LA•MAFIA - JOHNNY THE RIDER COLLECTION 2017
LA•MAFIA CLOTHING La•Mafia Clothing presents an alternative perspective from streetwear this season. With a strong influence of the alternative culture of the 80s, the prints are inspired by the old walls decorated by artistic interventions. Classical art, action paint, pop art and glitch art illustrates the transcendental culture of the 1980s. With a palette of colors that goes from one extreme to another, the shades follow the transformation of punk over the years until reaching the tones fluor – responsible for reprehending the rebellion of the present day. In this same direction comes the design with its asymmetrical shapes and brings out an uneven look. In the midst of this war between art and concrete, the struggle between limits of order and urban chaos begins. Geometric lines and organic elements blend and give shape to pieces that look like great architectural works. La•mafia clothing an alternative perspective for men’s clothing.
JOHNNY THE RIDER: CREATIVE DIRECTION - GIULLIANO PUGA PHOTOGRAPHER - DIOGO PEDRO MODEL - MARCOS MION STYLING - GIULLIANO PUGA
*/GLOBAL OR NOTHING/*
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
/ EMPIRE STATE OF MIND /
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
I DON´T NEED EYES TO SEE**
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
/// NOTHING STAYS FOREVER, IT’S JUST COVERED UP ///
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
**ABSTRACT IS A TERM GENERALLY USED TO DESCRIBE ART THAT IS NOT // REPRESENTATIONAL OR BASED ON EXTERNAL REALITY OR NATURE**
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
POWER IS NOT DESIGNED TO BE MASS PRODUCED /// EXP.D PROJECTS ///
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LA• MAFIA COLLECTION 2017 JOHNNY THE RIDER
<<LIGHT IS NECESSARY SO THAT MATTER CAN MANIFEST ITSELF AND BE VISIBLE >>
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CATALOG LAâ&#x20AC;¢ MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LAâ&#x20AC;¢ MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LAâ&#x20AC;¢ MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LAâ&#x20AC;¢ MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LAâ&#x20AC;¢ MAFIA COLLECTION 2017 JOHNNY THE RIDER
<START // DON’T HATE WHAT YOU DON’T UNDERSTAND // ALONE WE GO FAST, TOGETHER WE GO FURTHER
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CATALOG LAâ&#x20AC;¢ MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LAâ&#x20AC;¢ MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LAâ&#x20AC;¢ MAFIA COLLECTION 2017 JOHNNY THE RIDER
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CATALOG LAâ&#x20AC;¢ MAFIA COLLECTION 2017 JOHNNY THE RIDER
**THE VISIONARY DENIES THE TRUTH TO HIMSELF, THE LIAR ONLY TO OTHERS**
CATALOG: - GUSTAVO STORE & GIULLIANO PUGA ART DIRECTION - LUCAS FELISBERTO PHOTOGRAPHER - GUSTAVO STORE MKT MANAGER - FILIPPE NETO MODEL - GABRIEL PAIXÃO, LEONARDO ÁVILA & EVERTON VASQUEZ STYLING - GIULLIANO PUGA WRITING - ANTÔNIO TURNES
CREATIVE DIRECTION
@lamafiaclothing
www.lamafia.clothing