEKO-TEX

WHITE/BLACK 95% COMBED COTTON, 5% ELASTANE SINGLE JERSEY 175 GSM, OEKO-TEX

XS/S/M /L

XS/S/ M / L

XS/S/ M/ L

RRP: SEK 179/DKK 150/NOK 160 EURO 20

RRP: SEK 109/DKK 100/NOK 100 EURO 14

RRP: SEK 169/DKK 140/NOK 150 EURO 19

THE ATHLETIC CREW-NECK SWEATSHIRT BLACK /GREY MELANGE* 100% COTTON, FRENCH TERRY *90% COTTON, 10% VISCOSE 330 GSM, OEKO-TEX XS/S/M /L

RRP: SEK 569/DKK 520/NOK 520 EURO 70

WOMEN’S

ALL COTTON SHIRT

WASHED BLACK 100% COMBED COTTON

CHALKY WHITE 100% COMBED COTTON

ROSE MALLOW 100% COMBED COTTON

XS/S/ M / L

XS/S/M/L

RRP: SEK 589/DKK 520/NOK 520 EURO 69

VIERTEL

COTTON SHORTS

WASHED BLACK 100% COMBED COTTON

GUÉRTHARY’S SEPIA 100% COMBED COTTON

XS/S/ M / L

XS/S/M/L

RRP: SEK 379/DKK 340/NOK 340 EURO 45

A.O.CMS DISPLAY & PACKAGING

The A.O.CMS display- and packaging units are highly functional, based on a grocery trade-thinking, thoroughly framed and always on stock. To buy a A.O.CMS product should always be as easy as buying milk! The A.O.CMS display cabinet is carrying a large quantity of products on a small square meters area. The display shelfs are removable which enables flexibility on the exposure, for instance a single shelf can easily be placed on the cash desk. The A.O.CMS packaging speaks for itâ&#x20AC;&#x2122;s self, desirable wrapping with classic aesthetics, clear and informative. All our garments are always wrapped in packages, delivered in cardboard inner-boxes that are easily handled, and that finally ends up in the display cabinet.

A.O.CMS DISPLAY

Benämning/Name

A.O.CMS_Display Cabinet Material/Materials

Bok (träslag) & blånerat järn/Beech (wood) & blued iron Ytbehandling/Surface treatment

Obehandlad/Untreated Detaljer/Details

178 cm

Flyttbara hyllplan/Removable shelves Exponering/Exposure

2 sidor; fram & bak/2 sides; front & back Innerlådor per hyllplan/Inner boxes per shelf

Storlek S: 10 st, storlek M: 8 st, Storlek L: 8 st Size S: 10 pcs, Size M: 8 pcs, Size L: 8 pcs Frakt/Delivery

Skickas i separat förpackning med monteringsinstruktioner/ Shipped in separate package with installation instructions 38 cm

72 cm

Pris/Price

SEK 2500/DKK 2200/NOK 2200/EURO 290/USD 375

Benämning/Name

A.O.CMS_Cloth rack Material/Materials

Bok (träslag)/Beech (wood) Ytbehandling/Surface treatment

Obehandlad/Untreated

Antal rekommenderade plagg/Recommended number of garments

6-8 170 cm

Frakt/Delivery

Skickas i separat förpackning med monteringsinstruktioner/Shipped in separate package with installation instructions Pris/Price

SEK 1000/DKK 900/NOK 900/EURO 120/USD 150

70 cm

46 cm

Benämning/Name

A.O.CMS_Glass Cabinet Material/Materials

Bok (träslag) & klarglas/Beech (wood) & clear glass Ytbehandling/Surface treatment

Obehandlad/Untreated Funktion/Function

178 cm

Exponering av nya plagg/Exposure of new garments Exponering/Exposure

2 sidor; fram & bak/2 sides; front & back Frakt/Delivery

Skickas i separat förpackning med monterings-instruktioner/ Shipped in separate package with installation instructions Pris/Price

SEK 2500/DKK 2200/NOK 2200/EURO 290/USD 375 72 cm

38 cm

EVERLASTING WARDROBE â&#x20AC;&#x201C; PRODUCT DEVELOPMENT â&#x20AC;&#x201C;

We have an extended understanding of sourcing. For A.O.CMS it means, of course, to begin with to always work with the best producers and the best material that are available at any given time. However, we want to add true craftsmanship to the understanding of sourcing in the sense that we will always also work with the designer that is best suited to do a specific piece/series of pieces. So, rather than letting the seasonal trends determine what styles we will produce and as a consequence what producers and designers to work with we will always reverse this order of things and ask ourselves where the best raw materials for the time being are to be found. And this will determine which added styles we will produce and which designer we will approach. To always work with the best man or woman for the job is our ambition. And we will never deviate from this.

Having said that, we mean that there is a designer specific for each garment/series of garments out there. Our job is to grab them and drag them into our everlasting wardrobe. The unique features of our products is as follows: 1. Never out of stock: essentials such as underwear, socks, Henley shirts & tees. Products that are intact in the A.O.CMS wardrobe. 2. Seasonal launch: essentials developed in collaboration with the best suited designer, launched each season, such as a knitted collection, shirts, shorts, jackets, wallets, bags etc. These might become intact volume-products in our wardrobe in terms of model, making & fit, either intact in the closet all year round, or re-launched each specific season, while others temporarily disappear from the wardrobe. The idea is to initially test the products on the market.

IN THE PIPE, May 2013

A.O.CMS OFF-THE-CUFF Off-the-cuff is the name of the projects and creative space that is initiated under AOCMS’s f lag with it’s first project for the collective INGRID. The projects will be presented through AOCMS’s webpage & through other social medias. Off-the-cuff will be used to seasonally present handpicked projects, one per season, where we do something for someone we like a little extra. The projects will allow an free artistic output that normally do not work to implement in A.O.CMS’s regular communication. However, within the confines of what is representative of the brand. Projects emerge spontaneously without prior notice and are expected to be harvested at a relatively fast pace, hence the name.

OFF-THE-CUFF NO. 1 - A.O.CMS IN COLLABORATION WITH

INGRID A collective of Swedish artists consisting of members such as: Miike Snow, Lykke Li, Peter Bjorn and John, Nicole Morier, Jocke Åhlund, Johanna Beckman, Jonas Torvestig, Tomas Nordmark and Nille Perned. The A.O.CMS team will create the Ingrid crew uniform. Launched in May 2013.

INTRODUCING

THE VICTORY BOMBER A/W13 We have the pleasure to present the Victory bomber for AW13 in collaboration with Mr. Roland Hjort, founder of the Whyred brand. As a master of making jackets, for us it became a given choice to let him show his sartorial-skill and proficiency in making this classic piece.

MEN’S / WOMEN’S

THE BOMBER JACKET

THE BOMBER JACKET (Reversed)

BLACK (RED, reversable) NYLON

XS/S/ M / L / X L

XS/S/M/L/XL

RRP: SEK 1500/DKK 1400/NOK 1500 EURO 180